business comparison - coffee shop slide
TRANSCRIPT
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EFFECTIVE PUBLIC COMMUNICATION
COM 10303
ASSIGNMENT 3: ORAL PRESENTATION
LECTURER: P.THIVILOJANA
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GROUP MEMBERS:
DARREN SIA HANG YIN ( 0318253 )LEE YIH ( 0318340 )LOVIE TEY YIQING ( 0318155 )LOW EN HUEY ( 0317889 )SIMPSON CHIN JIUNN YIH ( 0318154 )
MODULE :EFFECTIVE PUBLIC COMMUNICATION ( COM 30103 )
[Session] August, 2014
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COFFEE SHOP
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COFFEE COTTAGE @SS15
WHEELER’S COFFEE @GEORGETOWN
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COFFEE COTTAGE
‘Let's get catfeinated and be different!’
TAGLINELOGO
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ADDRESS :1-1, Jalan SS15/8A, 47500 Subang Jaya, Selangor, Malaysia
LOCATION
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NAME : ALEX
AGE: 18 YEARS OLD
EDUCATION : SPM 2013
WAITING FOR APPROVAL OF SCHOLARSHIP TO STUDY IN
UNITED STATES
BIOGRAPHY OF TEAM LEADER
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GENRE : THEMED CAFE - CAT CAFE
YEAR OF ESTABLISHMENT : MARCH, 2014
OPERATING HOURS:WEDNESDAY - MONDAY (CLOSED ON TUESDAY)
12PM - 12AM
ABOUT COFFEE COTTAGE
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PARTNERSHIP
OWNED BY 4 BUSINESSMEN
OWNERSHIP
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TO BRING IN THE UNIQUE CULTURE FROM OVERSEAS
MISSION
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OWNER
TEAM LEADER
MANAGER
OWNER OWNER OWNER
STAFF STAFF STAFF STAFF STAFF
ORGANISATIONAL CHART
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YOUNGSTERS ( UNIVERSITY STUDENTS )
PET LOVER
TARGET MARKET
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ESPRESSO LAB
SITUATED NEXT TO COFFEE COTTAGE
COMPETITORS
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CHALLENGES
ENVIRONMENTS WERE
UNORGANISED
CATS TEND TO FALL SICK EASILY
LIMITED CHOICES OF BEVERAGES
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• FOOD AND CATERING
NATURE OF BUSINESS
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• TEA LEAVES FROM FAMOUS TWG
PRODUCTS
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TOP SELLER
NUTELLA LATTE CHOCOLATE
CRUNCHY NUTELLA
RED VELVET CAKE
THAI MILK TEA
NATURE OF BUSINESS
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NUTELLA LATTE
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THAI MILK TEA
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STRATEGIES USED
UNIQUE SHOP
ANIMAL INTERACTING
ENVIRONMENT
HUGE VARIETIES OF FOOD AND
BEVERAGE
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• ANIMALS INTERACTING ENVIRONMENT
STRATEGIES
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• ANIMALS INTERACTING ENVIRONMENT
STRATEGIES
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1. RENOVATE
HAVE A STRONGER FEELING OF “ CAT ATMOSPHERE ”
2. CHANGING FURNITURE
FUTURE PLANS
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‘The bicycle is a simple solution to some of the
world’s most complicated problem’
WHEELER’S COFFEE
LOGO TAGLINE
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ADDRESS :NO 67, LOVE LANE, 10200 , GEORGETOWN , PENANG
LOCATIONS
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NAME : STEVEN
AGE: 30 YEARS OLD
EDUCATION : USED TO STUDY INFORMATION
TECHNOLOGY
BIOGRAPHY OF ONE OF THE OWNER
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GENRE : THEMED CAFE - BICYCLE CAFE
YEAR OF ESTABLISHMENT :12 JUNE, 2014
OPERATING HOURS:9AM - 10PM ON WEEKDAYS9AM - 12AM ON WEEKENDS
CLOSED ON EVERY TUESDAY
ABOUT COFFEE COTTAGE
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PARTNERSHIP
OWNED BY 2 BUSINESSMEN
OWNERSHIP
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TO PROMOTE CYCLING CULTURE
MISSION
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OWNER
TEAM LEADER
MANAGER
OWNER
STAFF STAFF STAFF STAFF STAFF
ORGANISATIONAL CHART
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STUDENTS
TOURISTS
YOUNGSTERS
TARGET MARKET
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LOVE & LATTE
LOCATED AT CORNER.
COMPETITORS
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COMPETITORS
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GREENTOWN CAFE
SITUATED NEXT TO WHEELER’S COFFEE
COMPETITORS
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COMPETITORS
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CHALLENGES
FULL OF CAFE
INCREASED IN INGREDIENTS’
PRICE
LACK OF WORKERS
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• A COFFEE SHOP SELLING COFFEE , BAKE GOODS AND FOOD
NATURE OF BUSINESS
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• TO PROMOTE BICYCLE CULTURE
NATURE OF BUSINESS
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• PROMOTE HEALTH BENEFIT OF COFFEE
• IMPORTS COFFEE BEAN FROM JAWA
• PROVIDE BIKE RENTAL, DART MACHINE AND EVENT HOSTING
NATURE OF BUSINESS
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TOP SELLER
TOFFE NUT LATTE
DELUXE TIRAMISU
NATURE OF BUSINESS
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TOFFE NUT LATTE
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DELUXE TIRAMISU
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STRATEGIES USED
PROVIDE SET LUNCH DURING
WEEKDAYS
DRAWING BESIDE CAKE
PROVIDES OTHER SERVICES
: BIKE RENTAL, DART MACHINE,
HOSTING EVENTS
INTERESTING INTERIOR SETTING
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FUTURE PLAN
HOPE GOVERNMENT CO-OPERATES WITH
COFFEE SHOP TO ENHANCE TOURISM
PROMOTE ABOUT COFFEE
FOCUS ON QUALITY OF
COFFEE
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WAYS TO SUSTAIN
PROVIDES FRIENDLY AND COMFORTABLE
ATMOSPHERE
KNOW THE COMPETITION
UNDERSTAND THE CURRENT
TREND
PROVIDES ENTERTAINMENT
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REFERENCES
Socially Awkward (2014, Aug 6). #crazycatlady at coffee cottage ,ss15, Subang Jaya. Retrieved From the Socially Awkward website: http://yuenpuiyan.blogspot.com/2014/08/crazycatlady-at-coffee-cottage-ss15.html
Journey of My Life (2014, June 24). Wheeler’s Coffee @ Love Lane, Penang.Retrieved From Journey of My Life website: http://khuichingg.blogspot.com/2014/06/wheelers-coffee-love-lane-penang.html