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    Presented by

    Rhucha Gadekar - 14

    Delaviz Gazder - 15

    Roshni Nambiar - 34

    Ravindra Potdar - 41Devanshi Shah - 52

    Under the guidance of :

    Prof. Minu Mehta

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    COUNTRIES IN

    EASTERN EUROPE Russia Czech Republic Poland

    Hungary Romania Moldova Croatia

    Lithuania Latvia Estonia Slovenia

    Slovakia Bulgaria Ukraine

    Belarus Serbia Montenegro Bosnia

    Herzegovina Albania Kosovo Macedonia

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    LANGUAGES SPOKENRussian

    Czech

    Polish

    Hungarian

    Romanian

    Moldavian

    Croatian

    Lithuanian

    Latvian

    Estonian

    Italian

    Slovakian Bulgarian

    Ukrainian

    Serbian

    Bosnian

    Albanian

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    FAMILY STRUCTURE

    Family : Centre of Social Structure

    Hierarchical Society

    Privacy Please

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    Diversity All countries indigenous and do not share history orculture.

    Speak lots of different languages and dialects withinthem.

    Have different religious cultures and practices.

    Developed different business practices based ondiverse economic histories.

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    WORKPLACE ATMOSPHERE

    Less emphasis on small talk and pleasantries.

    Stick with social circles and small business groupstheyve known.

    Compliments are sometimes received with suspicion ifthey come from strangers.

    It's often best to keep work and socializing separate,unless the other person makes the offer.

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    Greetings & Etiquette

    Very Formal. Less likely to address on first name basis unlessthey have met several times.

    Less emphasis on small talk and pleasantries.

    Use of the Title and family name even after years of business.

    The standard way to greet someone is with a handshake and eyecontact.

    It is a business faux pas to refuse food and drink when offered.

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    WHAT TO WEAR??? Ladies generally wear skirts, jackets and scarves

    Simple jewelry are acceptable for women

    Gents wear shirts and ties

    Black is always appropriate, also neutrals-beige, gray,white, brown and blue

    Try and have as many layers of clothes as possible

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    GENDER ROLES

    Women accounts for large percentage of workforce

    Women lag slightly behind men in education, salary

    and status Men are chivalrous towards women

    Women greet associates with a handshake just as mendo

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    MeetingsAlthough punctuality is valued in all countries, in

    Eastern Europe it is imperative.

    There are exceptions. Eg. Russia. Hierarchy is very important. Seating is arranged to

    match the Position.

    It can be helpful to bring along a translator to be

    certain about the terms of your business deal.

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    Gifting Odd number of flowers in a bouquet because even

    numbers are given in mourning.

    Certain flowers--usually those associated withfunerals--should not be given as gifts.

    e.g Carnations.

    When to open a gift

    Ukraine wait until later.Lithuania & Bulgaria soon as received.

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    BUSINESS SCENE

    Eastern Europe should not be viewed as a single entity.

    Broadly grouped into three tiers:

    1. Maturing markets

    2. Rising markets

    3.Developing markets

    Traditional best countries may no longer be thebest opportunities for business expansion.

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    COUNTRY CHARACTERISTICS

    Sourcing Focus1. A (relatively) large population & labor force

    2. Reasonably low wages

    3. An uneducated workforce for low-end manufacturing

    Sales Focus

    1. A small population, which disqualifies many types of

    manufacturing2. High levels of disposable income, & likewise relatively

    high labor costs

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    COUNTRY CHARACTERISTICS

    Combined Focus

    1. An educated workforce for high-end manufacturing

    and R&D2. A large population

    3. High levels of disposable income

    4. Medium to high wages

    5. Developed infrastructure

    6. Transparent or improving government conditions

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    DEVELOPMENT PATTERN Ripe for growth

    Entering the EU

    Evolving into developing countries Emerging opportunities

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    People talk about EasternEurope as if it were a

    homogenous set of countries.The only thing that unites it as

    a region, besides geography, ismany countries fast growth.

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    THANK YOU