business deck happy tom feb 2015
TRANSCRIPT
FOOD TAILORED FOR YOUR PET
Slide 6: Revenue Model
WE ARE THE “DOLLAR-SHAVE-CLUB” FOR PET OWNERS!
the mission of your
FUTURE 2015PAST 2014
ROADMAP
Sep Oct Nov Dec Mar
100 UKR customers
600 UKRcustomers WEB
release
1k US customers
Pre-seed round $43k
APP release
AprJan Feb May Jun
Transfer to USA
Seed round$500k
MARKET OPPORTUNITY
1 OUT OF 2 AMERICANS HAS A DOG OR CAT.
20% Of Pet Food Purchases – Natural & Organic.
exactly who you
US
Market
$60bln.
Rest of
World
$90bln.
Our Market:
30 mln. customers
& $5 bln.
Annual Cost
Pet Food $1k
Vet Care $3.5k
Insurance $0.5k
THE PAIN-POINTS
SPENDING TIME
FOR A HEALTHY
PET FOOD CHOICE
SPENDING
MONEY FOR
A VET
CONSULTATIONS
CRAZY HIGH SICK
PET VET COSTS:
AVERAGE
$3500/YEAR BUT
OFTEN FAR MORE
TARGET AUDIENCE
not getting right
?
Women (21-35),
Career-Oriented, Haven`t
Time On Household Maters
Adult Family (45-55),
Who Live Separately
From Their Children
Pet Owners (Aged 21-55), Disposable Income,
Without Children Or Empty Nesters.
OUR SOLUTION
Subscription Based
on Organic
Food Tailored
For Each Pet
Features: Free Vet Advice +
Vet-Alliance Based Pet
Appointment system
COMPETITION
competitors, why have
ComparisonHappy Tom
BarkBox PetBox PetbrosiaJust Right by Purina
Revenue (year) - 25M 5M 10M -
Funding 43k 21.7M 1.9M 2.2M -
Customer LTV >2ᵡ = 1ᵡ = 1ᵡ = 1ᵡ = 1ᵡ
Treats & Toys + + +
Healthy Food + + +
Vet Advice & Pet Appointment System
+
OUR ADVANTAGES
competitors, why have
Customers get all of above every month!
Happy Tom provides complex approach.
That is the reason why our LTV >2˟.
Healthy Food Treats & Toys Vet Advice & Pet Appointment
System
BUSINESS MODEL - CANVAS
many months, how
Key Partners:- Producers
who aren`t represent in retail (Pet Smart & PetCo)
- Organic only
Key Activities:- Free
personalized diet
- Delivery to a customer`s doorstep
Value Propositions- Healthy
food every month
- Cheaper than other solutions
Customer relationship- Word of
mouth- Viral sexy
video- Acquisition
cost: < $5
CustomersSegments- Pet Owners
(Disposable Income)
Key Resources:- Vets- Warehouse- Collaboration
with delivery services
Channels- Boxes
deliveries every month
Cost Structure:- Components purchase - Salaries- Delivery
Revenue Stream:- Monthly subscription fee- Average bill - $99.
MARKETING
Where will you get in
How will you achieve
important and unique
methods you will use
How are you doing it
Affiliate: Vet Clinics, Insurance, Grooming, Shelters
Word of Mouth & Social Media
Viral Sexy Video
Context Advertising
TEAM
Victor BorisSergio Jairo
Product Development
Coder
Experience:
TubeMogul,
Paymentwall
Founders & Biz Dev
Advisor
David
Experience of
Business Venture &
Strategic Consulting
CoderCEO COO
Experience:Development ofrichest.com.ua,
withings.com.ua, valeriestudio.com
& etc.
Experience:
co-founder MyCash,
GroupTravel,
Superdeal
Experience:
co-founder MyCash,
Olimp Consulting,
Meeting Point
INVESTING
Acceleration Program
Pre-seed Round $43k
Looking For
Seed-Investments
$500k - 10% Equity
Monthly Burn in 1Y-
$39k:
• $18k – Prod Dev
• $12k – Biz Dev
• $9k - Marketing
1Y:
• 30k - Customers
• Gross Sales: $1,6M
• Profit: $0
2Y:
• 150k - Customers
• Gross Sales: $20M
• Profit: $3M
3Y:
• 450k - Customers
• Gross Sales: $60M
• Profit: $10M
PAST PRESENT3 YEARS
SCENARIOSEXITS
M&A in 3-5 Years
eBay, Amazon,
Petsmart, Petco,
Petflow, Mars,
Nestle, etc.
IPO in 6-9 Years
Wag.com
(Quidsi)
Was Sold to
Amazon For
$545M in 2010
expenses, customer
Investment
State how much
Capital you are
raising, and with what
general Terms: Equity,
Debt, Convertible
Note
What is the timing of
your Capital raise?
Who are your existing
& notable investors, if
any?
What are your key
Use of Proceeds (as
% of total raise)
•
•
•
•
Money returned tenfold more after exit
Victor Nikonets
+1 (415) 632-6842
Sergey Shukaylo
+1 (415) 610-9456
happytom.co
Headquarter – 6828 Laurel Canyon Blvd, 208 North Hollywood, CA, 91605