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About NASCAR • More Fortune 500 companies choose NASCAR to build their brands than any

other sport • NASCAR ranks #1 in the U.S. in brand loyalty • #1 spectator sport in the U.S. with an average of 100,000 fans at each NASCAR

Sprint Cup Series race. – NASCAR races often draw larger crowds than a Super Bowl, World Series

game and NBA Finals game combined • Forbes ranks the DAYTONA 500 the world’s #2 most valuable single-telecast

sporting event, trailing only the Super Bowl. • NASCAR is engaging in an aggressive five-year strategic plan for growing the

sport while maintaining its most avid fans.

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“NASCAR ranks #1 among major U.S. sports when it comes to avid fans who indicate it is important to be aware of sponsors and are more likely to consider trying, regularly consume, recommend, and consciously support a sponsor’s product or service.” -Sports Business Journal

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About Front Row Motorsports

• Owned by restaurant industry entrepreneur Bob Jenkins • Competes in NASCAR’s premier division, the NASCAR Sprint Cup

Series • Provided over $17 MM in media equivalencies to its sponsors in 2011 • Recently recognized on Forbes.com for its unique value proposition

within the sport of NASCAR • B2B opportunities with all FRM sponsors, including YUM! Brands and

Ford Motor Company

2012 Primary Sponsors Include

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“Front Row Motorsports proves a small team can compete in [Sprint] Cup” -SI.com

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What We Offer Winning Drivers Hospitality and VIP Experiences

Licensing

Media Rights

Cause Marketing

Promotional Rights

Autograph Sessions

Digital Assets

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“Front Row has a good grasp for how to leverage its status as a challenger brand. Let’s be honest, challenger brands outnumber market leaders by a factor of ten. As a challenger brand, they know that by aligning themselves with other challenger brands they can help one another. Front Row and its business development team have just begun their marketing journey. Time will tell if they can take their brand to the front of the pack. But that’s a question many of us face about the success of our organizations. I’m cheering for the CMO who acts boldly with speed and creativity. Fortune, and the market, will favor them.” -Phil Johnson, Forbes

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Overview of NASCAR Team Assets Sponsorship Opportunities A NASCAR team sponsorship is much more than just a logo on the hood of a car— it opens your brand up to a number of opportunities

that connect with NASCAR fans and mainstream consumers alike.

Advertising and Promotions For many companies, NASCAR team sponsorship is the cornerstone of their overall marketing program. Promotions, sweepstakes and targeted communications give team sponsors the flexibility to attract both NASCAR fans and non-fans.

Alternate Paint Schemes Primary sponsors are able to easily modify their car’s paint scheme to communicate promotions, sweepstakes, line extensions, new product launches and other initiatives.

Special Paint Schemes Whether it’s for a single event or several, special paint schemes elevate associate team sponsors to primary status, providing exposure and brand recognition for brands with limited marketing budgets or short-term marketing programs.

Show Cars On display at charity events, retail locations and other points of consumer contact, show cars are immediate attention-getters that draw interest to your brand from NASCAR fans and non-fans alike.

Licensing NASCAR licensed products provide additional exposure opportunities for team sponsors, placing their brands in categories like die-cast cars, apparel and many others.

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Overview of NASCAR Team Assets (Continued) Apparel NASCAR licensed apparel not only gives fans the opportunity to show support for their favorite NASCAR drivers and teams, but also provides incremental exposure for those teams’ sponsor brands. That exposure extends the fan-sponsor relationship beyond race day and into fans’ everyday lives, further strengthening brand recognition and loyalty as fans make their daily purchase decisions.

Business-to-Business Opportunities When companies become team sponsors, it opens the door to a number of ROI-generating opportunities. Many companies use their team sponsorship as a way to build relationships with customers, suppliers, distributors, retailers and other key partners.

Team Building NASCAR provides a unique way for companies to rally their employees around their sponsorship, creating opportunities for team building and morale-enhancing activities as employees watch their team compete and win on the track.

Local In-Market Programs When a NASCAR event comes to a market, it creates numerous opportunities for team sponsors to reach local consumers and leverage the excitement of the event.

Driver Appearances NASCAR drivers are powerful spokespeople for their team sponsors. Their accessibility to consumers and strong relationships with fans make NASCAR drivers among the most effective brand ambassadors in sports.

Driver Endorsements Consumers recognize NASCAR drivers and identify them with their sponsors’ brands. Over their careers, NASCAR drivers deliver massive value in exposure and sales, elevating the relationship between their sponsors’ brands and their fans.

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Media Coverage • NASCAR is the #2 rated sport on television, trailing only the NFL • An average of 4.4 MM households and 6.5 MM viewers tuned into each race last season • In 2011, viewership among males aged 18-35 was up 17% over the previous year • Our most passionate fans consume an average of 16 hours of NASCAR-related media each week,

while 37% of NASCAR fans consume at least 9 hours a week • Front Row Motorsports delivered over $17 million in media equivalencies to its sponsors last

season

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David Ragan

• 3 Career NASCAR Wins (Daytona, Talladega, Bristol)

• Winner of 2011 Sprint All-Star Showdown

• 2007 NASCAR Nationwide Series Rookie of the Year

• Has combined to earn 29 career Top-5 finishes and 83 career Top-10 finishes in NASCAR

Hometown: Unadilla, Georgia Birthdate: December 24, 1985 Marital Status: Fiancé, Jacqueline

@David_Ragan

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David Gilliland

• One Career Win (Kentucky)

• Former Daytona 500 Pole Winner (Fastest Qualifier)

• Finished 3rd in the 2011 Daytona 500

• Was a high school golf teammate to Tiger Woods

Hometown: Riverside, California Birthdate: April 1, 1976 Marital Status: Wife, Michelle Children: Todd & Taylor

@DavidGilliland

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Josh Wise • Leads 2012 NASCAR Sprint

Cup Series Rookie of the Year Standings

• Has raced for NASCAR superstars Dale Earnhardt Jr. and Michael Waltrip

• Began racing at the age of 8 and at the age of 16, became the youngest champion in United States Auto Club history

Hometown: Riverside, California Birthdate: February 7, 1983 Marital Status: Wife, Ashley Children: Harlow & Remy

@Josh_Wise

Robin Johnson EVP & Chief Marketing Officer

rjohnson@frontrowmotorsports.com 704.904.4347

William Sturgill Director, Business Development

wsturgill@frontrowmotorsports.com 859.797.0004

Mike Laheta Director, Marketing & Business Affairs mlaheta@frontrowmotorsports.com

440.773.2701

Leading The Pack In Sponsorship Value