John R. Brown

A Berkshire Hathaway Company

Business Development: Grow the Business! Create New Business Models and Execute Business plans that Exceed Corporate Objectives by driving SALE$

Product Design & Engineering: Create Innovative New Products that set you apart from the competition. Innovation, Development, Production (100+ new products during a 5 year span with patents on the top 5 selling air products in the U.S. and Canada)

Integrated Marketing Communications Driven Business Models: Convert Cost Centers into Profit Centers using existing resources. (E-commerce, Customer Service, Direct Marketing, Product Service, Merchandising, Advertising, Telemarketing, and E-Marketing Integration that enables companies to own the end user relationship)

Grow the Export Business: International Market Expansion. Leverage Existing Assets and Unique Product and Marketing Advantages Globally

Diversification: Expand the Business into New Channels and Markets. History & Contacts for over 300 Key Decision makers in the Consumer, Commercial, and Jobsite Channels

Manage a P & L: Enhance Financial Results.

Optimize Employee Performance: Develop Quality Talent Within. Solid Interpersonal and Business Mgt. Skills. Unique ability to manage and maximize performance from a large employee base including identifying & developing quality talent.

What Brown can do for you:JB

BusinessDevelopm

entPURPOSE BECOME EXTRAORDINARY TO END USERS AND INVALUABLE TO CUSTOMERS

PRODUCT DEVELOPMENT SALES MARKETING

FUNCTIONAL OBJECTIVE

CREATE INNOVATIVE PRODUCTS THAT REINFORCE THE BRAND

PROMISE

IMPROVE REVENUES IN THE CHANNELS THAT

SERVE END USERS

CREATE END USER LOYALTY BY DELIVERING A SUPERIOR OWNERSHIP

EXPERIENCE

TACTICS FOCUS ON CORE PRODUCTSBECOME AN ENTHUSIASTIC ENDORSER AND SELL THE

VALUE

SIMPLIFY THE SHOPPING EXPERIENCE

UNDERSTAND THE PROJECT AND SOLVE THE PROBLEMS

WORK THE ASSORTMENT AND STAY ON THE

OFFENSIVE

TEACH THEM HOW TO DO THEIR PROJECT

OWN YOUR BUSINESSCREATE NEW

OPPORTUNITIES AND TAKE MARKET SHARE

SOLVE THEIR PROBLEMS QUICKLY

CREATE A BRAND IDENTITYLEVERAGE INNVOATION TO

BUILD BRANDSCREATE A COMMUNITY TO

SHARE THEIR SUCCESS

GET OUT THERE INCREASE THE AVG TICKETDEVELOP A CONSISTENT

BRAND IMAGE

1. Home & Car Care

An internal business dedicated to identifying and developing unique home & car care products and applied technologies “that create new standards for performing tough tasks”.

3 Successful Business Models3 Successful Business Models

Home & Car Care Powerful Solutions for Tough Tasks

2. B2B: Targeting small to mid sized Dealers in multiple channels including

Farm, Hardware, Etail, and Lawn & Garden sold & serviced exclusively using internal account specific telemarketing Reps, a wholesale based web site, and target marketing

Business to Business

The End User Business

3. B2C: Targeting high value customers (users) that are seeking superior value

and have a propensity to shop via direct mail, online, or telephone.

•Internet: Co-Active

•Online/Offline Registration:Equifax

•Field Tests/Panels/Intercepts: Employee Workstations

End User Contact PointsEnd User Contact Points

Third Party Data SilosThird Party Data Silos

Data SilosData Silos

•Requests & Surveys: Mktg & Prod Mgt

•Warranty/CI/Focus Groups:•Common Drives

•Call Data: JDE&GPWSE

•Internet: B2C to End-Users

•Extranet: B2B

•Intranet: Internal

E-Commerce PlanE-Commerce Plan

John R.

Brown

PATENTS PATENTS (2 examples)(2 examples)PATENTS PATENTS (2 examples)(2 examples)

Grab N Go Retail Packaging & Storage SolutionsGrab N Go Retail Packaging & Storage SolutionsAir Tools Air Tools (Available at Home Depot, Wal-Mart, True Value etc.)(Available at Home Depot, Wal-Mart, True Value etc.) Grab N Go Retail Packaging & Storage SolutionsGrab N Go Retail Packaging & Storage SolutionsAir Tools Air Tools (Available at Home Depot, Wal-Mart, True Value etc.)(Available at Home Depot, Wal-Mart, True Value etc.)

Grab N Go Retail Packaging & Storage SolutionsGrab N Go Retail Packaging & Storage SolutionsPower ToolsPower Tools

Grab N Go Retail Packaging & Storage SolutionsGrab N Go Retail Packaging & Storage SolutionsPower ToolsPower Tools

Patented OnboardStorage System

EVA Grip

User Friendly Control Panel

Ultra Compact Air SolutionsUltra Compact Air Solutions with with patented online storage systemspatented online storage systems

Ultra Compact Air SolutionsUltra Compact Air Solutions with with patented online storage systemspatented online storage systems

Accessory StorageTray

Accessory StorageCompartment

Patented OnboardStorage System

Patented hose storage system

Integrated Tool Kit Integrated Tool Kit Onboard Storage SolutionOnboard Storage Solution

Integrated Tool Kit Integrated Tool Kit Onboard Storage SolutionOnboard Storage Solution

Breakthrough Air AccessoriesBreakthrough Air AccessoriesBreakthrough Air AccessoriesBreakthrough Air Accessories

Digital Tire GaugeJumbo Display, Backlit

“Smart Chuck”

Functions as a 2 in 1 digital tire gauge and air chuck

Hybrid Air CouplerLightweight, Durable, Low Cost

Backlit LEDPower Outlets

120V Portable Power Solutions 120V Portable Power Solutions for the Autofor the Auto

120V Portable Power Solutions 120V Portable Power Solutions for the Autofor the Auto

Export BusinessInternational

Global Sales, Product Development & Global Sales, Product Development & Marketing ExperienceMarketing Experience

Markets with current and/or prior experience(including Japan)

AUSTRALIAPopulation: 20,090,437 Age structure:•0-14 years: 19.8%•15-64 years: 67.2% •65 years and over: 12.9% Median age:•total: 36.56 years •male: 35.74 years •female: 37.4 years Median Income: $38,000

New Zealand

Population:4,035,461 Age structure:•0-14 years: 21.4% •15-64 years: 66.9% •65 years and over: 11.7% Median age:•total: 33.65 years •male: 32.92 years •female: 34.4 years

Primary Customers/ Channel Responsibilities:Commercial/Industrial Distributors: Blackwoods/Paykels etc.Home centers: Danks, Mitre 10, Bunning etc.

Pro Construction/Jobsite:Total Tools, Tool & Fastening Dist.Automotive: REPCO

NZ

CANADA

Population: 32,805,041 Age structure: •0-14 years: 17.9% •15-64 years: 68.9% •65 years and over: 13.2%

Median age: •total: 38.54 years•male: 37.54 years•female: 39.56

Median Income:$44,000

Retail Automotive: Canadian TirePro Construction/Jobsite: Tool & Fastening Dist.Clubs: Costco, SAMSHardware: Home Hdw.

Primary Customers/ Channel Responsibilities:

Farm: Tractor SupplyHome centers: RONA, LOWES

Mass: Sears

JAPANPopulation:127,417,244 •Age structure:0-14 years: 14.3% •15-64 years: 66.2% •65 years and over: 19.5%

Median age:total: 42.64 years male: 40.87 years female: 44.44 years Median Income: $60,000

Primary Customers/ Channel Responsibilities:

Commercial/Industrial Distributors: Anest Iwata

Home centers: Joyful Honda,Komeri, etc.

Commercial Products – Industrial

Commercial Products - Retail

Brand Positioning Statement

We want CH to be the brand DIYers choose to help them achieve professional results. CH tools eliminate or minimize the difficulties associated with using conventional tools for DIY projects.

Product characteristics: What specific problem, fear, concern or shortcoming does the product solve?

Brand character: Easy to set up, guide/control/use/store, dependable, reliableTag Line: “Campbell Hausfeld makes it easy to do it like a pro.”

End user target: Do-it-yourselfer; men and women with home or auto projects they have to do themselves (to save $$) or enjoy doing themselves

Frequency of use: OccasionalQuality: Exceeds user’s life expectations for the toolPricing: Good valueDistribution channel: Distribution channels that focus on the moderate to serious DIYer,

Including home centers, hardware stores, clubs, automotive stores, internet and catalogs.

Warranty: 1-3 yr limited warranty (varies by category)

Commercial Brand - Farm & Ag

Commercial Brand - Farm & Ag

Brand Positioning Statement

Objective: Develop a professional-grade brand to help the company pursue new end user segments and new channels of distribution. Product position: Mid tier to premium tier professional grade product.

Pricing: Competitively priced as compared to other professional grade brands.

Color ID Red/grey/black color image.What is Maxus? Power equipment for pros Tag Line: “Helps Pros Be More Productive”Product: Mid tier to premium tier productsBrand character: Tough, durable, reliableEnd user target: Pro – someone who uses tools to make a living (examples: job site contractor; automotive mechanic, facility maintenance supervisor/plant manager)

Frequency of use: Every dayQuality: Professional grade qualityPricing: Competitive with other professional grade brandsOpportunity: Grow business through development of a professional

grade brand name.Warranty: 5 year limited warranty Service: Toll free technical service

Merchandising

Merchandising

Domestic

United States

Population: 295,734,134 Age structure: •0-14 years: 20.6% •15-64 years: 67% •65 years and over: 12.4%

Median age: •total: 36.27 years•male: 34.94 years•female: 37.6 years

Median Income: $45,000

Primary Customers/Channel Responsibilities:

Commercial/Retail Automotive: Car Quest, Parts Plus, Advance Auto, Auto Zone,Pro Construction/Jobsite: Tool & Fastening Dist.Specialty: Military (AAFES/NEXCOM) etc.Hardware: ACE/True Value/Do-It-Best/Orgill/Handy etc..

Farm: Mid StatesE-tailers: Amazon etcClubs: Costco/BJ’sB2B: P.E.D. etc.Mass: Sears/K-mart