business development growth · lifetime value gross margin (who pays you?) market customer...
TRANSCRIPT
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BUSINESS DEVELOPMENT GROWTH:GETTING YOUR BUSINESS TO THE NEXT LEVEL
RUSS SEAGLE, PRESENTER
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Your business plan simple answers• Who will sell• What to• Whom• Where• At what cost and• At what price
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Key Components of Your Plan• Describe the business
you’re really in• Outline realistic
assumptions• Set realistic sales goals
• Highlight management strengths
• Understanding of your break-even point
• How you’ll reach your market
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Understanding Your Break-Even Point
$$$
Units0
Fixed Costs or Overhead
Variable Costs or Cost of Goods Sold (COGS)
Sales
X Y
BEP
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How to get the most out of your plan• Don’t wait until it’s
“perfect”• Review it regularly• Revise as needed• Keep it SIMPLE