Last Updated: April 2014

Business  Driven  IT  Design  

VP  Pla&orm  Evangelism  

Chris  Haddad  

11  June  2014  

*  

What is your design approach?

*  

IT  Driven  Focus Infrastructure Topology

• Network zones

• VM and Container instances

• Active-Passive , Active-Active configuration

Infrastructure Capabilities

• Identity management

• Content Transformation

• Legacy Connectors

*  

IT  Driven  Goals Quality of Service

• Acceptable System Response Time

• 99.999…. uptime

• No major security breach

Efficiency

• Infrastructure utilization rate / Infrastructure Spend

• Business Value / Project Spend

*  

Business  Driven  Focus

Customer-centric

• Increase number of new customers per quarter

• Increase customer retention ratio and lower churn

• Expand customer spend

Product-centric

• Enter a new market

• Bring a new product to market

*  

Business  Driven  Goals Customer-centric

• Increase number of customers

• Expand customer lifetime value and ticket price

• Faster service call resolution

Product-centric

• Revenue per product

• Number of distinct markets

• Lower product defect rate

*  

Business  Success  Driver  Improve  Customer  Experience

User Experience Survey Report 74 per cent of businesses

believe user experience is key for improving sales and conversions.

Source: http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/

http://www.cloudsearchportal.com/the-role-search-plays-in-next-generation-customer-experiences/

*  

Why  Focus  on  Customer  Experience?

Source: http://experiencematters.wordpress.com/2009/06/25/customer-experience-boosts-revenue/

*  

What  are  Customer  Experience    Touch  Points?

Source: http://blogs.amdocs.com/managedservices/2011/01/20/are-service-providers-doing-everything-possible-to-improve-customer-experience-part-1/

*  

To Define Customer Experience Think Outside In

*  *  

Extend  Business  Reach  with  IoT  and  API  

Source: http://www.switchscribe.com/is-the-current-internet-ready-to-become-the-internet-of-things/

Expand  Engagement  and  Insight    Throughout  the  Experience  Lifecycle

*  

Source: http://wso2.com/whitepapers/a-reference-architecture-for-the-internet-of-things/

*  

APIs  Connect  Everything  

*  14

Business  Focused  API  Design  

*  

A  Typical  Customer  Experience  

*  

Start  with  Business  Architecture  

Business Architecture

Solution Architecture

•  Level 0 •  Level 1

Application Architecture

•  Integration •  Data models •  APIs

Runtime Architecture

•  Capacity Planning •  Deployment •  Security

*  

Visualize  Customer  Experience  

*  

Business  Service  First  Approach  

*  

Business  Driven    IntegraEon,  Re-­‐Use,  and  Visibility

• Define Integration Points

• Cloud Services

• Business Services

• Correlate endpoints with standard business model

• Track Business Events

*  

Incorporate  Cloud  Business  Services

Source: http://asanka-tech-blog.blogspot.com/2013/12/working-with-esb-connectors-using-wso2.html

*  

Connect  Business  Services  to    Customer  Experience  Channels  

*  

Collect  and  analyze    business  acEvity  and  events    

*  

Incorporate  Business  IT  Design

• Standardize Application Assets

• Correlate assets with model

• Integrate Federated Identity Model

• Track subscription and usage

*  

Build a Master Data Business Model

*  *  

Embrace  Stores,  SubscripEons,  and  IdenEty  Models  

IdP    (WSO2  IdenBty  Server)  

(WSO2  Business  AcBvity  Monitor)  

*  

Business  Service  PlaMorm  Layered  Architecture  

Integration Layer - 1

Datamodel

Integration Layer - 2

Services Platform

Datamodel

Data Layer

Business Services

*  

Enterprise  Architecture  

*  

Measure  IT  Design  Improvements

*  

Accelerate  interacBons  inside  and  outside  the  organizaBon  

 

Reduce  interacBon  

fricBon  and  cost    

Increase  engagement  and  

enhance  producBvity        

 

Sense    business  acBvity  

and    automaBcally  

adapt    

Turbocharge  Business  Success  Become  a  More  Connected  Business  

http://wso2.com/landing/enabling-the-connected-business

*  

Connected  Business  Architecture

*  

Business  Design  Dimensions

• Establish goals and business value metrics

• Define user experience and workflow

• Investigate integration points and re-use

• Warrant services levels and scale

*  

What  differenBates  WSO2?  

o  The  WSO2  PlaMorm  and  Services  delivers  the  fastest  project  delivery  

o  ¼  the  Eme  and  ¼  the  cost  of  IBM/Oracle  o  Pilots  completed  in  days  not  weeks  

o  The  WSO2  component  architecture  built  from  a  single  consistent  codebase  provides  unparalleled  performance  and  deployment  flexibility    

o  Our  Open  Culture,  Open  Engagement  Model,  and  Open  Support  Model  create  long-­‐lasEng  partnerships  with  our  customers  

 

*  

WSO2  The  Open  PlaMorm  for    Connected  Business  Driven  IT  

Internal Integration

API Management

Federated Security

Enterprise App Store and Social

Ecosystem

Big Data

*  

How  we  support  your  business  

Support engineers are the product engineering experts (rotate across roles) Hands-on experts guide every project and product (as opposed to pointy hair managers) Iterative and customer driven development roadmap prioritizes agile milestones and rapid releases

*  

Amazing  Enterprise  OrganizaBon  AdopBon  

*  

Recommended  Reading  The Path to Responsive IT

Connected Business Architecture

Cloud Connectors

Internet of Things Reference Architecture

*  37

About  the  Presenter  

• Chris Haddad

•  VP Platform Evangelism

•  F500/G2000 Advisor, Cloudy DevOps for Dev guy

• Learn more about me

•  Follow me @cobiacomm on Twitter

•  Blog: http://blog.cobia.net/cobiacomm

•  Profle: http://www.linkedin.com/in/cobiacomm/

•  On Google+ too