business ecosystems: how to build a winning value proposition · how to build a winning value...
TRANSCRIPT
1 P r o f . d r . H e n r y R o b b e n
Business Ecosystems:
How To Build a Winning Value
Proposition
Photo by Hailey Kean on Unsplash
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T E A C H I N G
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C O N S U L T A N C Y a n d S P E A K I N G
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R E S E A R C H
+31 6 26 556 572
@henryrobben
Henry Robben
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Big Hairy Audacious Goal for 2030:
rare diseases are treatable diseases
Photo by howling red on Unsplash
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Dr. Paul Janssen
“Als je een ziekte hebt, dan
kun je het best hopen dat het
een populaire ziekte is”.
@henryrobben
marketing strategy
Patient
Focus
System
Focus
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Sustainable
Business Based
On Customer Choice
@henryrobben
marketing strategy
How To Build a Winning Value PropositionThe Job To Be Done
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Customer Value Proposition
A symbiotic bundle of competitive advantages
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“an economic community
supported
by a foundation of interacting
organizations and individuals—
the organisms of the business
world”Business Ecosystem
Moore 1996
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Business Ecosystem Health
Productivity
the ability to transform inputs into
outputs, e.g., QALY
Robustness
persist when times are tough, e.g., anti-
vac
Niche creation
enable ‘meaningful diversity’, e.g., rapid
innovation
VALUE BLUEPRINTS
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Ecosystems in healthcare
PATIENT
family &
friends
primary
care
medical care
institutions
research &
educationgovernment
pharma &
medical
industry
insurance
companies
Moenaert 2019Photo by Arvin Chingcuangco on Unsplash
YOUROFFERING
ENDCUSTOMER
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Complementor 1
Intermediary
Complementor 2
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Complementor 1
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Intermediary
Complementor 2
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EndCustomer
Other Components
Sony DRM
Retailers
E-ink Screen
next step: sony reader value blueprint at launch
‘as an e-book reader, Sony’s device was commendable;
as an e-book solution, it was a flailing effort’
Adner R. (in: the wide lens)
Authors PublishersSony
Connect.com
Connectivity:PC to Reader
transfer viaUSB cable
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Complementor 1
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Intermediary
Complementor 2
ENDCUSTOMER
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Wow
Performance
Hygiene
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What is the Health Ecosystem of Tomorrow?
Photo by Hush Naidoo on Unsplash
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This is food for thought.
What are you going to do
tomorrow if you want to get
to your BHAG in 2030?
Thank you for your attention.
Photo by Caju Gomes on Unsplash