Business Essay:Assessing the efectiveness of a fghting style is quite straightforward: fghting boils down to a tradeof between protecting oneself, and attacking the opponent. A fghter with a ind set on dealing as uch daage as possible cannot hope to escape any encounter unscathed. A fghter relying entirely on defensive tactics on the other hand, ay well coe out of afght unhared, but will not have dealt so uch as a scratch to the opponent, and can therefore not clai to be a fghter at all.!ighting well is to coproise" balancing attack and defense to a#ii$e harwhile reaining safe. %f &le 'akob (unde, the (chibsted publishing group)s chairan, is to be believed, *ews organi$ations, uch like fghters, are engaged in an e#istential balancing act. +hey ust contend with two iperatives: pursuing profts, and fulflling their ission to provide inforation that raises society)s level of understanding of the world.!or a newspaper, striking a balance between the two would ean reaining proftable while still providing the public with essential inforation. Ever since the %nternet entered the arena that is the news arket, drawing away readers fro newspapers, it has becoe all but ipossible to achieve this balance. ,ublications coitted to public service struggle to reain a-oat, while free services such as .oogle *ews and papers such as /0 1inutes and 1etro, poor in original content, rich in advertising revenue, are2like fghters who do not fght2barely news organi$ations at all.+his proble, phrased by 1r. (unde as the 34athedral5 vs. 1arket conundru, has a siple but costly solution, which the (chibsted group have deonstrated ost efectively. 6hen your fghter is outatched, the easiest way to prevail is to send in two or three e#tra fghters to copensate for your single fghter)s vulnerability. By ensuring that the (chibsted group as whole could fll its fnancial gaps thanks to the considerable profts it reaped fro its other edia ventures, the group has ensured they have the resources to pay the high aintenance costs of their 34athedrals)5. 6hile efective, this strategy fails to address what is, in y opinion, thefundaental challenge facing newspapers today. %n order for the to survive, a radical transforation fro a business founded upon on news itself to a business that sells sound analytical thought. 6hile it is ipossible for anything printed on paper to copete with the speed anease of access of online news, there is no replaceent for quality analysis of the news, a service for which deand will always be high. 7ntil 34athedrals5 are rebuilt and arketed as the provider of this service, it will be e#treely di8cult for &ld guard *ewspapers to stand without outside support, whether it coes fro classifed websites, &il oney, or rich patrons.