business evaluation
DESCRIPTION
A 10-minute summary about the practical application of business evaluation on the example of Kentucky Fried Chicken. Topics include: - Market appearance - Mission of the company - Outline of business observation - Methods of evaluation Hint: Download the presentation for extensive presenter explanations in the notes section. Icons will also be displayed correctly.TRANSCRIPT
Kentucky Fried ChickenBraukmann, Elliott, Lettinga, Groenestege, Portain, v. Doren
Merksterkte Groei „Real food fast“
SituatieschetsHoe presenteert zich de bedrijf?
Doelstelling
SituatieschetsWat wil de bedrijf?
C H A M P S
Missie
ObservatieplanWat gaan wij observeren?
Product Prijs Promotie Plaats Personeel Klant
Marketing Mix
Interviewer/Observator Mystery Shopper
Lange termijn observatie Recherche vooraf Data-Analyse
CHAMPS Likert-Schaal
Hoe gaan wij observeren?Observatieplan
Ruimte voor discussie
Interviewer/Observator Mystery Shopper
Lange termijn observatie Recherche vooraf Data-Analyse
CHAMPS Likert-Schaal
Vragen