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    Recreating a Business

    Business failure & survival

    Successful & unsuccessful change

    Internal development

    Alliances

    Acquisitions

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    I. Background: Business Failure

    & Survival

    http://www2.shell.com/home/ExitPage?URL=http://www.shell.comhttp://www2.shell.com/home/ExitPage?URL=http://www.shell.com
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    Thousands of dot.coms

    Kmart, Jacobsons, Wards,

    Owens-Corning, G-I Holdings (GAF Corp)

    Finova, Federal Mogul

    Warnaco

    Midway Airlines & SwissAir Polaroid, Bethlehem Steel

    Global Crossing

    Enron WorldCom

    Adelphia

    Arthur Andersen

    Dexter Corp (chemicals), 1767-2000 (break-up)

    Recent Business

    Failures

    http://www.adelphia.com/index.cfmhttp://images.google.com/imgres?imgurl=www.deca.org/nab/Kmart.gif&imgrefurl=http://www.deca.org/nab/kmart.htm&h=150&w=187&prev=/images%3Fq%3Dkmart%26svnum%3D10%26hl%3Den
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    21 Largest

    Bankruptcies,1980-2002

    Date Assets ($ bln)

    Worldcom, Inc.* 7/21/2002 104

    Adelphia Communcations 6/25/2002 24

    NTL, Inc. 5/8/2002 17

    Global Crossing Ltd. 1/28/2002 26

    Kmart Corp. 1/22/2002 17Enron Corp.** 12/2/2001 63

    Federal-Mogul Corp. 10/1/2001 10

    Reliance Group Holdings, Inc. 6/12/2001 13

    Pacific Gas and Electric Co. 4/6/2001 21

    FINOVA Group, Inc., (The) 3/7/2001 14

    First City Bancorp.of Texas 10/31/1992 10

    HomeFed Corp. 10/22/1992 14

    Southeast Banking Corporation 9/20/1991 13

    First Capital Holdings 5/30/1991 10

    First Executive Corp. 5/13/1991 15Imperial Corp. of America 2/28/1990 12

    Gibraltar Financial Corp. 2/8/1990 15

    MCorp 3/31/1989 20

    Financial Corp. of America 9/9/1988 34

    Texaco, Inc. 4/12/1987 36

    Baldwin-United 9/26/1983 9

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    Current Turmoil

    Vivendi

    AOLTime Warner

    Lucent

    Nortel

    Mobilcom United Airlines

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    Business Failure

    40,000-80,000 companies file for bankruptcy

    (Chapters 7, 11, & 12) in the U.S. each year Sources: bankruptcydata.com; abiworld.org

    Thousands more are acquired

    Some because they are successful,But many because they are failing

    http://www.abiworld.org/http://images.google.com/imgres?imgurl=www.isinolaw.com/images/static/bankruptcy.jpg&imgrefurl=http://www.isinolaw.com/jsp/bankruptcy/BKRUPT_Main.jsp%3FLangID%3D0&h=385&w=527&prev=/images%3Fq%3Dbankruptcy%26svnum%3D10%26hl%3Denhttp://www.abiworld.org/
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    U.S. Business Bankruptcies (Ch. 7, 11, & 12),

    1980-2002 Source: www.abiworld.org

    0

    10,000

    20,000

    30,000

    40,000

    50,000

    60,000

    70,000

    80,000

    90,000

    1980

    1982

    1984

    1986

    1988

    1990

    1992

    1994

    1996

    1998

    2000

    2002

    AnnualQ1

    Q1 & Q2

    Q1, Q2, Q3

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    Many Businesses Fail Most industry leaders disappear over time

    +85% top 100 U.S. firms in 1900 have disappeared

    +85% top 100 from the 1955 Fortune 500 are gone

    from the top 100; +80% are out of business

    +50% of the 1979 Fortune 500 are gone

    Why do so many firms exit, by failure or

    acquisition?

    Why do a few firms manage to survive over longperiods?

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    Research on Business ExitFailure Acquisition

    Young firms Mid to older

    Small firms Any size

    Technical change

    Social change Inert firms (ignore change)

    Maladaptive firms (respond

    poorly to change)

    Ineffective internal change

    Ineffective alliances

    Ineffective acquisitions

    Ineffective global expansion

    http://images.google.com/imgres?imgurl=www.aaroads.com/gallery/ks/jw/exit-sign-for-k-254.jpg&imgrefurl=http://www.aaroads.com/gallery/ks/&h=403&w=570&prev=/images%3Fq%3Dexit%2Bsign%26svnum%3D10%26hl%3Den
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    http://images.google.com/imgres?imgurl=www.hrd-aero.com/Survival-Equipment-Large.jpg&imgrefurl=http://www.hrd-aero.com/Survival-Equipment.htm&h=830&w=689&prev=/images%3Fq%3Dsurvival%26start%3D20%26svnum%3D10%26hl%3Den%26sa%3DN
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    Research on Business Survival

    There are some industry tendencies, but the keyissues are firm-level (managerial) not external

    Firms that survive over long periods havelearned how to change effectively

    Survivors use multiple modes of change

    Internal development & discrete exchange

    Alliances

    Acquisitions

    But The changes also raise the risk of rapid

    failure

    http://images.google.com/imgres?imgurl=www.hrd-aero.com/Survival-Equipment-Large.jpg&imgrefurl=http://www.hrd-aero.com/Survival-Equipment.htm&h=830&w=689&prev=/images%3Fq%3Dsurvival%26start%3D20%26svnum%3D10%26hl%3Den%26sa%3DN
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    II. Successful Change

    Modes of change

    Internal development

    Discrete exchange/purchase contracts

    Alliances

    Acquisitions

    (Global learning)

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    Recreating The Company: Four Contexts for

    ChangeLaurence Capron, Will Mitchell, Joanne Oxley

    In Financial Times Mastering Strategy: The Complete MBA

    Companion In Strategy, pp. 384-390, Pearson Education Limited,

    London, 2000

    Mode Context Advantages Risks Processes Incentives

    Internal

    Discrete

    exchange

    Alliances

    Acquisitions

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    Internal Change

    Context Advantages Risks Processes Incentives

    SpeedIrreversible

    commitments

    Coordination Path dependence

    ProtectionLow-powered

    incentives

    Relevantresources

    exist within

    the firm

    Cross-functional

    coordination

    Change-focused

    individual &

    group rewards

    ExamplesHP used minicomputer experience for ink-jet printers

    Schwab developed eSchwab from investment skills

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    Internal Development Overview

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    Discrete Exchange

    Context Advantages Risks Processes Incentives

    Limited availability External search Search rewards

    Limited

    coordination ofexternal exchange

    Internal

    integration

    Integration

    rewards

    Limited protection

    of ongoing

    exchanges

    Active

    market forspecific

    resources

    Low cost & low

    confusion viatargeted resource

    acquisition

    Examples

    Many firms license in brand names & technology

    Many firms hireindividuals with new skills

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    Alliances

    Context Advantages Risks Processes Incentives

    Shared costsCoordinationconfusion

    Partner searchsystems

    Alignedpartners'

    incentives

    Quick access to

    complex

    resources

    Internal conflictInter-firm

    coordination

    Aligned

    internal

    incentives

    Hands on inter-

    organizational

    coordination

    Proprietary lossInternal

    commitment

    Partially

    retractable

    commitments

    Loss protection

    Bilateral

    protection

    Moderate

    market

    failure for

    discrete

    resource

    acquisition

    Corning: lab jv w/ Ciba-Geigy & silicone jv w/ Dow

    Hitachi: Medical markets expansion via Philips jv

    Microsoft & Cisco: 100s of alliances

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    Alliances Overview

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    Acquisitions

    Context Advantages Risks Processes Incentives

    Extent of

    resource

    acquisition

    High costPre-acquisition

    search systems

    Depth ofintegration

    Slowintegration

    Post-acquisitionreconfiguration

    systems

    ProtectionLow-powered

    incentives

    High market

    failure forresource

    acquisition

    Aligned internal

    incentives of

    new employeesand existing

    employees

    J&J: Dozens of medical sector acquisitions

    Cisco & ABB: Dozens of acquisitions

    AOL: Time Warner acquisition to obtain content

    3Com: Acquired Palm Pilot w/ US Robotics

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    Acquisitions Overview

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    Global Learning

    Involves all modes

    With their advantages

    And their risks (squared)

    Examples

    Advantages: Carrier, Asahi Glass, Guardian Glass,

    P&G, CitiGroup, Ryder Logistics, Wal-Mart?Problems: Vickers, Daihatsu, Mitsubishi, Daewoo,

    Bata, Barings, Kmart, Gateway, Enron, Allied IrishBanks, ABB, Vivendi

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    Risks of Change

    Change attempts are two-edgedGreat if you succeed

    Costly if you fail (e.g., Xerox, Cendant, Kmart,

    DaimlerChrysler, Dow-Corning, Warnaco, SwissAir,Midway, Enron, AOL-TW?)

    Each change mode risks failure if done badly.

    But: Inertia is a sure road to corporate death(e.g., American Motors, steel cos.)

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    Change Change is necessary

    For people

    For firms

    For societies

    Change is risky

    For people

    For firms

    For societies

    So learn how to change well

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    Next

    General Electric: Corporate dynamics

    Preparation

    Syllabus questions

    Identify key financial trends in Welch era

    Do 3-year financial projections to 2005

    What major strategic issues do Charlie

    Jackson (& Jeffrey Immelt) face?

    C. Jackson

    J. Immelt