business, finance & management2 v isit us at e in ia.co hadoop in practice, 2ed holmes table of...

To place an order, please contact following.

HEAD OFFICE: 1402, 14th Floor World Trade Tower, Plot No. C-1, Sector-16, Noida 201301 INDIA Tel: 0120-6291100 Email: [email protected]

thBANGALORE: 14, Dr. Raj Kumar Road, 4 N Block, Rajaji Nagar, Bangalore - 560010 Tel: 080-42896464 Telefax: 080-23124319 Email: [email protected]

MUMBAI: Sadhana Complex, Plot No 713,Sector No:11, Near Radha Krishna Mandir, Juhugaon,Vashi Navi Mumbai - 410 703 Tel: 022-27889263, 27889272 Email: [email protected]

Wiley India Pvt. Ltd.

wileyindia.com | ebooks.wileyindia.com

/wileyindia /wileyindiapl /in/wileyindia /WileyIndiaPL

Books are available online at

Exclusive Wiley Brand Store @ www.amazon.in/wiley www.wileyindia.com

Business, Finance &Management

RESELLER / IMPORTS / ONLINE SALESKamal Chandel

Email: [email protected]

ACADEMIC & TEST PREP CHANNEL

SOUTH

EAST

Niraj Kumar Sinha Email: [email protected]

Bihar / Jharkhand West Bengal / Odisha / North East

Kiran PowrelyEmail: [email protected]

Murugan M.Email: [email protected]

Tamil Nadu Karnataka

Surendra K.Email: [email protected]

NORTH

Jitender Kumar Ailawadi Email: [email protected]

WESTSwapnil Koranne

Email: [email protected] Ichalkaranje


Andhra Pradesh / Telangana / Kerala

Mansoor BaigEmail: [email protected]

BUSINESS 1

BUSINESS ANALYTICS 1

COMMUNICATIONS 2

ENTREPRENEURSHIP 3

HUMAN RESOURCE MANAGEMENT 3

INTERNATIONAL BUSINESS 4

MANAGEMENT 4

MANAGEMENT INFORMATION SYSTEMS 5

MARKETING 5

OPERATIONS MANAGEMENT 8

ORGANIZATIONAL BEHAVIOR 9

STRATEGIC MANAGEMENT 10

FINANCE 10

ACCOUNTING 13

ECONOMICS 14

HOTEL MANAGEMENT 15

AUTHORWISE LISTING 16

NEW - New Releases IM - Instructor Manuale - eBook BS - Bestseller

NOTE

Prices & Covers are subject to change without prior notice.

Prices of exclusive titles are available on request

TBA – To Be Announced. w/cd – Title comes With CD

CONTENTSLearn More. Learn the New Way

Wiley eTextBooksWiley's rich textbook content now available

on your favorite devices

Scan the QR code for trial access

} Customized access portal for

Institutions

} Multiple user access

} Secure, authorisation based platform

} Quick access with internet connection

& web browser (flash enabled)

More than 600+ highly recommended, widely referred

eTextBooks from Wiley

Text-to-speech

conversion Personalized

sticky notes &

bookmarks

Swift navigation

Functionality to

highlight, browse

& search rapidly

Learn Interactively with

Follow us on:

For more information on Wiley eTextBooks, please contact: [email protected], +(91 120) 6291100

All logos and brand names of operating systems mentioned above are properties of their respective owners. Wiley is not associated with any product or vendor mentioned above.


1Prices are subject to change without prior notice.

BUSINESS / FINANCE / ECONOMICS

BUSINESSBusiness Law for ManagersGoel

Table of Contents• Laws relating to Contract, Sale of Goods, Negotiable Instruments and Consumer Protection. • Highlights of laws relating to Intellectual Property including Patents, Copyright and Trademark. • Highlights of some relevant economic laws like IT Act 2000; FEMA 1999; and Competition Act 2002. • Corporate laws include Company Law along with Corporate Governance. • Legal aspects relating to business - Partnerships, Alternative Dispute Redressal, Sexual Harassment, Right

to Information and Environment Protection. • Relevant aspects of the Constitution of India concerning business.

ISBN: 9788177225358 | ` 599

Business MathematicsSharma

DescriptionIt presents a more focused approach to topics keeping in view the needs of the students and professionals. The treatment is exhaustive with the objective of enhancing and strengthening the conceptual as well as practical knowledge of readers about various techniques of busi-ness mathematics. A large number of new business-oriented solved as well as practice problems have been added, thus creating a bank of problems that gives a better representation of the various mathematical tech-

niques. This edition continues in its tradition of providing its readers an understanding of problem-solving methods, solution procedure and analysis along with the addition of two new topics on Probability Distributions and Binomial Theorem and Summation of Series.

ISBN: 9789389307368 | ` 695

Statistics for Business and Economics, 2edSharma

Table of Contents• Introduction to Statistics • Descriptive Statistical Analysis • Probability Theory and Distributions • Sampling Theory and Sampling Distribution • Hypothesis Testing—Large Sample Tests • Hypothesis Testing—Small Sample Tests • Analysis of Variance • Chi-Square Test and Its Applications • Nonparametric Test

• Correlation Analysis • Regression Analysis • Logistic Regression Analysis • Business Forecasting • Statistical

Quality Control • Decision Analysis

ISBN: 9788126570942 | ` 739 | IM | e

BUSINESS ANALYTICSBig Data and AnalyticsAcharya

Table of Contents• 1 Types of Digital Data • 2 Introduction to Big Data • 3 Big Data Analytics • 4 The Big Data Technology Landscape • 5 Introduction to Hadoop • 6 Introduction to MongoDB • 7 Introduction to Cassandra • 8 Introduction to MAPREDUCE Programming • 9 Introduction to Hive • 10 Introduction to Pig • 11 Jasper Report using Jasper soft • 12 Introduction to Machine Learning • Assignment for Hands-On Practice • Glossary

• Index

ISBN: 9788126554782 | ` 589

Hadoop in ActionChuck

Table of Contents• Hadoop-A Distributed Programming Framework • Introducing Hadoop • Starting Hadoop • Components of Hadoop • Hadoop In Action • Writing basic MapReduce programs • Advanced MapReduce • Programming Practices • Cookbook • Managing Hadoop • Hadoop Gone Wild • Running Hadoop in the cloud • Programming with Pig • Hive and the Hadoop herd • Case studies

ISBN: 9788177228137 | ` 699

Big Data, Black Book: Covers Hadoop 2, MapReduce, Hive, YARN, Pig, R and Data Visualization DT Editorial Services

Table of Contents• Getting an Overview of Big Data • Exploring the Use of Big Data in Business Context • Introducing Technologies for Handling Big Data • Understanding Hadoop Ecosystem • Understanding MapReduce Fundamentals and HBase • Understanding Big Data Technology Foundations • Storing Data in Databases and Data

Warehouses • Processing Your Data with MapReduce • Customizing MapReduce Execution and Implementing MapReduce Program • Testing and Debugging MapReduce Applications • Understanding Hadoop YARN Architecture • Exploring Hive • Analyzing Data with Pig • Using Oozie • NoSQL Data Management • Data Movement with Flume and Sqoop • Introduction to Mahout • Understanding Analytics and Big Data • Analytical Approaches and Tools to Analyze Data • Exploring R • Reading Datasets and Exporting Data from R • Manipulating and Processing Data in R • Working with Functions and Packages in R • Performing Graphical Analysis in R • Integrating R and Hadoop and Understanding Hive • Data Visualization-I • Data Visualization with Tableau (Data Visualization-II) • Social Media Analytics and Text Mining • Mobile Analytics • Finding a Job in the Big Data Market

ISBN: 9789351199311 | ` 999 | BS

2 V isit us at www.wil ey ind ia.com

Hadoop in Practice, 2edHolmes

Table of Contents• Part 1 Background and Fundamentals • Hadoop in a Heartbeat • Introductions to Yarn • Part 2 Data Logistics

• Data Serialization-Working with Text and Beyond • Organizing and Optimizing Data in Hdfs • Moving Data into and out of Hadoop • Part 3 Big Data Patterns • Applying MapReduce Patterns to Big Data • Utilizing Data Structures and Algorithms at Scale • Tuning, Debugging and Testing • Part 4 Beyond MapReduce • SQL on Hadoop • Writing a Yarn Application

ISBN: 9789351197423 | ` 799

Business Analytics: The Science of Data-Driven Decision Making Kumar

Table of Contents• Introduction to Business Analytics • Descriptive Analytics • Introduction to Probability • Sampling and Estimation • Confidence Intervals • Hypothesis Testing

• Analysis of Variance • Correlation Analysis • Simple Linear Regression • Multiple Linear Regression • Logistic Regression • Decision Trees • Forecasting Techniques • Clustering • Prescriptive Analytics • Stochastic Models • Six Sigma

ISBN: 9788126568772 | ` 769 | IM | BS

Data Analytics with RMotwani | NEWTable of Contents

• PART 1 Basics of R • Introduction to R • Data Types of R • Programming in R • Data Exploration and Manipulation • Import and Export of Data • PART 2 Visualization Techniques • Basic Visualization • Advanced Visualization • PART 3 Statistical Analysis • Basic Statistics • Compare Means • Time-Series Models

• PART 4 Machine Learning • Unsupervised Machine Learning Algorithms • Supervised Machine Learning Problems • Supervised Machine Learning Algorithms •

Supervised Machine Learning Ensemble Techniques • Machine Learning for Text Data • Neural Network Models (Deep Learning) • Answers to Objective Type Questions • Index

ISBN: 9788126576463 | ` 659 | IM

Machine Learning using PythonPradhan | NEWTable of Contents

• Introduction To Machine Learning • Descriptive Analytics • Probability Distributions And Hypothesis Tests • Linear Regression • Classification Problems • Advanced Machine Learning • Clustering • Forecasting • Recommender Systems • Text Analytics

ISBN: 9788126579907 | ` 549 | IM

Fundamentals of Business Analytics, 2ed, w/cdPrasad

Table of Contents• Business View of Information Technology Applications • Types of Digital Data • Introduction to OLTP and OLAP • Getting Started with Business Intelligence • BI Definitions and Concepts • Basics of Data Integration • Multidimensional Data Modeling • Measures, Metrics, KPIs and Performance Management • Basics of Enterprise Reporting • Understanding Statistics • Application of Analytics • Data Mining Algorithms • BI

Road Ahead

ISBN: 9788126563791 | ` 769 | IM | BS | eAlso useful for Operations / Management Information System

Practical Data Science with R Zumel

Table of Contents• Part 1 Introduction to data science • The data sci-ence process • Loading data into R • Exploring data • Managing data • Part 2 Modeling methods • Choosing and evaluating models • Memorization methods • Linear and logistic regression • Unsupervised methods • Exploring advanced methods • Part 3 Delivering results

• Documentation and deployment • Producing effective presentations

ISBN: 9789351194378 | ` 849 | BS

COMMUNICATIONSFundamentals of Business CommunicationBhardwaj | NEWTable of Contents

• Unit 1: Understanding Business Communication • Unit 2: Interpersonal and Group Communication Skills • Unit 3: Written Communication Skills • Unit 4: Employment Communication • Unit 5: Grammar, Mechanics, and Usage

ISBN: 9789388425926 | ` 645

Soft Skills: An Integrated Approach to Maximise Personality, w/cdChauhan

Table of Contents• Social Skills • Academic Skills • Professional Skills (Career Planning)

ISBN: 9788126556397 | ` 489 | e


Business Communication: A Practice-Oriented ApproachKalia

Table of Contents• Understanding Business Communication • Interpersonal Communication • Designing and Delivering Oral Presentations • Drafting Business Messages • Writing Effective Reports • Cross-Cultural Communication • Communicating Through Technology • Employment Communication • Case Study • Index

ISBN: 9788126554799 | ` 489 | e

Soft Skills for ManagersKalyana

Table of Contents• Introduction to Soft Skills • Leadership • Team Building • Positive Attitude • Communications • Perception • Decision Making • Motivation • Goal Setting • Emotional Intelligence Management • Time Management • Stress Management

ISBN: 9788177225686 | ` 349 | e

Business CommunicationMagan

Table of Contents• Part I: The Basics of Communication • Part II: The Basics of Correspondence • Part III: The Basics of Grammar

ISBN: 9788177228281 | ` 399 | e

ENTREPRENEURSHIPManagement and EntrepreneurshipNaidu | NEWDescriptionThis book is intended to serve as a textbook for Engineering and Management courses. It seeks to develop an understanding of the concepts of manage-ment and entrepreneurship. The chapters are well planned to cover basic functions of management and entrepreneurship, small scale industry, institutional sup-port and project preparation.

ISBN: 9789389307092 | ` 345Also useful for Management

Entrepreneurship Trehan

Table of Contents• Establishing a New Enterprise • Financial Requirements of a New Enterprise • Managing a New Enterprise • Expansion Strategies of an Enterprise • Business Continuity Plan • Small-Scale Enterprises • Institutional Support for Small Enterprises • Challenges for Small Enterprises • Organizational Complexity, Creativity and Culture • Decision Support System • Intellectual Property • Franchising

ISBN: 9789350040263 | ` 499 | IM | e

HUMAN RESOURCE MANAGEMENTHuman Resource Management, 11ed, ISV DeCenzo

Table of Contents• Understanding HRM • The Legal and Ethical Context of HRM • Staffing the Organization • Training and Development • Maintaining High Performance • Labor--Management Environments

ISBN: 9788126553785 | ` 729 | IM | e

Training & Development (Indian Text ed) Janakiram

Table of Contents• Training • Training Needs • Training Design • Learning • Training Process • Training Methods, Techniques and Aids • Implementation of Training • Trainer’s Skills and Styles • Management Development • Validation and Evaluation of Training 12 Cases

ISBN: 9788177227253 | ` 429 | IM | e

Future of Human Resource Management : Case Studies with Strategic ApproachPreet

Table of Contents• Future of Human Resource • Future of Artificial Intelligence and Digital Technology in HR • Future of Training and Development • Future of Recruitment and Selection • Future of Change Management • Future Organization • Gender Diversity • Workplace Bullying

ISBN: 9788126578061 | ` 469


Human Resource Management, w/cdRaju

Table of Contents• Fundamentals of Human Resource Management • Special Topics in Human Resource Management

ISBN: 9789351194309 | ` 499

Performance Management, w/cd Rao

Table of Contents• Fundamentals of Performance Management • Performance Management Process - I • Performance Management Process - II • Team and Organizational Performance Management

ISBN: 9789350042892 | ` 449 | IM | e

Human Resource Management, 2edSengupta

Table of Contents• Text • Business Cases • Comprehensive Cases

ISBN: 9789351197799 | ` 599

INTERNATIONAL BUSINESSElements of International Business, 2edChary

Table of Contents• Intercultural Management • International Trade • International Politics and Economic Integration • International Organizations • Foreign Direct Investment

– I • Foreign Direct Investment – II • Strategies • International Business Today and Tomorrow

ISBN: 9788126555789 | ` 729 | IM | e

MANAGEMENTCoaching: The Art of Developing Leaders Babu

Table of Contents• Coaching for Leadership Development • Who can be a Coach? • What is Coaching • Coaching Paradigms

• Types of Coaching • Executive Coaching • ODA Coaching Model • Leader as a Coach • Trends and Future Possibilities • Toolkit for a Coach

ISBN: 9788126534791 | ` 599 | e

Case Studies In Management, 2edPandey | NEWDescriptionThis book presents practical understanding of the man-agement problems. Each case study provides a descrip-tive analysis of the critical problems faced by leading organisations. Further more, each case study is chosen to reflect and illustrate a specific problem. Each case study contains one relatively successful and the other less so in dealing with one or more of the critical issues or problems. All the case studies have been updated to reflect the latest available information of the corporate

world. Issues for discussion in each case are an attempt to explore the various facets of management principles involved for solving the problem.

ISBN: 9789389307511 | ` 485

Disaster ManagementPandey

Table of Contents• Disaster Management: A Prologue • Disaster Management Cycle: Practical Applications • Contemporary Issues and Challenges in Disaster Management

ISBN: 9788126549245 | ` 549 | e

Introduction to Management, 13ed, ISV | IM Schermerhorn

Table of Contents• Management • Environment • Planning and Controlling • Organizing • Leading • Management Cases for Critical Thinking

ISBN: 9788126558186 | ` 849


MANAGEMENT INFORMATION SYSTEMSMIS: Managing Information Systems in Business, Government and Society, 2edDe

Table of Contents• MIS and Organisations • Fundamentals of IT • Social Aspects of IS

ISBN: 9788126571222 | ` 809 | IM | BS | e

Information Technology Project Management, 4ed, ISVMarchewka

Table of Contents• An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project

Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis

ISBN: 9788126543946 | ` 709 | IM | e

Management Information Systems, w/cd Parimi

Table of Contents• Introduction to Management Information System • Applications and Strategic Advantages of MIS • Introduction to Computer Systems • Management of Data Resources • Communication Technology and Network • Decision Support System (DSS) • System Development and Design • Knowledge Management and Artificial Intelligence in Business • Information Technology and Globalization • E-Commerce • MIS in

Project Management • Information System Security and Control • General Technological Knowledge

ISBN: 9789350043059 | ` 349 | e

Computer Applications in Management, w/cd Shrivastava

Table of Contents• Introduction to Computer Systems • Operating Systems • Getting Started with Word 2007 • Working with Tables and Mail Merge • Macros • Preparing and Printing Documents in MS Word 2007 • Getting Started with Excel 2007 • Working with Formulas and Functions in Excel 2007 • Working with Graphs in Excel 2007 • Getting Started with PowerPoint 2007 •

Working with Text, Graphs and Multimedia • Exploring Outlook Express • Accounting Basics • Working with Tally • Working with DBMS • Introduction to Networking • Getting Started with Internet and HTML • Working with Lists, Tables and Frames • Working

with Hyperlinks, Images and Multimedia • Using Scripting Languages in Web Pages • Introducing E-Commerce

ISBN: 9788177228502 | ` 499 | e

Information Technology for ManagementWali

Table of Contents• Digital Technology for Revenue Growth, Profitability and Innovation • Reaching, Engaging and Retaining Consumers

• Operational and Strategic Systems and Technology • Operational and Strategic Information Systems

ISBN: 9788126558711 | ` 859 | IM | BS | e

MARKETINGMarketing ResearchAaker, Das | NEWTable of Contents

• Part I The Nature And Scope Of Marketing Research • Part II Data Collection • Part III Data Analysis • Part IV Special Topics In Data Analysis • Part V Applications Of Marketing Intelligence

ISBN: 9788126577125 | ` 929

Marketing Research, 11ed, ISVAaker

Table of Contents• The Nature and Scope of Marketing Research • Special Topics in Data Analysis Sample Characteristics / Statistics • Data Analysis • Applications of Marketing Intelligence

ISBN: 9788126563531 | ` 889 | IM | BS | e

Store OperationsAgarwal Table of Contents

• Introduction to Retails and Store • Front Operations and Merchandizing • Stock Management • Administrative and Employee Management • Security Management

ISBN: 9788177225167 | ` 399 | e


The Impact of E-Marketing on E-Buyer Behaviour, w/cd Amin

Table of Contents• Marketing perspective in the internet age: e-Marketing • E-marketing-mix: marketing mix in internet era • The e-consumer perspective: typology of e-buyers and adoption process in • Electronic environment • E-buyer behavior in electronic environment • E-buying and online customer experience & CRM • E-branding: branding in electronic era • Case Studies

ISBN: 9789350043202 | ` 449 | IM | e

Marketing Management: An Indian Perspective, 2edAnand Table of Contents

• Market Oriented Strategic Planning • Marketing Environment • Marketing Research • Consumer Markets

• Business Markets • Segmentation, Targeting and Positioning • Competition • Brand • Product • Services Marketing • Price • Place • Promotion-Integrated Marketing Communications • Rural Marketing • International Marketing • Green Marketing

ISBN: 9789351198253 | ` 499

Social Media & Mobile Marketing: includes Online Worksheets | IMBhatia | NEWTable of Contents

• Understanding Social Media Marketing • Executing Social Media Marketing • Social Media Marketing: The Road Ahead • Understanding Mobile Marketing • Executing Mobile Marketing • Mobile Marketing: The Road Ahead • Social Media and Mobile Marketing Careers

ISBN: 9788126578078 | ` 449

Customer Relationship Management, w/cd Bhasin Table of Contents

• Introduction to CRM • Importance of Relationship in Business • Planning a CRM Strategy • Selection of a CRM Tool • Managing a CRM Project • Creating Value for Customers • Customer Experience and CRM • Managing Customer Lifecycle: Customer Acquisition, Retention and Development • Customer Database • Sales and CRM • Marketing Automation • Service and CRM • Business Network and CRM • Customer

Portfolio Management • Electronic CRM (e-CRM) • Role of Human Resource in CRM • Role of CRM in Service Sector • Emerging Trends in CRM

ISBN: 9789350044544 | ` 549 | e

Essentials of Managing MarketingCapon, Singh

Table of Contents• Marketing and the Firm • Fundamental Insights for Strategic Marketing • Strategic Marketing

• Implementing the Market Strategy

ISBN: 9788126567867 | ` 389

Managing Marketing: An Applied Approach and the Marketing Toolkit (Set of Textbook & Marketing Toolkit) with SimulationsCapon, Singh

Table of Contents• Section I: Marketing and the Firm • Introduction to Managing Marketing • The Value of Customers • Section ll: Fundamental Insights for Strategic Marketing • Market Insight • Customer Insight • Insight about Competitors, Company, and Complementers •

Marketing Research • Transition to Strategic Marketing • Section lll: Strategic Marketing • Imperative 1: Determine and Recommend • Which Markets to Address • Identifying and Choosing Opportunities • Imperative 2: Identify and Target Market Segments • Market Segmentation and Targeting • Imperative 3: Set Strategic Direction and Positioning • Market Strategy — Integrating Firm Efforts for Marketing Success • Managing through the Life Cycle • Managing Brands • Section IV: Implementing the Market Strategy • Imperative 4: Design the Market Offer • Part A. Providing Customer Value • Managing the Product Line • Managing Services and Customer Service • Developing New Products • Part B. Communicating Customer Value • Integrated Marketing Communications • Mass and Digital Communication • Directing and Managing the Field Sales Effort • Part C. Delivering Customer Value • Distribution Decisions • Part D. Getting Paid for Customer Value • Critical Underpinnings of Pricing Decisions • Setting Prices • Imperative 5: Secure Support from Other Functions

• Ensuring the Firm Implements the Market Offer as Planned • Imperative 6: Monitor and Control • Monitoring and Controlling Firm Performance and Functioning • Section V: Special Marketing Topics • International, Regional, and Global Marketing • Rural Marketing in India

ISBN: 9788126548514 | ` 949 | IM | e

Managing Marketing: A Concise ApproachCapon, Singh

Table of Contents• ·Marketing and the Firm • Fundamental Insights for Strategic Marketing • Strategic Marketing • Special Marketing Topics

ISBN: 9788126548521 | ` 489 | e


Consumer BehaviourChhabra

Table of Contents• ·Understanding the Important Aspects of Consumer Behaviour • Understanding Sector Specific Consumer Behaviour and the Concept of Consumerism

ISBN: 9789351197805 | ` 399

Sales Management: Concepts and Cases, 10ed , ISVCron

Table of Contents• Introduction to Selling and Sales Management. • Strategy and Sales Program Planning. • Sales Opportunity Management. • Account Relationship Management. • Customer Interaction Management. • Sales Force Organization. • Recruiting and Selecting Personnel. • Sales Training. • Leadership. • Ethical Leadership. • Motivating Salespeople. • Compensating

Salespeople. • Evaluating Performance.

ISBN: 9788126526383 | ` 759 | IM

International Marketing, 6ed, ISVKotabe

Table of Contents• ·Globalization Imperative • Economic Environment • Financial Environment • Global Cultural Environment and Buying Behavior • Political and Legal Environment

• Global Marketing Research • Global Segmentation and Positioning • Global Marketing Strategies • Global Market Entry Strategies • Global Product Policy Decisions • Global Product Policy Decisions • Global Pricing • Global Communication Strategies • Sales Management • Global Logistics and Distribution •

Export and Import Management • Planning, Organization, and Control of Global Marketing Operations • Marketing Strategies for Emerging Markets • Global Marketing and the Internet • Sustainable Marketing in the Global Marketplace

ISBN: 9788126557509 | ` 889 | IM | e

Customer Relationship Management: Concepts & Application Kumar

DescriptionBridging the chasm between theory and practice this unique book Customer Relationship Management Concepts and Application puts the evolving discipline of CRM/Relationship Marketing in a holistic perspective. The book lucidly covers in detail topics like the concept and context of CRM, types of customers, customer value, and technology of CRM, managing customer

relationships, consumer research, CRM strategy, CRM measurement and HR in CRM. The text is interspersed with a profusion of cases and examples from various businesses.

Service verticals covered include banking, retail, telecom, airlines and electronic media. The book helps students / practitioners and general management to gain insights into valuable customer relationships.

ISBN: 9788177226225 | ` 469 | IM

Retail ManagementMathur

DescriptionThe book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/

brand he wants, where he wants and when he wants. Virtual determinants of retail suc-cess have been thoroughly covered in the book besides the regular retail business areasThe book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are high-lighted for the benefit of the readers.

ISBN: 9789389307436 | ` 465

E-MarketingMohapatra

Table of Contents• Product Design for Online Channel • Future Trend in Digital Marketing • e-Branding as Strategy • Interactive Direct Marketing • Managing Multiple Sales and Marketing Channels • Adding Value to Sales • Mastering Networks of Partners, Media, and Middlemen

• Building Customer Care Systems • Buying Outside Services

ISBN: 9788126542000 | ` 499 | IM | e

Marketing ResearchSathyapriya

Table of Contents• Marketing Research • Marketing Research Process • Research Design • Sampling Design • Data Collection Methods • Measurement Scaling • Field Work and Data Preparation • Introduction to SPSS • Basic Data Analysis, Basic Data Analysis • Establishing Hypothesis and Testing • Determining Association among Variables

• Determining Dependent Independent Relationship • Decision Making Models • Data Reduction Techniques • Brand Positioning Methods

ISBN: 9789351197751 | ` 349


OPERATIONS MANAGEMENTApplied Business Statistics, 7ed Black

Table of Contents• What Is Statistics • Visualizing the Data • Describing Data Through Statistics • Discrete Probability Distributions • Continuous Probability Distributions

• Distributions of the Sample Mean and Sample Proportion and Sampling Techniques • Estimating Parameters for Single Populations • Testing Hypotheses about Single Population Parameters • Analyzing the Differences in Two Populations • Analysis of Variance • Introduction to Regression Analysis and Correlation

• Basic Multiple Regression Analysis • Advanced Multiple Regression Analysis • Forecasting • Chi-Square Analysis • Analyzing Data Using Nonparametric Statistics • Quality • Decision Analysis C19-2

ISBN: 9788126537075 | ` 939 | IM | BS | e

Successful Product Design and Management Toolkit Fradin | NEWTable of Contents

• Foundations in the Successful Management of Products • Product Market Strategy and Product Planning • Product Market Strategy and Product Planning • Business Skills for Product Managers • User Experience and User Interface • Product Engineering • Product Support and Documentation

ISBN: 9788126564996 | ` 995

Project Management Core Textbook, 2nd Indian ed, w/CDGopalan

Table of Contents• The World of Project Management • The Manager, the Organization and the Team 56 • Planning the Project

• Budgeting the Project • Scheduling the Project • Allocating Resources to the Project • Monitoring and Controlling the Project • Evaluating and Terminating the Project

ISBN: 9788126550807 | ` 899 | IM | e

Production and Operations Management Jain

Table of Contents• Overview of Production and Operations Management • Operations Strategy • Forecasting • Product Analysis • Capacity Management • Quality Management: Strategic Issues • Facility Location and Layout • Productivity • Aggregate Planning • Material Requirement Planning

• Materials Management • Inventory Management • Production Planning and Control • Production

Scheduling • Quality Control • Maintenance Management • Just-in-Time System • Change Management

ISBN: 9789350045091 | ` 699 | e

Total Quality ManagementKesavan | NEWTable of Contents

• Unit - 1. Quality • Unit - 2. TQM Principles • Unit - 3. Statistical Process Control (SPC) • Unit - 4. TQM Tools

• Unit - 5. Quality System • Appendix • University Question Papers • Index

ISBN: 9789389307214 | ` 445

Quality Control | eKulkarni

Table of Contents• Quality Concepts • Quality Milestones • Juran’s Trilogy • Cost of Quality and Value of Quality • Total Quality Management • Statistical Quality Control and Acceptance Sampling • Taguchi’s Quality Engineering • Six Sigma • Reliability, Availability and Maintainability • Quality Culture: A Global Paradigm Shift

ISBN: 9788126519071 | ` 649

Information Technology Project Management, 4ed, ISVMarchewka

Table of Contents• An Overview of IT Project Management • The Business Case • The Project Charter • The Project Team • The Scope Management Team • The Work Breakdown Structure (WBS) • The Project Schedule and Budget • The Risk Management Plan • The Project Communication Plan • The IT Project Quality Plan • Managing Change, Resistance, and Conflict • Managing Project

Procurement and Outsourcing • Project Leadership and Ethics • The Implementation Plan and Project Closure • Appendix: An Introduction To Function Point Analysis

ISBN: 9788126543946 | ` 709 | IM | e

Project Management, ISV : A Managerial ApproachMeredith Table of Contents

• Project Initiation • Project Planning • Project Execution

ISBN: 9788126568765 | ` 869 | IM | BS | e


Operations Management, 5ed, ISVMeredith

Table of Contents• Competitive Operations for the Global Arena • Designing the Transformation System • Monitoring and Controlling the Transformation System • Six Sigma for Improving the Transformation System • Lean Operations Improve Transformation System Value • Project Management and the Transformation System • Managing Supply Chain Logistics and Inventories • Capacity Management through Location and Scheduling

ISBN : 9788126542543 | ` 769 | IM

Supply Chain Management (Theories & Practices) Mohanty

Table of Contents• Supply Chain Management: What and Why? • Strategic Decisions in Supply Chain Management • Source Management in Supply Chain • Inventory management in Supply Chain • Transportation Management in the Supply Chain • Information Technology in Supply Chain

• Information Systems in Supply Chain • Mathematical Modelling For Supply Chain • Reverse Supply Chain • Integration and Collaborative Supply Chain • Agile

Supply Chain • Cases in Supply Chain

ISBN: 9788177221916 | ` 399 | IM

Statistical Quality Control, 6ed Montgomery

Table of Contents• Introduction • Statistical Methods useful in Quality Control and Improvement • Basic Methods of Statistical Process Control and Capability Analysis • Other Statistical Process-Monitoring and Control Techniques

• Process Design and Improvement with Designed Experiments • Acceptance Sampling

ISBN: 9788126525065 | ` 819 | IM | BS

Operations ResearchMote Table of Contents

• Management Functions, Decisions and Need for Analytical Aids • Mathematical Representation of Consequences: Functions • Representation of Consequences: Some Special Functions • Some Methods of Enumerating Alternatives, Permutations, Combinations • Linear Programming: A Class of Optimisation Problems • Transportation Problem • Transshipment Problem • Programme Evaluation Review Technique and Critical Path Method • Integer

Programming • Sequences: Ideas and Applications • Probability Theory: Ideas and Applications • Conditional Probability: Ideas and Applications • Random Variables, Summary Measures and Measures of Dispersion • Binomial, Poisson, and Normal Distributions • The Birth and Death Process • Decision Theory • Loss Functions with Special Structures • Test of Hypothesis, Point and Interval Estimation • Inventory • Game Theory • Pricing of Water – A Subset of Scarce Natural Resource • Duality Theory

ISBN: 9788126556380 | ` 629 | IM | e

Operations and Supply Chain Management, 8ed, ISVRussel

Table of Contents• Part I: Operations Management • Introduction to Operations and Supply Chain Management • Quality Management • Statistical Process Control • Product Design • Service Design • Processes and Technology

• Capacity and Facilities Design • Human Resources • Project Management • Part II: Supply Chain Management • Supply Chain Management Strategy and Design • Global Supply Chain Procurement and

Distribution • Forecasting • Inventory Management • Sales and Operations Planning • Resource Planning • Lean Systems • Scheduling • Appendix A Operational Decision-Making Tools: Decision Analysis

ISBN: 9788126556823 | ` 929 | IM | BS | e

Statistics for Business and Economics, 2edSharma

Table of Contents• Introduction to Statistics • Descriptive Statistical Analysis • Probability Theory and Distributions • Sampling Theory and Sampling Distribution • Hypothesis Testing—Large Sample Tests • Hypothesis Testing—Small Sample Tests • Analysis of Variance • Chi-Square Test and Its Applications • Nonparametric Test • Correlation Analysis • Regression Analysis • Logistic Regression Analysis • Business Forecasting •

Statistical Quality Control • Decision Analysis

ISBN: 9788126570942 | ` 739 | IM | eAlso useful for Operations Management

ORGANIZATIONAL BEHAVIOROrganizational Behaviour: Design, Structure and Culture, 2ed, w/cdGupta

Table of Contents• · Individual Behavior: Emotion, Perception and Personality • Defining Communities of Practice and Organizational Environment • Implementing Strategy

• Organizational Culture • Organizational Learning • What is Organization Development? • Organizational Innovations • Leadership Development • Virtual Organizations: Outsourcing & Sustainability • New Organizational Structure: Dimensions and Applications

• Globalization and Workforce Diversity • Training and Organizational Development • New Paradigms in Organization Development • Stress Management and Organizational Development • Ignorance Management • Organizational DNA

ISBN: 9789351192459 | ` 449


Organizational Behaviour, w/cdRaju

Table of Contents• Organizational Behaviour - An Overview • Individual Dimensions of Organizational Behaviour • Attitude and Behaviour • Personality and Values • Perception • Learning • Emotional Intelligence • Leadership and Leadership Styles • Motivation • Groups and Teams

• Organizational Culture, Climate, Commitment, Development and Effectiveness • Power, Politics and Impression Management • Conflicts Management and Negotiation • Change and Change Management •

Communication and Knowledge Management • Stress and Stress Management

ISBN: 9789351191810 | ` 395

Organizational Behavior, 12ed, ISV Schermerhorn

Table of Contents• Introducing Organizational Behavior • Individual Differences, Values and Diversity • Emotions, Attitudes and Job Satisfaction • Perception, Attribution and Learning • Motivation Theories • Motivation and Performance • Teams in Organizations • Teamwork and Team Performance • Decision Making and Creativity • Conflict and Negotiation • Communication and Collaboration • Power and Politics • Leadership Essentials • Leadership Challenges and Organizational

Change • Organizational Culture and Innovation • Organizational Goals and Structures • Strategy, Technology and Organizational Design • Skills Workbook W-1 • Glossary G-1 • Self-Test Answers ST-1 • Notes N-1 • Photo Credits PC-1 • Organization Index OI-1 • Name Index NI-1 • Subject Index SI-1

ISBN: 9788126541270 | ` 879 | IM | BS

STRATEGIC MANAGEMENTStrategic Management of Information SystemsPearlson Table of Contents

• Linking Systems Strategy and the Organization • Strategic Use of Information Resources in a Global Economy • Organizational Strategy: Managerial Levers • Work Design: Enabling Global Collaboration • Building and Changing Global Business Processes • Information Systems Strategy: Architecture and Infrastructure • Cost Recovery of Information Systems • Governance of the Information Systems Organization • Sourcing

Information Systems around the World • Managing Projects in a Global Ecosystem • Business Analytics and Knowledge Management • Ethical Guidelines for Information Use

ISBN: 9788126559633 | ` 679 | IM

Strategic Management and Business PolicyPithadia Table of Contents

• Strategic Management • Strategic Management Process • Environments • Porters 5 Force Model • GE Nine Cell Planning Grid • Formulating Long-Term Objectives • Operation Control Systems • Strategic Management in Multinational Firms • Strategic Evaluation and Control

ISBN: 9789351197713 | ` 399

Strategic Management Concepts and PracticesSingh | NEWTable of Contents

• Introduction of strategic management • Strategic management process • Establishment of hierarchy of strategic intent • External environment analysis • Organisational appraisal • Corpoate level strategy-stablility and retrenchment • Corporate level strat-egu - growth or expansion • Business level strategies • Strategy analysis and choice • Strategy implementation • Strategy implementation-structures design and change

• Behavioural implementation • Functional implementation plans and policies • Strategic evaluation and control

ISBN: 9789389307207 | ` 575

Strategic Retail Management Srinivasan

Table of Contents• Module I. Retail Conceptual Framework • Module II. Retail - Applied Framework • Module III. Retailing - The Future

ISBN: 9788177226706 | ` 399 | IMAlso useful for Operations Management

FINANCEMarketing of Financial Services, w/CDBapat

Table of Contents• Introduction to Financial Services Marketing • The Marketing Environment • Strategic Marketing Planning

• Consumer and Organizational Behavior • Marketing Research • Market Segmentation • Marketing Strategy for Financial Services • Product Management and New Product Development • Pricing • Distribution Channels • Advertising • Sales Function in Financial

Services • Building, Maintaining and Sustaining the Financial Services Brand • Marketing at Branches • Marketing of Retail Banking Products • Marketing for Corporate Clients

• Bank Marketing in Rural Areas • Customer Service in Banks • Financial Services Marketing Organizations • Customer Relationship Management

ISBN: 9789351191001 | ` 399


Security Analysis and Portfolio Management Bhatt

Table of Contents• Risk Management • Fundamental Analysis • Investment Risk and Return • Capital Asset Pricing Model • Modern Portfolio Theory • Technical Theory • Valuation of Shares and Business • Efficient Market Hypothesis • Bond Markets and Valuation • Derivatives and Option Theory • Mutual Funds • Commodity Market • Value at Risk • Portfolio Management • Portfolio Performance Measurement • Behavioral Finance • Case Studies

ISBN: 9788177224870 | ` 399Also useful for Operations Management

Investment Management, (Security Analysis and Portfolio Management)Desai

Table of Contents• Landscape of Investment • Risk and Return • Fundamental Analysis • Stock Valuation • Bond Valuation • Technical Analysis • Efficient Market Hypothesis • Portfolio Analysis and Construction • Portfolio Evolution and Revision • Introduction to Derivatives • Basic Market Concepts and Mechanics •

Stock Futures • Stock Index Futures • Stock Index Futures Trading Strategies • Options • Option Trading Strategies • Interest Rate Derivatives • Foreign Currency Derivatives • Accounting and Taxation of Futures and Options

ISBN: 9789351194286 | ` 499

Financial ManagementDhagat

Table of Contents• Financial Management - an Overview • Long-Term Financing • Short-Term Financing • Concepts of Organizational Health and Financial Analysis • Cash Flow and Funds Flow Statements • Leverages • Financial Business Decisions • Budget: Concept and Types • Capital Structure Management • Concept of Time Value of Money • Working Capital Management • Dividend Policy • Receivables and Inventory Management • Corporate Restructuring and Mergers • Risk and Return

Analysis • Management of Cash and Marketable Securities • Case Studies

ISBN: 9789350040225 | ` 399 | e

Modern Portfolio Theory and Investment Analysis, 8ed Elton

Table of Contents• Financial Markets. • Financial Securities. • The Characteristics of the Opportunity set under Risk. • Delineating Efficient Portfolios. • Techniques for Calculating the Efficient Frontier. • The Correlation Structure of Security Returns: The Single-Index Model.

• The Correlation Structure of Security Returns: Multi-Index Models and Grouping Techniques. • Simple Techniques for Determining the Efficient Frontier. •

International Diversification. • Estimating Expected Returns. • How to select among the Portfolios in the Opportunity Set. • The Standard Capital Asset Pricing Model. • Alternative forms of Capital Asset Pricing Models. • Empirical Tests of the CAPM Forms. • The Arbitrage Pricing Model and Its Empirical Relevance. • Efficient Markets. • Behavioral Finance, Investor Decision Making and Asset Pricing. • Valuation Models. • Earnings Estimation. • Interest Rate Theory and the Pricing of Bonds. • The Management of Bond Portfolios. • Valuation and uses of Options. • The Valuation and uses of Financial Futures.

• Evaluation of Portfolio Performance. • Evaluation of Security Analysis. • Portfolio Management Revisited.

ISBN: 9788126528141 | ` 769 | IM | BS | e

Investments: Principles and Concepts, 12ed, ISVJones Table of Contents

• Background • Portfolio and Capital Market Theory • Common Stocks: Analysis, Valuation and Management

• Security Analysis • Fixed-Income Securities: Analysis, Valuation and Management • Derivative Securities • Investment Management

ISBN: 9788126562930 | ` 829 | IM | e

Financial ManagementKapil

Table of Contents• Introduction to Corporate Finance • Tools of Corporate Finance • Aspects of Corporate Financial Structure • Dimensions of Investment • Dimensions of Financial • Understanding the Financial Market

• Strategic Dimensions for Value Creation

ISBN: 9788126554768 | ` 709 | e

Mergers and Acquisitions: Valuation, Leveraged Buyouts and Financing, 2edKapil

Table of Contents• Strategic Aspects of M&A • Legal Issues and Framework • Valuation and M&A • Advance Topics in M&A Valuations •Financing Aspects • Additional Topics in M&A

ISBN: 9788126568253 | ` 849 | e

Financial Institutions, Markets, and MoneyKidwell

Table of Contents• The Financial System • How Interest Rates Are Determined • Financial Markets • Commercial Banking • Financial Institutions

ISBN: 9788126558575 | ` 799


Understanding MicrofinancePanda

Table of Contents• Microfinance: What is it? • Supply, Intermediation and Regulations of Microfinance • Microfinance Credit Lending Models • Risks in Microfinance Institutions • Social Rating, Credit Rating and Impact Assessment in Microfinance • Marketing in Microfinance Institutions

• Microfinance and Disaster • Microfinance and Development • Case Studies on Self Help Groups

ISBN: 9788126519446 | ` 649 | e

Fundamentals of Financial Derivatives, 3ed, w/CD Parasuraman

Table of Contents• Forwards and Futures • Types of Options • Principles of Option Pricing: Put-Call Parity • The Binomial Model for Pricing of Options • The Black-Scholes Model • Volatility and Implied Volatility from the Black-Scholes Model

• Exotic Options - An Introduction • Introduction to Option Greeks and Basic Delta Hedging • Interest Rate Derivatives and Eurodollar Derivatives • Swaps • Credit Derivatives • Real Options • Risk Management with

Derivatives • Test Yourself on Your Conceptual Understanding

ISBN: 9788126547395 | ` 699 | e

Corporate Finance, 3ed, ISVParrino

Table of Contents• The Financial Manager and the Firm • The Financial Environment and the Level of Interest Rates • Financial Statements, Cash Flows and Taxes • Analysing Financial Statements • The Time Value of Money • Discounted Cash Flows and Valuation • Risk and Return • Bond Valuation and the Structure of Interest Rates • Share Valuation • The Fundamentals of Capital Budgeting

• Cash Flows and Capital Budgeting • Evaluating Project Economics and Capital Rationing • The Cost of

Capital • Working Capital Management • How Firms Raise Capital • Capital Structure Policy • Dividends, Share Repurchases and Payout Policy • Business Formation, Growth and Valuation • Financial Planning and Forecasting • Corporate Risk Management • International Financial Management

ISBN: 9788126557011 | ` 889 | IM | e

Corporate Governance: Principles, Mechanisms & Practice Parthasarathy

Table of Contents• Introduction to Corporate Governance • History of Corporate Governance • Concepts of Corporate Governance and Stakeholder • Corporate Governance Mechanism and Overview • Principles of Corporate Governance • Issues Related to Corporate Governance

• Decision System • Corporate Capital and its Property

Rights • Mechanism and Control • Performance Monitoring System • Remuneration System • Bankruptcy System • Ownership Structure • Capital Structure • Creditor Structure • Systemic Problem of Corporate Governance • Corporate Social Responsibility A Promise to Corporate Governance • Codes and Guidelines • Rules Versus Regulations

• Enforcement of Regulations • International Corporate Governance • Companies in Focus • Infosys Technologies Ltd. • Hindustan Lever Ltd. (HLL) • The Aditya Birla Group

• Nokia • Dabur India Ltd • ONGC Ltd. • Royal Philips Electronics • The Tata Group • Toyota • Wipro Technologies Ltd. • TNPL Ltd.

ISBN: 9788177227130 | ` 429 | e

Financial Engineering, Risk Management & Financial Institutions, w/cdRao

Table of Contents• Financial Engineering & Risk Management • Financial Institutions

ISBN: 9789351194293 | ` 499

Working Capital Management, w/cdSekhar

Table of Contents• Operating Cycle & Estimation of Working Capital • Cash Management • Marketable Securities/Money Market Instruments • Management of Receivables • Inventory Management • Ratio Analysis for Working Capital • Liquidity & Government Policy • Letters of Credit • Dividend Policy & Working Capital • Logistics Management • Factoring in Small and Medium Enterprises

ISBN: 9789350042403 | ` 499 | e

Financial Management, 2ed, w/cdShah

Table of Contents• Fundamental Concepts of Financial Management • Long term investment decisions • Working capital management • Financing and dividend decisions

• Financial analysis, planning and forecasting • Special topics in financial management

ISBN: 9788177229028 | ` 499

Forex ManagementShah

Table of Contents• International Financial Environment • Exchange Rate Behaviour • Exchange Rate Risk Measurement • Exchange Rate Risk Management • Assets and Liability Management

ISBN: 9789351194866 | ` 699


Financial Services, 2edShanmugham

Table of Contents• Financial Services • Capital Market • Money Market • Merchant Banking • Factoring • Credit Rating • Securitisation • Venture Capital • Depositories • Leasing

• Mutual Funds • Insurance • Non-Banking Financial Companies • Microfinance Institutions • Payment and Settlement Systems • Other Financial Services

ISBN: 9788126564071 | ` 739 | e

International Financial Management Shapiro Table of Contents

• ·The Global Financial Management Environment • Currency and Derivatives Markets • Managing Currency Risks • Financing International Operations

• International Capital Budgeting • International Management of Working Capital

ISBN: 9788126558728 | ` 849 | IM

Mergers & Acquisitions and Corporate Valuation: An Excel Based ApproachSharma

Table of Contents• Motives behind Mergers & Acquisitions (M&A) • Reasons for M&A and Synergy Value Drivers • Types of Mergers and Takeover Defenses • Financing M&A • Due Diligence for M&A • Accounting for M&A • Post-Merger Integration and Reasons for Success and Failure of M&A

ISBN: 9789351197942 | ` 399 | e

Investment ManagementSrivastava Table of Contents

• Investment – Instruments and Markets • Securitisation and Index • Time Value of Money • Return and Risk • Portfolio Theory • Asset Pricing Models: Capital Asset Pricing Model and Arbitrage Pricing Theory • Common Stock Valuation • Economy, Industry and Company (E-I-C) Framework to Investment • Financial Analysis

• Efficient Market Hypothesis • Behavioural Finance • Technical Analysis • Fixed Income Securities • Managing Fixed Income Securities • Futures • Options • Mutual

Fund Investment • International Investing • Portfolio Construction, Revision, and Performance Measurement

ISBN: 9788126569366 | ` 709

ACCOUNTINGFinancial Accounting : Fundamentals, Analysis and Reporting Arora

Table of Contents• Nature and Purpose of Accounting • Balance Sheet • Statement of Profit and Loss • Accounting Records and Systems • Preparation of Financial Statements • Plant Assets and Intangible Assets • Inventories: Accounting and Valuation • Corporate Financial Statements • Financial Statements of Banking Companies •

Understanding Corporate Annual Reports • Statement of Cash Flows • Analysis of Financial Statements • Financial Reporting Standards

ISBN: 9788126575701 | ` 609 | IM

Cost AccountingBhatiaTable of Contents

• Cost Accounting • Classification of Cost • Material • Techniques of Material Control • Labour Cost • Overheads: Indirect Material + Indirect Labour + Indirect Expenses • Single Output / Unit Costing • Job Batch &Contract Costing • Process Costing • Operating or Service Costing • Reconciliation of Cost &Financial Accounting • Standard Costing and Variance Analysis

• Budgetary Control • Marginal Costing • Decision Making with Marginal Costing

ISBN: 9789351191902 | ` 495

Financial Accounting, 7ed, ISVKimmel

Table of Contents• Further Look at Financial Statements • The Accounting Information System • Accrual Accounting Concepts • Merchandising Operations and the Multiple-Step Income Statement • Reporting and Analyzing Inventory • Fraud, Internal Control, and Cash • Reporting and Analyzing Receivables • Reporting and Analyzing Long-Lived Assets • Reporting and Analyzing Liabilities • Reporting and Analyzing Stockholders’ Equity • Statement of Cash Flows • Financial Analysis: The Big Picture

ISBN: 9788126551262 | ` 999 | IM | e

Management Accounting: Concepts and Strategic Costing DecisionSingh

Table of Contents• Management Accounting Fundamentals • Materials Cost Control • Labor Cost and Overhead Cost Control

• Cost Concepts, Cost Classification and Unit Cost Analysis • Cost Analysis: Job Order, Batch and Contract Costing • Process Costing and Joint Costing • Income Recognition under Marginal and Absorption Costing • Cost–Volume–Profit Analysis • Standard Costing and Variance Analysis • Budget and Budgetary Control


System • Activity-Based Costing and Target Costing • Responsibility Accounting and Transfer Pricing • Strategic Costing Decisions • Pricing Decisions and Strategies • Short-Term Decision-Making Strategies • Management Accounting in Global Perspective • Balanced Scorecard and Performance Evaluation • Financial Statement Analysis

ISBN: 9788126556373 | ` 679 | e

Accounting Principles, 12ed, ISVWeygandt

Table of Contents• ·Accounting in Action • The Recording Process • Adjusting the Accounts • Completing the Accounting Cycle • Accounting for Merchandising Operations • Inventories • Accounting Information Systems • Fraud, Internal Control, and Cash • Accounting for Receivables

• Plant Assets, Natural Resources, and Intangible Assets • Current Liabilities and Payroll Accounting • Accounting for Partnerships • Corporations: Organization and Capital Stock Transactions • Corporations: Dividends,

Retained Earnings, and Income Reporting • Long-Term Liabilities • Investments • Statement of Cash Flows • Financial Statement Analysis • Managerial Accounting • Job Order Costing • Process Costing • Cost-Volume-Profit • Budgetary Planning • Budgetary Control and Responsibility Accounting • Standard Costs and Balanced Scorecard • Incremental Analysis and Capital Budgeting

ISBN: 9788126564347 | ` 859 | IM

ECONOMICSEconomics of Strategy, 6ed, ISV Besanko

Table of Contents• Introduction: Strategy and Economics • Economics Primer Basic Principles • Firm Boundaries • Market and Competitive Analysis • Strategic Position and Dynamics • Strategic Position and Dynamics

ISBN: 9788126540716 | ` 809 | IM

Microeconomics, 5ed, ISVBesanko

Table of Contents• Introduction to Microeconomics • Consumer Theory • Production and Cost Theory • Perfect Competition • Market Power • Imperfect Competition and Strategic Behavior

ISBN: 9788126556731 | ` 879 | IM | BS | e

Applied Macroeconomics Moorthy

Table of Contents• Building the Framework for a Growing Economy • From Short-Run to Long-Run Phillips Curve • The Costs and Consequences of Inflation • Cost Push versus Demand Pull Inflation • OPEC and the Great Stagflation

• Emerging Economies: Rapid Rise to Slowdown • Dissecting India’s Stagflation Episode • Analysing India’s Demonetisation

ISBN: 9789389307306 | ` 565

International Economics: Trade and Finance, 11ed, ISV Salvatore

Table of Contents• International Trade Theory. • International Trade Policy. • Balance of Payments and Exchange Rates. • Open-Economy Macroeconomics and the International Monetary System.

ISBN: 9788126552344 | ` 899 | IM | BS

Managerial Economics, 6ed, ISVSamuelson

Table of Contents• Section I. Decisions within Firms. • Optimal Decisions Using Marginal Analysis. • Demand Analysis and Optimal Pricing. • Estimating and Forecasting Demand.

• Production. • Cost Analysis. Section II. Competing Within Markets. • Perfect Competition. • Monopoly. • Oligopoly. • Game Theory and Competitive Strategy. • Regulation, Public Goods and Benefit-Cost Analysis. Section III. Decision-Making Applications. • Decision Making Under Uncertainty. • The Value of Information.

• Asymmetric Information and Organizational Design. • Bargaining and Negotiation. • Actions and Competitive Bidding. • Linear Programming.

ISBN: 9788126544349 | ` 919 | IM

Managerial Economics, w/cd Singh

Table of Contents• Managerial Economics: Meaning, Nature, Scope and Importance • Business Objectives of Organizations

• Demand and Supply Analysis • Utility Analysis of Consumer Demand • Elasticity of Demand and Supply • Demand Forecasting • Production Analysis • Cost and Revenue Analysis • Market and Market Structures • Pricing and Output Decisions: Perfect Competition and Monopoly • Pricing and Output Decisions: Monopolistic Competition • Pricing and Output Decisions: Oligopoly

• Game Theory • Pricing Strategies and Practices • Factor Pricing • National Income • Theory of Employment • National Income Determination • Role of Government in an Economy • Money and Inflation • Business Cycles • Banking • Economic Growth and Tools of Economic Analysis • International Economics • Capital Budgeting and Investment Decisions • Case Studies

ISBN: 9789350043035 | ` 449 | e


HOTEL MANAGEMENTHousekeeping Management in Hotel and Service Industry Ganguly | NEWTable of Contents

•Introduction to Hospitality, Hotel and Housekeeping •Organization of Hotel & Housekeeping, Duties & Responsibilities •Cleaning Organization •Housekeeping Procedures and Routine Work •Housekeeping Responsibility Area and Care-Composition of Different Surfaces •Linen, Uniform & Tailor Room

•Laundry Operation and Stain Removal •Interior Decoration •Textiles • Floor and Wall Covering

•Windows, Soft Furnishings and Guest Room Accessories •Housekeeping Budget and Control •Purchasing System • Planning of a Guest Room • Environmental Practices in Housekeeping • Managing Housekeeping Personnel • New Trends in Housekeeping • New Property Operations • Flower Arrangement

ISBN: 9789388425957 | ` 525

Culinary Economics Mathur | NEWTable of Contents

• Module I: The Culinary Business • Module II: Culinary Ingredients • Module III: Costs – Core of Culinary Economics • Module IV: Menu Engineering-Culinary Business Analytics • Module V: Culinary Materials Management: The Concept • Module VI: Culinary Materials Management: Efficient Management of Purchasing Activities • Module VII: Culinary Materials Management: Selecting the Right Supplier • Module VIII: Culinary Materials Management: Right Receiving •

Module IX: Culinary Materials Management: Efficient Storing, Inventory Management and Right Issuing • Module X: Culinary Materials Management: Economics of Food Production and Food Service • Module XI: Controls • Module XII: Kitchen Stewarding • Module XIII: Objectivity and Subjectivity in Culinary Businesses

ISBN: 9789388934459 | ` 995


BUSINESS / FINANCE / ECONOMICSBUSINESS

9788177225358 Goel Business Law for Managers ` 5999789389307368 Sharma Business Mathematics ` 6959788126551002 Morgan Lean Six Sigma for Dummies 2ed ` 4999788126576128 Rose Enterprise Agility For Dummies ` 5999788126577064 Schlachter Increasing Your Influence at Work All-In-One For Dummies ` 6999788126570942 Sharma Statistics for Business and Economics, 2ed | IM | e ` 739

BUSINESS ANALYTICS

9788126554782 Acharya Big Data and Analytics, w/cd | IM | BS | e ` 5899788126558223 Anderson Statistics for Big Data for Dummies | e ` 4999788177228137 Chuck Hadoop in Action ` 6999789351199311 DT Editorial Services Big Data, Black Book: Covers Hadoop 2, MapReduce, Hive, YARN, Pig, R and Data Visualization | BS ` 9999789351197423 Holmes Hadoop in Practice, 2ed ` 7999788126543281 Hurwitz Big Data for Dummies | e ` 5999788126578160 Jayaraman Clearing The Digital Blur : How Organizations Can Transform Themselves At the Speed of Digital ` 6959788126504442 Karlins Adobe Analytics For Dummies ` 7999788126568772 Kumar Business Analytics: The Science of Data-Driven Decision Making | IM | BS ` 7699781316638491 Leskovec Mining of Massive Datasets, 2ed ` 6499788126559688 Marr Big Data for Small Business for Dummies | e ` 4999788126576463 Motwani Data Analytics with R | IM ` 6599788126543793 Mulvey Business Analysis for Dummies ` 4499788126573455 Nelson Microsoft Excel Data Analysis For Dummies, 3ed ` 5999788126579907 Pradhan Machine Learning using Python | IM ` 5499788126563791 Prasad Fundamentals of Business Analytics, 2ed, w/cd | IM | BS | e ` 7699789351194378 Zumel Practical Data Science with R | BS ` 8499788126578177 WIAC Wiley Innovation Black Book on Exponential Technologies 2019 ` 999

COMMUNICATION

9789388425926 Bhardwaj Fundamentals of Business Communication ` 6459788126556397 Chauhan Soft Skills: An Integrated Approach to Maximise Personality, w/cd | e ` 4899788126554799 Kalia Business Communication: A Practice-Oriented Approach | e ` 4899788177225686 Kalyana Soft Skills for Managers | e ` 3499788177228281 Magan Business Communication | e ` 399

ENTREPRENEURSHIP

9789389307092 Naidu Management and Entrepreneurship ` 3459788126570959 Katragadda Smash Innovation Smashing the Hand-Mind-Market Barrier, 2ed | e ` 5499789350040263 Trehan Entrepreneurship | e ` 499

HUMAN RESOURCE MANAGEMENT

9788126553785 DeCenzo Human Resource Management, 11ed, ISV | IM | BS | e ` 7299788126568796 Dummies Career Development All-in-One For Dummies ` 5999788177227253 Janakiram Training & Development (Indian Text ed) | e ` 4299788126578061 Preet Future of Human Resource Management : Case Studies with Strategic Approach ` 4699789351194309 Raju Human Resource Management, w/cd ` 4999789350042892 Rao Performance Management, w/cd | e ` 4499789351197799 Sengupta Human Resource Management, 2ed ` 599

AUTHORWISE LISTING

ISBN AUTHOR TITLE PRICE QTY.



9788126504244 West People Analytics For Dummies ` 799

INTERNATIONAL BUSINESS

9788126555789 Chary Elements of International Business, 2ed | IM | e ` 729

MANAGEMENT

9788126534791 Babu Coaching: The Art of Developing Leaders | e ` 5999789389307092 Naidu Management and Entrepreneurship ` 3459788126549245 Pandey Disaster Management | e ` 5499788126578153 Rao Spark : The Power to Become Big is Within You ` 2999788126558186 Schermerhorn Introduction to Management, 13ed, ISV | IM ` 8499788126570843 Taylor Business Coaching & Mentoring For Dummies, 2ed ` 599

MANAGEMENT INFORMATION SYSTEMS

9788126571222 De MIS: Managing Information Systems in Business, Government and Society, 2ed | IM | BS | e ` 8099788126543946 Marchewka Information Technology Project Management, 4ed, ISV | e ` 7099789350043059 Parimi Management Information System, w/cd | e ` 3499788126563791 Prasad Fundamentals of Business Analytics, 2ed, w/cd | IM | BS | e ` 7699788177228502 Shrivastava Computer Applications in Management, w/cd | e ` 4999788126558711 Wali Information Technology for Management: Advancing Sustainable, Profitable Business Growth | IM | BS | e ` 859

MARKETING

9788126577125 Aaker adopted Marketing Research | IM ` 929 by Gopal Das

9788126563531 Aaker Marketing Research, 11ed, ISV | IM | BS | e ` 8899788177225167 Agarwal Store Operations | e ` 3999789350043202 Amin The Impact of E-Marketing on E-Buyer Behaviour, w/cd | e ` 4499789351198253 Anand Marketing Management: An Indian Perspective, 2ed ` 4999788126559749 Arnold Web Marketing All-In-One For Dummies, 2ed ` 6999788126578078 Bhatia Social Media & Mobile Marketing: Includes Online Worksheets | IM ` 4499789350044544 Bhasin Customer Relationship Management, w/cd | e ` 5499788126572656 Bullock Salesforce Marketing Cloud For Dummies ` 6999788126567867 Capon,Singh Essentials of Managing Marketing ` 3899788126548514 Capon, Singh Managing Marketing: An Applied Approach | IM | e ` 9499788126548521 Capon, Singh Managing Marketing: A Concise Approach | e ` 4899789351197805 Chhabra Consumer Behaviour ` 3999788126526383 Cron Sales Management: Concepts and Cases, 10ed, ISV | IM ` 7599788126569908 Helgeson CRM For Dummies ` 4999788126557509 Kotabe International Marketing, 6ed, ISV | IM | e ` 8899788177226225 Kumar Customer Relationship Management: Concepts & Application ` 4699789389307436 Mathur Retail Management ` 4659788126567126 Lawley Product Management For Dummies ` 4999788126558438 Miller Inbound Marketing for Dummies ` 6999788126542000 Mohapatra E-Marketing | e ` 5199788126567355 Mosley Employer Branding For Dummies ` 4999788126569175 Padveen Marketing to Millennials For Dummies ` 4999789351197751 Sathyapriya Marketing Research ` 3499788126563296 Vajre Account-Based Marketing For Dummies ` 4999788126569144 Zimmerman Social Media Marketing All-in-One For Dummies, 4ed ` 699

OPERATIONS MANAGEMENT

9788126537075 Black Applied Business Statistics, 7ed, ISV | IM | BS | e ` 9399788126564996 Fradin Successful Product Design and Management Toolkit ` 9959788126550807 Gopalan Project Management Core Textbook, 2 Indian ed, w/cd ` 8999789350045091 Jain Production and Operations Management | e ` 6999789389307214 Kesavan Total Quality Management ` 445



9788126519071 Kulkarni Quality Control | e ` 6499788126571055 Layton Agile Project Management for Dummies, 2ed ` 5999788126543946 Marchewka Information Technology Project Management, 4ed, ISV | e ` 7099788126571062 Portny Project Management for Dummies, 5ed ` 5999788126568765 Meredith Project Management: A Managerial Approach ISV | BS | e ` 8699788126542543 Meredith Operations Management, 5ed, ISV | IM ` 7699788177221916 Mohanty Supply Chain Management (Theories & Practices) ` 3999788126525065 Montgomery Statistical Quality Control: A Modern Introduction, 6ed | BS ` 8199788126556380 Mote Operations Research | IM | e ` 6299788126563791 Prasad Fundamentals of Business Analytics, 2ed, w/cd | IM | BS | e ` 7699788126556823 Russel Operations and Supply Chain Management, 8ed, ISV | IM | BS | e ` 9299788126570942 Sharma Statistics for Business and Economics, 2ed | IM | e ` 739

ORGANIZATIONAL BEHAVIOR

9789351192459 Gupta Organizational Behaviour: Design, Structure and Culture, 2ed, w/cd ` 4499789351191810 Raju Organizational Behaviour, w/cd ` 3959788126541270 Schermerhorn Organizational Behavior, 12ed, ISV | BS ` 879

STRATEGIC MANAGEMENT

9788126559633 Pearlson Strategic Management of Information Systems | IM ` 6799789351197713 Pithadia Strategic Management and Business Policy ` 3999789389307207 Singh Strategic Management Concepts and Practices ` 5759788177226706 Srinivasan Strategic Retail Management ` 399

FINANCE

9788126567942 Bell Quantitative Finance for Dummies ` 4999789351191001 Bapat Marketing of Financial Services, w/cd ` 3999788177224870 Bhatt Security Analysis and Portfolio Management ` 3999789351194286 Desai Investment Management (Security Analysis and Portfolio Management) ` 4999789350040225 Dhagat Financial Management | e ` 3999788126528141 Elton Modern Portfolio Theory and Investment Analysis, 8ed | BS | e ` 7699788126569885 Epstein Trading For Dummies, 4ed ` 4999788126569182 Fairhurst Financial Modeling in Excel For Dummies ` 4999788126578498 IMA Wiley CMAexcel Learning System Exam Review 2019,: Financial Decision Making Part 1 (Limited Exclusivity) 9788126578481 IMA Wiley CMAexcel Learning System Exam Review 2019,: Financial Reporting, Planning, Performance, and Control Part 2 (Limited Exclusivity) 9788126562930 Jones Investments, 12ed, ISV: Principles and Concepts | IM | e ` 8299788126554768 Kapil Financial Management, w/cd | e ` 7099788126568253 Kapil Mergers and Acquisitions: Valuation, Leveraged Buyouts and Financing, 2ed | IM | BS | e ` 8499788126558575 Kidwell Financial Institutions, Markets and Money ` 7999788126568932 Laurence Blockchain For Dummies ` 4999788126519446 Panda Understanding Microfinance | e ` 6499788126547395 Parasuraman Fundamentals of Financial Derivatives, 3ed, w/cd | e ` 6999788126557011 Parrino Corporate Finance, 3ed, ISV | IM | e ` 8899788177227130 Parthasarathy Corporate Governance: Principles, Mechanisms & Practice | e ` 4299789351194293 Rao Financial Engineering, Risk Management & Financial Institutions, w/cd ` 4999789350042403 Sekhar Working Capital Management, w/cd | e ` 4999788177229028 Shah Financial Management, 2ed, w/cd ` 4999789351194866 Shah Forex Management ` 6999788126564071 Shanmugham Financial Services, 2ed | e ` 7399788126558728 Shapiro International Financial Management | IM ` 8499789351197942 Sharma Mergers & Acquisitions and Corporate Valuation | e ` 3999788126569366 Srivastava Investment Management ` 7099788126577019 Wiley Wiley Study Guide for CFP Exam, Vol 1 2018 ` 1499.509788126577026 Wiley Wiley Study Guide for CFP Exam, Vol 2 2018 ` 1499.50



9788126571048 Wiley Wiley Study Guide for CIMA Exam 2018 ` 9999788126572212 Wiley Wiley Study Guide for Level I CFA Exam: Complete Set of Vol I - Vol V 2018 ` 69999788126572229 Wiley Wiley Study Guide for Level II CFA Exam: Complete Set of Vol I - Vol V 2018 ` 69999788126571079 Wiley Wiley Study Guide for Level III CFA Exam: Complete Set of Vol I - Vol V 2018 ` 6999

ACCOUNTING

9788126575701 Arora Financial Accounting : Fundamentals, Analysis and Reporting | IM ` 6099789351191902 Bhatia Cost Accounting ` 4959788126551262 Kimmel Financial Accounting, 7ed, ISV | IM | e ` 9999789350040539 Kogent Tally .ERP 9 in Simple Steps | e ` 2999788177229356 Kogent Tally .ERP 9 in Simple Steps, Hindi ed | e ` 2999788126556373 Singh Management Accounting: Concepts and Strategic Costing Decision | e ` 6799788126564347 Weygandt Accounting Principles, 12ed, ISV | IM ` 859

ECONOMICS

9788126540716 Besanko Economics of Strategy, 6ed, ISV ` 8099788126556731 Besanko Microeconomics, 5ed, ISV | IM | BS | e ` 8799789389307306 Moorthy Applied Macroeconomics ` 5659788126552344 Salvatore International Economics: Trade and Finance, 11ed, ISV | IM | BS ` 8999788126544349 Samuelson Managerial Economics, 6ed, ISV | IM ` 9199789350043035 Singh Managerial Economics, w/cd | e ` 449

HOTEL MANAGEMENT

9789388425957 Ganguly Housekeeping Management in Hotel and Service Industry ` 5259789388934459 Mathur Culinary Economics ` 995

BUSINESS 1

BUSINESS ANALYTICS 1

COMMUNICATIONS 2

ENTREPRENEURSHIP 3

HUMAN RESOURCE MANAGEMENT 3

INTERNATIONAL BUSINESS 4

MANAGEMENT 4

MANAGEMENT INFORMATION SYSTEMS 5

MARKETING 5

OPERATIONS MANAGEMENT 8

ORGANIZATIONAL BEHAVIOR 9

STRATEGIC MANAGEMENT 10

FINANCE 10

ACCOUNTING 13

ECONOMICS 14

HOTEL MANAGEMENT 15

AUTHORWISE LISTING 16

NEW - New Releases IM - Instructor Manuale - eBook BS - Bestseller

NOTE

Prices & Covers are subject to change without prior notice.

Prices of exclusive titles are available on request

TBA – To Be Announced. w/cd – Title comes With CD

CONTENTSLearn More. Learn the New Way

Wiley eTextBooksWiley's rich textbook content now available

on your favorite devices

Scan the QR code for trial access

} Customized access portal for

Institutions

} Multiple user access

} Secure, authorisation based platform

} Quick access with internet connection

& web browser (flash enabled)

More than 600+ highly recommended, widely referred

eTextBooks from Wiley

Text-to-speech

conversion Personalized

sticky notes &

bookmarks

Swift navigation

Functionality to

highlight, browse

& search rapidly

Learn Interactively with

Follow us on:

For more information on Wiley eTextBooks, please contact: [email protected], +(91 120) 6291100

All logos and brand names of operating systems mentioned above are properties of their respective owners. Wiley is not associated with any product or vendor mentioned above.


To place an order, please contact following.

HEAD OFFICE: 1402, 14th Floor World Trade Tower, Plot No. C-1, Sector-16, Noida 201301 INDIA Tel: 0120-6291100 Email: [email protected]

thBANGALORE: 14, Dr. Raj Kumar Road, 4 N Block, Rajaji Nagar, Bangalore - 560010 Tel: 080-42896464 Telefax: 080-23124319 Email: [email protected]

MUMBAI: Sadhana Complex, Plot No 713,Sector No:11, Near Radha Krishna Mandir, Juhugaon,Vashi Navi Mumbai - 410 703 Tel: 022-27889263, 27889272 Email: [email protected]

Wiley India Pvt. Ltd.

wileyindia.com | ebooks.wileyindia.com


Books are available online at

Exclusive Wiley Brand Store @ www.amazon.in/wiley www.wileyindia.com

Business, Finance &Management

RESELLER / IMPORTS / ONLINE SALESKamal Chandel


ACADEMIC & TEST PREP CHANNEL

SOUTH

EAST

Niraj Kumar Sinha Email: [email protected]

Bihar / Jharkhand West Bengal / Odisha / North East

Kiran PowrelyEmail: [email protected]

Murugan M.Email: [email protected]

Tamil Nadu Karnataka

Surendra K.Email: [email protected]

NORTH

Jitender Kumar Ailawadi Email: [email protected]

WESTSwapnil Koranne

Email: [email protected] Ichalkaranje


Andhra Pradesh / Telangana / Kerala

Mansoor BaigEmail: [email protected]