business growth plan - final · 2019-11-26 · riverland west chamber of commerce business growth...

Business Growth Plan 2012-2015

Riverland West Chamber of Commerce Business Growth Plan The Voice for Business 2012 - 2015

Waikerie - well worth a look

Executive Summary

to be inserted by the Committee

South Australia's Riverland West

Enter a brief description of the Riverland west area, towns, population major industries and businesses - can be gained form the URBIS report



Key Strategies and Goals

1. INCREASE MEMBERSHIP AND RESOURCES We aim to provide opportunity to all existing and new businesses to gain through membership of the Chamber

We plan to work together to make the best use of our resources

2. EFFECTIVE COMMUNICATION AND ADVOCACY We will strive to communicate clearly and often

We promise to represent and stay true to the needs and issues of our members

3. SUCCESSFUL EVENTS AND PROMOTIONS We pledge to conduct and facilitate events that support our members and encourage visitation to our district

We will promote our successes and those of our members

4. EMBRACE THE DIGITAL ENVIRONMENT We will provide avenues for our members to understand the opportunities of the expanding digital age

5. MUTUALLY BENEFICIAL PARTNERSHIPS We believe we can achieve more together than we can separately

We will foster and build connections within our membership and with organisations that can help us achieve our goals

6. INTERACTIVE AND SUPPORTIVE BUSINESS ENVIRONMENT We will propose improvements to our physical business environment to support better business

We will foster improvement strategies to support our member businesses through increased exposure and a reputation for excellent customer service



1

Increase Membership and Resources Action Priority Responsible Resources Partners

1.1 Establish a database of current business in the Riverland West

Council

1.2 Develop membership packages 1.3 Develop a membership recruitment

process

1.4 Investigate opportunities to conduct chamber business in an efficient manner to recognise the time pressures on members

1.5 Develop a plan to recruit members to the Committee

1.6 Review and update the constitution against the objectives of this Plan

Council

1.7 Create a sponsorship salesperson to focus on recruiting sponsors

1.8 Survey existing and potential members to better understand barriers and opportunities for membership

1.9 Investigate opportunities for breakfast / special interest topic meetings throughout the year

1.10 Develop a proposal to seek financial support from Council for an administrative position

In council budget

Council

1.11 Review other Chambers membership packages for opportunities

1.12 Seek sponsorship for attendance by a Chamber member(s) at the Main Street Conference or similar on a regular basis

1.13 Develop a plan to identify the resources needed by the Chamber and how to gain these resources

1.14 Develop a strategy for the regular usage of the Coffee Van including a financial return for the Chamber



2

Effective Communication and Advocacy Action Priority Responsible Resources Partners

2.1 Develop a process to have regular information concerning the Chamber in the print and social media

2.2 Develop a Chamber Newsletter to inform members of activities

2.3 Re-establish the business communities confidence in the Chamber as the peak representative voice for Business in the Riverland West region through publication of the chambers projects and achievements in an annual report

2.4 Identify the issues facing businesses and advocate on their behalf as opportunities arise or are engineered

RDA, Council

2.5 Develop and maintain a calendar of Chamber and township events

Council, Waikerie VIC

2.6 Develop an advertising campaign support exposure for member business and raise the Chambers profile

2.7 Ensure the Chambers opinion is provided in relation to the proposal to establish a short term caravan / RV parking area close to the shopping district

Council



3

Successful Events and Promotions Action Priority Responsible Resources Partners

3.1 Develop a Riverland West Business brand and redesign the Chamber logo

3.2 Investigate opportunities to promote Member businesses on local transport that travels out of the region

3.3 Develop Business Sponsorship packages for key local events that draw non local people in order to add value to the event but also extract benefit for the sponsor businesses

3.4 Identify high profile ambassadors for Waikerie and its businesses

3.5 Identify opportunities for new events that showcase / involve members businesses

Council

3.6 Identify bulk purchase opportunities for marketing of member businesses

Council

3.7 Develop opportunities to cross promote and package member businesses to provide an value for money experience for the customer and increased trade for participating members

Waikerie VIC

3.8 Establish a trail brochure of things to do / see in the Riverland West region

Waikerie VIC

3.9 Consider opportunities to integrate Chamber needs into existing town publications

3.10 Identify methods to provide new residents with information of products and services available from member businesses

Land Agents, Council

3.11 Identify a media spokesperson who is the authorised person to speak on behalf of the Chamber

3.12 Conduct an event to encourage and support young business people

3.13 Continue to foster the Waikerie Markets and investigate opportunities for their growth and positive impact



4

Embrace The Digital Environment Action Priority Responsible Resources Partners

4.1 Develop a digital strategy for the Waikerie to identify opportunities, partnerships and actions

RDA, Council

4.2 Establish a vibrant web presence for the Chamber to support members, promote members businesses and the Riverland West Region

4.3 Promote and facilitate opportunities to use social media for business promotion and online selling

4.4 Ensure Google Maps / Places is updated to identify all member businesses

4.5 Investigate the cost / benefit and interest in a Waikerie Smart Phone Application to promote members businesses, activities and events

RDA, Council

4.6 Consider the benefit of QR code use in promotion of member businesses and the Chamber

4.7 Develop options for bulk deals for website development for businesses

4.8 Consider the opportunity and benefit from offering free Wi-Fi within the shopping district

Council

4.9 Investigate opportunities for exposure of Waikerie via social media such as twitter and blogs

4.10 Investigate opportunities to promote Waikerie via Harvest Hoppers backpackers and social media

Harvest Hoppers



5

Mutually Beneficial Partnerships Action Priority Responsible Resources Partners

5.1 Establish partnerships with businesses that have a "people pull" effect for Riverland West to promote Waikerie and identify opportunities for mutual benefit

5.2 Investigate opportunities for student / youth involvement in the promotion of Waikerie and its businesses via YouTube and other such outlets

Waikerie High School, ICAN

5.3 Develop a business charter with the Council to establish defined working relationships and funding opportunities for agreed projects to support the growth and viability of existing business members

Council In council budget

Chamber

5.4 In conjunction with Council and the RDA, develop an Business Growth Proposal for Waikerie businesses

Council In council budget

RDA, Chamber

5.5 Establish a working relationship with RDA Murraylands and Riverland

5.6 Establish a working relationship with Cadell, Morgan and Blanchetown and consider how members businesses could export their services to those towns where gaps are identified

5.7 Explore the opportunity to work more closely with the Waikerie Visitor Information Centre

Waikerie VIC

5.8 Investigate opportunities to benefit our members through partnerships with other Chambers of Commerce



6

Interactive And Supportive Business Environment Action Priority Responsible Resources Partners

6.1 Identify gaps in the image being promoted of Waikerie and the experiences being delivered to customers and visitors

6.2 Facilitate training packages and other means to support businesses to meet and exceed the image being promoted of Waikerie

6.3 Identify the potential markets where Waikerie businesses have a competitive advantage and how to interact / (re)introduce Waikerie to those markets

6.4 Consider the changing needs of businesses and customers in terms of the community / civic infrastructure such as street scapes / parking etc to support better business

Council, Waikerie District Community Committee

6.5 Review the presentation and appeal of the business district of Waikerie and identify any needs for improvements that would support better business

Council, Waikerie District Community Committee

6.6 Identify where people come from that shop in / visit Waikerie to better target advertising

Council

6.7 Gather exit polling data from key events in Waikerie to determine where people come from to better target marketing

6.8 Consider offering a prize / incentive to get peoples / visitors data to send them more info about attractions / other events in Waikerie

6.9 Seek opportunities to provide information about town businesses / tourism opportunity at the driver reviver station

6.10 Seek opportunities to promote member businesses at major town events

6.11 Investigate opportunities for corporate sponsorship to support Young Business Person of the Year

6.12 Identify opportunities for improved amenity and connections to Waikerie township on the major entrances

business growth plan - final · 2019-11-26 · riverland west chamber of commerce business growth...

Documents