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Introduction to Business © Thomson South-Western Chapter Business in the Global Economy 3-1 International Business Basics 3-2 The Global Marketplace 3-3 International Business Organizations 3

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Page 1: Business in the Global Economy - Mr. Barrett's Class · Business in the Global Economy ... BUSINESS ENVIRONMENT ! Geography ! Cultural influences ! Economic development ! Literacy

Introduction to Business © Thomson South-Western

Chapter

Business in the Global Economy

3-1 International Business Basics 3-2 The Global Marketplace 3-3 International Business

Organizations

3

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Introduction to Business © Thomson South-Western

Chapter 3 Slide 2

LESSON 3-1

International Business Basics Goals n Describe importing and exporting

activities. n Compare balance of trade and balance

of payments. n List factors that affect the value of

global currencies.

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Chapter 3 Slide 3

Key Terms

n balance of payments n balance of trade n exchange rate n exports n  imports

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Chapter 3 Slide 4

TRADING AMONG NATIONS

n Absolute advantage n Comparative advantage n  Importing n Exporting

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Absolute Advantage

n …exist when a country can produce a good or service at a lower cost than other countries.

Chapter 3 Slide 5

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Comparative Advantage

n …when a county specializes in the production of a good or service at which it is relatively more efficient.

Chapter 3 Slide 6

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Importing

n  Items bought from other countries.

Chapter 3 Slide 7

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Exporting

n Goods and services sold to other countries.

Chapter 3 Slide 8

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Chapter 3 Slide 9

IMPORTING

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Chapter 3 Slide 10

MEASURING TRADE RELATIONS n Balance of trade – The difference

between a country's total exports and total imports.

n Balance of payments – the difference between the amount of money that goes into a country and the amount of money that goes out.

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Chapter 3 Slide 11

U.S. TRADE BALANCES

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Chapter 3 Slide 12

BALANCE OF TRADE

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Chapter 3 Slide 13

>> C H E C K P O I N T

How does balance of trade differ from balance of payments?

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Chapter 3 Slide 14

INTERNATIONAL CURRENCY n Foreign exchange rates n Factors affecting currency values n Three main factors affect currency

n  Balance of payments n  Economic conditions n  Political stability

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Exchange rate

n …the value of a currency in one country compared with the value in another.

Chapter 3 Slide 15

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Factors affecting currency values n Balance of payments n Economic conditions n Political stability

Chapter 3 Slide 16

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Chapter 3 Slide 17

RECENT VALUES OF CURRENCIES

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Chapter 3 Slide 18

>> C H E C K P O I N T

What factors affect the value of a country’s currency?

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Chapter 3 Slide 19

LESSON 3-2

The Global Marketplace Goals n Describe the components of the

international business environment. n  Identify examples of formal trade

barriers. n Explain actions to encourage

international trade.

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Chapter 3 Slide 20

Key Terms

n  infrastructure n  trade barrier n quota n  tariff n embargo

A country’s communication, transportation and utility systems.

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Chapter 3 Slide 21

THE INTERNATIONAL BUSINESS ENVIRONMENT n Geography n Cultural influences n Economic development

n  Literacy level n  Technology n  Agricultural dependency

n Political and legal concerns

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Geography

n Location n Climate n Terrain n Seaports n Natural resources

Chapter 3 Slide 22

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Cultural Influences

n Language n Religion n Values n Customs n Social relationships

Chapter 3 Slide 23

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Economic Development

n Literacy level n Technology n Agricultural dependency Infrastructure: a nation’s transportation, communication, and utility systems.

Chapter 3 Slide 24

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Political & Legal Concerns

n Type of government n Stability of the government n Government policies towards business

Chapter 3 Slide 25

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Chapter 3 Slide 26

GEOGRAPHY §  location § climate §  terrain § waterways § natural resources

ECONOMICS §  technology § education §  inflation § exchange rate §  infrastructure

CULTURE §  language §  family §  religion § customs §  traditions §  food

POLITICAL–LEGAL FACTORS § government system § political stability §  trade barriers

THE INTERNATIONAL BUSINESS ENVIRONMENT

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Chapter 3 Slide 27

>> C H E C K P O I N T

List the four main elements of the international business environment.

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International Trade Barriers

n Government restrictions to free trade

Chapter 3 Slide 28

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Chapter 3 Slide 29

INTERNATIONAL TRADE BARRIERS n Quotas n Tariffs n Embargoes

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Quota

n A limit on the quantity of a product that may be imported or exported within a given period.

Chapter 3 Slide 30

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Chapter 3 Slide 31

QUOTAS

Reasons for quotas n To keep supply low and prices the

same n To express displeasure at the policies

of the importing country n To protect one of a country’s industries

from too much competition from abroad

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Tariffs

n A tax that a government places on certain imported products.

Chapter 3 Slide 32

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Chapter 3 Slide 33

TARIFFS

Reasons for tariffs n To set amount per pound, gallon, or

other unit n To set the value of a good

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Embargoes

n A stop on the export or import of a product completely.

Chapter 3 Slide 34

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Chapter 3 Slide 35

EMBARGOES

Reasons for embargoes n To protect a country’s industries from

international competition more than the quota or tariff will achieve

n To prevent sensitive products from falling into the hands of unfriendly groups or nations

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Chapter 3 Slide 36

>> C H E C K P O I N T

What are three formal trade barriers?

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Chapter 3 Slide 37

ENCOURAGING INTERNATIONAL TRADE n Free-trade zones n Free-trade agreements n Common markets

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Chapter 3 Slide 38

FREE-TRADE ZONES n Used to promote international business

in a selected area where products can be imported duty-free and then stored, assembled, and/or used in manufacturing

n Usually located around a seaport or airport n  The importer pays duty only when the

product leaves the zone

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Chapter 3 Slide 39

FREE-TRADE AGREEMENTS n Member countries agree to remove

duties and trade barriers on products traded among them

n Results in increased trade between members

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North American Free Trade Agreement (NAFTA) n USA / Canada / Mexico n This pact does away with taxes on

goods traded among the three countries and eases the movement of goods.

Chapter 3 Slide 40

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Chapter 3 Slide 41

COMMON MARKETS

n Allows companies to invest freely in each member’s country

n Allows workers to move freely across borders

n Examples n  European Union (EU) n  Latin American Integration Association

(LAIA)

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The goal of Common Markets

n Expand trade among member nations n Promote regional economic intergration

Chapter 3 Slide 42

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Chapter 3 Slide 43

>> C H E C K P O I N T

What actions could be taken to encourage international trade?

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Chapter 3 Slide 44

LESSON 3-3

International Business Organizations Goals n Discuss activities of multinational

organizations. n Explain common international business

entry modes. n Describe activities of international trade

organizations and agencies.

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Chapter 3 Slide 45

Key Terms

n multinational company (MNC) n  joint venture

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Chapter 3 Slide 46

MULTINATIONAL COMPANIES (MNC) n MNC strategies n MNC benefits n Drawbacks of multinational companies

An organization that does business in several countries.

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Chapter 3 Slide 47

MNC STRATEGIES

n Global strategy – Uses the same product and marketing strategy world wide

n Multinational strategy – treats each countries market differently

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Chapter 3 Slide 48

MNC BENEFITS

n Large amount of goods available n Lower prices n Career opportunities n Foster understanding, communication,

and respect n Friendly international relations

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Chapter 3 Slide 49

DRAWBACKS OF MULTINATIONAL COMPANIES n Economic power n Worker dependence on the MNC n Consumer dependence n Political power

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Chapter 3 Slide 50

>> C H E C K P O I N T

What are two strategies commonly used by multinational companies?

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Chapter 3 Slide 51

GLOBAL MARKET ENTRY MODES n Licensing n Franchising n Joint venture

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Chapter 3 Slide 52

LICENSING

n Allows companies to produce items in other countries without being actively involved

n Has a low financial investment, so the potential financial return for the company is often low

n The risk for the company is low

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Chapter 3 Slide 53

FRANCHISING

n  Allows organizations to enter into contracts with people in other countries to set up a business that looks and runs like the parent company

n  Marketing elements, such as food products, packaging, and advertising must meet both cultural sensitivities and legal requirements

n  Commonly involves selling a product or service

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Chapter 3 Slide 54

JOINT VENTURE

n  Allows two or more companies to share raw materials, shipping facilities, management activities, or production activities

n  Concerns include the sharing of profits and not as much control since several companies are involved

n  Very popular for manufacturing, such as Japanese and U.S. automobile manufacturers

An agreement between 2 or more companies to share a business project.

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Chapter 3 Slide 55

>> C H E C K P O I N T

How does licensing differ from a franchise?

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Chapter 3 Slide 56

INTERNATIONAL TRADE ORGANIZATIONS n World Trade Organization n  International Monetary Fund n World Bank

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Chapter 3 Slide 57

WORLD TRADE ORGANIZATION (WTO) WTO Goals n  Lowering tariffs that discourage free trade n  Eliminating import quotas n  Reducing barriers for banks, insurance

companies, and other financial services n  Assisting poor countries with economic

growth

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Chapter 3 Slide 58

INTERNATIONAL MONETARY FUND (IMF) n Helps to promote economic cooperation n Maintains an orderly system of world

trade and exchange rates n  Includes over 150 member nations

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Chapter 3 Slide 59

WORLD BANK

n Created in 1944 to provide loans for rebuilding after World War II

n Today the World Bank has over 180 member countries and two main divisions n  International Development Association (IDA), which

makes loans to help developing countries n  International Finance Corporation (IFC), which

provides technical capital and technical help to private businesses in nations with limited resources

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Chapter 3 Slide 60

>> C H E C K P O I N T

How does the International Monetary Fund assist countries?