business intel, facebook, and “small data” ryan d. cunningham
TRANSCRIPT
Ryan D. Cunningham
Business Intel, Facebook, and “Small Data”
Ryan D. Cunningham
Onavo: Making big data smaller
Ryan D. Cunningham
The “Magical Shrinking Machine”
Ryan D. Cunningham
Onavo optimizes data usage
Ryan D. Cunningham
Onavo optimizes data usage, saves money
Ryan D. Cunningham
Developing nations’ mobile penetration…
107.5%
70.7%
99.7%*phones as % of population
Ryan D. Cunningham
…comes at a steep price
107.5%
70.7%
99.7%
Ryan D. Cunningham
Social network = consumer database
Updated, useful, and heavily utilized
Ryan D. Cunningham
Ryan D. Cunningham
Consumer data insights
Ryan D. Cunningham
Information intelligence servicesUtilize government and industry-level surveys and economic data
Ryan D. Cunningham
Some govts aren’t honest with their data
Ryan D. Cunningham
Value = f (network size)
Vail’s “network effect”
Ryan D. Cunningham
Question:
VS.
“Which is more insightful?”