Business Intelligence

Business Intelligence

• business intelligence is a broad category of applications and technologies for gathering, providing access to, and analyzing data for the purpose of helping enterprise users make better business decisions.

• The term implies having a comprehensive knowledge of all of the factors that affect your business.

Wikipedia

Business Intelligence

• It is imperative that you have an in depth knowledge about factors such as your customers, competitors, business partners, economic environment, and internal operations to make effective and good quality business decisions.

• Business intelligence enables you to make these kinds of decisions.

Wikipedia

Decision Support Systems

• An information system that utilizes decision models, a database, and a decision maker’s own insights in an ad hoc, interactive analytical modeling process to reach a specific decision by a specific decision maker.

O’Brien, 1999

Data Mining

• Knowledge discovery using a sophisticated blend of techniques from traditional statistics, artificial intelligence, and computer graphics

Weldon, 1996

Data Warehouse

• An integrated collection of data extracted from operational, historical, and external databases, and screened, edited, and standardized for retrieval and analysis, to provide business intelligence for managerial decision makingO’Brien, 1999

Business Intelligence

Data Warehouse

Data Mining

Decision Support Systems