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    2010 IBM Corporation

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    2010 IBM CorporationIT

    POLICY

    COMMUNICATIONS

    CUSTOMER SERVICE

    HR

    OPERATIONS

    RESEARCH

    FINANCE

    Why? How are we doing ?

    Wha t shou ldwe be do ing?

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    Effectiveness Benefits of Business Insight

    Financ e organizat ions w i th s t rong bu siness ins igh t are perform ingbetter

    79%

    71%

    64%

    63%

    49%

    54%

    53%

    46%

    45%

    30%

    Measuring / m onitoringbusiness performance

    Driving en terprise cos t

    reduction

    Providing inputs intoenterprise strategy

    Supporting / man aging /mitigating enterprise risk

    Driving integration of informa tion across the

    enterprise

    Finance organizations with strong business insight All other enterprises

    Business Insight Helps theEnterprise Anticipate External Forces

    Effectiveness AgainstEnterprise Focused Activities

    N = 1,458 to 1,469Note: Defined as those enterprises selecting [5] Very Effective or [4] on a 5-point scale where [5] VeryEffective and [1] IneffectiveSource: IBM Institute for Business Value, The Global CFO Study 2010

    N = 1,471Note: Defined as those enterprises selecting [5] Very Well or [4] on a 5-point scale where [5]

    Very Well and [1] Very Poorly

    46%better

    34%better

    39%better

    40%better

    63%better

    39%better

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    2010 IBM Corporation

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    2010 IBM Corporation

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    2010 IBM Corporation

    The K ey is Leveragin g Info rm ation and A nalyt ics

    Sense and respond

    Instinct and intuition

    Automated

    Skilled analytics experts

    Back office

    Traditional Approach

    Predict and act

    Real-time, fact-driven

    Optimized

    Everyone

    Point of impact

    Transformation usingInformation &

    Analytics

    Lack ofInsight

    Inabilityto Predict

    Inefficient

    Access

    Variety

    Volume

    Velocity

    Information Challenges

    8

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    2010 IBM Corporation

    We want to m inimise the b l ind s po ts

    Source: IBM Institute for Business Value, The Global CFO Study 2010

    Business Insight

    Rear View Forward-Looking View

    What happened?

    How many, how often?

    Where exactly is theproblem?

    Why is this happening?

    What actions are needed?

    What will happen next?

    What if these trendscontinue?

    What are the risks oropportunities?

    Key BusinessQuestions

    Examples ofBusinessInsight

    Current View

    Balance sheet, profit andloss, and cash flowstatements

    Program Services and costvariance analysis

    Customer, Services andSegment costs

    Spend optimization Working capital analysis Segment, customer and

    channel costs

    Sales and supply chaineffectiveness

    Cash forecasting Scenario-based planning

    and forecasting Strategic investment

    decision support Volatility and risk-based

    predictive and behavioralmodeling

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    2010 IBM Corporation

    Wou ldn t i t be nice , i f the org anisation from the Execut ive to the co al- face cou ld easi ly access a s ing le so urc e of the t ruth

    Scorecard gives alllevel of city decision-

    makers access tocritical information

    and trends.

    Scorecard gives alllevel of city decision-

    makers access tocritical information

    and trends.

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    2010 IBM Corporation

    Drill down capabilitieslet officials get a seespecific views of a

    mayors key

    performanceindicators.

    Drill down capabilitieslet officials get a seespecific views of a

    mayors key

    performanceindicators.

    Wou ldn t i t be nic e , i f m ang ers cou ld se lf service their report ing

    needs and q uick ly ident i fy areas o f exc ept ion

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    2010 IBM Corporation

    Drilling intoscorecards shows

    how one KPI impactsnumerous other KPIs,

    allowing a clearerview of overall impact.

    Drilling intoscorecards shows

    how one KPI impactsnumerous other KPIs,

    allowing a clearerview of overall impact.

    Wou ldnt i t be n ice, i f the imp act of ind icators cou ld be sho wn , wh at slag o r leading

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    2010 IBM Corporation

    VolumeVolume988 exabytes : The amount ofdigital information that willexist in 2010, equal to a stackof books from the sun to Pluto

    and back

    VarietyVariety80% of new data growth isgenerated largely by email,with increasing contributionby documents, images, and

    video and audio.

    VelocityVelocityreal-time information tomake key business decisions.

    .th e data is th ere, b u t !

    Source: Various IBM and Public Studies

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    2010 IBM Corporation

    many organisa tions are s t rugg l ing!!!

    1 in 3Business leaders frequently makedecisions based on information theydont trust, or dont have

    1 in 2Business leaderssay they dont

    have access tothe informationthey need to dotheir jobs

    Sources: IBM: Break Away with Business Analytics andOptimization Study; IDC

    $5.7MLost time reformattinginformation betweenapplications

    $5.3MLost time searching for the

    right information Annual cost per 1,000 knowledge

    workers

    ?????

    were data rich butinformation poor

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    2010 IBM Corporation

    Plan the inc rementalimplementat ion

    Theres a need to loo k a t Info rm ation as a s t rategic asset of theorg anisa tion and develop an Inform at ion A genda

    Establ ish theto-be vis ion

    Deploy an agi leinfrastructure

    Align p eople , proc ess , &informat ion

    1. Define to -beprocesses

    2. Define to -besuppor t inginf ras t ructure

    3. Validate thro ug hus e cases

    4. Prio ritize

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    2010 IBM Corporation

    OK , SOLETS

    PRETENDTHAT

    MATTERS

    WILL THEDATA BE

    ACCURATE

    THAT WAY YOULL HAVE

    MORE DATA TO IGNOREWHEN YOU BASE YOURDECISION ON

    ORGANISATIONPOLITICS

    YOU NEED ADASHBOARD AND

    SCORECARD TO TRACKYOUR KEY METRICS

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    2010 IBM Corporation

    Data Governance Levels

    Strong da ta go vernance he lps top perform ers m ove fas ter andco l labo rate m ore easi ly

    42%

    14%

    25%

    32%

    33%

    54%

    Lower performers(i.e., 4th and 5th quintilesrelative to industry peers)

    Sophisticated

    Processes and managementsystems that are strong withsome supporting automation inplace

    Competitive

    Defined processes andmanagement systems that areunderstood and adopted by mostpeople

    Rudimentary

    A few basic processes andthe beginnings of amanagement system

    Top performers(i.e., 1 st quintile relative to

    industry peers)

    3X

    Source: Breaking Away with Business Analytics and

    Optimization: New intelligence meets enterpriseoperations at www.ibm.com/gbs/intelligent-enterprise .

    18

    http://www.ibm.com/gbs/intelligent-enterprisehttp://www.ibm.com/gbs/intelligent-enterprise
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    2010 IBM Corporation

    IB M and abou t 50 oth er leading o rganisat ion s form ed the WWInform at ion Governance Counc i l - i t def ined 11 Inform at ion Governancedisc ip l ines

    Governs

    Business Transformation

    DataQuality

    Management

    InformationLife-Cycle

    Management

    InformationSecurity

    and Privacy

    Core Disciplines

    Data Risk Management & Compliance

    Business Outcomes / Reporting

    Value to the Business

    Data Architecture Classification & Metadata Audit InformationLogging & Reporting

    Supporting Technical Disciplines

    Organizational Structures & Awareness

    Enablers

    Policy Data Stewardship

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    2010 IBM Corporation

    Manage Info rm ation Qu ali ty relentless ly take a TQM app ro ach

    1. Lead the effort using a broad, senior group executive sponsorship

    2. Formalize management accountabilities for information stewards / custodians

    3. Focus on the most important needs of the most important customers.

    4. Understand the information process, document it

    5. Manage all critical sources of data aim to fix it at the source

    6. Measure Information quality do it in business terms.

    7. Employ automated controls at many points to detect and fix errors

    8. Set and achieve aggressive targets for improvement.

    9. Actively manage the needed cultural changes.

    10. Establish foundation for continuous improvement.

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    2010 IBM Corporation

    Manage the ful l L ifecy cle of Info rm ation

    Gertrude Baines (born 6 April 1894)

    1. Manage Informationover its its entirelifecycle

    Include content

    TCO - measure it

    2. Set the Privacy andCompliance Policies,

    communicate them ,monitor them

    The explosive growth of data, compliance requirements and increasingly complex business environments havemade information storage management more critical than ever. Governments need to ensure that they are ableto maintain control over their ability to store and manage this key business asset, having due regard to privacyconcerns . Australia Federal Government Gershon Report 2008

    Kama Chinen (born 10 May 1895) from Okinawa, JapanEugnie Blanchard born 16 February 1896

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    2010 IBM Corporation

    How m uch m ore can you d o ?

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    2010 IBM Corporation

    Top p erform ers are armed w ith s tate-of-the-ar t solu t ions tosupp or t dec i s ions

    Above average platforms and toolsets

    Analytical andpredictive tools

    2.7x

    Contentmanagement

    Master datamanagement

    Dataintegration

    tools

    2.5x2.0x

    2.4x

    Business rulesmanagement

    2.4x

    Dashboards andvisualization

    4.4x

    Business direction Trusted information

    Key: Top performers (i.e., 1st quintile relative to industry peers)

    Lower performers (i.e., 4th and 5th quintile relative to industry peers)

    Relative difference of top performers to lower performers

    Source: Breaking Away with Business Analytics andOptimization: New intelligence meets enterpriseoperations at www.ibm.com/gbs/intelligent-enterprise .

    17%

    74%

    17%

    45%

    23% 24%27% 27%

    55%

    65%60%

    56%

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    http://www.ibm.com/gbs/intelligent-enterprisehttp://www.ibm.com/gbs/intelligent-enterprise
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    2010 IBM Corporation24

    IBM Governm ent Info rm ation Infras t ructure Fou nd ation Com po nents

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    2010 IBM Corporation

    The IB M Info rm ation A gen da Tiger Team

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    2010 IBM Corporation

    Roadm ap Worksho p 1 Day workshop to help frame an Information Agenda

    Roadmap using a proven five-step approach:

    5-Step Ap pro ach

    Heres an o ffer fro m us to faci l i tate a fast start with an IB M Info rm ation

    Ag enda Worksho p

    1. Identify and Document the Opportunities to increase

    Business Value2. Conduct an Information Capability Maturity Assessment

    3. Align Business Vision with Technology Requirements

    4. Identify Opportunities for Improvement People,

    Processes and Technology5. Deliver a Roadmap of activities based on priority

    27

    IBM SWG Industry Solutions

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    Copyright IBM Corporation 2009

    Q and A

    n fo rm a t i o nM a n a g e m e n t L o tu s R a tio n a l T ivoli We b S p h e r e

    IB M S o f tw a r e In d u s t ry S o lu t io n sIB M S o f tw a r e In d u s t ry S o lu t io n sD e l i v e r i n g Va l u e t h r o u g h : In d u s t r y e x p e r t i s e C l i e n t I n s i g h t P r o d u c t K n o w l e d g e

    n fo rm a t i o nM a n a g e m e n t L o tu s R a tio n a l T ivoli We b S p h e r e

    IB M S o f tw a r e In d u s t ry S o lu t io n sIB M S o f tw a r e In d u s t ry S o lu t io n sD e l i v e r i n g Va l u e t h r o u g h : In d u s t r y e x p e r t i s e C l i e n t I n s i g h t P r o d u c t K n o w l e d g e

    IBM Software Industry Solutions