Business Intelligence

Ulrika LeufvénSystem Engineer

Microsoft AB

Making Better Decisions Faster

Agenda

Business Intelligence overviewMicrosoft’s BI PlatformSQL Server Accelerator for Business

Intelligence (SSABI)

Business Intelligence

Making better decisions faster- Critical decisions per week have tripled over the last five

years- Dedicated analytical personnel have decreased by 50% over

the last five years

Converting Data into Information- Available business data is growing exponentially

Source: Gartner GroupSource: Gartner Group

Some history…

Press Release: October 29, 1996- Microsoft acquires Panorama OLAP Technology

SQL Server 7.0, 1999- OLAP Services

SQL Server 2000 (8.0) , 2000- Analysis Services

”Microsoft rocking the industry”

Microsoft and Hyperion joint market leaders in 2001 Microsoft: #1 product chosen (80%) if evaluated and

compared to others Analysis Services deployment grew 60% Microsoft OLAP market revenue almost doubled in 2001

Source : The OLAP Report, March 7th, 2002

Business Intelligence Architecture

Data Marts Data Marts and cubesand cubes

RelationalDW

Database

SourceSourceSystemsSystems

ClientsClients

•Query ToolsQuery Tools•ReportingReporting•AnalysisAnalysis•Data MiningData Mining

OLAP Cubes

Data extraction Data extraction Designing and processing Performing multi- Designing and processing Performing multi- and transformation and transformation OLAP cubes OLAP cubes dimensional analysis dimensional analysis

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Why Microsoft BI Platform?

Microsoft SQL Server 2000 is the fastest way to deliver enterprise database

solutions

Microsoft OfficeThe world's

leading suite of productivity software

SQL Server 2000 Comprehensive, integrated scalable

RDBMS:- Data Transformation

Services- Analysis Services (OLAP

and Data mining)- Metadata Services- English Query facility

Office XP Excel - Built-in PivotTable®

Service Web components for custom

development Digital Dashboard Data Analyzer

BI – all around you…

SQL Server 2000 and Analysis Services

MapPoint

Office Web Components

Cognos

Commerce Server Project 2002

XML

SQL Server Accelerator for BIThe SQL Accelerator for BI enables you to rapidly develop and deploy customized analytical applications

without long and costly development cycles.

What problems are we trying to solve?

Analytical apps are key to BI as an “everyday thing”- Skills gap constrains growth of BI

Solution Providers- Deploying the infrastructure is difficult and costly- Hard to leverage best practices and content

Customers- Analytical apps take too long to build- Historically high risk of failure- No generic analytical app can meet all customer

requirements out of the box

Our approach

Our solution:- Enables rapid iterative development for the

analytical application- Encapsulates domain expertise in a common

structure• Data model• KPIs (measures and metrics)• Reporting application• ETLM lifecycle

Focus on business requirementsCodify best practicesFacilitate re-use of content and design

Accelerator for BI Components

Solution components- SSABI tool- Predefined content- Prescriptive Architectural Guidance- Client Views

What the customer gets- Enterprise-ready analytical application- Customized to their requirements- Open and extensible system

SourceSourceSystemsSystems

DTSDTS DTSDTS

Analytics BuilderAnalytics Builder

ETLETLData Warehouse Data Warehouse

DBDB

• Snowflake schema• Support for SCD• Surrogate keys

StagingStagingDbDb

• Raw tables• Rich pre-built

time dimension

CubesCubes

• Special calculatedmeasures (KPIs)

• Built-in partitioning by time (optional)

OLEDB for OLAPOLEDB for OLAPUIUI

• StandardReports

• Variousclient tools supported

AnalyticsAnalyticsBuilderBuilderWorkbookWorkbookArchitecture

Demo

Analytics Builder Workbook

Reporting application overview

Generic solution includes rich set of predefined reports: the reporting application

Choose your client tool: Excel, MSDA, ProClarity, (or any other)- We ship a similar set of reports in each tool- Not identical, because tool features differ

What happens when you customize the schema?- Our client generator components, written by the tool vendors fix the

reports for you- Any tool vendor beyond our first 3 could write a client generator and

integrate with the BI Accelerator framework

Demo

Client Views

Customer benefits

Accelerator for BI Time to Market Customized SolutionFocus on business issues not technologyReduce RiskLower barrier to entry to BI

Partner benefits

Add more value to customers- Focus on business value not plumbing- Extend solutions

Better implementations- Reduce deployment risk for clients - Best practices

Leverage IP- Reuse IP across clientele- Knowledge uniformity

Shell Canada“By using the BI Accelerator for all of our future development we will ensure consistency in design and implementation. This also enables us to deliver functionally rich business solutions in a low cost and easy to maintain method.”

Dan BainbridgeTeam Leader – Data WarehouseShell Canada

Retail Analytics Solution

Business Situation•800 Shell retail locations throughout Canada.•Same site analysis is difficult/ Sales Mix•Hard to view the big picture•Not able to disseminate information to end users•Cannot pinpoint what factors effect revenue and cost

Solution Goals

•Empower end users to analyze their business•Provide consolidated reporting environment•Understand the factors that affect revenue and cost•Consolidate reports•Distribute reports efficiently and effectively•Flag areas of concern•Provide flexible analysis of attributes

•Category Analysis •Customer analysis •Promotion Analysis •Sale Mix•Same Site analysis

More Information

www.microsoft.com/solutions/bi www.microsoft.com/sql/techinfo/bi www.microsoft.com/office/business/intelligence/ ulrikale@microsoft.com New book ”Making Better Decisions Faster”

MsPress

Staging database

Subject Matter Database

Subject Matter Db: Datamodell för Sales kub

Analysis Database Cubes

Klientvyer

Färdiga rapporter- Excel 2002- Microsoft Data Analyzer- Proclarity- DSP- Öppet för övriga klienter...

Nyckeltal definierade och presenterade på ett överskådligt sätt

Lätt att ändra och anpassa

DemoKlientvyer

Data Transformation Services

Använd DTS för logik och dataflödesstruktur DTS paketen är lätta att anpassa Konsistent användning av parametrar (globala

variabler) för fler valmöjligheter Noggrann felhantering

- Skickar felaktiga rader till felhanteringstabeller

Parallellism- Automatiskt uttnyttjande av flera processorer

Exempel på ett paket för tabellimport

All packages begin with these setup steps

Find data file; truncate table; load data – modify this section to pull from non-flat source

Log status to the event log table

Agenda

Nyheter inom Business Intelligence - Microsoft Data Analyzer- MapPoint- Project 2002- SharePoint Portal Server

SQL Server Accelerator for Business Intelligence- Introduktion- Arkitektur- Verktyget- Klientvyer

Mer information

Mer information

www.microsoft.com/solutions/bi Faktablad

- SSABI

http://www.microsoft.com/sql/techinfo/BI/ http://www.microsoft.com/office/business/

intelligence/default.asp MsPress ”Making Better Business Intelligence

Decisions Faster” MSDN

Shell Canada“By using the BI Accelerator for all of our future development we will ensure consistency in design and implementation. This also enables us to deliver functionally rich business solutions in a low cost and easy to maintain method.”

Dan BainbridgeTeam Leader – Data WarehouseShell Canada

Retail Analytics Solution

Business Situation•800 Shell retail locations throughout Canada.•Same site analysis is difficult/ Sales Mix•Hard to view the big picture•Not able to disseminate information to end users•Cannot pinpoint what factors effect revenue and cost

Solution Goals

•Empower end users to analyze their business•Provide consolidated reporting environment•Understand the factors that affect revenue and cost•Consolidate reports•Distribute reports efficiently and effectively•Flag areas of concern•Provide flexible analysis of attributes

•Category Analysis •Customer analysis •Promotion Analysis •Sale Mix•Same Site analysis

Enmax Energy

Retail AnalyticsRetail Analytics SolutionSolution

Business SituationBusiness Situation•Deregulated market in 2001Deregulated market in 2001•New methodology for operation and settlement New methodology for operation and settlement •Analysis of Settlement data is time consumingAnalysis of Settlement data is time consuming•Hard for business users to identify problem areas Hard for business users to identify problem areas during settle processduring settle process

Solution GoalsSolution Goals•Need ability to do historical analysis to improve Need ability to do historical analysis to improve settlement forecastssettlement forecasts•Need to have better understanding of power usage to Need to have better understanding of power usage to decrease tariffsdecrease tariffs

•Settlement Analysis Settlement Analysis •Load Shape AnalysisLoad Shape Analysis•Customer Enrollment analysisCustomer Enrollment analysis•ForecastingForecasting

“This product also shaved 16-18 weeks of back-end plumbing development time off the project, by installing a solid infrastructure, allowing dimensional modelers to focus on building strategic business prototypes for key stakeholders. ”

Michael Matrick Vice President, Business Solutions Quadrus Development Inc

Frågor?

ulrikale@microsoft.com