business is going too far too fast, my ict infrastructure can't follow!
DESCRIPTION
Presentation given to members of the Digital Business Club powered by L'Atelier BNP Paribas in Shanghai.TRANSCRIPT
Business is going too far too fast, my ICT infrastructure can't follow!Orange Business ServicesFrederic Gillant – Vice-President, Unified Communication & Collaboration, APAC 28 September 2011, L’Atelier BNP Paribas, Shanghai
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ICT in Retail
The sexy stuff
The plumbing
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ICT in RetailWhat for?
The sexy stuff
– Enhance customer experience– Increase sales– Promote brand
The plumbing
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ICT in RetailWhat for?
The sexy stuff
– Enhance customer experience– Increase sales– Promote brand
The plumbing
– Supply goods– Get the money in– Make profits (and pay taxes)
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ICT in RetailWhich Technologies?
The sexy stuff
– Digital Signage– Easy Payment (cashless & contactless, NFC)– E-Commerce
The plumbing
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ICT in RetailWhich Technologies?
The sexy stuff
– Digital Signage– Easy Payment (cashless & contactless, NFC)– E-Commerce
The plumbing
– Store’s IT equipment– Stores connected to the network– Cloud/hosted applications
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2 Typical Retail Problems
My prices are high, competition surrounds me, my shops are empty, customer’s basket is to small!
The sexy stuff
Business is going too fast, I have to open 50 stores next year, ICT, real estate and logistics can’t follow!
The plumbing
Where are you in China?
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Open stores faster with some smart plumbing
Connect stores in 3 weeks to the network (instead of 3 months)
stores connect to the IP VPN network by using a cellular-enabled router and 3G mobile access
IPSec tunnel is established from this router to the shared IP VPN gateway giving access to your VPN (any-to-any)
3G access is used when the primary line is under construction
provide temporary wireless WAN access up to delivery of permanent access
IP VPNsmall and branchoffices
headquartersmobile
IPSec tunnel
data center
shared gateway
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You will open but also close stores (and reopen)
Computing power and storage are an issue
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You will open but also close stores (and reopen)
Go CLOUD to avoid managing computing and storage capacities
General Construct
Use
d am
ount
Time
Planned to depend on peak hour
Vainness Cost
Actual Usage
12
Slow3
Expectation Usage
Charges by actual used amount
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Enhance flows and supply chain
Use RFID and NFC
– Faster payment at cashier– Brand authentication – no fakes!– In-store inventory– Asset tracking
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Make your stores attractive (and train your sales)
Put some cool digital signage in them
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Content Creation
Sub-Systems Interactivity & Integration
Intranet/internet3G
Intranet/internet3G
Server(Cloud possible)
Playback User’s Content Interactivity
Mount/Stand & Design
AV equipment
Software
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Who is Orange?
A provider of Telecommunications for consumers
A provider of Telecommunications and IT services for enterprises
A retailer
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largest in-country capillarity among all international carriers w/ 157 POPs in 101 cities in 40 countries & territories and dual backbone centers in key cities
international IP VPNreaching 24 countries in Asia Pacific, with 133 PoPs in 53 cities
fully resilient network infrastructure within Asia and to/from Europe and the USA –diverse cable paths linking APAC network
region HQ Singapore and 16 major sales offices 2,000+ MNC customers, of whom 800+ signed regional contracts in Asia Pacific 3,000+ staff covering 36 countries including 200 + sales professionals and 400+ IT,
PS & Project specialists
Who is Orange in APAC?
thank you
Orange, the Orange mark and any other Orange product or service names referred to in this material are trade marks of Orange Personal Communications Services Limited. © Orange Personal Communications Services Limited.
France Telecom Group restricted.