Business Letters - Sales Letter

- Complaint Letter- Adjustment Letter

- Order Letter- Collection Letter

- Enquiry Letter- Persuading & Denial Letters

- Quotation Letters- Interview Letter- Reference Letter

Business Letters

Significance:

-assist in sustaining business relationship-to convey complex information

-serve as permanent record-to reach a large and geographically diverse audience

Business Letters

Purposes

-to inform-to congratulate

-to enquire-to order

-to requestto collect dues-to complain

-to make an adjustment-to sale a product, service or scheme

Business Letters

Structure

-Heading-Date

-Inside address-Salutation-Message

-Complementary close-signature block

Business Letters

StructureAdditional Elements

-Addressee notation-Attention line-Subject line

-Reference initial-Enclosure notation

-Copy notation-Mailing notation

-Postscript

Business Letters

Layout

-Block layout (everything left sided)-Modified block layout (Writer’s address & signature block on right

side, rest on left)-Semi-block layout (Writer’s address & signature block on right side,

rest on left and message having more margin on left) -Simplified layout (omits salutation and complementary close &

subject line in capital)

Business Letters

Layout

-Block layout (everything left sided)-Modified block layout (Writer’s address & signature block on right

side, rest on left)-Semi-block layout (Writer’s address & signature block on right side,

rest on left and message having more margin on left) -Simplified layout (omits salutation and complementary close &

subject line in capital)

Business Letters

Principles

- ‘You’ attitude- Clear & concise

-Correct & complete- Emphasize positive

-Courteous & considerate

-Attention-Interest-Desire-Action