business library resources
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Business Library Resources. HB 486 – Jeff Beck January 9, 2014 By Breezy Silver. Your Course Guide. http:// libguides.lib.msu.edu/hb486 It also can be found linked on the Business Library web site . Industry Analysis. These resources will help answer the questions: - PowerPoint PPT PresentationTRANSCRIPT
HB 486 – Jeff BeckJanuary 9, 2014
By Breezy Silver
BUSINESS LIBRARY RESOURCES
Your Course Guidehttp://libguides.lib.msu.edu/hb486
It also can be found linked on the Business Library web site.
Industry AnalysisThese resources will help answer the questions: •What is going on in the industry?•What are new trends? •What are the major companies in the industry?
Industry Analysis•Mintel Oxygen Reports•IBISWorld•Global Market Information Database (Passport GMID)•MarketLine Advantage•BizMiner•Hospitality & Tourism Complete
Mintel Oxygen Reports• Industry overview and trends•Consumer spending and buying patterns•Demographic profiles•Marketing and Attitudes •Create account with MSU email address•Connect to Mintel Oxygen Reports *New interface*•Examples:• Hotels - US - November 2012• Baby Boomers' Leisure Trends - US - January 2013 • Marketing to Baby Boomers - US - December 2012• Social Networking - US - June 2013• Mobile Advertising - US - May 2013
IBISWorld•Similar to Mintel but less consumer information•Covers other areas•Look at both to give a good overview of the industry•Connect to IBISWorld•Examples:•Hotels & Motels in the US
Company Analysis•Find information about your company.•Find other companies so you can see what they are doing.•What are other companies in the area?
Company Analysis•ReferenceUSA•MarketLine Advantage•Mergent Online•LexisNexis Academic•PrivCo
ReferenceUSA•Good for smaller local companies• Information is limited•Find Competitors•Radius Search – nearby businesses/competitors•Connect to ReferenceUSA
Consumer AnalysisThese resources will help answer the questions: •Who are the target market?•What are the consumer demographics, psychographic, and behavioral factors?
Consumer Analysis•Mintel Oxygen Reports•Simply Map•eMarketer•Statista•SRDS•New Strategist Titles•ProQuest Entrepreneurship
SimplyMap•Great for local information! (But also can get state and national data)•Provides information on what people are doing -Consumer spending, buying patterns, and activities•Nice graphics.•Help Guide: http://libguides.lib.msu.edu/simplymap •5 Users at a time•Create account using MSU email address•Connect to Simply Map•Examples:
• DOMESTIC TRAVEL - IN LAST 12 MONTHS? | YES• DOM TRAV-STAY AT HOTEL/MOTEL LAST 12 MOS | YES• DOMESTIC TRAVEL-REASONS FOR LAST TRIP | BUSINESS ONLY
eMarketer• Online marketing statistics• Articles and reports• Consumers, media usage, mobile, social media, and more• Connect to eMarketer• Examples:• Travel Services Booked Using a Smartphone Among US Leisure
Travelers, by Method, June 2013 (% of respondents)• Social and Loyalty Marketing Tactics Used by Hotels Worldwide, 2012 &
2013 (% of respondents)• Transient* Room Nights Booked in Hotels in North America by Loyalty
Members vs. Non-Members, by Booking Channel, Jan-May 2013 (% of total)• Verified User Reviews Pay Off for Wyndham• Frequency with Which US Leisure Travelers Are Interested in Purchasing
Additional Services/Upgrades from Hotels, by Age, Jan 2013 (% of total)
Statista•Statistics on over 80,000 topics including marketing and hospitality•Connect to Statista•Examples:•U.S. hotel industry revenue 2012•Statistics and Data on Hotels • Average room rates, demand, and more.• Affluent Americans who stayed at Hilton hotels during the last 12 months in 2011-2012•Hotel guests (Business) of Hilton hotels in the USA, 2012
SRDS• Has local information• Includes hobbies and activities• Also has advertising information like radio stations and newspapers in the area.• Use in Internet Explorer• Connect to SRDS
News & Articles•These resources will help you find articles in magazines, journals, and newspapers about companies and industries.
News & Articles•Hospitality & Tourism Complete•Business Source Complete•ABI/INFORM Complete•Communication & Mass Media Complete •General Business File ASAP•Factiva• LexisNexis Academic• Lansing State Journal
More information•More resources on course guide: http://libguides.lib.msu.edu/hb486. •Examples: • PKF’s Trends in the hotel industry 2012 (book)• MSU/Lansing/Michigan resources including Pure Michigan’s
2004-2013 Summary for Michigan Lodging and Tourism Industry Reports• Citation of business databases examples•What are other hotels doing?
Need more help?•Contact me for research assistance. •Breezy Silver – 432-4181 or [email protected](when sending email include course number in subject heading)
•For Database Access Problems •Contact Distance Learning Services - http://www.lib.msu.edu/howto/onlineoffcampus.jsp or 1-800-500-1554.