business life magazine - high flying adored
TRANSCRIPT
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8/8/2019 Business Life Magazine - High Flying Adored
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46 businesslife.co December 2010/January 2011
Im not a a airprs. I d like he
queueig, siig arud, geig herded
he plae kwig wheher yuare gig be sa ex see wh
was yak he whle igh, r wh has
quesiable persal hygiee. the he
edless wai r yur case, ly r i behe las e rudle rud he carusel.
Eve i busiess r frs class, while is
a lile re civilised, yu sill have e
he lie, ad yu als have y whe he
schedule says s, whe yu wa g.Is hardly surprisig, he, ha privae
aviai is ejyig sehig a purple
Its no longer just celebrities, executives and multi-millionaires who use private jets:the whole industry is becoming more fexible and aordable, as Nick Kirby discovers
pach. As Gle Heaves, maagig
Direcr Syergy Aviai, a privaeaircra ad charer aagee
cpay, pis u: Whe yu ca
drive sraigh up he plae; bard 15
iues bere ake-; y whe yu
wa, he airpr yu wa; have heplae yursel, r be i he cpay
clleagues, rieds r aily; ake ay
luggage yu wa; ad ge a he
her ed a waiig car ad labrius cuss checks is wder
peple are geig ured he
beefs gig privae.
the beefs, as Heaves pis heu, are prey clear, bu a ajr e (a
by-prduc s he abve) is ie
saved. As Judih mre, maagig
Direcr Lile Blue, a privae aviai
ebers club says: oe y ldclleagues used say ha privae jes are
a ie achie: hey give yu ie back.Ad shes wrg. n ly d yu
sped less ie a he airpr, bu yigprivaely ca ge yu sraigh he airpr
yu eed wihu ay ie-csuig
rasers. I se cases i ca ge yu
clser yur desiai ha he aihubs as yu ca lad a airprs
available sadard jes because he
shrer ruways. As Peer Leia,maagig Direcr air axi service
Blik, says: We ca y re ha 600
airprs acrss Weser Eurpe ale all
yu eed is 3,000 ee ruway.tie is key i days busiess wrld.
Iagie ha ur busiess peple eed
ge r he Chael Islads Zurich r
a eeig ad back i he sae day.
Scheduled ighs r Jersey ake iipssible d his i e day, s
ly are yu gig have say
verigh, he likelihd is ha yu are
gig have g via Ld. S has
ur peple, ravellig scheduled (wih allha queueig ad rasers), sayig i a
hel ad he all hse ighs back? n
haks Ill hp a privae je, be herei less ha w hurs, have y eeig
ad y he. De.
Ad whas re, depedig he
privae igh yu ake, he cs ca be uch re ha scheduled ighs,
plus verigh say, plus eals ad s .
Bu well ge ha a lile laer.
Buy your ownS, i yu wa y privaely, wha are
he pis? As michael Rapley, maagigDirecr PRoAIR, a Jersey-based
cpay specialisig i aircra sales,
aagee ad charers, explais: Fr
hse wh have he ey, here isurigh r racial wership. Fr
idividual busiess ad persal use,buyig a blck hurs r bkig ighs
a ad hc basis are ppular.Fr hse idividuals ad cpaies
csiderig buyig heir w je, he
chice is saggerig, ad i akes sese
ask yursel a ew basic quesis bere
yu sar. Hw e are yu gig be
yig, hw ay passegers are yu
likely be carryig ad wha rage dyu wa he je have? Fr urbs
ad ligh jes up heavier jes, he prices
will vary r arud 2 illi up 30
illi r re depedig wheher
yu are buyig ew r used. Ad hehere are all he exras.
oce yu w he plae, explais
Gle Heaves, here is isurace,
cpliace ad safg yu eed crewaer all. the accuig side ca be
cplex, wih hadlig ees, airpr ees,
air rafc crl, uel ad s . Is
surprisig ha ay wers chse
use frs ha specialise i aircraaagee versee heir jes.
Wha ay peple igh realise is
ay idividuals r busiesses ha w
plaes allw he be charered byher frs ad idividuals a ad hc
basis, s hey ca recup se he cs.
Sharing the airo curse, r ay i s busiesses ad idividuals wh wish
use privae jes ge arud, he cs
urigh wership is always
jusifable: eiher hey are siply
gig use i eugh r because sharehlder pressure uecessary
busiess expeses. A ar re ardable
pi r ay is racial wership.
As he ae iplies, here yu buy araci a plae, guaraeeig yu a
uber hurs i he air depedig he size he raci yu buy. neJes
pieered he ccep racialwership, ad is currely he glbal
leader i his area wih he larges ad
s diverse ee ay siilar perar.
As Eily Willias, Direcr Sales aneJes Eurpe, explais: Fracial
LIFESTYLE PRIVATE AVIATION
December 2010/January 201
The Cessna Citation Mustang.
Top: the Global 5000
HigH flying adored
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48 businesslife.co December 2010/January 2011
wership is grea r busiess leaders ad
idividuals wh eed y privaely bud ravel eugh jusiy he expese
a whle plae ad igh crew heir
w, ad hse wh eed access
uliple aircra a he sae ie.neJes Eurpe wers ca have a
share i a aircra sarig a 1/32d a
je (25 hurs a year), wih prices sarig
r $125,000 r a 25-hur share i a
ligh je. Ad, as Eily iplies, yu are resriced he plae ha yu ives
i, yu ca upgrade a larger je r
dwgrade a saller je i required.
Fracial wership des dead acie, hwever, ad ca vary
depedig he ype plae bu yu
are geerally lkig a a w year
iiu a he very leas.tha said, a large uber neJes
passegers acually buy re ha a basic
raci i a aircra ad i sill ces i
cheaper ha urigh wership. Wheyu buy a je, yure buyig 800 hurs
peial igh ie a year ad all he
assciaed aieace ad aageecss, which ca ru i illis
eurs, Eily explais. the averageneJes Eurpe cuser speds less ha
700,000 a year which is a very sall
prpri he cs purchasig a
whle je. this akes he serviceaccessible a wider audiece.
Its on the cardsI racial wership is a ardablepi, he bkig blcks ie
a airlie culd be a idea. Ideed, se
cpaies, such as neJes, er bh
prgraes i rder give clies rechice. the preise is a siple e: yu
buy a cerai uber hurs (say 50 a
a ie) a plae yur chice.
As michael Rapley explais: Whe
yu buy hurs, yu have a uprcie. Say yu buy 50 hurs i
advace, we have ake he ey
upr, ad ver he curse he ex
18 r 24 hs yu use i up. nrallywhe peple buy hurs hey ed base
i a regular ype igh hey kw
ha here are always gig be ur
passegers yig a regular rue. I heyare gig eed e plae e week
ad a diere plae he ex week,
he buyig blck hurs igh be
he righ pi r he.Ideed, his pi is wihu is
prbles. Yu ca be resriced yig
a se plae u a desigaed airpr,r isace, ad have pay re i yu
wa g a diere rue. Shuldhe aircra ecuer bad weaher, i
ay be rced diver r siply ake
lger ge is desiai which
ay well ce he hurs yurcard. Als, akig i accu he
sewha vlaile aure he airliebusiess i rece years, yu culd pay
yur cash up r ly r he cpay
g dw he pa. Ad i yu have
shelled u 125,000, yu are gig be a happy buy. tha said, buyig
blcks ie wrks r ay peple
because he ceraiy ha i gives
he, ad i ca wrk u cheaper habuyig a re ad hc basis.
Taxis and bargainsI igh be hard believe i, bu here is
a budge ed privae aviai yu
sill ge all he beefs yigprivaely, bu wihu ay upr
cie. Welce he wrld
he ad hc air-axi service.
the priciple culd be sipler.
these days we are used bkig aigh lie ad he headig i a
aer days, s why shuld privae
aviai be ay diere? As Peer
Leia a Blik says: We are sr heEasyJe privae jes. Yu ca g lie
r phe us up ad bk a igh re place aher a a price ha is
raspare. thugh has where hesiilariy eds as yu ge he plae
yursel ad p qualiy persal service.
the abiliy siply bk a privae
igh a aer days r eve hurs bere yu eed y wihu havig a
You board 15 minutes before take-off, have the plane to yourself, you can
take any luggage you want and you get off at the other end to a waiting car
Blinks Cessna Citation Mustangs.
Right: the exterior (top), and interior
(below) of a Beechcraft King Air 200
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December 2010/January 20150 businesslife.co December 2010/January 2011
upr facial cie is prvig
very ppular r ay busiess peple
ad idividuals. As Syergys GleHeaves pis u: Arud 90 per ce
ur charers are ad hc.
S wha ca yu expec pay?
Iagie yu have a eeig i Zurich a2p 7 Deceber a quick search
e prviders websie gives e a privae
igh Zurich 7 Deceber 2010 r a
al 5,399 r ur peple. the sae
ur peple ca y direc wih Blue Isladr 1,232 bu ha eas arrivig
he 6h ad yig back he 8h (s yu
ca add i hel say r ur peple r
w ighs plus expeses, ad here isly e igh each day). A search
Expedia gives e re ighs chse
r bu he cheapes is 1,258 per
pers ad ha requires a verighsay. Adiedly is a bi a dw ad
diry exaple, bu i akes he pi.
Ad he u des ed here yu
ca ge bucke prices se privae
ighs, by lkig r epy leg rrepsiiig ighs. Iagie El Jh
is swaig arud his hel i Caes
ad has ge back Ld a se
pi i he uure w his plae iscurrely a Farbrugh, s i has be
w dw Caes i ie r his
jurey. o curse, his eas he plae isgig be epy r ha rip, s se
perars will er bargai prices i.
A quick lk a he Blik websie ad
here is a igh r Geeva nice 17 nveber a 15.30 ( lae r yu
bk i w) r 150. Yes, yu read ha
righ yu culd have a privae je r
150, prvidig yu ca y a he se ie.
Frequent fyersS yig privaely is lger he sle
preserve uli-gazilliaires, yu jus
have wrk u which apprach is bes
r yu, ad i i really is bes r yu. AsEily Willias says: Fr yers r wh
ie, privacy, cr ad cveiece
are criical, privae aviai services
ay be jusifable. Is ipra
evaluae yur eeds ad chse he sapprpriae pi.
Aher decisi is wheher d yur
busiess hrugh a perar r a brker.
Se clies preer have a direcrelaiship wih a perar, says
Jaes Leach, Grup markeig maager
a Air Charer Service, a privae aviai
brker. Whereas se chse use abrker because he chice hey have
available. o curse, here are hse ha
wrk hrugh bh.Hwever yu chse y privaely, i
akes sese d yur research frs
leas because he pssibiliy ha
aviai cpaies culd g bus, as has
happeed i he pas. I yu are gig par wih a large au ey, yu
have a righ dead assuraces (as
uch as is pssible) ha a fr is
facially sable. Aleraively, checkhw well a perar is backed neJes,
r isace, has he igh Warre
Bues Berkshire Hahaway behid i.
All ha said, i sees ha he arke is he verge akig . may peple
wuld eve have csidered privae
jes bere heyre see as exravaga
ad peple auaically hik is gig
be very expesive, says Judih mre.Bu re are begiig realise ha i
is prhibiively expesive, ad ha i
ca als save he a l ie.
S ex ie yure hikig headig majrca r he week ad
wa avid he usual airpr chas,
hik privae.n
Nick kirby s Edto-n-chef
ofbusinesslife.co
Many people wouldnt even consider private jets before, but more are
realising that it is not prohibitively expensive, and that it can save them time
Charles Clarke i n indpndnt non-
xcutiv dicto wo njoy t digt o
pivt vition mo o pon tn buin
figt. h wt to y bout gtting
wy om t typic ipot xpinc.
I fy pivty pimiy o oidy.
My vouit xmp i tt w, miy,
njoy iing nd w i going to Vbi. T
tdition wy o gtting t w uuy
to fy to Gtwic nd tn on to Gnv nd
tn ndu t-nd---ou tn
by coc to Vbi. so you v to commit
t wo o dy. You coud bbvit it bit
i you mngd to gt on on o t cdud
figt tt go om Jy dicty to Gnv,
o on o t pci ct in t iing
Why I fy privately
on, but tt not wy poib o
convnint owing to dmnd, figt tim
nd qunci.
so w dcidd w woud go pivty. W fy
om Jy to m ipot cd sion. T
figt t 90 minut nd tn it bout
45-minut txi id to t ot o omting
tt pviouy coud t wo dy nd
invovd ugging vy uggg ound,
o uddn bcom omting tt you do
by mid-moning.
Typicy t woud b ou o u, nd t
biity to iv t t ipot 15 minut bo
w v nd v ou tu wit u nd b
t t ct witin t ou i gt.
I dmit it not cp, but you cn buid
c o it wn t two o mo o you
tying to gt t o pc tt int iy ccd
by dict figt om cdud ci. lt m
t, toug, it jut on componnt o
tv. Id nv dm o fying pivty om
Jy to Gtwic, nd Iv jut got bc om
singpo nd woudnt dm o uing
nyting ot tn cdud ci.
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