business & marketing plan for a new website

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WeSellAnyName.comThe Business PlanThis document discusses the business plan for Wesellanyname.com

2012

By:Muhammad Afzal Hanif


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www.wesellanyname.com Page 2

1. Executive Summary

Wesellanyname.com provides several services like Domain Registration, Web

Hosting, Reseller Hosting, SSL Certificates, Web Builders, and related services

and products. It offers competitive prices for its products and services to maketheir way towards the achievement of the goal which is to be a market leader in

this industry. The company will initially start its services to the potential

customers in three major countries namely United Kingdom, Pakistan and India

and will target the customers located in these areas. It has analyzed the industry

and market well and has compared their prices and product features with the

existing competitors so to bring improvements .The company will incorporate

different and unique marketing and promotional tactics like creating a USP,

targeting the local business owners, offering discounted prices, using social mediaetc. to promote their business and make their presence felt in this industry.


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Table of Content

1. Executive Summary---------------------------------------------------------------------------------------------------------2

2. Mission Statement-----------------------------------------------------------------------------------------------------------4

3. Products and Services-------------------------------------------------------------------------------------------------------5

3.1 Domains-----------------------------------------------------------------------------------------------------------------------5

3.2 Web Hosting------------------------------------------------------------------------------------------------------------------5

3.3 Reseller Hosting--------------------------------------------------------------------------------------------------------------6

3.4 SSL Certificates--------------------------------------------------------------------------------------------------------------6

3.5 Mobile Site Creator----------------------------------------------------------------------------------------------------------6

3.6 Website Builder--------------------------------------------------------------------------------------------------------------7

4. Wesellanyname.com Pricing-----------------------------------------------------------------------------------------------8

4.1 Domain Names Registration-----------------------------------------------------------------------------------------------8

4.2 Web Hosting -----------------------------------------------------------------------------------------------------------------8

4.3 SSL Certificates--------------------------------------------------------------------------------------------------------------9

4.4 Reseller Hosting--------------------------------------------------------------------------------------------------------------9

4.5 Mobile Site Creator----------------------------------------------------------------------------------------------------------9

4.6 Website Builder--------------------------------------------------------------------------------------------------------------10

5. Strategic and Market Analysis--------------------------------------------------------------------------------------------11

5.1 Industry Analysis------------------------------------------------------------------------------------------------------------11

5.2 Competitors Analysis-------------------------------------------------------------------------------------------------------11

5.3 Prices Comparison with Competitors-------------------------------------------------------------------------------------17

6. Marketing Plan--------------------------------------------------------------------------------------------------------------19

6.1 Marketing Objectives-------------------------------------------------------------------------------------------------------19

6.2 Target Market----------------------------------------------------------------------------------------------------------------19

6.3 Online Marketing Strategies-----------------------------------------------------------------------------------------------20

6.4Advertising and Promotional Strategies----------------------------------------------------------------------------------22

7. Technical Improvements in Website---------------------------------------------------------------------------------------24


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2. Mission Statement

The mission of Wesellanyname.com is to provide the customers with the latest

technology & commitment to the top level of customer service with a sense of

warmth, friendliness, mutual respect, and spirit. As a leading domain provider andweb hosting company, our goal is to provide unique names and innovative

solutions that satisfy the customers changing needs. We understand that our long-

term achievements depend on great service and well-built customer relationships

because a strong customer bond requires trust, understanding, and commitment.


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3. Products and Services

Wesellanyname.com is an emerging company with wonderful products and

services provided to the customers. We believe in quality and dedication to our

work keeping in view the requirements of respected customer. Here are theproducts and services offered by Wesellanyname.com:

3.1 Domains

A domain name is an identification string that defines a realm of administrative

autonomy, authority, or control on the Internet. Domain names are formed by the

rules and procedures of the Domain Name System (DNS).

Wesellanyname.com will have a huge collection of unique domain names availableto the customer at the cheapest prices as compared to the other domain name

registrars where customers will have the option the check if the required domain

name is available with us or not. Even if the demanded domain name is not

available, Wesellanyname.com will provide suggestions to the customers picked

up from the domain names available at the website. Wesellanyname.com will have

plenty of suffixes available like .com, .net, .biz, .co.uk, .info, .eu, etc.

3.2 Web Hosting

A web hosting service is a type ofInternet hosting service that allows individuals

and organizations to make theirwebsite accessible via the World Wide Web.

Wesellanyname.com will provide all types of quality webhosting services line

Linux hosting, Windows hosting, etc. at the lowest possible prices.

Wesellanyname.com will have a multitude of packages available to can cater to

individuals (with small websites) to large corporations that have enterprise level

networking and hosting needs. We will feature state of the art servers that are

capable of handling web traffic, email transmissions, and e-commerce transactions.By choosing Wesellanyname.com web hosting the customers will entrust their

website to a team of enthusiastic people passionate about their job. Our aim is to

provide the customers with the industry's fastest loading speed and highest uptime,

to make sure that the customers web hosting inquiries are served with the same
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care as if it was made by family or friend and to help them have not only an easy

start, but also a successful website development.

3.3 Reseller Hosting

Reseller hosting is a form ofweb hosting wherein the account owner has the ability

to use his/her allotted hard drive space and bandwidth to host websites on behalf of

third parties.

At Wesellanyname.com, we shall focus on delivering the customers with greatest

reseller hosting services at amazing prices. Wesellanyname.com will give a

number of benefits to the customer like Unlimited Web Space, host unlimited

domains, Webmail (Browser Based Email), Spasm Guard, 24/7 Quick Technical

Support, Immediate Account Activation, Private Label Reseller Accounts, FreeDomain Registration with each package and FTP Access etc. Customer will be

able to choose from three different packages namely Silver, Gold and Platinum

according to their requirements.

3.4 SSL Certificates

Secure Sockets Layer (SSL), are cryptographic protocols that provide

communication security over the Internet.

In the world of E-Commerce, security is paramount. Fear of fraud continues to

keep millions of consumers from shopping online. Wesellanmyname.com will

provide SSL Certificates to give the customers an easy, cost-effective way to

protect their visitors and earn their trust. Each SSL certificate will feature extended

validation certificate, strong 2048-bit encryption, 99% browser recognition and

above all, the most cost effective prices. The customers will have the option to

select from five pricing plans.

3.5 Mobile Site Creator

Mobile Site Creator is software that helps developers to create mobile compatible

websites.

Wesellanyname.com has premium mobile site creator software specially developed

to ease the customers to create mobile site with time effectiveness. Website created
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through this will be displayed on almost every cell phone and the best part is, there

will be no coding required. This shall help in increasing the traffic. Here also, we

have kept in mind the cost economy and this will be available at a very cheap price

as compared to other software available in the market.

3.6 Website Builder

Web building is a broad term for the work involved in developing a web site for

the Internet (World Wide Web).

The Web development strategies that will be used by Wesellanyname.com include

the business of the e-commerce, the web designing, the web content development,

the client and server-side coding and also the configuration of the web server. We

will provide several different packages which will have plenty of various optionsand feature like number pages, blogging, shopping carts, counter, CSS paragraph

editor, W3C compliant website publishers etc to meet the demands of vast range of

varying customers at economical prices.
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4. Wesellanyname.com Pricing

Wesellanyname.com will use penetrating pricing strategy to pierce into the market

as there are thousands of companies offering these services and pricing will be the

hallmark of Wesellanyname.com.

4.1 Domain Names Registration

.co.uk, .me.uk and .org.uk Domain

Time Period 1 Year 2 Year 3 years

Pricing 5.89 11.78 17.67

.com, .netand .biz Domain


Pricing 7.79 15.58 23.37

.uk.comand .uk.net Domain


Pricing 24.99 49.98 74.97

4.2 Web Hosting

Features Silver Gold Platinum

Monthly Price 1.99 2.39 2.79Multi Domain 2 3 4

Web Disk Space 500 MB 2 GB 5 GBEmail Disk Space 1.5 GB 1.5 GB 1.5 GBMySQL Databases 1 7 Unlimited


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4.3 SSL Certificates

Type ComodoEssential

Comodo

Instant

Comodo

EV

Comodo

EV SGC

Comodo

Premium

WildcardPrice

(Annually)

16.99 27.99 139.99 149.99 249.99

4.4 Reseller Hosting

Pricing Reseller Silver Reseller Gold Reseller Platinum

Monthly 16.99 28.99 43.99

Semi Annually 95.94 167.94 263.94Annually 172.44 323.88 515.88

Biennially 357.76 623.76 1,007.76

4.5 Mobile Site Creator

GoMobi Website Creator Price

Monthly 4.37

Quarterly 17.48

Semi-Annually 26.22

Annually 52.44

Biennially 104.00

Triennially 157.00


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4.6 Website Builder

Website Creator Just The Basic Best Value Full BusinesseCommerce

Monthly 7.73 9.37 15.37Quarterly 29.48 37.48 64.00

Semi-Annually 44.22 56.22 75

Annually 88.44 112.44 150.37

Biennially 176.00 224.88 300.00

Triennially 265.00 337.32 N/A

5. Strategic and Market Analysis


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5.1 Industry Analysis

There are thousands of companies worldwide that provide web hosting or relatedservices to customers. Each year, these businesses aggregately generate billions of

dollar revenue while providing jobs for countless number of people. This is amature industry, and Wesellanyname.com expects that the future growth rate of theindustry will mirror that of both the UK economy and the global economy. As time

progresses, Wesellanyname.com expect that the number of businesses operatingwithin this market will continue to grow. One of the primary attractive elements tothis market is that the demand for web hosting and other related services isinsulated from changes in the general economy. The recurring streams of revenuegenerated by these companies coupled with the fact that business clients willalways want to maintain a web presence makes the industry very attractive from afinancial perspective.

5.2 Competitors Analysis

As stated above, the recurring streams of revenue and economic stability of webhosting and related businesses have driven several thousand market agents into theindustry. As such, one of the ways that web hosting companies remain competitiveis by providing superior customer service to its client base as well as keeping the

prices economical. As web hosting is a commoditized industry, it is imperative thatWesellanyname.com offer round the clock support for its customers.

Now like mentioned, there are several thousand such companies in this industry,but like any other industry, few are leading and heading to the top. These are ourmain competitors and need to be overtaken in order to accord the missionstatement.

5.2.1 123-Reg

OverviewFounded in 2000, 123-Reg originally focused mainly on cheap UK domainregistrations as a point of entry in the market. They are now owned by GX

Networks who also own the popular hosting company Webfusion. They now haveover a million customers (mainly domains) and have made web hosting a core partof their product offering.


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Features5GB Disk Space, 50 GB Data Transfer, Free Domain, Linux or Windows &MySQL, 123 reg web hosting unfortunately like many other UK hosts don't use aknown control panel which would offer so many extras for webmasters like addingfree parked, add-on and sub domains to one hosting account. Or advanced statswhich cPanel offers.

PriceIf customers are looking for a cheap .co.uk domain - 123-Reg is recommended, butas far as cheap web hosting is concerned, this isn't the best bet. Their starter

package at 2.49/month is very limiting. Customers can get the an unlimitedpackage for another web host for 45p more

Reliability and Uptime

Customers should have no problem with GX Networks' reliability. They haverecently opened a brand new data center equipped to their custom high stand specs.The whole facility was designed to offer maximum security, reliability andefficiency. This new data center was built in close collaboration with IBM.Because they conceived it from scratch, they were able to take an uncompromisingapproach to every aspect of its design.

Control Panel

They have a custom built control panel - which can have its benefits at times aswell as the drawbacks. Majority of the people prefer cPanel as it is more user-

friendly and has a load more features.

Customer Support

Customers have been happy with the level of 123-Reg's Customer & Technicalsupport. They have managed to keep it local at a higher cost of course, butunfortunately decided to only offer support from 9am to 7pm Monday to Friday -which is extremely irritating.

5.2.2 UK-Cheapest

Overview

UK-Cheapest parent company, Tense Internet, was formed in 1995 with theprimary objective of providing Network Infrastructure Service and Support tocorporations based in and around Essex and London. High demand for web basedservices necessitated the creation of a sister company that would entirely dedicate


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itself towards providing the full range of web services. Hence UK-Cheapest wasborn! During the years they have progressed both technically and organizationally.

FeaturesUK-Cheapest accounts provide good quality services, though some users havereviewed them not so good, but overall they incorporate renowned features. Theirhosting services have gained a good response as they are designed to meet therequirements of all types of customers.

Price

UK-Cheapest offer provide variety of pricing packages to choose from like Budgetpackage starting at 1.59 to Pro Package 12.99. This make a great competitiveadvantage for UK-Cheapest as these are very low prices as compared to othersimilar companies.

Reliability and Uptime

UK-Cheapest has an overall uptime of 99.87% for their corporate website. In thelong run to be among top level web hosting service providers, UK-Cheapest hasfaced a decline in their services especially the uptime but gradual improvementshave brought the things back on track.

Control Panel

UK-Cheapest use an entirely different control panel Plesk 11 unlike the verypopular cPanel. So if the customer is new or has been using cPanel previously, hewill have a lot of trouble getting used to its interface. Moreover, this Plesk 11 penallacks certain features offered in cPanel or the other popular control penal likeGoDaddys personalized control penal which is distinguishing.

Customer SupportThe reviews for the customer support by UK-Cheapest are not encouraging.Customers dont even get a Hello from them in the first 48 hours, and talkingabout the technical support, they just provide support by an automated virtual chatagent or emails. No Voice support is available and that is a major drawback.


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5.2.3 CheapDomainNames

OverviewThe parent company of CheapDomainNames is Namesco Limited. Namesco began

as 2 separate Internet companies in 1996 and 1997 as Names.co Internet ServicesLimited and Webcall.com Limited who merged in late 2000.

Since then, they have grown stronger and are now able to deliver industry quiteremarkable web hosting, domain registration and other related services.

FeaturesCheapDomainNames offer fast registration and hosting solutions with multiplesearch, registration and management system. Virtual web hosting with freetechnical support is an added advantage. Dedicated Servers, E-commerce and Web

Design, all these services are offered by them.

PriceThats the best part ofCheapDomainNames as they offer quite unbelievable pricesfor .co.uk domains and as far as web hosting is concerned, they offer competitive

prices starting with the 3.99 per month to a Platinum package for 11.66.

Reliability and UptimeNow there is a question mark on the reliability of CheapDomainNames as theyhave experiencing some technical problems in the past and their customers very

unsatisfied. Servers go down quite often.

Control Panel

Just like UK-Cheapest, CheapDomainNames also use Plesk control penal butcontrary to this, their version is 9.5 which is Plesk 11 in case of UK-Cheapest.

Now Plesk 9.5 is a complex control penal to use and really annoying features,though you can manage everything but use interface makes it quite a job.

Customer Support

The customer support staff at CheapDomainNames doesnt understands that timeis important but number of their customers faced problems regarding their supportas they felt totally ignored especially when it comes to answering the emails. Theirvoice support is responsive and understands customer services ethics but on peaktime, customers wait for a long time and most of the time, hang the phone up as itis not picked up for, sometimes, for 30 minutes!


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5.2.4 FatCow

OverviewFatCow Web Hosting have been around for years but are a little known gem in the

hosting industry and is one not often talked about on the web. Plans start at just$6.50 a month which includes un-metered bandwidth, disk space and hosteddomains.

FeaturesFatCow Web Hosting offer one main plan at one price and at one term lengthwhich makes it fairly easy to understand. All plans come with free domainregistration, unlimited bandwidth and unlimited disk space plus plenty ofadvertising credits to get the website of the ground. Customers also receive a freewebsite builder like the other hosts but notably they don't seem to offer fantastic

script library, but do offer some alternatives.

PriceFatcow are very competitively priced at just $3.67 and on some sort terms. Theyoffer many upgrade options which are also well priced although some can beexpensive when they renew as the price seen is just an introduction price. Fatcowdoes not offer a discount for longer term contracts.

Reliability and UptimeFatCow is renowned for its uptime, if downtime occurs their experienced tech team

are alerted instantly using their own in house server monitoring system andeverything is back online usually before even noticed.

Control PanelFatCow Web Hosting uses a control panel called H-Sphere not often used by webhosting companies these days. Although the software is powerful it can be hard toget to grips with especially if for a new user or used to cPanel and vDeck etc.

Customer Support

FatCow Web Hosting offers all three forms of support. Email, phone and live chat:24 hours a day 7 days a week. Calls are answered promptly and users very rarelykept waiting. FatCow's extensive help centre is usually enough to resolve anygeneral issues, however it's good to know there is someone on the end of the phonewhen needed.


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5.2.5 JustHost

OverviewJustHost are one of the world's leading hosting providers and are renowned fortheir superb uptime and support. With their superior network and serverinfrastructure customers would expect JustHost to demand a higher price, butamazingly they are one of the cheapest hosts around.

FeaturesJustHost offer unlimited disk space, unlimited bandwidth, unlimited emailaccounts, unlimited SQL databases, plus customer can host unlimited domainsfrom one account. Customer will also receive, free instant set up (which nobodyelse offers), free domain for life, and $75 free Google, Yahoo and Miva ad credits.JustHost also offer the excellent site builder for free, with lots of free templates and

easy to follow video tutorials, a free script library, and a choice of free e-commerceshopping carts.

PriceWith all the top features with JustHost people would expect a high price, butsurprisingly they are one of the lowest priced hosts in the industry and that doesinclude the free set up and free domain for life. JustHost offers a second planwhich comes with 3 free domain names instead of 1 so you can host free domainsand websites under the one hosting account.

Reliability and UptimeJustHost boasts one of the fastest, most reliable hosting networks in the world. Thissuperior network connectivity and data centre incorporates OC12/48 connectionsand load balanced servers, which will distribute your website across multipleservers, virtually eliminating any site downtime. Reliability is a big factor whenchoosing a web host and JustHost reliability has a good rating.

Control PanelJustHost use cPanel which is very popular, as it's easy to use and fast becoming the

industry standard. Their control panel is faultless, and even includes some nicespecial offers for all their customers.

Customer SupportJustHost offer 24/7 toll-free phone support, live chat and email ticket support, aswell as having an advanced help centre on common problems other web mastershave. JustHost only offers billing support via email.


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5.3 Prices Comparison with Competitors

5.3.1 Domain Names Registration

Type We sell anyname

123-reg UK

Cheapest

Cheap

Domain

Names

Fat

Cow

Just

Host

.co.uk 5.89 3.49 4.49 5.48 12.99 N/A

.com, .net 7.79 10.99 9.99 8.99 14.99 N/A

.uk.com 24.99 34.99 N/A 24.99 N/A N/A

5.3.2 Web Hosting

Package 1 Package 2 Package 3Pricing /MO 1 Y 2 Y 3 Y /MO 1 Y 2 Y 3 Y /MO 1 Y 2 Y 3 Y

Wesellanyname 1.99 23.88 47.76 71.64 2.39 28.68 57.36 86.04 2.79 33.48 66.96 100.44

123-reg 2.99 35.88 65.78 89.70 4.99 59.88 109.78 149.70 8.99 107.98 197.78 269.70Ch.Do.Name 3.99 47.90 89.99 N/A 7.91 94.95 489.90 N/A 11.66 139.96 279.92 N/A

UK-Cheap 3.99 43.89 83.79 119.69 7.49 82.39 157.29 224.69 12.99 142.89 272.79 389.69

Fat Cow* 2.5 30 60 90 N/A N/A N/A N/A N/A N/A N/A N/A

Just Host* 4.9 59.4 94.8 106.2 N/A N/A N/A N/A 14.9 179.4 N/A N/A

(* Fat Cow and Just Host do not have separate packages with varying features.They offer one unique package and change their prices according to the

requirements and usages of the customers.)

5.3.3 Reseller Hosting

Reseller hosting is only offered by Just Host from the above listed competitors.

Silver Gold Platinum

Price (Months)

1 6 12 24 1 6 12 24 1 6 12 24

Wesellanyname 16.99 95.94 172.4 357.7628.99

167.94

323.88

623.76

43.99

263.94

515.88 1007.76

Just Host 19.95 125.70239.40

478.80

54.95

311.70

599.40

1198.80

94.95

551.70

1079.4 2158.80


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5.3.4 SSL Certificates

SSL Certificates are provided by 123-reg, CheapDomainNames and FatCow from

the above mentioned competitors. The prices comparison of these competitors is

discussed below:

Wesellanyname.com: Provide Comodo Certificates ranging from 16.99 to

249.99 annually.

123-reg.com: Their prices range from 9.99 to 249.99 annually.

CheapDomainNames.com: They offer VeriSign and their prices range from 229

to 799 annually.

FatCow.com: They offer Geo Trust Security. Their prices range from 59.95 to159 annually.

5.3.5 Website Builders

Wesellanyname.com

Website Creator Just The Basic Best Value Full

Business

eCommerceMonthly price 7.73 9.37 15.37

123-reg.com

Builder InstantSite

Web

Hosting

Website

Builder

eShop

Website

Builder

Business

WebWorks24

Monthly

Price

Free 2.49 4.49 9.99 9.99 30

CheapDomainNames.com

Site Maker Site Maker Site Maker Pro

Monthly Price 4.58 7.08


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6. Marketing Plan

Wesellanyname.com intends to maintain an extensive marketing campaign thatwill ensure maximum visibility for the business in its targeted market. Below is an

overview of the marketing strategies and objectives of the company.

6.1 Marketing Objectives

Implement a large scale Search Engine Optimization campaign at the onsetof the operations

Establish relationships with other related firm on national and internationallevel

Devise and implement strategies contributing towards the accomplishmentof the ultimate goals of the company

Develop an online presence by placing the Companys name and contactinformation with online directories.

Advertising on social media websites for the presence to be felt.6.2 Target Market

Wesellanyname.com has variety of services to offer and huge number of categoriescomes under its target market. There are a lot of niches to target on like Word

Press Bloggers, Home Business Starters, Affiliate Marketers, Local Businesses etc.

Initially, Wesellanyname.com will target customers from United Kingdom,Pakistan and India. Thats just for the startup as these are the countries which are

growing radically in terms of information technology. Moreover, there are a lot oflocal companies running in these regions and off course, with the level ofawareness rising in these countries, business owners are thinking to take their

businesses to higher levels and gain multitude of advantages by catering the needsof not only local customers but also from all over the world and this can be donevery effectively and efficiently with having a website of the business. Not only the

businesses and affiliate marketers, but also social media awareness and bloggingtrend are increasing exponentially. This makes these countries very attractive targetmarkets for Wesellanyname.com and primary focus will always be on thesecountries. This is just like focusing on one niche; initially, but not for the longerrun as Wesellanyname.com aims at becoming one of the global leaders in


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providing domain names and other related services like web hosting, webdevelopment, SSL Certificates etc.

6.3 Online Marketing Strategies

Wesellanyname.com plans to use a high impact marketing campaign that willgenerate a substantial amount oftraffic to Wesellanyname.coms online platform.

These strategies primarily include the use of Search Engine Optimization (SEO)and pay per click marketing. The companys web development department will

place large amounts of linking text on the companys website. For instance, when aperson does a Google search for web hosting services, Wesellanyname.com willappear on the first page of the search (this will take a substantial amount of work).This strategy is technically complicated, and the company will use professionals to

take this responsibility.

Wesellanyname.com expects that the SEO experts will place large amounts oflinking data and text specific keywords into the businesss website, which willallow the company to appear more frequently among search engines. A majority ofweb portal and search engine companies use very complicated algorithms todetermine a websites relevance in relation to a specific keyword. SEO experts

place text and tags on the website to increase the rank of a specific website.

Additionally, Wesellanyname.com will use several pay methods for increasing thecompanys visibility. This strategy is expensive, but the results can be phenomenalif this marketing strategy is properly executed. These advertisements appear alongthe border and side of a website, and each time a person clicks on the website, asmall amount will be charged to the company.

Improvement in the customers support services is also one of the major strategythat will be used by Wesellanyname.com. Customers are annoyed if they have towait for too long while connecting to a customer support representative.Wesellanyname.com shall focus on making sure that response time should be

quick both for voice support and email support.

6.3.1 Create a USP

Every company that is successful has created a USP that makes them unique andsets them apart from the competition. USP stands for Unique Selling Proposition.


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Wesellanyname.com can create a USP not only by cutting the price for a particularproduct low but also by also offering added advantages to the customer whilebuying a product.

Despite these methods, there are other ways to attract the customers towards the

website. Below are mentioned the platforms through which the companys

marketing team will target the potential customers.

6.3.2 Word Press Bloggers

Word Press blogging is a huge phenomenon and almost everyone wants to be ablogger. Anyone who has been blogging for at least a few months knows that thenext step to becoming a more recognized and respected blogger is to have theirown domain name, which requires a web hosting plan attached to it

6.3.3 Home Business Starters

In these times, people are getting creative and starting businesses from their hometo create a sustaining income to help them through these tough times.Wesellanyname.com will target forums where people considering starting a home

business would go. These articles would include step by step process with tips onhow to start home business and then gradually, take them to the point, i.e. havingtheir own website and attached would be a hosting plan.

6.3.4 Affiliate Marketers

This field is red hot as of late, for the same reason people are trying to start a homebusiness. People are trying to make money online as fast and as easy as they can,and they read constant articles about how they can make thousands a week bydoing this. Wesellanyname.com shall target these customers and have an areawhere it will give them advice on how to be successful at affiliate marketing.

6.3.5 Local Businesses

Every business these days needs a website, so it will be easy forWesellanyname.com to target them to get online and get a web hosting accountwith us. This would draw a good number of customers to Wesellanyname.com andultimately, contributing towards the achievement of the mission statement.


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For those who already would already have websites, Wesellanyname.com shall

focus on delivering competitive prices and excellent services to create attractive

points to magnet the customers.

6.4Advertising and Promotional Strategies

Promotion is one of the key elements of the marketing plan, and deals with any oneor two-way communication that takes place with the consumer. Wesellanynameshall use promotional strategies to attract and retain the customers. Now, the first

point when a potential customer is on the website, the target will be to keep himbrowsing the site as long as possible. This can be done by adding attractive bannerand flashers on the website offering remarkable deals that are not available in themarket. Most of deals will lead the company towards loss in the shorter run butthese will be heavily profitable in the longer run, for example,Wesellanyname.com is currently offering a .com website for 7.89 per year andsame is the fee for renewal; if the company offers this low price, lets say, 6.49

and put it on the main page of the website as a deal of the day, this will draw greatattention. To earn some money, devise the renewal fee as 9.99 and the companyultimately gets to the profit row. This promotional strategy can be used for almostall of the services offered.

Currently, there are few banners on the main page of the website which are notintended to attract our main target customer like Mobile Site Creator, Website

Builder and SSL Certificates. The main business of Wesellanyname.com isdomain registration webhosting and related services. So these banners should bereplaced by primary business products and services.

Live chat service on the website is not so responsive because when a customertypes in the dialogue box it says Please wait while we connect you to an available agent...and it appears for quite a long time.

Moreover, there are other ways where company can advertise and promote itself.

Business directories Magazines / newspapers Mail order catalogues Bulk email Personalized letters Telemarketing


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6.4.1 Slogan for the Company

The company should have a slogan for their business. Creative slogans and taglinessometime hit the potential customers and results in sales.

6.4.2 Social Media

Making an official page on the social networking website like Facebook, Twitter,MySpace and Google+ and placing the website links on these pages are going toadd towards the traffic on the website.

6.4.3 Product Giveaways

Product giveaways have always fascinated the customers and this strategy has

proven to attract a considerable number of customers. Wesellanyname.com can usethis strategy by offering a free domain name with webhosting packages or otherservices which incorporate high cost.

6.4.4 Customer Referral Incentive Program

Wesellanyname.com can use this strategy by giving a small discount to the existingcustomer if he/she brings a specified number of new customers toWesellanyname.com.

6.4.5 After-Sale Customer follow up

Following up with the customers after sales will add towards the companys

reputation and this strategy will make the customers think that there is someone at

the backend who is concerned about the well-being of their business. And

consequently the customer loyalty will boost up resulting in attraction of the new

customers.


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7. Technical Improvements in Website

Wesellanyname.com has been recently created and traffic on the website is

virtually low as is the norm of this industry because currently the website is under

improvements. Now this website is currently being hosted with www.uk2.netandour website has two different servers namely shared server and dedicated server.

Shared Hosting is very similar to living in an Apartment Complex. All residents

are in the same location and must share the available resources with everyone -

such as the pool, parking lot, and play ground. In shared hosting, all accounts

(sites) must share the available resources with all the other accounts on the server -

such as CPU time, memory, and disk space. Now dedicated hosting can be

compared to owning a house. You are allowed and have access to all resources

available on the machine. No one else's account resides on the machine (yourhouse) and would not be capable of tapping into your resources. As per described

the current situation of our website, having both kinds of server seems odd because

we are not getting enormous traffic and customers on our website right now and so

we dont need that much of the space.

Now the suggestion is to stop using these servers as Wesellanyname.com is already

paying around 800 per month for both these servers. Buy another server plan

which will also be dedicated but will have a limited disk space (500GB) which will

be enough in the baby stage of the website because we are also selling resellerhosting packages on our website and even we strike a customer who wishes to

purchase a reseller Platinum package (which is logically a rare chance) which

requires 200 GB disk space, we can easily do that and will still have 300 GB of

space left which can be used for other potential customer who but Reseller Silver

package (Required space 50GB).

7.1 Proposed Plan

Such package is being offered atwww.hostgator.comwhich is their BasicDedicated Server with Intel Xeon 3360* (Quad Core) processor, 10 mbps Uplink,

2 GB DDR3 Memory, 2 x 250 GB Hard Drive, 10 TB Bandwidth, 5 Dedicated IPs

at a very reasonable cost which is $174 per month (around 110). This way

Wesellanyname.com will save almost 700 every month and still get the job done.

Moreover it is highly recommended to buy this package at 22nd of October
http://www.uk2.net/http://www.uk2.net/http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/http://www.uk2.net/


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because they are offering 20% discount till date. Another reason is that it is

undercover information thatwww.hostgator.comis going to celebrate its

anniversary on 22nd of October and there is a high possibility that it will offer 50%

discount. So Wesellanyname.com should be ready to buy this package on 22nd of

this month to avail this opportunity.

7.2 Future Prospects

Now the above mentioned package is just to fulfill the needs in the initial months

when there are few customers but as soon as Wesellanyname.com strike into the

market and start attracting good number of customers, that it will switch to Elite

Dedicated Server fromwww.hostgator.comwith better specifications and more

disk space off course.
http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/http://www.hostgator.com/

business & marketing plan for a new website

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