business & marketing schoolwith the organisms and the specific media which refer to: - the...

ACADEMIC GUIDE 2016-2017

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ESIC BUSINESS & MARKETING SCHOOL

OFFICIAL DEGREES (Bologna Plan)

GUIDE OF THE ACADEMIC YEAR

2016 - 2017


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TABLE OF CONTENTS

Contents INTRODUCTION ................................................................................................................................................3 1. ESIC CENTERS AND LOCATION ............................................................................................................5

1.1. ESIC - MADRID ..................................................................................................................................5 2. MANAGEMENT ..........................................................................................................................................6

2.1......................................................................................................................................................................6 GENERAL MANAGEMENT ..........................................................................................................................6 ACADEMIC MANAGEMENT .......................................................................................................................6 DEPARTMENTS MANAGEMENT ................................................................................................................6 UNDERGRADUATE AREA COORDINATION ...........................................................................................6

3. ACADEMIC CALENDAR COURSE 2016-2017 (ORIENTATIVE) ........................................................7 4. EXTRACT FROM THE ACADEMIC REGULATIONS OF UNDERGRADUATE AREA (Official

Degrees) ................................................................................................................................................................9 4.1. INTRODUCTION ................................................................................................................................9 4.2. OFFICIAL DEGREES IN ESIC ................................................................................................................9 4.3. STUDY PLANS .........................................................................................................................................9

4.3.2. Continuity ....................................................................................................................................23 4.4. TEACHING STAFF ...........................................................................................................................24 4.5. STUDENTS ........................................................................................................................................24

4.5.1 Admission of new students .........................................................................................................24 4.5.2. Enrollment and Place Reservation ..............................................................................................24

4.6. ACADEMIC REGIME .......................................................................................................................24 4.6.1. Calendar and class schedules ......................................................................................................24 4.6.2. MANDATORY ATTENDANCE ...............................................................................................25 4.6.6. Final exams .................................................................................................................................26 4.6.7. Information and revision .............................................................................................................26

4.6.8. Students Representation Dialogue and Communication .................................................................26 4.7. ACADEMIC DISCIPLINE .................................................................................................................27 4.8. ECONOMIC CONDITIONS ..............................................................................................................30

4.8.1. Conditions of Payment ................................................................................................................30 4.8.2. Method of Payment .....................................................................................................................30

5. SCHOLARSHIPS AND FINANCIAL ASSITANCE ................................................................................31 6. INSURANCE POLICY FOR ESIC STUDENTS .......................................................................................31 7. SERVICES TO STUDENTS ......................................................................................................................31 ESIC QUALITY .....................................................................................................................................31 VIRTUAL COMMUNITY .....................................................................................................................31 ESIC LANGUAGES(www.esicidiomas.com) ........................................................................................32 GENERAL LIBRARY ESIC-POZUELO ..............................................................................................32 INTERNATIONAL AGREEMENTS ....................................................................................................33 COMPANY INTERNSHIPS ..................................................................................................................33 CAREERS DEPARTMENT ...................................................................................................................33 ALUMNI (AESIC) .................................................................................................................................34 PUBLISHING HOUSE ...........................................................................................................................34 ESIC EMPRENDEDORES (ENTREPRENEURS)...............................................................................34 IT .............................................................................................................................................................35 PHOTOCOPYING SERVICE ................................................................................................................35 SPORTS CLUB ......................................................................................................................................35 DRAMA CLUB ......................................................................................................................................36 TRAVEL AGENCY ...............................................................................................................................36


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UNDERGRADUATE AREA

ACADEMIC GUIDE 2016-2017 Official Degrees

INTRODUCTION ESIC started in the academic year 1999-2000 its official studies as a University Center attached to the “Rey Juan Carlos” University in Madrid. Meanwhile, in Valencia official studies started as an attached center to the “Miguel Hernández” University in Elche. Since the course 2006-2007 studies oriented towards official degrees were taught in ESIC-Madrid, leading to obtaining the degrees: - Bachelor Degree in Business Management and Administration - Bachelor Degree in Advertising and Public Relations - Bachelor Degree in Market Research and Techniques Since the Course 2009-2010, and after the approval of Official Degrees in Marketing, Business Management and Administration and Advertising and Public Relations in accordance with the Bologna Agreement, ESIC starts progressively such degrees. New Degrees are then as follows: Official Bachelor Degree in Marketing (URJC) + Advanced Business Tools and Skills program (ESIC) It is an Official Degree in four years complemented by an ESIC Degree. Bachelor Degree in Marketing (URJC) + Higher Degree in Commercial Management (ESIC) It is an Official Degree in four years complemented by and additional course which provides access to the ESIC Degree. Official Bachelor Degree in Business Management and Administration (URJC) + Advanced Business Tools and Skills program. (ESIC) It is an Official Degree in four years complemented by an ESIC Degree. Official Bachelor Degree in Business Management and Administration (URJC) + Higher Degree in Marketing and Commercial Management(ESIC) It is an Official Degree in four years complemented by an additional course which provides access to the ESIC Degree. Official Bachelor Degree in Advertising and Public Relations (URJC) + Advanced Business Tools and Skills program (ESIC) It is an Official Degree in four years complemented by an ESIC Degree. Official Bachelor Degree in Advertising and Public Relations (URJC) + Higher Degree in Marketing (ESIC) It is an Official Degree in four years complemented by an additional course which provides access to the ESIC Degree. Official Bachelor Degree in Digital Business Management(URJC) + Advanced Business Tools and Skills program (ESIC) It is an Official Degree in four years complemented by an ESIC Degree. Official Bachelor Degree in Digital Business Management (URJC) + Higher Degree in Marketing and Commercial Management(ESIC) It is an Official Degree in four years complemented by an additional course which provides access to the ESIC Degree. To complete the information provided in this guide, it will be necessary to add the SCHEDULE for each course and group, as well as the SYLLABUS of the different subjects. All this information will be provided to teacher and students in a separate document from this GUIDE. Any suggestion in the General Secretariat of this School will be greatly appreciated.

Mª Teresa Freire Rubio ESIC General Secretary


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“ESIC hopes to collaborate with the Spanish teaching administration and society by providing a service through the education of people capable of being responsibly in charge of the management in the highest levels of Business, supplying them with a strong technical, human, social and Christian preparation, and, to businesses, an efficient strengthening of their human resources”. “To the development of the stated educational activities, and other purposes of the School, ESIC will be equipped with the organisms and the specific media which refer to: - The relationship with the Businesses for mutual enrichment in the educational sphere and praxis, with regards to

job positions and business practices. - Exchanges with other universities or similar schools in Spain and abroad with identical purpose. - To promote activities and contacts with the Alumni Association. - School promotion and integration of its students in the labor market. - Technical support to ESIC bodies - Promotion of the program through social media". (ESIC Statutes)


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1. ESIC CENTERS AND LOCATION The Schools develops its graduate teaching activity in: Madrid, Valencia, Zaragoza, Pamplona, Sevilla y Barcelona. The programs are, for the School titles, identical in the bases in the different centers, thus all the studied and passed subjects in one of them are equally recognised in other centers. With regards to Official Degrees- Degree in Business Management and Administration, Degree in Advertising and Public Relations, Degree in Marketing, Degree in Digital Business- taken in ESIC, we have to adjust to the regulations of the corresponding Universities to which ESIC centers are attached. (“Rey Juan Carlos” University in Madrid , “Miguel Hernández” University, in Valencia, “San Jorge” University, in Zaragoza y Universitat “Rovira y Virgili”, in Barcelona) The various ESIC centers are located in: 1.1. ESIC - MADRID

ESIC POZUELO (Main Campus) EXECUTIVE EDUCATION

Avda. Valdenigrales s/n; Arturo Soria, 161. 28223 Pozuelo de Alarcón (Madrid). 28043 Madrid Phone: 91 452 41 00 Ph: 91 744 40 40 Fax: 91 352 85 34 Fax: 91 744 40 45

E-Mail: [email protected] E-Mail: [email protected]

MEANS OF TRANSPORTATION TO ESIC POZUELO BUS Empresa Municipal de Transportes (E.M.T.): LINEA A (Moncloa-Somosaguas) LINEA I (Paraninfo-Somosaguas) LINEA H (Campamento-Somosaguas) Empresa Llorente (Exclusive Pozuelo Area) LINEA 561 (Aluche-Pozuelo-Majadahonda-Las Rozas) LINEA 562 (Aluche-Pozuelo)* LINEA 563 (Aluche-Pozuelo Estación)* LINEA 565 (Pozuelo-Boadilla del Monte)* LINEA 656 (Moncloa-Pozuelo) LINEA 657 (Moncloa-Pozuelo)* LINEA 658 (Moncloa-Pozuelo Estación) Every 10 and 30 minutes depending on lines. (Bus Stop at ESIC entrance)* TRAINS Commuter Trains (Metro Madrid link) C- 7a: Alcalá de Henares – Chamartín – Príncipe Pío. C- 7b: Príncipe Pío – Atocha – Tres Cantos. C- 10: Villalba – Príncipe Pío – Atocha – Chamartín. Every 5 and 15 minutes.

mailto:[email protected]



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CAR - Access through the Carretera de Castilla, interconnection Pozuelo-Majadahonda. Pozuelo - Majadahonda. - Access through Nacional VI, diversion Pozuelo. - Access through M40, Exit 40/41 Pozuelo-Majadahonda - Access through M-30, diversion Carretera de Castilla LIGHT RAIL - Línea 2 (Estación de Aravaca-Colonia Jardín) 2. MANAGEMENT

2.1. GENERAL MANAGEMENT - P. Eduardo Gómez Martín, S.H.J General Director - Mr. Felipe Llano Fernández, Deputy Director to the General Director. - Ms. Mª Teresa Freire Rubio, General Secretary - P. Carlos Larrea Pascal, S.H.J. Managing Director and Administrator. ACADEMIC MANAGEMENT

- Mr. Segundo Huarte Martín. Undergraduate Area Director - Ms. Mª de las Mercedes de Obesso. Undergraduate National Coordinator Design, monitoring and Title Renewal. - Ms. Belén López Vázquez Undergraduate International Coordinator DEPARTMENTS MANAGEMENT - Mr. Julio Alard Josemaria. Communication and Advertising Department. - Ms. Tina Ramesh Godhwani. Languages Department - Mr. Pablo José López Tenorio. Marketing Management Department - Ms. Cristina Marín Palacios. IT and New Technologies Department. - Mr. José Manuel Mas Iglesias. Business Management Department - Ms. Mª Jesús Merino Sanz. Quantitative Methods and Market Research Department. - Mr. Javier Oñaderra Sánchez. Economy and Finance Department. - Mr. Ignacio Soret Los Santos. Academic Research Department - Ms. Esther Valbuena García. Humanities Department. - Mr. Enrique Zorita Lloreda. Dissertation Direction

UNDERGRADUATE AREA COORDINATION

- Ms. Ana Isabel Arana Escudero. Morning (Pozuelo) - Mr. Anacleto Iglesias Trigueros. Afternoon (Pozuelo)


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3. ACADEMIC CALENDAR COURSE 2016-2017 (ORIENTATIVE)

SEPTEMBER 2016 01. Th- Undergraduate Area Teaching Staff 05. M- ESIC Introduction to the new Undergraduate Students 06. T- Start of the First Semester classes for all the courses for the Official Degrees and 2nd, 3rd and 4th years of

ESIC Degrees. 19. M Start of the First Semester classes for the 1st year of ESIC Degrees. OCTOBER 2016 12. W- No classes Our Our Lady of the Pillar Public Holiday 31. M No classes NOVEMBER 2016 01. T No classes. All Saint’s Festivity Public Holiday 09. W- No classes Festivity of Our Lady of Almudena DECEMBER 2016 05. M No classes 06. T No classes. Constitution Day Public Holiday 08. Th No classes Festivity of the Immaculate Conception of Mary. Public Holiday 09. F Last school day of the First Semester for Official Degrees and 2nd, 3dr and 4th years of ESIC Degrees. 12. M Start of the first phase of final exams 1st Call, First Semester subjects for Official Degrees and 2nd, 3rd

and 4th of ESIC Degrees. 16. F Last school day of the First Semester classes for the 1st year of ESIC Degrees. 19. M Start of the first phase of final exams 1st Call, First Semester subjects for the 1st of ESIC Degrees. 21. W Last day of the First Phase exams 22. Th- Start of Christmas Holidays JANUARY 2017 07. Sat- Last day of Christmas Holidays 09. M Start of the second phase of Final exams 1st Call, First Semester subjects. 16. M Last day of the second Phase exams 17. T Start of the Second Term Classes APRIL 2017 07. F Last day of classes 10. M Start of Easter Holidays 17. M Last day of Easter Holidays

18. T Start of the classes

MAY 2017 01. M No classes May Day / International Workers’ Day Public Holiday 02. T No classes. Festivity of the Community of Madrid 05. F Last school day of the Second Semester 08. M Start of the Final exams 1st Call, Second Semester subjects. 15. M No classes Festivity of Saint Isidore 22. M Last day of exams End of the exam period of the 1st Call, Second Semester subjects. 23. T Start of remedial classes JUNE 2017 02. F End of remedial classes 05. M Start of exam Period, 2nd Call all subjects JULY 2017 01. Sat End of exams Period, 2nd Call. 03. M Start of the Enrollment Period Course 2017-2018 28. F End of the Enrollment Period Course 2017-2018 NOTE: The marked holiday days are still subjected to the publication of the Official Calendar.

September 2016 October 2016 November 2016


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M T T TH F SAT SUN M T T TH F SAT SUN M T T TH F SAT SUN

1 2 3 4 1 2 1 2 3 4 5 6

5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 9 10 11 12 13

12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20

19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27

26 27 28 29 30 24 25 26 27 28 29 30 28 29 30

31

December 2016 January 2017 February 2017


1 2 3 4 1 1 2 3 4 5

5 6 7 8 9 10 11 2 3 4 5 6 7 8 6 7 8 9 10 11 12

12 13 14 15 16 17 18 9 10 11 12 13 14 15 13 14 15 16 17 18 19

19 20 21 22 23 24 25 16 17 18 19 20 21 22 20 21 22 23 24 25 26

26 27 28 29 30 31 23 24 25 26 27 28 29 27 28

30 31

March 2017 April 2017 May 2017


1 2 3 4 5 1 2 1 2 3 4 5 6 7

6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14

13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21

20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28

27 28 29 30 31 24 25 26 27 28 29 30 29 30 31

June 2017 July 2017 August 2017


1 2 3 4 1 2 1 2 3 4 5 6

5 6 7 8 9 10 11 3 4 5 6 7 8 9 7 8 9 10 11 12 13

12 13 14 15 16 17 18 10 11 12 13 14 15 16 14 15 16 17 18 19 20

19 20 21 22 23 24 25 17 18 19 20 21 22 23 21 22 23 24 25 26 27

26 27 28 29 30 24 25 26 27 28 29 30 28 29 30 31

31

Start 1st Semester: 6 September all courses Official Degrees and 2nd and 4th of ESIC

Degrees.

Start 1st Semester: 19 September 1st course of ESIC Degrees.

Start 2nd Semester: 17 January

No classes

Public Holidays

Christmas Holidays: from 22 December to 8 January

Easter Holidays: from 10 to 17 April

Exams First Semester 1st Phase: From 12 to 21 December

Exams First Semester 2nd Phase: From 9 to 16 January

Exams Second Semester: From 8 to 22 May

Exams Second Call: from 5 June to 1 July

NOTE: Public Holidays are illustrative. (Subjected to the publication of the Official Calendar)

* For the 1st course of ESIC Degrees exams will start on 19 December


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4. EXTRACT FROM THE ACADEMIC REGULATIONS OF UNDERGRADUATE AREA (Official Degrees) 4.1. INTRODUCTION

The present regulations develop the statutory precepts of the School which refer to the academic activity in the official Degrees in Marketing, Degree in Business Management and Administration, Degree in Advertising and Public Relations, Degree in Management of Digital Business, each of them completed by the Advanced Tools and Skills Program, and if applicable, the Higher Degree in Commercial Management, Higher Degree in Marketing and Commercial Management and Higher Degree in Marketing developed in ESIC as an attached center to the “Rey Juan Carlos” University and the “Miguel Hernandez” University. Moreover, these regulations govern the basic core of the relationships among different elements such as management, faculty, students, organisation, administrative-economic regime of the corresponding programmes as a unity of creation and knowledge transmission, human education and professional preparation. The content and formulation of these regulations respond to the nature of the precepts applicable to everyday reality, and to the demand that may be efficiently and fairly regulated in the practical performance. 4.2. OFFICIAL DEGREES IN ESIC The following aspects establish the characteristics of this program: Education that comprehends the academic depth of the university and the characteristic style of the main business

schools. Full professionalism required to its graduates, with essential features such as technical ability, human responsibility and

work dedication. Student motivation for the enterprise initiative and the responsible acceptance of risks. An active methodology, which aims at bringing together scientific rigour with business practice, combining individual

study and effort with the preparation for teamwork. Integral human education aligned with the beliefs of the Dehonian religious congregation, which founded and regulates

the School. Regulations for Undergraduate Degrees Undergraduate Degrees taught at ESIC are developed according to the existing Regulations which govern the Degrees

in addition to the Regulations established by the State University to which the Degree belongs.

Each Degree has been approved by the Ministry of Education in accordance with a document called “Summary”. The

Summary of the Degree is available for teachers and students in the corporate web www.esic.edu, in the

corresponding Degree under the banner Official Documentation of the Program.

4.3. STUDY PLANS The different study plans are organised by courses according to the academic university tradition. For each Official Degree, ESIC additionally offers two ESIC Degrees:

Official Bachelor Degree in Business Management & Administration:

Option A: Management Skills Advanced Program

Option B: Higher degree in Marketing & Business Administration

Official Bachelor Degree in Marketing:

Option A: Advanced Management Skills Program

Option B: Higher Degree in Commercial Management

Official Bachelor Degree in Advertising & Public Relations


Option B: Higher Degree in Marketing

Official Bachelor Degree in Digital Business Management


http://www.esic.edu/


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Option B: Higher degree in Marketing & Commercial Management

BACHELOR DEGREE IN BUSINESS MANAGEMENT & ADMINISTRATION

Course Semester Subject Cr. Type

1 1 Professional Ethics Legal principles and Equity 6 BF

1 1 History of Economy 6 BF

1 1 History of Spanish Institutions 6 BF

1 1 Business Introduction I 6 BF

1 1 Business Mathematics 6 M

1 2 Business Law 6 BF

1 2 Computing applied to Business 6 BF

1 2 Introduction to Economy 6 BF

1 2 Business Introduction II 6 M

1 2 Financial Mathematics 6 M

TOTAL CREDITS 60

2 1 Financial Accounting I 6 M

2 1 Business Statistics I 6 M

2 1 Introduction to Marketing and Communication in Business 6 BF

2 1 Microeconomics 4.5 M

2 1 Business Sociology 6 BF

2 2 Financial Accounting II 4.5 M

2 2 Marketing Management 4.5 M

2 2 Production Management 6 M

2 2 Business Statistics II 6 M

2 2 English IV- Modern Language 6 BF

2 2 Macroeconomics 4.5 M

TOTAL CREDITS 60

3 1 Analytical Accounting 4.5 M

3 1 Commercial Management 4.5 M

3 1 Strategic Management and Business Policy I 6 M

3 1 Financial Management I 6 M

3 1 Business Decision Methods 4.5 M

3 1 Business Tax Regime 4.5 M

3 2 Balances Analysis 4.5 M

3 2 Strategic Management and Business Policy II 6 M

3 2 Financial Management II 6 M

3 2 National and International Economic Environment 4.5 M

3 2 Human Resources 4.5 M

3 2 Management Information Systems 4.5 M

TOTAL CREDITS 60

4 1 Company Accounting 4.5 OP

4 1 Labor Law 6 M

4 1 Operations Management in Services Companies 4.5 OP

4 1 Enterprise Initiatives 4.5 OP

4 1 Global and International Marketing 4.5 OP

4 1 Credit Validation (IT Seminars) 6 OP

4 A Internships 24 M

4 A Dissertation 6 M

TOTAL CREDITS 60


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HIGHER DEGREE IN MARKETING MANAGEMENT & BUSINESS ADMINISTRATION


2013 Plan

1 1 Sales Techniques 3 DT

1 1 English I 6 DT

1 2 English II 6 DT

1 2 Communication Theory and Structure 3 DT

TOTAL CREDITS 18

2013 Plan

2 1 Computing II 3 DT

2 1 English III 6 DT

2 2 Christian Social Thought 3 DT

2 2 The Digital Ecosystem 3 DT

TOTAL CREDITS 15

2013 Plan

3 1 English V 3 DT

3 2 Consumer Behaviour I 3 DT

TOTAL CREDITS 6

2013 Plan

4 2 Commercial Negotiation 3 DT

4 2 Advertising Planning and Managing 4.5 DT

4 2 Sales Forecast Methods 3 DT

4 2 Product Management 4.5 DT

4 2 Commercial Distribution 3 DT

4 2 Prices Management 3 DT

TOTAL CREDITS 21

2009 Plan (M)

5 1 Market Research II 4.5 DT

5 1 Relational, Direct and Interactive Marketing 3

DT

5 1 Digital Marketing Strategies 3 DT

5 1 Digital Advertising 3 DT

5 1 Digital Communication 3 DT

5 1 Marketing Plan 4.5 DT

5 1 Brand Strategy Management 3 DT

5 1 E-Commerce 3 DT

5 1 Corporate Image Management 3 DT

5 2 Business Ethics 4.5 DT

5 2 Multimedia Technologies 3 DT

5 2 Funding Solutions for Entrepreneurs 1.5 DT

5 2 Intercultural Negotiation 3 DT

5 2 Marketing Simulator 1.5 DT

5 2 Digital Marketing Metrics and Analytics 3 DT

5 2 Business Models in the Digital Sphere 3 DT

5 2 Budgets and Marketing Control 3 DT

5 2 Project Management in Digital environments 3

DT

5 2 Digital Marketing Intelligence 3 DT

5 2 Trends in Digital Marketing 1.5 DT

TOTAL CREDITS 60


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ADVANCED MANAGEMENT SKILLS PROGRAM


2013 Plan

1 1 Multimedia Technologies 3 G

1 1 English I 6 G

1 2 English II 6 G

1 2 Teams Management 3 G

TOTAL CREDITS 18

2013 Plan

2 1 English III 6 G

2 1 Computing II 3 G

2 2 Commercial Negotiation 3 G

TOTAL CREDITS 12

2013 Plan

3 1 English V 3 G

3 2 Entrepreneurs 4.5

TOTAL CREDITS 7.5

2013 Plan

4 1 Business Ethics 4.5 G

4 2 Intercultural Negotiation 3 G

4 2 The Digital Ecosystem 3 G

4 2 Creativity and Innovation 3 G

4 2 Leadership and Management Styles 3 G

4 2 Quality Management 3 G

4 2 Project Management in Digital environments 3

G

TOTAL CREDITS 22.5

BF Basic Training

M Mandatory

OP Optional

G Advanced Business Tools and Skills Program

DT Higher degree in Marketing & Commercial Management


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BACHELOR DEGREE IN MARKETING


1 1 Marketing and Economic History 6 BF

1 1 Business Introduction 6 BF

1 1 Marketing and Communication Techniques 6 BF


1 1 Business Sociology 6 BF

1 2 Civil Law 6 BF

1 2 Statistics applied to Marketing 6 M

1 2 History of Commercial Culture and Society 6 BF

1 2 Computing applied to Marketing 6 BF

1 2 Marketing Introduction 6 M

TOTAL CREDITS 60

2 1 Economic-Financial Analysis in Marketing I 4.5 M

2 1 Commercial Law: Market Legal Regulation 4.5 M

2 1 Strategic Management 4.5 M

2 1 Economics I: Microeconomics 6 BF

2 1 Psychology applied to Marketing 4.5 M

2 2 Economic-Financial Analysis in Marketing II 4.5 M

2 2 Labor and Social Security Law 4.5 M

2 2 Economics II: Macroeconomics 6 M

2 2 English IV- Modern Language 6 BF

2 2 Strategic Marketing: 4.5 M

2 2 Decision Methods applied to Marketing 4.5 M

2 2 Corporate Social Responsibility and Marketing 6 BF

TOTAL CREDITS 60

3 1 Consumer Behaviour 4.5 M

3 1 Sales Management 4.5 M

3 1 Market Research I 4.5 M

3 1 Services and Industrial Marketing 4.5 M

3 1 Communication Policy 6 M

3 1 Product Policy 6 M

3 2 Market Research II 4.5 M

3 2 Relational, Direct and Interactive Marketing 4.5 M

3 2 Applied Marketing and Information Systems 4.5 M

3 2 Distribution Policy 6 M

3 2 Price and Costs policy 6 M

3 2 Commercial Negotiation Techniques 4.5 M

TOTAL CREDITS 60

4 1 Analysis and Sales Forecast 4.5 OP

4 1 Human Resources Management 4.5 OP

4 1 Global and International Marketing and Foreign Trade 4.5 OP

4 1 Marketing and Communication Management 4.5 OP

4 1 Marketing Plan 6 M




TOTAL CREDITS 60


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HIGHER DEGREE IN COMMERCIAL MANAGEMENT


2013 Plan

1 1 English I 6 DT


1 2 English II 6 DT


TOTAL CREDITS 18.0

2013 Plan




2 2 Multimedia Technologies 3 DT

TOTAL CREDITS 15.0

2013 Plan

3 1 English V 3 DT

3 2 Entrepreneurs 4.5 DT

TOTAL CREDITS 7.5

2009 Plan (M)

4 1 Econometrics 3 DT

4 1 Brand Strategy Management 3 DT

4 2 Business Start-up 4.5 DT

4 2 Intercultural Negotiation 3 DT

4 2 Budgets and Marketing Control 3 DT

4 2 Marketing Simulator 1.5 DT


4 2 Digital Advertising 3 DT

4 2 E-Commerce 1.5 DT

TOTAL CREDITS 25.5


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2013 Plan


1 1 English I 6 G

1 2 English II 6 G


TOTAL CREDITS 18

2013 Plan

2 1 English III 6 G


2 2 Christian Social Thought 3 G

TOTAL CREDITS 12

2013 Plan

3 1 English V 3 G

3 2 Entrepreneurs 4.5 G

TOTAL CREDITS 7.5

2009 Plan






4 2 Project Management in Digital environments 3 G


TOTAL CREDITS 22.5

BF Basic Training

M Mandatory

OP Optional


DT Higher Degree in Marketing


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OFFICIAL BACHELOR DEGREE IN ADVERTISING AND PUBLIC RELATIONS


1 1 History of the Current World 6 BF

1 1 Language in Advertising and Business 6 BF

1 1 Marketing 6 M

1 1 Principles of Economics 6 BF

1 1 Theories of Communication 6 BF

1 2 Contemporary Social Structure 6 BF

1 2 Advertising Fundamentals 6 M

1 2 Public Relations Fundamentals 6 M

1 2 New Technologies and Information Society 6 BF

1 2 Theory of Information 6 M

TOTAL CREDITS 60

2 1 Communication Law 6 BF

2 1 Informative Documentation 6 M

2 1 Business Organization and Administration 6 BF

2 1 Strategic Advertising Planning 6 M

2 1 Sociology of Consumption 6 M

2 2 Communication Management 6 BF

2 2 Creative Strategies in Advertising 6 M

2 2 Modern Language (English IV) 6 BF

2 2 Audiovisual Technologies and Language 6 M

2 2 Legal Principles: Professional Ethics and Equity 6 BF

TOTAL CREDITS 60

3 1 Creativity in the Elaboration of Advertising Messages 6 M

3 1 Graphic Design and Art Direction 6 M

3 1 Media System Structure 6 M

3 1 Public Relations Strategic Planning 6 M

3 1 Public Relations Techniques and Resources 6 M

3 2 Multimedia Communication 6 M

3 2 Advertising Corporation and Account Managing 6 M

3 2 Communication Managing 6 M

3 2 Audience Research and Media Planning 6 M

3 2 Journalistic Processes and Relationship with the Media 6 M

TOTAL CREDITS 60

4 1 Statistics Applied to Communication 6 OP

4 1 Research Methods in Communication 6 M

4 1 Psychology of Communication 6 OP

4 1 Interactive Advertising 6 OP




TOTAL CREDITS 60


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HIGHER DEGREE IN MARKETING


2013 Plan

1 1 English I 6 DT


1 2 English II 6 DT

1 2 Accounting I 3 DT

TOTAL CREDITS 18

2013 Plan



2 2 Accounting II 3 DT

2 2 Mathematics for the Business 4.5 DT

TOTAL CREDITS 16.5

2013 Plan

3 1 English V 3 DT


TOTAL CREDITS 6

2013 Plan


4 2 Entrepreneurs 4.5 DT

4 2 Analysis of Financial Statements 3 DT

4 2 Corporate Law I 3 DT

4 2 Commercial Negotiation 3 DT

4 2 Business Ethics 4.5 DT

TOTAL CREDITS 21

2009 Plan (M)

5 1 Commercial Management 4.5 DT

5 1 Digital Marketing: Metrics and Analytics 4.5 DT

5 1 Marketing Management 4.5 DT

5 1 Product Management 3 DT

5 1 Commercial Distribution 3 DT

5 1 Prices Management 3 DT

5 1 Sales Forecast Methods 3 DT

5 1 Human Resources 4.5 DT

5 2 Relational and Direct Marketing 3 DT


5 2 Commercial Teams Management 3 DT


5 2 Investment and Financing Decisions 3 DT

5 2 Advanced Digital Advertising 3 DT

5 2 Digital Communication 3 DT

5 2 Marketing Plan 4.5 DT

TOTAL CREDITS 58.5


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2013 Plan


1 1 English I 6 G

1 2 English II 6 G


TOTAL CREDITS 18

2013 Plan

2 1 English III 6 G


2 2 Commercial Negotiation 3 G

TOTAL CREDITS 12

2013 Plan

3 1 English V 3 G

3 2 Entrepreneurs 4.5 G

TOTAL CREDITS 7.5

2013 Plan







4 2 Project Management in Digital environments 3 G

TOTAL CREDITS 22.5

BF Basic Training

M Mandatory

OP Optional


DT Higher Degree in Marketing


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4.3.1 Enrollment, Calls, Continuity and Passing the Course Enrollment

1. When enrolling for the first time in the School, students have to take a complete course.

2. In second and following enrollments, the minimum credits to enroll for are those appearing in the Passing the

Course Tables of each Degree, unless the student has completed the training cycle of the Degree (4 courses) in

this case, the student will be able to enroll for the pending credits.

Calls

1. Students who started their Degree in the 2011-2012 course will be able to enroll a maximum of 4 times to pass

each one of the subjects of the study plan.

2. At a student’s request, the Rector may grant an additional enrollment and in exceptional cases an extraordinary

additional enrollment.

3. The continuity of students in Undergraduate Degrees will be of eight years maximum.

BACHELOR DEGREE IN DIGITAL BUSINESS


1 1 Business Introduction 6 BF

1 1 Microeconomics 6 BF

1 1 History of Business and Digital Economy 6 M

1 1 The Digital Ecosystem 6 BF

1 1 Computing applied to Business 6 BF

1 2 The Digital Society 6 BF

1 2 Introduction to Communication and Marketing 6 M


1 2 Accounts Information Systems 6 BF

1 2 Professional Ethics, Legal Principles 6 M

TOTAL CREDITS 60

HIGHER DEGREE IN MARKETING MANAGEMENT & BUSINESS ADMINISTRATION



1 1 English I 6 G

1 2 English II 6 G

1 2 Sales Techniques 3 G

TOTAL CREDITS 18



1 1 Marketing Introduction 3 G

1 1 English I 6 G

1 2 English II 6 G


TOTAL CREDITS 18


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Continuity in the School

Students will be dismissed under the following circumstances:

1. New students who do not pass a minimum of 24 credits after the finalisation of the 2nd call.

2. Students who have used up all the regulated calls.

3. Students who were penalised for serious infractions, with regards to the Section 4.7 of this Academic Guide.

Passing the Course

No students will enroll for a lower number of credits compared to the total credits of the course they are

enrolling for the first time.

Passing from 1st to 2nd:

Maximum no. of credits to enroll:

78 Credits of Official Subjects 18 Credits of ESIC Subjects

Order or Enrollment:

First of all, enrollment of Official pending subjects from the 1st course, next 2nd course subjects until

completing a maximum number of 78 credits.

Next, enrollment of ESIC Subjects up to a maximum of 18 credits.

Passing from 2nd to 3rd:


78 Credits of Official Subjects

18 Credits of ESIC Subjects


First of all, enrollment of Official pending subjects from the 1st course, then for pending

subjects from the 2nd course and finally 3rd course subjects until completing a maximum of

78 credits.


Passing from 3rd to 4th:


78 Credits of Official Subjects (without including credits corresponding to Internships and Final

Year Dissertation)



First of all, enrollment for pending subjects from the 1st course, then for pending subjects

from the 2nd course and following 3rd course pending subjects and, lastly, subjects from the

4th course until completing a maximum of 78 credits.


Official Bachelor Degrees in Business Management & Administration, Advertising and Public Relations +

Advanced Business Tools and Skills Program


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In case the student did not complete the total number of Subjects when applying the previous point,

the possibility of increasing the number of credits of ESIC subjects the student can enroll for could be

analyzed by the Undergraduate Coordination.





First of all, enrollment of Official pending subjects from the 1st course, next 2nd course

subjects until completing a maximum number of 78 credits.








78 credits.




78 Credits of Official Subjects (without including credits corresponding to Internships and Final Year Dissertation) 30 Credits of ESIC Subjects









Bachelor Degree in Marketing +

Advanced Business Tools and Skills Program


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78 credits.




78 Credits of Official Subjects (without including credits corresponding to Internships and Final

Year Dissertation)










Official Bachelor Degree in Business Management & Administration +

Higher degree in Marketing & Commercial Management

Bachelor Degree in Advertising & Public Relations +

Higher Degree in Marketing


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78 credits.




78 Credits of Official Subjects (without including credits corresponding to Internships and Final Year Dissertation) 30 Credits of ESIC Subjects









4.3.2. Continuity

The continuity of the student in these studies (number of available calls to pass each subject) is regulated by the General Regulations in force regarding this topic at the Universities Rey Juan Carlos in Madrid, Miguel Hernandez in Valencia, San Jorge in Zaragoza and Rovira y Virgili in Barcelona.

Bachelor Degree in Marketing + Higher Degree in Commercial Management


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4.4. TEACHING STAFF It is formed by the teachers of the different theoretical and practical subjects integrated in the study plan of the undergraduate area. With a view to assess the academic evolution of the course, coordinate the contents of the corresponding disciplines, share pedagogic experiences and to approach the criteria for the application of their task, teachers, without diluting their research and teaching autonomy, are integrated in departments and they meet in plenaries that constitute the teaching staff. 4.5. STUDENTS 4.5.1 Admission of new students To be admitted in the School it is necessary to: 1. Have passed the pre-university course/ Baccalaureate and the University Admission Tests. 2. To sit the tests determined by the Management of the School. 3. To have a personal interview with the area management. The application form can be formulated by students who are studying the pre-university course or similar, however the admission will be conditioned, in all cases, to the effective compliance, within the enrollment period, of the requirements previously mentioned. Nevertheless, due to limited available places, the management reserves the right to refuse admission. Admitted students will receive the communication by the School, indicating conditions, periods and procedures for enrollment. 4.5.2. Enrollment and Place Reservation * New Students The place reservation for new students should be done once they know they have been definitely admitted. The period to enroll will be communicated at the appropriate time and will adjust to the periods stipulated by the university. If there is no enrollment within the established period or the conditions are not accepted, it will mean the students resign from their reserved place. 4.6. ACADEMIC REGIME 4.6.1. Calendar and class schedules

The course starts at the beginning of September until the last day of June.

Christmas and Easter holidays are indicated in the academic calendar of this guide.

Summer holidays will last approximately two months.

Classes will last fifty minutes and will take place from Monday to Friday. Exceptionally, some academic

activities may be programmed on Saturdays.

The subject distribution in hours and days will be programmed before the start of each course, and all the

pertinent information will be given to teachers and students.

Exams will only take place in the specific dates intended by the School management.


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4.6.2. MANDATORY ATTENDANCE

1. Attendance is mandatory, including those students with second or more enrollments, being a basic criterion of the teaching system in ESIC, and taking part in the final grade together with other criteria such as active participation in class, compulsory coursework and presentations, intermediate written tests and other objective assessment that are defined in the Continuous Evaluation System:

2. The percentage of Absences will be calculated dividing the number of absences by the number of classes given in each moment.

3. Those students who have a percentage of Absences equal or higher than 25%, calculated as mentioned in the previous point, will have to take the exams directly in the ordinary call (final exam), therefore, losing the option of being evaluated in a continuous way (written tests, compulsory coursework, active participation, etc...)

4. Mandatory attendance is an administration and organisation regulation of the center.

5. Students will have, through students’ intranet (www.esic.edu/campus), a computing tool in which they

will be able check, at any time, their absences and grades..

6. Absences will not be justified.

7. In specific circumstances, listed as follows, there will be an absences record.

8. Exceptionally, and only in justifiable cases, there will be a Commission created so as to analyse those situations. The considered situations are:

a. Absence, due to illness, over a week. b. Serious familiar issues. c. Associated or elite athletes. d. Disabilities e. Chronic diseases-

The student should communicate any of the above cases to the Coordination.

4.6.3. Attendance to Extraordinary Acts The attendance at seminars, conferences and other extraordinary teaching acts organized by the School will be academically mandatory for all the students and it may be an essential requirement to take the exams.

4.6.4. Validations and Adaptations Students who wish to validate and/or adapt subjects taken in other official centers have to meet the following requirements demanded by the university for such validations and requested by the secretariat of the School within the established period so as to process the corresponding request to the rectorate of the university. 4.6.5. Continuous Evaluation.

Continuous Evaluation is mandatory for all the subjects, for both, the First and Second Call in each Academic Course.

To have the right to continuous evaluation, it is necessary that the Absences percentage is under 25% calculated in the way mentioned in the section “Mandatory Attendance-Point 2”.

At the beginning of the course two different formats will be explained (Written Tests, Mandatory Coursework and Active Participation) and their different percentage weight in the final grade, which will be detailed in the “Teaching Guide” of each subject. Students in second or following enrollments, with justified impossibility of attending the classes and authorized by Undergraduate Coordination, will be evaluated by “Continuous Evaluation”. The student will be responsible for carrying out and/or handing in, and in some events, defending the pieces of Continuous Evaluation that appear in the Teaching Guide of the pertinent Subject, in the format and dates indicated by the teacher.

http://www.esic.edu/campus


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4.6.6. Final exams Essential requirement to sit for any call:

To be enrolled in the subject in the stipulated periods indicated in the section 4.5.2, or exceptionally, in the fifteen days previous to the foreseen date to the beginning of the exams period.

To sit for an exam it will be indispensable the School’s ID, or in exceptional cases, the ID card.

During the exam, the ID, properly updated, will remain in a visible place.

The exam or final tests will be carried out according to the determined calendar and in any of the following calls:

A- FIRST CALL It will take place in December/January for the first semester subjects and in May for the second semester and annual subjects. B- SECOND CALL It will take place in June, for all the subjects.

4.6.7. Information and revision

ORDINARY REVISION OF TAKEN EXAMS Once final exams grades are known, the students might require information or clarifications about the obtained grade to the pertinent teacher. Students might require the revision through the means available at the moment, in the Area Secretariat. This kind of information will not be considered as a revision of the exam but as a teaching complement or clarification.

EXTRAORDINARY REVISION OF FINAL EXAMS ( REVISION BOARD) In the event that after a final exam ordinary revision, the student who does not agree with the obtained grade might require, through a written document in the Undergraduate Area Secretariat and within the following five class days to the published ordinary revision, the formation of a revision board only if the requiring reasons are sufficiently founded. The structure and constitution of the board belongs to the Director of Undergraduate Study, once the Director of the corresponding Department and the teacher of the subject have been heard. The response will be communicated to the applicant by means of a written document within a month since the submission of the document requiring a Board, being an unappealable response.

NOTIFICATION OF FINAL EXAMS QUALIFICATIONS ESIC will provide all the students who require, in a personalized way, the obtained results in each of the enrolled subjects in the corresponding academic period. 4.6.8. Students Representation Dialogue and Communication It is an ESIC regulation to provide opportunity for dialogue with students, with both teachers and tutors as well as Academic Management. With regards to general issues, this dialogue will be carried out, preferably, through the representatives of each course.

The students of each group will choose, within a month period since the start of the classes, two representatives who constitute the ordinary channel of representation before the School’s Management Bodies. The Academic Management will meet, officially, with the students’ representatives twice a year and, in addition, when special circumstances require so.


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4.7. ACADEMIC DISCIPLINE

The School performance is based on mutual trust and in the collaboration among teachers, tutors, students,

administrative staff and center management, whose common effort is expected as a result of human

and professional education of students. In this sphere, it is necessary that universities regulate protection schemes against

abuse over the normal and rational cohabitation among students, teachers and staff from universities and attached

centers.

The defence of this adequate environment of relationship may require, in some occasions, the appliance of disciplinary

regulations based on a regime of breaking contractual terms, which are contemplated as an exception and, in any case,

would be considered with the estimated caution as necessary in the academic sphere.

Until the Disciplinary Authority Regulatory Law is not passed in the university sphere and, as a development of the principle of autonomous university, the following regulations will be applied:

I. COMMON PROVISIONS

1. There is an infringement procedure that will respect the principles of typicality and legality, responsibility, contradiction, proportionality, presumption of innocence, motivation of the resolution and publicity, guaranteeing in any case, the rights of the involved students.

2. Minor infraction might be imposed by the Director of the Undergraduate Area through an abbreviated procedure with hearing process to the accused student and the imposition of the sanction in the same act and in writing, with a brief instruction.

3. Serious and very serious infractions will be formalized by means of an ordinary disciplinary procedure with respect to the constitutional rights of the involved parties.

4. There will be an Academic Discipline Committee and it will be formed by the Undergraduate Area Director, Postgraduate Area Director and General Secretary. The Legal Counselor of ESIC will examine the ordinary files, appointing another instructor in case of incompatibilities and justified cases.

5. The infractions will be graded with regards to the general criteria of the legal authority, such as: intention, damage value, degree of instability produced in academic life, remorse, relapse, trust or power abuse and any other circumstances objectively valued by the instructor or the Board..

II. TYPE OF INFRACTIONS Failure to comply with cohabitation rules in the School by the students, may be categorized, according to this section, as a very serious, serious or minor infraction with regards to the next typology:

MINOR INFRACTIONS - Inadequately address a teacher or any other member of the academic community. - Eat, drink or misbehave in the classroom or at any other academic event. Drink alcohol outside of the

authorized facility. - Make inappropriate use of phone and/or data or IT systems of any kind in the classroom, at any academic

event or during an exam. - Expulsion of the classroom or of any academic event by a teacher or by the responsible or the invigilator of

the event. - Expulsion of an exam by an invigilator, teacher or administrative staff. - Smoke at any unauthorized place at the School. - Minor deterioration of the School’s property or members of the Educational Community and/or disruption

of order at any of its facilities. - Any unjustified event, not contemplated previously, which implies disruption or the lack of good faith of

minor importance in the usual development of the activities of the Center.


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SERIOUS INFRACTIONS - Serious insults, threats of verbal abuse against any member of the university community, of contracted

companies or of the visitors of the Center. - Take part in facts, including those outside the Center, which produce a serious damage in the Center’s image. - Serious order or university cohabitation disruption at any of the facilities of the School. - Theft to any of the member of the academic community. - Go to the School being under the effects of alcohol or any other drug. - Not serious damage of the facilities and properties of the School. - IT attacks to the School systems or actions to falsify or manipulate the logical of physical systems of any file

or applications of the School, - Smoke at any unauthorized place at the School, once the person has already been admonished. - Any act categorized as an infraction in the Penal Code. - Make two minor infractions in two academic courses, once the necessity of correction has been warned by

means of an disciplinary record. VERY SERIOUS INFRACTIONS

- Physical assault, including any attempt, against any member of the university community, of contracted companies or of the visitors of the Center.

- Bullying. - Very serious or violent, by word or deed, of university cohabitation disruption at any of the facilities of the

School. - Identity theft in exams or events of the academic life. - Falsification, theft or destruction of official documents of the School or use of false documents in the Center. - Discrimination because of the race, gender, religion, social condition, opinion, place of birth or any other

personal or social circumstance. - Really serious damage of the facilities and properties of the School. - Drug use in any of the facilities. - Any act categorized as a crime in the Penal Code. - Commit two serious infractions during your stay at the School

III. INFRINGEMENT REGIME

Committing, with evidence, very serious, serious or minor infractions could be linked, with accordance to the facts and the present circumstances and before the inception of the file, the following penalties in case of infringement of the regulations contemplated in the Academic Guide.

MINOR INFRACTION PENALTIES

- Temporal expulsion of the School up to fifteen days, losing the rights to enroll within that time and together with the rest of the academic rights.

- Prohibition of attendance to specific classes. - Warning in writing. - Verbal warning.

SERIOUS INFRACTION PENALTIES

- Temporal expulsion of the School for more than fifteen days and less than four months, losing the rights to

enroll within that time and together with the rest of the academic rights. - Prohibition to sit exams in the ordinary and/or extraordinary calls of some or all the subjects in which the

student is enrolled. - Prohibition to enroll and/or attend, less than one academic course.


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VERY SERIOUS INFRACTION PENALTIES

- Temporal expulsion of the School for more than four months permanent, losing the rights to enroll within

that time and together with the rest of the academic rights. - Prohibition to enroll and/or attend one or more academic courses.

All the penalties will be stated in the academic record, however they will be canceled once the studies have been concluded.

IV. INFRINGEMENT PROCEDURE

1) Once a fact, that may be qualified as a infraction, has been notified, the Secretariat, Tutor and Coordinator shall

be informed, stating the identity of the person who denounces the facts, the witnesses, the facts, the date and time and other circumstances in which the event occurred. The fact may be qualified circumstantially as a very serious, serious or minor infraction, in accordance with the ACADEMIC GUIDE. If the initial qualification would be “minor”, we will move to point 4).

2) If the same students makes an infraction within the pre-enrollment period (two years for minor infractions and the rest of the courses for the rest of the infractions), the procedure described in point 1). will be followed. If qualified as a minor infraction, a written warning will be processed, urgently and summarily, within a period of no more than twenty calendar days, upon reiteration of the "sufficiently proven commission of minor infractions", which is recorded in the file. If it was qualified as very serious or serious infraction, we will move to point 4).

3) In the letter of reprimand, the facts produced in each of the infractions will be recorded in detail, providing a

hearing to the interested party to express, if they wish, their version of what happened and delivering, within the period previously stated and by the pertinent academic authority, a letter of warning, of which the author of the facts will receive and acknowledge at that same moment. If it is not possible to contact the author or there are long non-academic periods (holidays, vacations, exams, etc.), the period will be suspended, restarting at the end of those periods.

4) In the event that the qualification of the infraction is serious or very serious, directly or by reiteration of two or

more infractions qualified as minor, a procedure will be initiated by the instruction of a sanctioning file that will contain the following steps: Once the facts have been qualified, the file will begin with a written complaint by the teacher, administrative / management employee or another student, providing the documents and principles of proof that they consider appropriate and, if applicable, with an appointment of witnesses if they had witnessed the facts.

An instructor will be appointed and will start the complaint with a paged and numbered file containing a

comprehensive index of the documents provided. The instructor will require the witnesses and the aggrieved, if

applicable, their version of the facts in writing,which will be added to the file together with all the other

documents that could be necessary to identify people or confirm the facts.

The instructor will notify the denounced student the start of the file, informing them about the facts for which

they have been denounced and placing the student so as to carry out the statements they consider appropriate

about the facts for which they were denounced within a period of ten calendar days. This period may be

suspended in the above-mentioned cases. Once the student’s statements have been received, the Academic

Discipline Committee will gather before thirty calendar days. The Committee will be formed when all the

members are present and the decisions will be taken by majority. It will be assisted by a Secretary with the right

to speak and vote, writing down all the deliberations produced and taking all the minutes to that effect. The

instructor will not participate in the Committee. Once the Committee has been formed, it will adopt in a single

session, the corresponding resolution according to the qualification of the facts, the circumstances of the case

and the documentation provided in accordance with the definition of the sanctions according to the ACADEMIC

GUIDE, cautiously applying the principles of proportionality, equality and equity.

In the case of serious and very serious infractions, for students of official degrees, in cases where the sanction

entails the loss of the enrollment fees, we will proceed to inform the Rey Juan Carlos University so that they

are the ones who initiate the corresponding disciplinary file.

Once the resolution is issued, the interested party will be notified placing the receipt on record in the file ??


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If sanction exists, it will be applied without delay, leaving proof of it in the student’s file and data sheet for its

proper control.

The periods deadlines can be suspended on holidays, academic events and other causes alleged in the

instruction.

Minor infractions will expire three months after the instructor has been notified provided that the delay is not

due to the involved person. Serious and very serious infractions shall lapse in one year from the time the

instructor has been notified provided that the delay is not caused by the involved person.

5) Minor infractions will be prescribed at six months, serious infractions will be prescribed at a year and very serious infractions will prescribed at two years, all counting from the date of infringement.

6) In the processing of sanctioning files, electronic, computer and telematic means may be used provided that the transmission of the messages and / or documents is known.

4.8. ECONOMIC CONDITIONS Nobody could take an exam from a subject without being previously enrolled. Enrollment fees, monthly teaching fees, and the rights for the certifications and expedition of the certificates and documents, will be annually resolved by the Board of Directors of the School. The payment of the enrollment fees for a full course enables the student to take the exams of all the subjects of the course in the ordinary and extraordinary calls, provided that all the necessary requirements are met. (qv points 4.6.2 and 4.6.5). Those students passing to the next course, but who have pending subjects, should pay in addition to the course fees, the enrollment fees of those subjects to which they would like to attend and examine. Students who retake a course will pay, for enrollment and monthly fees, the amount corresponding to the number of subjects enrolled for, provided that such amount does not exceed the corresponding amount to the full course; If the resulting amount was equal to or greater, the student would pay the corresponding amount to the full course. All of that within the periods stipulated in this Guide. In the event of a delay in the payment of three monthly fees or any other non-payment with a delay of three months, the student's record will be blocked and they will not be able to access the educational services, both physical and electronic, neither certificates nor academic certificates will be issued. 4.8.1. Conditions of Payment When enrolling in the grade area secretariat, each student will pay the enrollment fees. Students who withdraw, for any reason, may not claim, in any case, the reimbursement of the amounts corresponding to

such enrollment. Likewise, students who for any reason leave or interrupt their studies throughout the school year must communicate it

in writing to the secretariat of the center, being obliged to make all monthly payments until the date of such communication.

4.8.2. Method of Payment Place Reservation and Enrollment It will be paid directly in administration in the period indicated to each applicant. If not, or if failure to do so is not

communicated, it will be interpreted as the resignation from the student’s part. Fees They will be paid in administration, choosing one of the following options:

- Direct Debit in your bank and authorizing the School to collect them. - Paid directly within the first ten days of each month in the administration of ESIC.


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5. SCHOLARSHIPS AND FINANCIAL ASSITANCE Apart from Government Scholarships, the School may grant financial aid awarded after a rigorous evaluation of academic merits and in situations where the need for financial aid is justified, being linked to the student’s collaboration in the activities which support teaching programmed yearly by Academic Management. The Evaluation Board will decide the allocation, taking into account the received applications and the available budget. The applications (only awarded for one course) will be submitted before September 30, using to such effect the official form and providing the required documentation. Students awarded with any kind of financial aid by ESIC lose the right to it if they do not pass all the course subjects between the ordinary and extraordinary call. 6. INSURANCE POLICY FOR ESIC STUDENTS

Students under the age 28 enrolled in these Degrees will benefit from the coverage of the academic insurance.

The School has formalized an Insurance Policy for students, which covers them against accidents 24 hours a day

(including weekends) and during the academic course. Likewise, and since the 2010-2011 course, all

Undergraduate Students will have access to, voluntarily and without any extra costs, a Tuition Insurance,

guaranteeing continuity of studies.

7. SERVICES TO STUDENTS

ESIC QUALITY

Service for the Participants in ESIC Programs through the use of the of Mailboxes and Virtual Mailboxes in the ESIC website (www.esic.edu), where all the participants/students of the Undergraduate and Postgraduate programs are able to express their opinions, initiatives, proposals of improvement, greetings, complaints, suggestions or comments about any aspect of ESIC. The Unit of Quality coordinates and manages, together with all the Staff from the School, any application carried out through the Mailboxes.

Schedule: Mailbox (Building opening schedule) Virtual Mailbox (24 hours a day) Location:

Virtual Mailbox: www.esic.edu y (free access) Responsible of the Area: Ms. Gracia Serrano

Ms. Leticia de Aymerich Telephone and email: 91 452 41 00 [email protected]

VIRTUAL COMMUNITY

(www.esic.edu/campus) it is the website, on Internet, of the students community, alumni, teachers, collaborators, staff and friends of ESIC which offers its users academic services such as academic calendar, Academic Guide of the course, schedules, programs of the subjects from the different Study Plans, situation of absences, exams grades, obtaining the academic record, access to the documents provided by teachers, etc...and other services which allow these collectives to be informed of everything happening worldwide, nationally or internationally, society or business, technology or sports and, above all, information about the School.

It is a key tool with which ESIC supports the professional and personal development of all the members of the community, the meeting point of students with teachers and the central axis of Alumni.

http://www.esic.edu/


http://www.esic.edu/campus


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ESIC LANGUAGES (www.esicidiomas.com) This area offers all ESIC students, as well as individuals, companies and study centers, training in English, French, German, Spanish, Italian and Chinese in-person or on-line. In addition, it is an Official Examination Center of TOEFL, TOEIC, Cambridge BEC and BULATS and it offers exam preparation for these exams and for FCE, CAE and Proficiency.

GENERAL LIBRARY ESIC-POZUELO Since the 2013-2014 course, ESIC has a new University Library in a new building nearby the School. The service distribution in the new building is the following Floor 0 Control Access points to the library’s on-line catalogue: Computer room: 24 places Working Room: 6 (4 places each one) Study Room: 72 places

Newspaper archives: First Floor Access points to the library’s on-line catalogue: Reading Rooms (16 places) Working Room: 8 (8 places each one) Study Room: 72 places Study Room: 42 places

Catalogues: ESIC’s library has a specialized catalogue in marketing, advertising and business. Besides it collects subjects such as sociology, law, economics, computing, etc. Approximate number of volumes: 13,500 issues Number of periodicals: 220 Titles Services: General Rooms for Reading and Studying: 134 reading places Free access to the General Study Room. Showing the School ID during the exams period or when Library’s Staff requires it. Teamwork Rooms Access to Study Rooms through previous booking and leaving the School ID in the Library while using them. Check the library’s automatized catalogue from the library or on the Internet 24hours www.esic.es/faculty_biblioteca.asp Book loan: showing the School ID 2 books per person for one week Consultation of periodical publications and referential works. Consultation of the data base through the three computers installed in the Library. Photocopying service for the exclusive use of the Library, in the room. It is necessary to get a card so as to use it Schedule: Monday to Friday, continuous schedule from 9:00 am. to 9:00 pm. Exams period, 24 hours. Location: Carretera de Humera, nº 88 28223 Pozuelo de Alarcón (Madrid) Librarians: Marta Gimeno Pascual (Library Coordinator) Pilar Mielgo Nazila Faisali

http://www.esicidiomas.com/

http://www.esic.es/faculty_biblioteca.asp


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Ana Larrión Telephone and email: 91 452 41 44 [email protected]

INTERNATIONAL AGREEMENTS

Esic has signed students’s exchange agreements with universities and schools from different countries, in some cases with the possibility of obtaining a double degree, taking into account the width of the current offer. More information at the International Office in ESIC.

Schedule:

9:00 am to 2:00 pm and 4:00 to 7:00 pm

Location: Floor 0 Zone B Area Coordinators Antonio Alcántara Lera Ana Escalero Azanza Telephone and email: 91-452-41-68 [email protected]

COMPANY INTERNSHIPS

The Internships Department collaborates with Companies that support an expansion policy and invest in technological and human resources. The University Programs of ESIC are at the cutting edge of the current business requirements and are accepted as high qualified and competitive programs to adapt to any functional area of the Business. Students from 4th and 5th year will be able to do an internship. Each ESIC center will develop the corresponding regulations.

Schedule:

9:00 am to 2:00 pm and 4:00 to 7:00 pm

Location: Floor 0 Zone B

Responsible of the Area:

José Luis Casado Criado 91 452 41 80 [email protected]

Students’ Service Staff:

Ana García Torres: 91 452 41 55 [email protected]

Carmen Ramos: 91 452 41 85 [email protected]

Borja Rodiles: 91 452 41 25 [email protected]

CAREERS DEPARTMENT

The service aims at facilitating the incorporation of alumni to the labor market. Those students who have finished their Undergraduate or Postgraduate studies, as well as support and strengthen their future professional career.

Schedule:

9:00 am to 2:00 pm and 4:00 to 7:00 pm

mailto:biblio.mad@esic.







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Location: Floor 0 Zone B Responsible of the Area:



Lydia Mora: 91 452 41 54 [email protected]

Teresa del Nido 91 452 41 46 [email protected]

ALUMNI (AESIC)

The Alumni Association of ESIC was founded in 1972 and it consists of more than 3,500 national members. Among its purposes, promotion and strengthening of the relationships among its graduates and public and private companies. To promote enterprise and professional areas among its members for the optimal development of its activity in society and to support the development and progress of its members.

Schedule:

9:00 am to 2:00 pm and 4:00 to 7:00 pm Location:

Floor 0 Zone B




Ana Peral: 91 452 41 03 [email protected]

Nuria Moreno: 91 452 41 34 [email protected]

PUBLISHING HOUSE Editing books about university and business. Book Sale Service for students

Schedule:

9:00 am to 2:00 pm and 4:00 to 7:00 pm

Location: Ground floor. Zone B


Vicente Rubira Telephone and email:

91 452 41 61 (Publishing House) [email protected] 91 452 41 88 (Book Sale) [email protected]

ESIC EMPRENDEDORES (ENTREPRENEURS)

ESIC Emprendedores provide students with the following:

Training

Awards for Enterprise Initiative

Employment and Entrepreneurship Fora

Entrepreneurs Meeting

Own website (www.esic.edu/emprendedores).

And, in particular, support and helping services to start up enterprise






http://www.esic.edu/emprendedores


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projects such as:

Counselling

Mentoring

Assistance in achieving funding.

Investors’ Fora

Provision of physical spaces (Incubator).

Location:

Postgraduate Building, Floor 0 Executive Responsible of the Area

Vicente Arregui 663 853 393 [email protected]

IT Implementing and maintaining IT, communications and multimedia. Schedule:

8:00 am to 8:00 pm Location:

Floor 0 Zone A Responsible of the Area:

Rafael Rodríguez Ramiro: 91 452 41 70/91 452 41 83 [email protected]

PHOTOCOPYING SERVICE

Photocopies and color and B/W printing, bookbinding and scanning. To use self-service students should have a photocopying and printing card, which can be obtained in a card dispenser on the Ground Floor, next to the IT classes. The rest of the photocopying services will be subjected to the availability of the moment and payment should be in cash. Photocopying Service for Students Two printers-photocopying machines, one of the connected to the net and with scan on the Floor 0, zone B, 365 days 24/7. A photocopying on the Ground Floor (Virtual library) Coursework binding during the photocopying schedule and according to internal availability.

Schedule: 09:30 am to 2:00pm and 5:00 to 6:30 pm Self-service 24/7, 365 days

Location:

Floor 0 Zone B

Responsible of the Area: Juan Antonio Matamoros 91 452 41 48 [email protected]

SPORTS CLUB

ESIC puts at the students’ disposal a Sports Club, where different sports are practised: Football Futsal Basketball Volleyball Rugby

All students are able to apply for their registration in the club,



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stating the sport/s in which they would like to participate. Schedule:

Afternoon-Evening Location:

Floor 0 Zone B Responsible of the Area:

Enrique Collar: 91 452 41 66 [email protected]

DRAMA CLUB Aimed at students and alumni, with external collaborations if necessary. Study of Drama texts and theatre techniques. Several representations a year in ESIC and other cultural centers and contests. Poetical events organization.

Schedule:

School Schedule Location:

Floor 0 Zone A Responsible of the Area:

Ignacio Soret Los Santos Telephone and email:

91 452 41 72 [email protected]

TRAVEL AGENCY MARFA TRAVEL offers its services of business trips, events, incentives, conventions and holidays.

Schedule:

9:00 am to 2:00 pm and 4:00 to 7:00 pm Location:

Floor 0 Zone B Responsible of the Area:

Ricardo Ceratto: 91 715 11 81 [email protected]




business & marketing schoolwith the organisms and the specific media which refer to: - the...

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