business masters librarymarketing warfare securing victory in the battlefield of the consumer’s...

23
Business Masters Library 13 Things Mentally Strong People Don’t Do Take Back Your Power, Embrace Change, Face Your Fears, And Train Your Brain for Happiness and Success Amy Morin 22 Keys to Sales Success (Part One) How to Make It Big in Financial Services James M. Benson & Paul Karasik 22 Keys to Sales Success (Part Two) How to Make It Big in Financial Services James M. Benson & Paul Karasik A Whole New Mind Why Right Brainers Will Rule the Future Daniel H. Pink Absolute Honesty Building a Corporate Culture That ValuesStraight Talk and Rewards Integrity Larry Johnson & Bob Phillips Aftershock Protect Yourself and Profit in the Next Global Financial Meltdown David Wiedemer, Robert A. Wiedemer & Cindy S. Spitzer Algorithms To Live By The Computer Science Of Human Decisions Brian Christian & Tom Griffiths Attracting Perfect Customers The Power of Strategic Synchronicity Stacey Hall & Jan Brogniez Authentic Conversations Moving from Manipulation to Truth and Commitment Jamie Showkeir & Maren Showkeir Avoiding Disaster How to Keep Your Business Going When Catastrophe Strikes John Laye Big Brands, Big Trouble Lessons Learned the Hard Way Jack Trout

Upload: others

Post on 17-May-2020

5 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Business Masters Library13 Things Mentally Strong People Don’t DoTake Back Your Power, Embrace Change, Face Your Fears, And Train Your Brain for Happiness and SuccessAmy Morin

22 Keys to Sales Success (Part One)How to Make It Big in Financial ServicesJames M. Benson & Paul Karasik

22 Keys to Sales Success (Part Two)How to Make It Big in Financial ServicesJames M. Benson & Paul Karasik

A Whole New MindWhy Right Brainers Will Rule the FutureDaniel H. Pink

Absolute HonestyBuilding a Corporate Culture That ValuesStraight Talk and Rewards IntegrityLarry Johnson & Bob Phillips

AftershockProtect Yourself and Profit in the Next Global Financial MeltdownDavid Wiedemer, Robert A. Wiedemer & Cindy S. Spitzer

Algorithms To Live ByThe Computer Science Of Human DecisionsBrian Christian & Tom Griffiths

Attracting Perfect CustomersThe Power of Strategic SynchronicityStacey Hall & Jan Brogniez

Authentic ConversationsMoving from Manipulation to Truth and CommitmentJamie Showkeir & Maren Showkeir

Avoiding DisasterHow to Keep Your Business Going When Catastrophe StrikesJohn Laye

Big Brands, Big TroubleLessons Learned the Hard WayJack Trout

Page 2: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Big DataA Revolution That Will Transform How We Live, Work, and ThinkViktor Mayer-Schonberger & Kenneth Cukier

BlindsidedHow to Spot the Next Breakthrough That Will Change Your Business ForeverJim Harris

Book Yourself SolidThe Fastest, Easiest, And Most Reliable System For Getting More Clients Than You Can Handle Even If You Hate Marketing And SellingMichael Port

Brain Rules12 Principles for Surviving and Thriving at Work, Home, and School Brand From The InsideJohn Medina

Brand From The Inside Eight Essentials To Emotionally Connect Your Employees To Your BusinessLibby Sartain & Mark Schumann

BrandwashedTricks Companies Use to Manipulate Our Minds and Persuade Us to BuyMartin Lindstrom

BriefMake A Bigger Impact By Saying LessJoseph McCormack

Built To SellCreating A Business That Can Thrive Without YouJohn Warrillow

businessThinkRules for Getting It Right – Now and No Matter What!Dave Marcum, Steve Smith & Mahan Khalsa

BuyologyTruth and Lies About Why We BuyMartin Lindstrom

Career Warfare10 Rules for Building a Successful Personal Brand and Fighting to Keep ItDavid F. D’alessandro, with Michele Owens

Classic DruckerWisdom from Peter Drucker from the Pages of Harvard Business ReviewPeter F. Drucker

Page 3: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Competing Against LuckThe Story of Innovation and Customer ChoiceClayton M. Christensen, Karen Dillon, Taddy Hall & David S. Duncan

Competitive Intelligence AdvantageHow to Minimize Risk, Avoid Surprises, and Grow Your Business in a Changing WorldSeena Sharp

ContagiousWhy Things Catch OnJonah Berger

Conversational IntelligenceHow Great Leaders Build Trust & Get Extraordinary ResultsJudith E. Glaser

Creative ConfidenceUnleashing The Creative Potential Within Us AllTom Kelley & David Kelley

Creativity, INC.Overcoming the Unseen Forces That Stand in the Way of True InspirationTom Kelley & David Kelley

Crush It!Why NOW Is the Time to Cash In on Your PassionGary Vaynerchuk

CryptoassetsThe Innovative Investor’s Guide To Bitcoin And BeyondChris Burniske & Jack Tatar

Ctrl Alt DeleteReboot Your Business. Reboot Your Life. Your Future Depends on It.Mitch Joel

Currency WarsThe Making of the Next Global CrisisJames Rickards

Customer LoveAttracting and Keeping Customers for LifeChip R. Bell

Customer LoyaltyHow to Earn It, How to Keep ItJill Griffin

Page 4: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Daring GreatlyHow The Courage To Be Vulnerable Transforms The Way We Live, Love, Parent, and LeadBrene Brown

David And GoliathUnderdogs, Misfits And The Art Of Battling GiantsMalcolm Gladwell

Deadline!How Premiere Organizations Win the Race Against TimeDan Carrison

DealstormingThe Secret Weapon That Can Solve Your Toughest Sales ChallengesTim Sanders

DecideWork Smarter, Reduce Your Stress, And Lead By ExampleSteve McClatchy

Deep WorkRules For Focused Success In A Distracted WorldCal Newport

Delivering Knock Your Socks Off Service3rd EditionRon Zemke & Kristin Anderson

Designing Your LifeHow to Build a Well-Lived, Joyful LifeBill Burnett & Dave Evans

Difficult ConversationsHow To Discuss What Matters MostDouglas Stone, Bruce Patton, Sheila Heen & Roger Fisher

Disrupt YourselfPutting The Power Of Disruptive Innovation To WorkWhitney Johnson

Divide or ConquerHow Great Teams Turn Conflict into StrengthDiana McLain Smith

Doing What MattersHow to Get Results That Make a Difference - The Revolutionary Old-School ApproachJames M. Kilts

Page 5: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Drunk Tank PinkAnd Other Unexpected Forces That Shape How We Think, Feel, And BehaveAdam Alter

Ego Is The EnemyRyan Holiday

Emotion MarketingThe Hallmark Way of Winning Customers for LifeScott Robinette, Claire Brand & Vicki Lenz

Empires of the MindLessons To Lead And Succeed In A Knowledge-Based WorldDenis Waitley

EssentialismThe Disciplined Pursuit Of LessGreg Mckeown

Everyone Communicates, Few ConnectWhat the Most Effective People Do DIfferentlyJohn C. Maxwell

Exceptional SellingHow The Best Connect And Win In High Stakes SalesJeff Thull

Exceptional Service, Exceptional ProfitThe Secrets of Building a Five-Star Customer Service OrganizationLeonard Inghillery & Micah Solomon

ExecutionThe Discipline of Getting Things DoneLarry Bossidy & Ram Charan

Executive PresenceThe Art of Commanding Respect Like a CEOHarrison Monarth

Extreme ProductivityBoost Your Results, Reduce Your HoursRobert C. Pozen

FascinateYour 7 Triggers to Persuasion and CaptivationSally Hogshead

Page 6: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Finding Your ElementHow To Discover Your Talents And Passions And Transform Your LifeKen Robinson with Lou Aronica

Fire Them Up!7 Simple Secrets to: Inspire Colleagues, Customers, and Clients, Sell Yourself, Your Vision, and Your Values, Communicate with Charisma and ConfidenceCarmine Gallo

Fit In Stand Out: Mastering the FISO FactorThe Key to Leadership Effectiveness in Business and LifeBlythe McGarvie

Focal PointA Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your GoalsBrian Tracy

FreakonomicsA Rogue Economist Explores the Hidden Side of EverythingSteven D. Levitt & Stephen J. Dubner

FrictionPassion Brands in the Age of DisruptionJeff Rosenblum & Jordan Berg

Getting Things DoneThe Art of Stress-Free ProductivityDavid Allen

Give and TakeA Revolutionary Approach to SuccessAdam M. Grant

Good Boss, Bad BossHow to Be the Best ... and Learn from the WorstRobert I. Sutton

Hatching TwitterA True Story of Money, Power, Friendship, and BetrayalNick Bilton

High Maintenance Employees“Why Your Best People Will Also Be Your Most Difficult ... And What You Can Do About It”Katherine Graham Leviss

Hit MakersThe Science of Popularity in an Age of DistractionDerek Thompson

Page 7: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

HookedHow To Build Habit-Forming ProductsNir Eyal

Hot, Flat, and CrowdedWhy We Need a Green Revolution - and How It Can Renew AmericaThomas L. Friedman

How Did That Happen?Holding People Accountable for Results the Positive, Principled WayRoger Connors & Tom Smith

How Excellent Companies Avoid Dumb ThingsBreaking the 8 Hidden Barriers that Plague Even the Best BusinessesNeil Smith & Patricia O’Connell

How Google WorksEric Schmidt & Jonathan Rosenberg

How NASA Builds TeamsMission Critical Soft Skills for Scientists, Engineers, and Project TeamsCharles J. Pellerin

How The Mighty FallAnd Why Some Companies Never Give InJim Collins

How to Deal with Difficult Customers10 Simple Strategies for Selling to the Stubborn, Obnoxious, and BelligerentDave Anderson

How to Measure AnythingFinding the Value of “Intangibles” in Business (Second Edition)Douglas W. Hubbard

How to Win Friends & Influence PeopleDale Carnegie

How We DecideJonah Lehrer

Hundred PercentersChallenge Your Employees to Give It Their All, and They’ll Give You Even MoreMark Murphy

I Know What You’re ThinkingUsing the Four Codes of Reading People to Improve Your LifeLillian Glass

Page 8: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

ImagineHow Creativity WorksJonah Lehrer

In The PlexHow Google Thinks, Works, and Shapes Our LivesSteven Levy

InnovationDriving Product, Process, and Market ChangeEdward B. Roberts

Inside Every WomanUsing the Ten Strengths You Didn’t Know You Had to Get the Career and Life You Want NowVickie Milazzo

InsightThe Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We ThinkTasha Eurich

Jab, Jab, Jab, Right HookHow To Tell Your Story In A Noisy Social WorldGary Vaynerchuk

JackStraight from the GutJack Welch, with John A. Byrne

Know-HowThe 8 Skills That Separate People Who Perform From Those Who Don’tRam Charan

Leaders Eat LastWhy Some Teams Pull Together and Others Don’tSimon Sinek

Leadership and the SexesUsing Gender Science to Create Success in BusinessMichael Gurian & Barbara Annis

Leadership BSFixing Workplaces And Careers One Truth At A TimeJeffrey Pfeffer

Leadership in the Era of Economic UncertaintyThe New Rules for Getting the Right Things Done in Difficult TimesRam Charan

Page 9: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Leading After a LayoffReignite Your Team’s Productivity QuicklyRay Salemi

Leading UpHow to Lead Your Boss So You Both WinMichael Useem

Leading With QuestionsHow Leaders Find the Right Solutions by Knowing What to AskMichael Marquardt

LinchpinAre You Indispensable?Seth Godin

Make It MatterHow Managers Can Motivate By Creating MeaningScott Mautz

MakersThe New Industrial RevolutionChris Anderson

Making Ideas HappenOvercoming the Obstacles Between Vision and RealityScott Belsky

Making It All WorkWinning at the Game of Work and Business of LifeDavid Allen

Marketing WarfareSecuring Victory in the Battlefield of the Consumer’s MindAl Ries & Jack Trout

Martha Inc.The Incredible Story of Martha Stewart Living OmnimediaChristopher Byron

Mass Persuasion MethodActivate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for YouBushra Azhar

Masters of NetworkingBuilding Relationships for Your Pocketbook and SoulIvan Misner & Don Morgan

Page 10: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Masters of SuccessProven Techniques for Achieving Success in Business and LifeIvan R. Misner & Don Morgan

Maximum SuccessChanging the Twelve Behavior Patterns That Keep You From Getting AheadJames Waldroop & Timothy Butler

Metaphorically SellingHow to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to AnyoneAnne Miller

MicrotrendsThe Small Forces Behind Tomorrow’s Big ChangesMark J. Penn with E. Kinney Zalesne

MindsetThe New Psychology Of SuccessCarol Dweck

MisbehavingThe Making Of Behavioral EconomicsRichard H. Thaler

MojoHow to Get It, How to Keep It, How to Get it Back if You Lose ItMarshall Goldsmith

Moments Of ImpactHow To Design Strategic Conversations That Accelerate ChangeLisa Kay Solomon & Chris Ertel

Moonwalking With EinsteinThe Art And Science Of Remembering EverythingJoshua Foer

Negotiation GeniusHow to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and BeyondDeepak Malhotra & Max H. Bazerman

Never Split The DifferenceNegotiating As If Your Life Depended On Itby Chris Voss & Tahl Raz

Ninja InnovationThe Ten Killer Strategies of the World’s Most Successful BusinessesGary Shapiro

Page 11: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Nobody in ChargeEssays on the Future of LeadershipHarlan Cleveland

Non-Obvious 2016 EditionHow To Think, Curate Ideas & Predict The FutureRohit Bhargava

Not Everyone Gets A TrophyHow To Manage The MillennialsBruce Tulgan

On TargetHow the World’s Hottest Retailer Hit a Bull’s EyeLaura Rowley

Outside InThe Power Of Putting Customers At The Center Of Your BusinessHarley Manning, Kerry Bodine & Josh Bernoff

PartneringThe New Face of LeadershipLarraine Segil, Marshall Goldsmith & James Belasco

Personality Not IncludedWhy Companies Lose Their Authenticity And How Great Brands Get it BackRohit Bhargava

PersuadableHow Great Leaders Change Their Minds To Change The WorldAl Pittampalli

Pitch AnythingAn Innovative Method For Presenting, Persuading, And Winning The DealOren Klaff

PivotThe Art and Science of Reinventing Your Career and LifeAdam Markel

Playing To WinHow Strategy Really WorksA.G. Lafley & Roger L. Martin

Power QuestionsBuild Relationships, Win New Business, and Influence OthersAndrew Sobel & Jerold Panas

Page 12: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Practice What You PreachWhat Managers Must Do To Create A High Achievement CultureDavid Maister

Predictive AnalyticsThe Power to Predict Who Will Click, Buy, Lie, or DieEric Siegel

PresenceBringing Your Boldest Self To Your Biggest ChallengesAmy Cuddy

Presenting to WinThe Art of Telling Your Story (Updated and Expanded Edition)Jerry Weissman

Pre-SuasionA Revolutionary Way to Influence and PersuadeRobert Cialdini

Primal LeadershipRealizing the Power of Emotional IntelligenceDaniel Goleman, Annie Mckee & Richard E. Boyatzis

ProgressTen Reasons to Look Forward to the FutureJohan Norberg

Protecting Your Company’s Intellectual PropertyA Practical Guide to Trademarks, Copyrights, Patents & Trade SecretsDeborah E. Bouchoux

Put the Moose on the TableLessons in Leadership from a CEO’s Journey Through Business and LifeRandall Tobias & Todd Tobias

Put Your Mindset to WorkThe One Asset You Really Need to Win and Keep the Job You LoveJames Reed & Paul G. Stoltz

Radical CandorBe A Kick-Ass Boss Without Losing Your HumanityKim Scott

Real InfluencePersuade Without Pushing And Gain Without Giving InMark Goulston M.D. & Dr. John Ullmen

Page 13: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Rejection ProofHow I Beat Fear And Became Invincible Through 100 Days Of RejectionJia Jiang

ResonatePresent Visual Stories That Transform AudiencesNancy Duarte

Reverse InnovationCreate Far From Home, Win EverywhereVijay Govindarajan, Chris Trimble & Indra K. Nooyi

Reviving Work EthicA Leader’s Guide to Ending Entitlement and Restoring Pride in the Emerging WorkforceEric Chester

Rising to PowerThe Journey of Exceptional ExecutivesRon A. Carucci & Eric C. Hansen

Rules for RenegadesHow to Make More Money, Rock Your Career and Revel in Your IndividualityChristine Comaford-Lynch

Scaling UpHow A Few Companies Make It ... And Why The Rest Don’tVerne Harnish

ScrumThe Art Of Doing Twice The Work In Half The TimeJeff Sutherland

Seeing What Others Don’tThe Remarkable Ways We Gain InsightsGary Klein

Seeing What’s NextUsing the Theories of Innovation to Predict Industry ChangeClayton M. Christensen, Scott D. Anthony & Erik A. Roth

Self-Promotion for IntrovertsThe Quiet Guide to Getting AheadNancy Ancowitz

Seven Strategy QuestionsA Simple Approach For Better ExecutionRobert Simons

Page 14: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Simple RulesHow To Thrive In A Complex WorldDonald Sull & Kathleen M. Eisenhardt

Small Move, Big ChangeUsing Microresolutions To Transform Your Life PermanentlyCaroline L. Arnold

SmartcutsHow Hackers, Innovators, And Icons Accelerate SuccessShane Snow

SocialnomicsHow Social Media Transforms the Way We Live and Do BusinessErik Qualman

Start With WhyHow Great Leaders Inspire Everyone to Take ActionSimon Sinek

Strengths Based LeadershipGreat Leaders, Teams, and Why People FollowTom Rath & Barry Conchie

StretchHow To Future-Proof Yourself For Tomorrow’s WorkplaceKarie Willyerd & Barbara Mistick

Super CrunchersWhy Thinking by Numbers is the New Way to Be SmartIan Ayres

SuperbossesHow Exceptional Leaders Master The Flow Of TalentSydney Finkelstein

SuperforecastingThe Art And Science Of PredictionPhilip E. Tetlock & Dan Gardner

Taking People With YouThe Only Way To Make Big Things HappenDavid Novak

Taking Smart RisksHow Sharp Leaders Win When Stakes Are HighDoug Sundheim

Page 15: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Talent Is OverratedWhat Really Separates World-Class Performers from Everybody ElseGeoff Colvin

Team GeniusThe New Science Of High-Performing OrganizationsRich Karlgaard & Michael S. Malone

Ten Deadly Marketing SinsSigns and SolutionsPhilip Kotler

Testosterone Inc.Tales of CEOs Gone WildChristopher Byron

Thank God It’s Monday!How to Create a Workplace You and Your Customers LoveRoxanne Emmerich

Thanks For The FeedbackThe Science And Art Of Receiving Feedback WellDouglas Stone & Sheila Heen

The 21 Irrefutable Laws Of LeadershipFollow Them and People Will Follow YouJohn C. Maxwell

The 22 Immutable Laws of BrandingHow to Build a Product or Service into a World-Class BrandAl Ries & Laura Ries

The 4 Disciplines of ExecutionAchieving Your Wildly Important GoalsChris McChesney, Sean Covey & Jim Huling

The 8th HabitFrom Effectiveness To GreatnessStephen R. Covey

The Accidental BillionairesThe Founding of Facebook, A Tale of Sex, Money, Genius and BetrayalBen Mezrich

The AdvantageWhy Organizational Health Trumps Everything Else In BusinessPatrick M. Lencioni

Page 16: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

The AnswerGrow Any Business, Achieve Financial Freedom, and Live an Extraordinary LifeJohn Assaraf & Murray Smith

The Art Of Thinking In SystemsImprove Your Logic, Think More Critically, And Use Proven Systems To Solve Your Problems - Stra-tegic Planning For Everyday LifeSteven Schuster

The Automatic CustomerCreating A Subscription Business In Any IndustryJohn Warrillow

The Big ShortInside the Doomsday MachineMichael Lewis

The Black SwanThe Impact of the Highly ImprobableNassim Nicholas Taleb

The Breakthrough CompanyHow Everyday Companies Become Extraordinary PerformersKeith R. Mcfarland

The Business of InnovationManaging the Corporate Imagination for Maximum ResultsRoger Bean & Russell Radford

The Captain ClassThe Hidden Force That Creates the World’s Greatest TeamsSam Walker

The Charisma MythHow Anyone Can Master the Art and Science of Personal MagnetismOlivia Fox Cabane

The Coaching HabitSay Less, Ask More & Change the Way You Lead ForeverMichael Bungay Stanier

The Complete CommunicatorChange Your Communication - Change Your Life!William Lampton

The Confidence CodeThe Science And Art Of Self-Assurance - What Women Should KnowKatty Kay & Claire Shipman

Page 17: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

The Creator’s CodeThe Six Essential Skills of Extraordinary EntrepreneursAmy Wilkinson

The Disney WayHarnessing the Management Secrets of Disney in Your CompanyBill Capodagli & Lynn Jackson

The Encore Career HandbookHow to Make a Living and a Difference in the Second Half of LifeMarci Alboher

The End of Advertising as We Know ItSergio Zyman, with Armin Brott

The End Of AverageHow We Succeed in a World That Values SamenessTodd Rose

The End Of JobsMoney, Meaning And Freedom Without The 9-to-5Taylor Pearson

The End Of PowerMoises Naim

The Game-ChangerHow You Can Drive Revenue and Profit Growth with InnovationA.G. Lafley & Ram Charan

The Happiness AdvantageThe Seven Principles of Positive Psychology That Fuel Success and Performance at WorkShawn Achor

The Hard Truth About Soft SkillsWorkplace Lessons Smart People Wish They’d Learned SoonerPeggy Klaus

The HR Value PropositionDavid Ulrich & Wayne Brockbank

The InevitableUnderstanding The 12 Technological Forces That Will Shape Our FutureKevin Kelly

The Innovator’s DNAMastering the Five Skills of Disruptive InnovatorsJeff Dyer, Hal Gregersen & Clayton M. Christensen

Page 18: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

The Leadership Challenge4th EditionJames M. Kouzes & Barry Z. Posner

The Leadership Secrets of Colin PowellOren Harari

The Management BibleBob Nelson & Peter Economy

The Maverick and His MachineThomas Watson Sr. and the Making of IBMKevin Maney

The Membership EconomyFind Your Super Users, Master The Forever Transaction, And Build Recurring RevenueRobbie Kellman Baxter

The Milkshake MomentOvercoming Stupid Systems, Pointless Policies and Muddled Management to Realize Real GrowthSteven S. Little

The Mind of the CEOJeffrey E. Garten

The Mobile WaveHow Mobile Intelligence Will Change EverythingMichael Saylor

The New Gold Standard5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carl-ton Hotel CompanyJoseph A Michelli

The No Asshole RuleBuilding a Civilized Workplace and Surviving One That Isn’tRobert I. Sutton

The Orange RevolutionHow One Great Team Can Transform an Entire OrganizationAdrian Glick & Chester Elton

The Organized MindThinking Straight In The Age Of Information OverloadDaniel J. Levitin

Page 19: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

The Oz PrincipleGetting Results Through Individual and Organizational AccountabilityCraig Hickman, Tom Smith & Roger Connors

The Perfect SalesForceThe 6 Best Practices of the World’s Best Sales TeamsDerek Gatehouse

The Plateau EffectGetting From Stuck To SuccessBob Sullivan & Hugh Thompson

The Power Of HabitWhy We Do What We Do in Life and BusinessCharles Duhigg

The Power of LessThe Fine Art of Limiting Yourself to the Essential ... in Business and in LifeLeo Babauta

The Productivity ProjectAccomplishing More by Managing Your Time, Attention, and EnergyChris Bailey

The Rare FindSpotting Exceptional Talent Before Everyone ElseGeorge Anders

The Real-Life MBAYour No-BS Guide To Winning The Game, Building A Team, And Growing Your CareerJack Welch & Suzy Welch

The Referral EngineTeaching Your Business to Market ItselfJohn Jantsch

The Responsibility VirusHow Control Freaks, Shrinking Violets – and the Rest of Us– Can Harness the Power of True PartnershipRoger Martin

The RiddleWhere Ideas Come From and How to Have Better OnesAndrew Razeghi

The Second Machine AgeWork, Progress, And Prosperity In A Time Of Brilliant TechnologiesErik Brynjolfsson & Andrew McAfee

Page 20: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

The Secret Language of BusinessHow to Read Anyone in 3 Seconds or LessKevin Hogan

The SnowballWarren Buffett and the Business of LifeAlice Schroeder

The Source of SuccessFive Enduring Principles at the Heart of Real LeadershipPeter Georgescu with David Dorsey

The Starbucks Experience5 Principles for Turning Ordinary into ExtraordinaryJoseph A. Michelli

The Ten DemandmentsRules to Live By in the Age of the Demanding CustomerKelly Mooney, with Laura Bergheim

The Third WaveAn Entrepreneur’s Vision Of The FutureSteve Case

The Ultimate Sales MachineTurbocharge Your Business with Relentless Focus on 12 Key StrategiesChet Holmes

The Ultimate Six SigmaBeyond Quality Excellence to Total Business ExcellenceKeki R. Bhote

The Wide LensA New Strategy for InnovationRon Adner

The Willpower InstinctHow Self-Control Works, Why It Matters, And What You Can Do To Get More Of ItKelly McGonigal Ph.D.

The World Is FlatA Brief History of the Twenty-First CenturyThomas L. Friedman

Think Like A FreakThe Authors Of Freakonomics Offer To Retrain Your BrainSteven D. Levitt & Stephen J. Dubner

Page 21: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Thinking, Fast And SlowDaniel Kahneman

To Sell Is HumanThe Surprising Truth About Moving OthersDaniel H. Pink

Top DogThe Science Of Winning And LosingPo Bronson & Ashley Merryman

TractionA Startup Guide To Getting CustomersGabriel Weinberg & Justin Mares

Tribal LeadershipLeveraging Natural Groups to Build a Thriving OrganizationJohn Logan, John Kind & Halee Fischer-Wright

TriggersCreating Behavior That Lasts - Becoming The Person You Want To BeMarshall Goldsmith

Trout on StrategyCapturing Mindshare, Conquering MarketsJack Trout

Twilight in the DesertThe Coming Saudi Oil Shock and the World EconomyMatthew R. Simmons

Unlocking Potential7 Coaching Skills That Transform Individuals, Teams, and OrganizationsMichael K. Simpson

Value Driven ManagementHow to Create and Maximize Value over Time for Organizational SuccessRandolph A. Pohlman & Gareth S. Gardiner, with Ellen M. Heffes

Victory!Applying the Proven Principles of Military Strategy to Achieve Greater Success in Your Business and Personal LifeBrian Tracy

What Every BODY is SayingAn Ex-FBI Agent’s Guide to Speed-Reading PeopleJoe Navarro

Page 22: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

What Got You Here Won’t Get You ThereHow Successful People Become Even More SuccessfulMarshall Goldsmith

What I Learned Before I Sold to Warren BuffettBarnett C. Helzberg

What is Six Sigma?Pete Pande & Larry Holpp

What Keeps Leaders Up At NightRecognizing And Resolving Your Most Troubling Management IssuesPete Pande & Larry Holpp

What the Best CEOs Know7 Exceptional Leaders and Their Lessons for Transforming Any BusinessJeffrey Krames

What the Customer Wants You to KnowHow Everybody Needs to Think Differently About SalesRam Charan

Where Good Ideas Come FromThe Natural History of InnovationSteven Johnson

WhoThe A Method for HiringGeoff Smart & Randy Street

Why CEOs FailThe 11 Behaviors That Can Derail Your Climb to the Top - And How to Manage ThemDavid L. Dotlich & Peter C. Cairo

WinningJack Welch with Suzy Welch

Work Rules!Insights From Inside Google That Will Transform How You Live And LeadLaszlo Bock

Work With MeThe 8 Blind Spots Between Men And Women In BusinessBarbara Annis & John Gray

Yes!50 Scientifically Proven Ways to Be PersuasiveNoah J. Goldstein, Steve J. Martin & Robert B. Cialdini

Page 23: Business Masters LibraryMarketing Warfare Securing Victory in the Battlefield of the Consumer’s Mind Al Ries & Jack Trout Martha Inc. The Incredible Story of Martha Stewart Living

Your Network Is Your Net WorthUnlock The Hidden Power Of Connections For Wealth, Success, And Happiness In The Digital AgePorter Gale

Zillow TalkThe New Rules Of Real EstateSpencer Rascoff & Stan Humphries