business model canvas - crash course
DESCRIPTION
A business model canvas crash course for Hult Business SchoolTRANSCRIPT
Business model canvasa crash course by Skander Garroum
@SkaGarroum
Skander Garroum“Startup obsessed since 15” “Product + marketing = Growth”
What we will talk about!- Business plans - Plans fail - Business Model Canvas
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How many of you have written a Business Plan?
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Two (subjective) truths
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Two (subjective) truths
1. Plans fail & change
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Two (subjective) truths
1. Plans fail & change
2. Startups fail & change
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66% of all successful startups change substantially
My favorite example:
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–some random startup guy
“Startups are experiments. Business plans should be experiments too.”
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The Business Model Canvas
Introducing:
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9 Segments to rule them all• Customer segments - aka Who is the buyer or user?
• Value propositions - aka What problem?
• Channels - aka How is 2 delivered to 1?
• Customer relationships - aka What type of relationship?
• Key resources - aka most important assets
• Key activities - aka most important skills
• Key partnerships - aka what network?
• Cost structure !
• Revenue streams
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1 2
3
45
6
7
8 9
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1 2
3
45
6
7
8 9
1
6
92
8
13
4
5
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Customer segments - aka Who is the buyer or user?
• different groups of people or organizations that a company serves
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Value proposition - aka What problem?• How do you create value for the customer segments?
• What problem(s) do you solve?
• USP - what makes you special
• Performance
• Price
• Design
• Brand
• Usability
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Channels - aka How is 2 delivered to 1?
• How do you reach your customer segments to deliver the value proposition?
• Own or partner?
• direct or indirect?
• Apple store vs online shop vs Radioshack
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Customer relationships - aka What type of relationship?• What type of relationship do you establish with your customers?
• Examples
• assistance
• self service
• automated service
• communities
• co-creation
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Customer relationships - aka What type of relationship?• What type of relationship do you establish with your customers?
• Examples
• assistance
• self service
• automated service
• communities
• co-creation
@SkaGarroum
Key resources - aka most important assets• Most important assets required to make it work
• Types
• Physical
• Intellectual
• Human
• Financial
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Key activities - aka most important skills• Most important skills required to make it work
• Examples
• production
• problem solving
• networking
• sales
• marketing
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Key partnerships - aka what network?
• Network of suppliers and partners
• Existing or needed to create?
• Acquisition of resources and skills
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Cost structure - aka what do you need to pay?
• Fixed & variable costs
• economies of scale
• investment vs bootstrapping
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Revenue streams - aka How do you monetize?
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9 Segments to rule them all• Customer segments - aka Who buys/uses?
• Value propositions - aka What problem?
• Channels - aka How is 2 delivered to 1?
• Customer relationships - aka What type of relationship?
• Key resources - aka most important assets
• Key activities - aka most important skills
• Key partnerships - aka what network?
• Cost structure !
• Revenue streams
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Bonus:What company is this?
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Thank you
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@SkaGarroum!Slides: www.slideshare.net/skagarroum