GROUP NO. - 3

Bringing Out the Fittest in You!

CONTENT

1. Executive Summary

2. Business Description

3. Services and Offerings of business

4. Potential for business

5. SWOT analysis

6. Competitors Analysis

7. PESTLE Analysis

8. Market Segmentation

9. Market Strategy

10. Financial Analysis

11. Future Plan

EXECUTIVE SUMMARY

ProFitness will provide fitness ,body building & weight loss programs to its members on a profit making basis.

ProFitness will offer low cost services to all segments of its customers.

ProFitness will have their own training facility with state of the art health care equipment from quality manufacturers.

It will target people of all age group. Our fitness center includes all facilities which

are provided by leading fitness center in Navi Mumbai.

BUSINESS DESCRIPTION

ProFitness health club is situated in Kharghar, Navi Mumbai.

It will be formed by 7 members of its founder's group in the year December ,2011 with an initial investment of Rs 1crore.

It will be headed by 2 of its founding members Mr Amit Sharma & Mr Anoop Shet.

ProFitness will provide health and fitness services that are good in quality and low in cost.

DETAILS OF SENIOR MANAGEMENT

Amit Sharma is the Co-owner and manager of ProFitness.

He has done MBA from ITM Business school, Navi Mumbai with major in marketing management.

He has worked as marketing analyst for more than 5 years.

SERVICES & OFFERINGS OF THE BUSINESS

ProFitness will provide health & fitness solutions to all age groups from 18-65 yrs with focus on youth.

To charge a nominal fee of Rs 1000/- per month in these times of rising income levels & high inflation.

Some of the Offerings include:-1)Aerobics2Cycling3) Yoga 4)Muscle Training5)Guided Weight loss programs The competitive advantage of our company is

offering world class fitness solution at an affordable price

POTENTIAL FOR THE BUSINESS

Fitness industry is a 2500 Crore industry in India growing at the rate of 20-25%.

ProFitness will provide fitness, body building & weight loss programs to its members on a profit making basis.

Low income segment market is ignored by key competitors.

Heart diseases & obesity are on record high causing increase in health club membership.

SWOT ANALYSIS• Strengths – Lowest price, management of

health care sector, qualified and trained.• Weaknesses – High cost of personal training

services, low in marketing budget and staff.• Opportunities – Rapidly growing market,

obesity diseases is on the high record• Threats - A possible low cost of service

from competitors, availability of low cost health care equipment.

COMPETITOR ANALYSIS

Fitness Plus will enter in a highly competitive market of Navi Mumbai, but following three will be direct competitors of them due to their presence in Kharghar. Established fitness - Talwalkar’s Fitness, VLCC,

GOLD’s Gym and Leena Mogree’s Gym New Enterants Other alternatives for fitness – Yoga centre.

PESTLE ANALYSIS

Political Economic Socio-cultural Technological Legal Environmental

MARKET SEGMENTATION

Geographic – Kharghar, CBD Belapur, Seawoods, Kamothe. Khandeshwar, Panvel and areas around Navi Mumbai.

Demographic – 1)Youngsters(Age Group 18-24 yrs)2)Middle age Group(24-35)3) Age Group (45-65yrs )4) Ladies Psychographic – Fitness freak, obese people.

TARGET MARKET

Our key target segment remains the youngsters in the age group 18-24 yrs, which is mostly the college going population in the area.

The youngsters because of having a passion for body building & fitness forming a sizable population in the area can be the consumer base for our operations & profit.

MARKETING STRATEGY

1.Advertisement on local T.V. Channels.2.Banners.3.Newspaper Pamphlets4.Discounted Offers.5.Chosen pricing Strategy.6.Detailed outline of the product or service.

FINANCIAL ANALYSIS

SOME OF THE PROJECTED EARNINGS & INVESTMENTS

Initial Investment : Rs 1 Crore Total Rent : Rs 60,000 X 12 = Rs 7,20,000 Interiors : Rs 7,00,000 Salary : Admin + Trainers = Rs 7,80,000 Fitness Equipments : Rs 50 Lakh Total Expenditure Rs 83 ,96,000 Projected Net Profit for 1st Year : Rs 15,96,000

PROFIT FORECAST FOR THE 1ST YEAR

Membership fee/Registration fee

Rs 500

Intake Capacity 50 People

Health Club Fee /Per Month Rs. 1000 Per Person

Max Revenue (Projected/Monthly)

Rs. 3,00,000

Max Revenue (Projected/Yearly)

Rs. 37,50,000

REVENUE FORECAST(FURTHER 3 YEARS)

FUTURE PLANS

Establish a big name in Health care Industry In next 2 years to open new branches in

Mumbai and suburban areas. Next, we would expand geographically and

move to various metropolitan cities like Delhi, Kolkata, Chennai, Hyderabad and Bangalore.

After establishing our brand name all over India we would come with IPO so as to get money from Pubic and expand our business to new horizons.

THANK YOU

ANOOP SHET (62)

ANUPAM KUMAR(63)

RAHUL HEDAU(73)

AMIT SHARMA(80)

BHUVAN ARYA(88)

DEEPAK KHUNTAL(248)