business model innovation (public sector dilemma)
DESCRIPTION
Presentation given at the Business Model Knowledge Fair, Amsterdam june 19 2009TRANSCRIPT
Business Model Innovation Cultural Heritage
BMI knowledge fair june 19 2009
The Cultural Heritage sector aims to preserve our heritage and make it broadly accessible
Digitization is a powerful tool to reach those goals and create added value. But what’s the right business model?
We picked up the canvas and got to work
Here’s an example...
The project made 400 photo’s of the National Archive available on Flickr- The Commons
Why?
Why? Reach a larger audience
create user-participation
Why? Reach a larger audience
create user-participation
Why?
(through social tagging)
Reach a larger audience
Here’s how this mapped out on the canvas:
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
The ‘old’ model looked something like this
Cost structure is clear. Value creation is
subsidized
In the new model things had drastically changed
In the new model things had drastically changed
Open Content
In the new model things had drastically changed
Open Content
In the new model things had drastically changed
PlatformOpen Content
In the new model things had drastically changed
PlatformOpen Content
Internet
In the new model things had drastically changed
PlatformOpen Content
Technologydriven
Internet
In the new model things had drastically changed
PlatformOpen Content
Technologydriven
Internet
In the new model things had drastically changed
PlatformOpen Content
Technologydriven
Internet
In the new model things had drastically changed
PlatformOpen Content
Technologydriven
Internetsocial tagging
Results: >1 million page views
We have just regained relevance!
We have just regained relevance!
Results: >2000 comments
We have just regained relevance!
We have just regained relevance!
Results: >14000 tags
We have just regained relevance!
With increased relevance (= value creation) comes
earning capacity
Sponsoring
Advertisements
Printing on demand
Freemium
Advertisements
Community donations
Affiliates
Subsidy
‘Great! We now have a grip on the ‘what’, ‘who’ and ‘how’ of
business moddeling...’
‘But it does not yet give me an answer on ‘why’ I am doing
this...’
‘The world around me changes rapidly. I have an abundance of challenges and opportunities to
face!’
‘I need an instrument to assess which business model innovation
makes sense for me’
=
Jim CollinsAuthor ‘Good to Great in the social sector’
Mike OverdijkJAM Visual thinking
Perhaps if we combine knowledge and expertise we will find some answers...
"The fox knows many things, but the hedgehog knows one big thing- Archilochus"
= mash up of the ‘Hedgehog Concept’ applied to cultural heritage
Why
Has the Hedgehog found a home?
Why
Has the Hedgehog found a home?
Knowledgeland 2008
Harry Verwayen: [email protected]
Aknowlegdments
Mundo Resink (drawings and insights): [email protected] Overdijk (Hedgehog drawings): [email protected]
Jim Collins: author ‘Good to Great in the social sectorBud Cadell: author ‘whatconsumesme’
Archilochus: hedgehog and the fox parableAlex Osterwalder: The BMI Canvas