business model innovation: unleashing digital value ......global ict market continues to grow it...

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© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity." Andrew Rowsell-Jones VP and Research Director CIO and Executive Research Group Gartner Inc. Business Model Innovation: Unleashing Digital Value Everywhere PIKOM

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Page 1: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."

Andrew Rowsell-Jones

VP and Research Director

CIO and Executive Research Group

Gartner Inc.

Business Model Innovation: Unleashing Digital Value Everywhere PIKOM

Page 2: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

The World is Changing

7.3 Billion Mobile Phones

1.1+ Billion

Facebook

$47.5 Billion Online Sales per

Quarter

Page 3: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Malaysia’s Total Factor Productivity Growth Lags Neighbors’

Source: 18th PRODUCTIVITY REPORT, MALAYSIA PRODUCTIVITY CORPORATION, May 2011

Page 4: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

+

Page 5: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

SKF: From Ball Bearings To Reliability Services

Source: SKF

Page 6: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Procter & Gamble: From Multi-Channel to Omnichannel

• Be everywhere consumers are

• Respect the shopping habits of consumers

• Have relevant, engaging content

Multi Channel Strategy

Page 7: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

Investment cost per truck +30%

Truck haulage cycle times -7%

Fuel consumption -10%

Tire wear -12%

Mechanical availability + 8%

Increased productivity +5%

Maintenance costs -14%

Increased truck life +12%

Labor costs -5%

Improved safety/Reliability to be determined

Source: AUTONOMOUS vs. MANUAL HAULAGE TRUCKS — HOW MINE SIMULATION CONTRIBUTES TO FUTURE HAULAGE SYSTEM DEVELOPMENTS

Juliana Parreira, John Meech — University of British Columbia

Less Cost, Less Death, Less Air: Autonomous Mining Equipment

Page 8: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Khan Academy: From Physical to Virtual

Page 9: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

$4.2

TRILLION

Page 10: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Global ICT Market Continues to Grow

IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017

CAGR (%) 2011-2017: 3.1%

4.2

2011 2012 2013 2014 2015 2016 2017

Telecom Services

IT Services

Enterprise Software

Data Center Systems

Devices

3.5 3.6 3.7 3.8 3.9 4.0

Overall IT (USD Trillion) Forecast

Source: Forecast Overview: IT Spending, Worldwide, 4Q13 Update, G00259314

Page 11: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Top 10 Strategic Technology Trends for 2014

Future Disruption

Derivative Impact

Converging Forces

Mobile Device Diversity & Management

Mobile Apps & Applications

The Internet of Everything

Hybrid Cloud & IT as Service Broker

Cloud/Client Architecture

The Era of Personal Cloud

Software Defined Anything

Web-Scale IT

Smart Machines

3D Printing

NEXUS NEXUS

Page 12: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

Mobile: No Single Vendor Will Dominate; There's Space for Three Leaders

0% 20% 40% 60% 80% 100%

Greater China

Emerging APAC

Mature APAC

North America

Western Europe

0% 20% 40% 60% 80% 100%

Greater China

Emerging APAC

Mature APAC

North America

Western Europe

Gartner, Forecast for Device Shipments by Operating System, Worldwide, 2Q13

Han

dse

ts

Ta

ble

ts

Feature phone

Other OS

BlackBerry

Windows

iOS

Android

Page 13: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Device vendors like Apple and Google will not be

the most strategic mobile platform in the workplace

Manage Mobile Diversity to Extract Value

Enterprise mobile platforms are key strategic solutions encompassing mobile applications, integration, management, and security

Enterprise Mobile Platform

• Cloud-delivered

• Social-enabled

• Multichannel

• Device-aware

• Device-agnostic

• Removes complexity from mobile decisions

• Protects enterprise from mobile device wars

• Drives reuse and faster mobile adoption

Emerging leaders

…with more joining soon

Page 14: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

The Internet of Everything: a Megatrend

2009 Total devices: 2.5 Billion

2020 Total devices: 37.3 Billion

Personal Devices

Internet of Things

Personal Devices

Internet of Things

Page 15: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Optimize utilization Manage

Pay-per-use Monetize

Remote operation Operate

Provide digital services & content Extend

Focus on Usage Models to Uncover Value

Page 16: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

Forecast

Source: Gartner, Forecast: Public Cloud Services, Worldwide, 2011-2017, Q13 Update, G00248730

Public Cloud Services End-User Spending by Segment, APAC Mature Markets, 2011-2017 (USD Millions)

0

200

400

600

800

1,000

1,200

1,400

1,600

1,800

2,000

2011YR

2012YR

2013YR

2014YR

2015YR

2016YR

2017YR

Cloud Application InfrastructureServices (PaaS) Total

Cloud Management and SecurityServices Total

Cloud System InfrastructureServices (IaaS) Total

Cloud Application Services (SaaS)Total

Cloud Business Process Services(BPaaS) Total

$ million

Cloud: Usage is Growing

Page 17: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Mind the Gap to Harness Value

Hybrid Cloud Service:

A cloud computing service that is

composed of some combination of

private, public, and community cloud

services, from different service

providers, for capacity or capability.

Private Community

Public

Single user or unshared

Unlimited users and shared

Limited users

Hybrid

Page 18: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

Software Defined Anything: Emerging Standards; Big Benefits

Hype Cycle for Virtualization, 2013

Source: Hype Cycle for Virtualization, 2013, G00250781

Page 19: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Characteristics:

• Function defined through

software, not hardware

• A policy-based approach

Benefits:

• Standardization

• Faster (re)configuration

• Higher agility

• Higher utilization

Compute Storage Network Software

Application/

Infrastructure

Designer/Models

Physical Resources

Orchestration

CMP + CSB

Service Catalog

Programmable Access

(API)

Cloud

Services

Plan Your Journey to Programmable Everything to Deliver Value

Page 20: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

Beware a “Kodak Moment”

© 2013 Gartner, Inc. and/or its affiliates. All rights reserved.

Page 21: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved. 20

Five Golden Rules To Find Digitalization Opportunities

I. From now on, for every business issue or opportunity, ask “how does digital affect this”

II. Address issues of cannibalization quickly and courageously

III. Think of digital and physical in combination

IV. Focus on the evolution of your digital ecosystem

V. Embed digital execution in multi-disciplinary teams

Page 22: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Suggested Actions

Identify Digital Leadership for your enterprise

Take a comprehensive approach to Digital Business Strategy

Look for Digital Opportunities in 2014

Conduct your first Revenue Threat Assessment in 2014

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Page 23: Business Model Innovation: Unleashing Digital Value ......Global ICT Market Continues to Grow IT Spending by Sector, Worldwide, USD Trillion, 2011 to 2017 ... The Era of Personal Cloud

© 2014 Gartner, Inc. and/or its affiliates. All rights reserved.

Recommended Gartner Research

Digitalizing the Business Mark McDonald, Andrew Rowsell-Jones (G00233511)

Let’s Get Digital Dave Aron, Lee Weldon (G00257724)

The Information of Things: Why Big Data Will Drive the Value in the Internet of Things Hung LeHong (G00249066)

CIO Advisory: Conduct Your First Annual Enterprise Revenue Threat Assessment Summit Ken McGee (G00235278)

Business Model Innovation Everywhere Dave Aron (G00246800)

Business Model Innovation: Apply Metrics for Business Success Andy Rowsell-Jones (G00246035)

Differentiate the Customer Experience by Driving Innovation Into All Business Model Components Ed Thompson (G00246252)