business model knowledge fair, amsterdam

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BUSINESS MODEL INNOVATION Amsterdam ‘09: Alex Osterwalder, PhD www.businessmodelgeneration.com Twitter: business_design new tools for

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I kicked-off the day at the Business Model Knowledge Fair in Amsterdam.

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Page 1: Business Model Knowledge Fair, Amsterdam

BUSINESS MODEL INNOVATION

Amsterdam ‘09:!Alex Osterwalder, PhD!

www.businessmodelgeneration.com Twitter: business_design

new tools for!

Page 2: Business Model Knowledge Fair, Amsterdam

WHY?

Page 3: Business Model Knowledge Fair, Amsterdam

THE WORLD IS CHANGING

Page 4: Business Model Knowledge Fair, Amsterdam

BUSINESS IS CHANGING

but the world has always changed

Page 5: Business Model Knowledge Fair, Amsterdam

TECHNOLOGY IS CHANGING

Page 6: Business Model Knowledge Fair, Amsterdam

BUSINESS IS CHANGING

technology has always changed

Page 7: Business Model Knowledge Fair, Amsterdam

BUSINESS IS CHANGING

Page 8: Business Model Knowledge Fair, Amsterdam

BUSINESS IS CHANGING

but business has always changed

Page 9: Business Model Knowledge Fair, Amsterdam

itʼs because

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those who canʼt adapt

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disappear

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MUSIC SHIFTING

INDUSTRIES PUBLISHING

BANKING

AIRLINES

CLOTHING

ADVERTISING

TELECOMS

Page 13: Business Model Knowledge Fair, Amsterdam

BUT itʼs also about

Page 14: Business Model Knowledge Fair, Amsterdam

VALUE CREATION

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we need new methods to

understand & craft business

models

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1980s

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[source: M.Porter (1980) www.provenmodels.com]

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2010s

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?

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FOCUS

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FOCUS approach

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FOCUS approach attitude

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FOCUS approach community attitude

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A approach

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what is a business model?

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BUILDING BLOCKS 9

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

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the 9 building blocks of a business model

drawings by JAM

Page 35: Business Model Knowledge Fair, Amsterdam

the 9 building blocks of a business model

drawings by JAM

Page 36: Business Model Knowledge Fair, Amsterdam

the 9 building blocks of a business model

drawings by JAM

Page 37: Business Model Knowledge Fair, Amsterdam

the 9 building blocks of a business model

drawings by JAM

Page 38: Business Model Knowledge Fair, Amsterdam

the 9 building blocks of a business model

drawings by JAM

Page 39: Business Model Knowledge Fair, Amsterdam

the 9 building blocks of a business model

drawings by JAM

Page 40: Business Model Knowledge Fair, Amsterdam

the 9 building blocks of a business model

drawings by JAM

Page 41: Business Model Knowledge Fair, Amsterdam

the 9 building blocks of a business model

drawings by JAM

Page 42: Business Model Knowledge Fair, Amsterdam

OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

drawings by JAM

Page 43: Business Model Knowledge Fair, Amsterdam

THE BUSINESS MODEL CANVAS OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

Page 44: Business Model Knowledge Fair, Amsterdam

OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

THE BUSINESS MODEL CANVAS

Page 45: Business Model Knowledge Fair, Amsterdam

who has used the canvas?

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who has used the canvas? what

worked?

Page 47: Business Model Knowledge Fair, Amsterdam

who has used the canvas? what

worked?whatdidn’t?

Page 48: Business Model Knowledge Fair, Amsterdam

B attitude

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business literature can

be like…

Page 50: Business Model Knowledge Fair, Amsterdam

FASHION

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BULLSHIT

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LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

Page 57: Business Model Knowledge Fair, Amsterdam

LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

Page 58: Business Model Knowledge Fair, Amsterdam

LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

Page 59: Business Model Knowledge Fair, Amsterdam

LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

Page 60: Business Model Knowledge Fair, Amsterdam

LONG TAIL

MULTI-SIDED MARKETS

OPEN BUSINESS MODELS

FREEMIUM MODELS

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OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMER SEGMENTS

REVENUE STREAMS COST STRUCTURE

KEY ACTIVITIES

PARTNER NETWORK

KEY RESOURCES

THE BUSINESS MODEL CANVAS

Page 64: Business Model Knowledge Fair, Amsterdam
Page 65: Business Model Knowledge Fair, Amsterdam

key is: finding the appropriate business model

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how is that done?

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If you freeze to an idea too quickly, you fall in love with it. If you refine it too quickly, you become attached to it and it becomes very hard to keep exploring, to keep looking for better.

Jim Glymph, Gehry Partners

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C community

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KERNEL

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KERNEL

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you have unique needs – what “modules” have you

added to the Canvas kernel?

Page 75: Business Model Knowledge Fair, Amsterdam

what modules should be added to the Canvas

kernel?

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www.businessmodelgeneration.com

Page 78: Business Model Knowledge Fair, Amsterdam

THANK YOU!!www.businessmodelgeneration.com

www.alexosterwalder.com (upcoming) www.businessmodelalchemist.com (upcoming new blog)

Twitter: business_design