PRESENTED BYNAGESH CH

INTRODUCTION

Barathi Airtel Ltd, commonly known as Airtel Airtel is an Indian telecommunications

company that operates in 20countries across South Asia, Africa and channel islands.

Airtel is the 4th Largest telecom operator in the world.

230.8 million subscribers across 20 countries.

VISION:

To be globally admired for telecom serices that delight customers”To build India’s finest business conglomerate by 2020

MISSION:

Customer service focus Empowered employees Innovative services Cost efficiency

MARKETING STRATEGY OF AIRTEL

Segmentation Long term Outlook Product Innovation Quality strategy Heavy advertising Effective Sales promotion Customer care

FUTURE STRATEGIES TO RETAIN ITS MARKET SHARE

New tariff plans

More value added services.

Increase in visibility and coverage.

New innovative packages.

OBJECTIVES/GOALS

To undertake transformational projects that have a positive impact on the society and contribute to the nation building process.

To Diversify into new businesses in agriculture, financial services and retail business with world-class partners

To lay the foundation for building a “conglomerate” of future

 COMPETITIVE SITUATION

Airtel launched its services before Essar and skimmed  the market picking up the bulk of the high usage premium clients.

This is a very competitive industry with the two companies differentiating either on value-added services or price. Airtel is perceived as the high quality provider and has a premium image

CORE VALUES

• Empowering Employees - to do their best• Being Flexible - to adapt to the changing

environment and evolving customer needs• Making it Happen - by striving to change the

status quo, innovate and energize new ideas with a strong passion and entrepreneurial spirit

• Openness and transparency - with an innate desire to do good

• Creating Positive Impact – with a desire to create a meaningful difference in society.

CRITICAL SUCCESS FACTORS

Airtel has its presence in all 23 circles of the Indian telecom industry. Some of its key success factors are

Brand name

One Step Ahead

BUSINESS MODEL OF AIRTEL

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