business objects intelligent search and text analysis 26126335

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COPYRIGHT © 2007, BUSINESS OBJECTS S.A.

TURNT TEXT

INTO INSIGHT• The first and only solution integrating Text

Analysis and Search with End-to-End BI

• Two new products- BusinessObjects Text Analysis

- BusinessObjects Intelligent Search



SLIDE 2 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.

AGENDA

1. Why you should care2. Background

3. Text Analysis

4. Intelligent Search

5. Demo and Sales Resources6. Sample Applications

7. More Information

8. Appendix - Inxight Background




BIG CHANGE IS COMING

Survey Question

“Which types of data and

source systems feed your datawarehouse?”

Select all that apply for bothtoday and in 3 years.

Survey Responses

Users anticipate a giganticincrease in unstructured andsemi-structured data as

sources for data warehouses.Text Analysis addressesthis

0% 20% 40% 60% 80% 100%

Text from voice recognition

Wikis

Content mgt systems

RSS feedsInstant messaging

Multimedia files

Taxonomies, ontologies

Document mgt systems

Don't know

Email

Word processing files

Web pages

Web logs

XML documents

Multidimensional DBMSs

EDI documents

Other

Hierarchical DBMSs

Spreadsheets

Mainframe DBMSs

Flat files in record format

Legacy DBMSs

Relational DBMSs

Today In 3 Years Source: TDWI Internet-based survey in late 2006, 370 respondents.




BI – TRADITIONAL AND WITH TEXT

Traditional BIQuantitative

Based on processes,operations, transactions

Operational systems, data

warehouses

Text based BIQualitative

Based on people – likes,dislikes, emotions, intentions

Communications and writings –

notes, emails, web, anddocuments




Structured Unstructured

Unify and trust all organizational dataDiscover insights from facts, ideas, andopinions

Make fully informed decisions with

quantitative and qualitative information

Copyright © 2007 Business Objects S.A. All rights reserved.

FULL SPECTRUM BI



SLIDE 6 BUSINESS OBJECTS CONFIDENTIAL. COPYRIGHT © 2007 BUSINESS OBJECTS S.A.Recent Ventana Survey

HIGH VALUE FROM ONE VENDOR

Percentage of respondents who ratedunstructured and semi-structured data typesas important

Percentage of CIOs and IT management whosaid it was important to have a single vendortext analysis and BI

Percentage of CIOs and IT management whosaid it was important to have a single vendorfor search and BI

March 2007 Ventana Research “BI and Search” Report

87%

90%

91%


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AGENDA


3. Text Analysis



7. More Information




BUSINESSOBJECTS TEXT ANALYSIS

Integration with your BusinessObjects deployments

BI on all your text sources, and from any language

Powerful extraction, categorization, and summarization




Integration with yourBusinessObjectsdeployments

Direct integration with Data

IntegratorDirect ETL integration

Direct integration withBusinessObjects Enterprise

Auto-generate universes

Access and analyzeunstructured text with yoursame reports and metrics

Crystal Reports, WebIntelligence, all dashboards




BI on all your text sources,and from any language

Discover wisdom found inpeople, and their

communicationsSources include emails,documents, notes fields, andweb content that is estimated tocomprise more than 80 percent

of all organizational dataNatural language processing ofover 30 major languages

Arabic, Catalan, Simplified Chinese, Traditional Chinese, Croatian, Czech, Danish, Dutch, English, Farsi, Finnish, French,German, Greek, Hebrew, Hungarian, Italian, Japanese, Korean, Norwegian (Bokmal), Norwegian (Nynorsk), Polish,

Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish




Powerful extraction, categorization, and summarization

Extract and understand concepts, people, organizations, places , andmore

Automatically categorize and classify documents

Automatically create a summary documents



Who: People, Job Title, SocialSecurity Numbers

What: Companies, Organizations,Financial Indexes, Products

When: Dates, Days, Holidays, Months,Years, Times, Time Periods

Where: Addresses, Cities, States,Countries, Facilities, Internet

Addresses, Phone Numbers

How Much: Currencies, Measures

Concepts: Unstructured text, global

piracy...Relations & Events: Person-Org,Person-Person, Travel, M&A…

Categories: Business, Terrorism…

Customizable: Industry or Customer-Specific Applications


Extractable Entities



CREATE CUSTOM ENTITIES ANDCLASSIFICATIONS



AGENDA


3. Text Analysis



7. More Information




BUSINESSOBJECTS INTELLIGENT SEARCH

Federated Search - Easily find critical information from all internal andexternal sources

Intelligent Clustering - Quickly identify non-obvious relationships thatwould otherwise be overlooked

Alerting - Stay informed of risks and opportunities in real-time, as theyunfold




Federated SearchSingle search query securelyaccesses a broad variety ofinformation sources

First and only BI integratedfederated search

Search and find BI reports andmetrics contextually with otherinformation sources

Search across multiple BI

repositories

Smart Search

Secure Search, Native Search,Relevant Search, "More Like This"Search, Advanced Sorting and

Filtering




Intelligent Clustering Quickly identify non-obviousrelationships that wouldotherwise be overlooked

Automatically identifies the

most relevant people,places, organizations,companies, concepts andother information




Alerting - Stay informed ofrisks and opportunities in real-time, as they unfold

Set up personalized email,mobile and landing page alerts

that will immediately make youaware of new informationrelevant to your search

Monitor changes to specificdocuments or web pages, orcontinually search the

environment for newly availableinformation of interest.



AGENDA


3. Text Analysis



7. More Information




THE CHALLENGE: TRANSFORMISOLATED COMMENTS INTO TRENDS



LEVERAGE EXISTING INVESTMENTS



IMAGE AREA

VISUALIZING TRENDS



ANOTHER EXAMPLE: BUZZ ANALYSIS



Target Markets for Text Analysis

Financial Profile

Ability to spend 400-800K

IT Profile

CIO/CTO with a track record of implementing advanced technology for acompetitive advantage

IT staff that is on the front of the technology adoption curve

Risk-taking culture in IT and operations

Optional: Strong knowledge/skill set in computational linguistics and/or

logical programming



Target Markets for Text Analysis

Industry Profile

Existing Business Objects BOE or DI customers

Focus customers where Inxight had/has an overlapping lead

Strong partner network to guide buildout of a whole solution (eg, healthcare with

Accenture)

Customer Need Profile

Existing high-value structured data analysis, textual data would validate/shed light

CRM, SFA, Warranty Claims, Customer Sat Surveys…

Large volumes of unstructured text or highly time-sensitive unstructured text; can’tread it all or can’t read it in time – looking for trends/dashboards




AGENDA


3. Text Analysis



7. More Information





MANY POSSIBLE APPLICATIONS

General

Voice of the customer (sentiment) analysis, voice of the employeeanalysis, competitive analysis

Publishing, Media & Entertainment

Buzz tracking, automated tagging

Financial Services

Regulatory Compliance, Fraud Detection, Insurance Claims Analysis

Manufacturing

Warranty Analysis, Contract Analysis, Six Sigma Compliance




MANY POSSIBLE APPLICATIONS

HealthcareCommon Cause Diagnosis, Regional Diagnosis

Education

Application Analysis, Student Records Analysis, Administrative

Records

State and Local

Constituent Analysis, Claims/Bid Tracking and Analysis




Before you can automate, you need toknow the model

Before you can automate text analysis, you need to know what youare trying to model for automation

Can the customer supply a set of text examples?

Can the customer highlight exactly what they are looking to extract?

If they are trying to correlate between text and structured fields, whatcorrelation are they looking for?

We need the answers before we can proceed




CONCLUSION

Turn text into insight

Business Objects is the firstand only business intelligenceprovider to natively incorporateboth text analysis and searchin an end-to-end BI platform




AGENDA


3. Text Analysis



7. More Information





BUSINESS OBJECTS AND INXIGHT

Acquisition closed July2007

First and only end-to-endBI platform withintegrated search andtext analytics




Business ObjectsLeader in BI

Based on 15+ years ofinnovation

125 patents and numerousindustry firsts

Globally deployed in 80countries

Multi-channel and deployedin 80% of the Fortune 500

800+ OEMs

15+ years of quarterly

profitable growth

Inxight SoftwareLeader in text analytics

Based on 25+ years of research atXerox PARC

Patents in info retrieval, naturallanguage processing, info

visualizationSupport for 32 languages and 220+file formats

Wholly-owned subsidiary, InxightFederal Systems Group

300+ OEMs including SAP, SAS,

Oracle, Microsoft.Strong revenue and profitable

Copyright © 2007 Business Objects S.A. All rights reserved.

LEADERSHIP




Publishing and Media

Financial Services

Manufacturing and Technology

OEMGovernment

Health Care and Life Sciences

EXISTING INXIGHT CUSTOMERS




COMBINING CORE COMPETENCIES

Search Businessintelligence

InformationManagement

Unstructured Data

S e a r c h

C a t e g o r i z a t i o n

N a m e E x t r a c t i o n

C o n c e p t s

S e n t i m e n t s

R e l a t i o n s h i p s

R e p o r t i n g

A d - H o c / O L A P

D a s h b o a r d s

M e t r i c s

E T L

D a t a Q u a l i t y

M e t a - D a t a M g m t

&

P e r f o r m a n c e

M g m t

V i s u a l i z a t i o n




StarTree: Hierarchies and Networks

Applications: Social Network Analysis, TaxonomyNavigation, Systems Monitoring

Live Demo at: http://www.inxight.com/products/sdks/st/




TableLens: Trends, Correlations, Outliers

Applications: Financial Services, Pharmaceutical

Live Demo at: http://www.inxight.com/products/sdks/tl/



TimeWall: Time/Date Series

Applications: Event Timelines, Date-based Displays

Li D t htt // i i ht / d t / dk /t /

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