business olympics 2012 training materials (hennings/elsesser)
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Your Guide to Business Olympics:
Dress, S.W.O.T, Sales Pitch, & PwrPt.!
Mr. ElsesserMr. Hennings
November 19, 2012
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Mrs. ColoeGuest Presenter &
Fashion Extraordinaire
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• Judges will be grading your appearance
• You never get a second chance to make a good first impression. Your grooming and dress are important to putting your best foot forward.
• You might want to coordinate
your dress with your team members
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• Suit with skirt appropriate length,
no miniskirts• Pants suit or skirt with blouse and
blazer• Pumps or appropriate business-like
shoes, closed toe and low heel• Stockings• Minimal jewelry• Don’t overdo perfume
• NO flip flops, sandals, sneakers, jeans, short skirts, jogging suits, tank tops, revealing clothing.
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• Business suit
• Dress pants, shirt and tie, no bowties
• Dress shoes, dress socks
• Belt should match shoes
• Make sure dress shirt is neatly pressed
• Make sure you are clean shaven
No hats, sneakers, t-shirts or jeans
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Last Minute Fashion Tips
• Make sure to try on your outfit BEFORE the event. If your clothing is too tight or too loose, don’t wear it.
• Remember your clothes are your image, check the mirror and see what the judges will see
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The Marketing Mix
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The Marketing Mix (4 P’s of your Marketing Plan)
• The Product• What is your product/service?
• The Price• What are you selling it for? • Why did you choose that price point?
• The Place• Where will your product be available?• How will you distribute your product?
• The Promotion• How will you showcase/promote your idea?
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ALL About S.W.O.T.
• What is S.W.O.T?– Technique used for identifying and understanding:
• Strengths • Weaknesses• Threats • Opportunities
• Why do marketers use it?– Uncovers opportunities that can put you over the top. – By understanding the weaknesses of your business or product,
you can manage and eliminate threats that could “sink your ship.”
• So the bottom line is…– You can use the framework to craft strategies that can enable
you to distinguish yourself from competitors and be able to conquer your market.
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How to Use S.W.O.T.• Strengths:
– What advantages does your product feature (that others do not)? – What do you do to perfection (core competency/advantage)? – What do people in your market (or product users) see as your
most intriguing feature(s)?
• Weaknesses: – What are people in your market (or product users) most likely
upset about (or wish was different)? – Which areas are lacking? (What could be improved?)– What should you avoid? – What factors make lose you sales (or make your product users not
buy and turn to a competitor’s product)?
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How to Use S.W.O.T• Opportunities:
– Where/What could be good opportunities facing you? – What were some of the things that happened that could be
further expanded and/or developed? – Do any of your strengths open up new possibilities or
opportunities for your product/business? – Can you create any opportunities by eliminating any of your
weaknesses?
• Threats: – What obstacles/challenges are you facing? – What is your competition doing that you should be worried about?
(What are the alternatives to doing nothing?)– Could any of your weaknesses seriously threaten your business?
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End Result of S. W. O. T.How can this help your product?
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Closing The Deal!!!
Introducing
The
Sales Pitch
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The Sales Pitch1-2 minute pitch of your idea to get investors interested!• “Elevator Pitch”• Should include an “infomercial-style”
commercial… think QVC or HSN– Provide product benefits– Be humorous but appropriate– Remember who your audience is– Everyone should be involved
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All About The Sales Pitch…IS…
• Your “last-ditch” effort to get your investors to react
• Short, clear, concise, and to-the-point
• Packed with features and benefits of the product
IS NOT…• A typical product-centric
television/radio commercial
• A “media” presentation• A speech that describes
your products features and calls for NO ACTION by your audience.
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An Example of a BAD Sales Pitch
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The Elements of a GOOD Sales Pitch
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How To Conduct an ELEVATOR SPEECH
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A QUICK REVIEW OF THE DO’s & DON’Ts of
PowerPoint
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DON’T
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BaseballBaseball is a bat-and-ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety-foot square, or diamond. Players on one team take turns hitting against the pitcher of the other team , which tries to stop them from scoring runs by getting hitters out in any of several ways. A player on the batting team can stop at any of the bases and later advance via a teammate's hit or other means. The teams switch between batting and fielding whenever the fielding team records three outs. One turn at bat for each team constitutes an inning; nine innings make up a professional game. The team with the most runs at the end of the game wins.
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DO
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Baseball• A sport played with
– Bat-and-Ball – 2 teams of nine players each.
• The Goal:– Score runs
• Hitting a thrown ball with a bat• Touching a series of four bases• Have the most runs at the end of 9 innings
– Get 3 outs per inning
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Baseball
• How to Play:– Teams take turns hitting and pitching against
each other– Players advance through the bases and end
at home plate. • Hits• Walks• Steals• Other Rules
– Switch between batting and fielding every 3 outs• Each turn equals 1 inning played• Nine innings make up a professional game.
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DON’T
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• Started training at the age of 16 at Dance Impressions and The Dance Zone
• Had a previous background in gymnastics
• Training consists of jazz, ballet, contemporary, and gymnastics, with some experience in hip hop, modern, tap, and theater
• Favorite dance style is contemporary
• Backup role on the hit film High School Musical
• Johnson was paired up with Dominic
• Only in the bottom two one week
• Praised for her passion, enthusiasm, talent, personality, strong dancing and versatility in the different routines
• First woman to win the show
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DO
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SABRA JOHNSONSEASON THREE WINNER
• Background– Started training at the age of 16 at Dance
Impressions and The Dance Zone– Used to do gymnastics – Experienced in jazz, ballet, contemporary,
and gymnastics, with some experience in hip hop, modern, tap, and theater
– Favorite dance style is contemporary
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SABRA JOHNSONSEASON THREE WINNER
• On Dance with the Stars:– Johnson was paired up with Dominic – Only in the bottom two one week– Praised for her passion, enthusiasm,
talent, personality, strong dancing and versatility in the different routines
– First woman to win the show
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The Bottom Line• Don’t over do it• Be concise
– Speak to the points! • Spread out your information between
slides• Choose colors, pictures, animation
wisely
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We are here to help!
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