business operations research event 2013
DESCRIPTION
Business Operations Research Event 2013 By: Tiffany Asuncion, Tianna Dillman,Brandon Estrella, Melissa Ruiz . Purpose. Research a business's website, products, and services Create a strategic plan Develop fresh ways to expose the business More customers= More revenue ! . - PowerPoint PPT PresentationTRANSCRIPT
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Business Operations Research Event 2013
By: Tiffany Asuncion, Tianna Dillman,Brandon Estrella, Melissa Ruiz
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• Research a business's website, products, and services
• Create a strategic plan• Develop fresh ways to expose the
business • More customers= More revenue!
Purpose
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• Xzault became up and running in 1996.• Xzault is a family business.• It is located at 14808 East 14th Street, San
Leandro, CA.
• "Providing quality, friendly, and fast service, repairs, consulting and support for over 15 years,"
Introduction to the Business
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Primary Research• Created surveys focused on target
market • Plan to interview owner, Dan Dillman, on
December 4, 2012Secondary Research• Utilize yelp.com
Steps Taken to Design the Study and Instrument
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• Sent letter confirming meeting with owner
• Created questions to ask during interview
• Read business' reviews on yelp.com• Created an online survey for peers
Steps Taken to Design the Study
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• Simplicity• Informational • Straightforward• Search engine optimization• Yelp ratings
Findings and Conclusions-Strengths
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Findings and Conclusions- Strengths
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• Lack of picture variation• No social-networking links• Customer appeal• Not so up-to-date "Latest News"• No price estimate • "Read more" link
Findings and Conclusions-Weaknesses
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Findings and Conclusions- Weaknesses
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• XZAULT's Facebook Page• Coupons • Maps• Tech Person
Findings and Conclusions- Opportunities
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• Branding
• Popularity
Findings and Conclusions: Threats
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Findings and Conclusions- Threats
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• Improve appearance (Fonts, pictures, layout, colors, etc.)
• Revenue Streams (advertising)• Social networking sites• Include costs• Update information
The Proposed Plan for Improvement
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Timeline
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Cost Analysis
Expenditure CostReparation Fees (online) Free
Labor $20/ hour (3 hours)
Total $60
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• Advertising• Joining affiliate programs• Selling other
relevant/complementary items
Revenue Streams
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Thank you.