business opportunities inbusiness opportunities in ... ingo melchers - gtz eng.p… · business...
TRANSCRIPT
Business Opportunities inBusiness Opportunities in Sustainable Brazil
The German-Brazilian Cooperation’s Perception
Ingo MelchersP Di t B ilProgramme Director, Brazil
Nurnberg, 2010/02/10
03.03.2010 Seite 1
ContentsContents
Programmes and partners of technical g pcooperation in BrazilBrazilian family agriculture’s and gathering’s scenario – highlighting Brazilian public policiesThe German-Brazilian technical cooperation’s contribution
03.03.2010 Seite 2Page 203.03.2010
The Deutsche Gesellschaft für TechnischeThe Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH
G G t d t iGerman Government owned enterpriseCooperation with more than 130 countries114 thousand employeesTurnover in 2009: 1,4 billion EURActive in Brazil since the sixties
03.03.2010 Seite 3Page 303.03.2010
GTZ in Brazil: Priority areas and partners
Renewable Energy andRenewable Energy and
Energy EfficiencyEletrobrás
Conservation and Management
of Tropical Forests MMA
Integrated Regional
Development
MDAMMA
Sebraep Sebrae
Triangular CooperationABC
Regional Amazonian OTCA
03.03.2010 Seite 4Page 403.03.2010
ProgrammeOTCA
Brazilian Scenario of Family Farming, Gathering and Sustainable Business
Favourable scenario: public policies, social appeal, world cup in 2014, Olympics in 2016Great internal and external potential:
Differentiated products (organics, fair-trade, socio-biodiversity, typical, traditional)Oth “ d t ” ( d d REDDOther “products” (managed wood, REDD, CO2, Payment for Environmental Services)
03.03.2010 Seite 5Page 503.03.2010
The Technical Cooperation’s ContributionSupport for a better absorption and public policies’Support for a better absorption and public policies improvement, i.e.:
Programme for Acquisition of Foods, National Programme of School Alimentation, National Plan for Promotion of Socio-Biodiversity’s Product Chains, Caatinga CerradoInitiative, Saloon Andes Amazônia,
Promotion of family farmers’ and gatherers’ qualificationStrengthening the ability to negotiate of family farmers’ and gatherers’ and their social and economic organizationPromotion and support to inter institutional cooperationPromotion and support to inter-institutional cooperation and dialogueImportant instrument: Public-Private Partnerships
03.03.2010 Seite 6Page 6
Important instrument: Public Private Partnerships
03.03.2010
33 000 families benefitted33.000 families benefitted1,5 million EUR in business
25.000 families benefitted1 million EUR in business
03.03.2010 Seite 7Page 703.03.2010
Public-Private Partnership (ex: Vegeflora – GTZ)
Private partner
GTZ
Public partner
O i ti d Vegeflora Extrações do
Nordeste Ltda.
GTZ
INCRA-PI, Town Halls,
Environmental Agencies
Organisation and qualification of the
supply chain
FloravidaInstitute,
Agricultural
Environmental Agencies pp y
Agricultural School
Win-Win-Situation
Income increased by 230% by productivity gains and better prices; Conservation of jaborandi
Guarantee and improvement in raw material supply (from 20 up to 104 t);
Product traceability;B tt t ti
03.03.2010 Seite 8Page 803.03.2010
Better reputation
Training in community in Piauíin Piauí
Registered gatherers with their identification
03.03.2010 Seite 9Page 903.03.2010
card
Public-Private Partnership (ex: ABIT – GTZ)
Central cooperative is created; Diversification of associated
Win-Win-Situation
Central cooperative is created; Sales volume increased by 150%; Quality improvement of products; Diversification of commercialisation
h l
Diversification of associated members by including family
farmers; Corporate Social Responsibility
03.03.2010 Seite 10Page 1003.03.2010
channels
Public-Private Partnerships with Family Farmers and Gatherers – Aggregated Information
13 partnerships in Brazil with 15 enterprises13 thousand families (family farmers and gatherers)Invested resources:
Enterprises: 1,7 million EURGTZ: 800 thousand EURThird parties: 700 thousand EUR
03.03.2010 Seite 11Page 1103.03.2010
