business opportunities with domain names
DESCRIPTION
Presentation on business opportunities with domain names, hosting and other services presented at the Dominios LatinoAmerica conference in Mexico City, Mexico, October 2014TRANSCRIPT
Oportunidades de negocios condominios de Internet:
Resellers, Registars y otros modelos
Michele Neylon
Business opportunities with domain names:Resellers, registrars and other models
Michele Neylon
Agenda?
Our story .. New TLDsYour options
Who Am I?
Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..
Some History ..
• We made mistakes• Lots of mistakes .. (hopefully we’ve learnt!)• Built business based on sales• No external investment until recently• NO VC money
Some History ..
• LTD founded in 2003• Missed the “Celtic Tiger”• Started from a bedroom• February 2014 opened our own data centre.
Currently employ 35 staff • Largest registrar & hosting provider in Ireland• Customers in 130+ countries
Some History ..
• 2001 started as “reseller” of a US registrar• Domains now about 33% of turnover BUT
hosting + other services 66%+ • 2009 1st Irish company to become ICANN
accredited• Directly accredited with growing number of
registries• Why do it? It made sense .. Sort of ..
Why do you care?
• If we can do it … so can you!• Focus on sales + service• Be nimble - small company can move faster
(usually!)
Customer DOES NOT want a domain
Customer cares about domains???
• Short answer – NO
Customer Wants?
• Email?• Website?• SSL cert?• Online marketing?• Sell online?• Market something?
• SOLVE A PROBLEM
DOMAIN
HOSTING
SUPPORT
MAINTENANCE
SPIN OFF SERVICES
SSL
AFFILIATE SALES
BRAND PROTECTION(MORE DOMAINS)
What do you want?
• To make money• To sell as much as possible• To upsell <<< this is KEY• To make money
(yes – that’s all you *really* care about)
What kind of business / service do you want to be / offer?
• Mass market / Consumer (Godaddy, Name.com, Blacknight)
• Corporate / Brand / Trademark(MarkMonitor, CSC)
• Reseller focussed(eNom, 1API, Key Systems)
Give Customer Choice?
.mx.lat.rio
.com.uno
…
Things are now CRAZY!(that’s just 136 extensions – there’ll be over 1000 soon)
Choice -> Opportunity
• Different business models• Specialisation / different• Alternate revenue models• Something else?
Remember who’s king…
Remember who’s king…
11.8 million new .com domains containing 2 or more English words
registered in the last year.
.com stats
114,669,959 .com domains
new gTLDs
2,500,000
The new gTLD breakdown
Latin America StatsCountry Population Domains / 100
Argentina 41,350,000 5.9
Colombia 47,130,000 3.5
Peru 30,476,000 2.7
Brazil 203,632,000 1.6
Venezuela 29,760,000 0.9
Mexico 110,419,000 0.6
European StatsCountry Population Domains / 100
Lichtenstein 37,000 176
Montenegro 620,000 117
Netherlands 16,795,000 33
Switzerland 8,075,000 24
Denmark 5,612,000 23
Germany 80,586,000 19
United Kingdom 64,097,000 17
Country Code TLD Stats
Questions?
Thank You …
Credits
• Verisign Inc• HosterStats.com• centr.org• Wikipedia.org• lactld.org