business organization of videocon

8/3/2019 Business Organization of Videocon

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http://en.wikipedia.org/wiki/File:Videocon_Logo.svg


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Type Public Industry Conglomerate

Founded 1979

Founder: Nandlal Madhavlal Dhoot

Headquarters : Aurangabad, Maharashtra, India. Key people : Venugopal Dhoot

(Chairman)

K. R. Kim

(CEO) Revenue :US$2 billion (2010)

Net income :US$276 million (2010)

Employees : 5,000 (2010)


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The group has 17 manufacturing sites in India and

plants in China, Poland, Italy and Mexico.

It is also the third largest picture tube manufacturer

in the world. The Videocon group has an annual turnover of

US $2 billion, making it one of the largest consumer

electronic and home appliance companies in India.

Since 1998, it has expanded its operations globally,especially in the Middle East.


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Consumer Electronics Home Appliances

Components

Office Automation Mobile phones

Internet

Petroleum

Satellite television

Power


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1.Consumer electronics

In India the group sells consumer products like Colour

Televisions, Washing Machines, Air Conditioners,

Refrigerators, Microwave ovens and many other home

appliances, selling them through a Multi-Brand strategy withthe largest sales and service network in India.

Videocon Group brands include Akai, Electrolux, Hyundai,

Kelvinator, Kenstar, Kenwood, Next, PlanetM, Sansui,Toshibha, Philips (TV Products) etc.


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2.Mobile Phones

In November 2009 Videocon launched its new line of MobilePhones.

3. Colour picture tube glass

Videocon is one of the largest CPT Glass manufacturers in theworld, operating in Mexico, Italy, Poland and China.

4. Oil and Gas

An important asset for the group is its Ravva oil field with oneof the lowest operating costs in the world producing 50,000

barrels of oil per day


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5. DTH

In 2009, Videocon launched its DTH product, called 'd2h

. As a pioneering offer in the Indian DTH market, Videocon

offered LCD & TVs with built-in DTH satellite receiver with

sizes 19" to 32".

This concept in the DTH service is relatively new in thepresence of other players like ZEE tv's , Dishtv, Tata Sky, Air

tel Digital Tv and Reliance's BIG TV providing only the set top

box.

6.Telecommunication

Videocon Telecommunication Ltd has license for mobile

service operations across India. It launched its services on 7

March 2010 in Mumbai.


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To delight and deliver innovative productthrough ingenious strategy intrepidentrepreneurship improved technologyinsightful marketing and inspired thinking

about planning.


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To bring happiness in every home withglobal presence offering high quality eproducts to ease and enrich in human life.


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To provide a much higher level of service toall those who seek information


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Strength:

Technological skills

Leading brand

Distribution Channel Customer loyalty and relationship

Production quality


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Weakness:

Absence of important skills.

Weak brands

Poor access to distrubution Low customer retention

Unreliable product service


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Opportunities:

Changing customers taste.

Technological advances

Change in government policies

Lower personal taxes Change in population age

New distribution channels.


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Threats or Challenges

Though Competition Changing customers base

Closing of the geographic markets

Technological Advances

Changes in government politics Tax increases

Change in population age

New distribution channel


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High Medium Low

Videocon tvs Thomson cpt &display

components

Alloyn refrigerators

Electrolux kelvinator Videocon oil&gas VideoconLCDstvs

Videocon cassette Ac Videocon side- by-side

refrigerators

Videomultimedia speaker


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Thank you

business organization of videocon

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