Twitter for Your Business

Catherine

Tryon

La Crosse Chamber Business Over Breakfast Series

“Micro-blogging”

• Write messages up to 140 characters

• 25% of all tweets come from mobile devices

• Real time way to communicate

• Can use twitter.com, mobile device, or utility like tweetdeck or twhirl.com

Twitter Agenda1. Why and how local businesses use Twitter

2. Twitter profile basics

3. Tools to make tweeting easier

4. Examples of businesses using Twitter

5. Integrate Twitter with other Social Sites

6. Twitter Terminology

1. Why and How

• Power Partners• Referral Partners• Knowledge Base• Increase Potential Customer Base• Offer Coupons• Create Contests just for Twitter Followers

2. Profile Basics

• Photo• Bio• Website Link• Background Image• Device and Email Management

Branding Examples

• twitter.com/wholefoods• twitter.com/starbucks• twitter.com/twitchhiker• twitter.com/lowes• twitter.com/TheEllenShow

• Twittercounter.com = following count

3. Twitter Tools

• Search.twitter.com • Tweetdeck.com or Twhirl.org• Twitterlocal.net• Twellow.com/twellowhood.com• Tweebrain.com• Mrtweet.com• Tweetlater.com

What to Tweet

• Be Informative – Help people learn something new

• Be Humorous – Make people smile• Be Real – Make a connection with others• Be Inspiring – Tweet quotes and positive

information

4. Business Using Twitter

• Twitter.com/kogibbq• Twitter.com/garyvee• Twitter.com/zappos• Twitter.com/jetblue• Twitter.com/cnn

5. Twitter with Other Social Networking Programs

• Linkedin

• Facebook

Twitter Terminolgy

• #BOB1109 – a way to share conversations and follow people talking about the same subject. Follow on Tweetchat.com

• @username to address a follower • example: @SuzieOrman – thanks for the

great advice about my investments.

Twitter Terminology Two

• DM is a direct message to another userExample: DM GaryVee Great wine suggestion

for Thanksgiving Dinner – Thanks!

• RT in front of tweet when using someone’s tweet and you want to spread the twitterlove to your followers.

Twitter Tips

• People want what you want – create connections, not spam.

• Don’t send people to sales pages• Send videos, trials, webinars, reviews• You don’t have to follow everyone who

follows you.• If you see a tweet you love – RT retweet it.

Twitter Tips Two

• Post links to articles and sites that you think people would find interesting.

• Watch for comments about your company with Twitter Search or TweetBeep

A Few Ideas

• Offer Twitter Exclusive coupons or deals

• Take people “behind the scenes” of your company

• Share sneak peeks of up-coming projects or events

Thank You!

Catherine Tryon

www.twitter.com/catherinetryon

Phone: 608.843.2345