Talent Solutions

Talent Pool Report

Business Owners

Switzerland (October 2014)

Talent Pool Overview

38.3KProfessionals in talent pool on LinkedIn

<1KGraduates joined talent pool (past 3 years)

96%Are managers or above

2%Changed jobs over the past year(Compared to 8% in Switzerland overall)

Methodology

Talent Pool insights are gathered from LinkedIn's

313M+ members worldwide. We define talent pool

audiences based on the skills and occupations listed

on member profiles.

Competition for talent is defined by the frequency

with which members are contacted by professional

recruiters on LinkedIn. Higher competition for talent

indicates that the average professional in a region is

interacting with recruiters more frequently than their

peers in other regions.

You can use these insights to find untapped pools of

talent by focusing on regions with a high volume of

professionals and low competition.

Talent Supply & Demand by Region

Metro Area# of

ProfessionalsCompetition

for talent

Zürich, CH 19.3K High

Basel, CH 5.8K Moderate

Geneva, CH 5.3K High

Bern, CH 2.2K Moderate

Ticino, CH 1.7K Moderate

Winterthur, CH <1K Low

Sankt Gallen, CH <1K Low

Lausanne, CH <1K Low

Graubunden, CH <1K Low

Valais, CH <1K Low

Lucerne, CH <1K Low

*Size of bubble indicates the total # of LI professionals in region. Color indicates competitionlevel for talent. Green: Low competition, Grey: Moderate competition, Red: High competition

Talent Pool ReportBusiness OwnersSwitzerland (October 2014)

Top Schools Attended

1.Eidgenössische Technische Hochschule Zürich

(CH)

2. University of Zurich (CH)

3.Universität St. Gallen-Hochschule für Wirtschafts-,

Rechts- und Sozialwissenschaften (CH)

4. Universität Bern (CH)

5. University of Geneva (CH)

Top Fields Studied

1. Economics

2. Business

3. Marketing

4. Business management and administration

5. Law

What this Talent Pool Wants in a Job

Culture fit  71%

Challenging work  66%

Impact  46%

Flexibility  44%

Excellent compensation  41%

Long-term vision  32%

Superiors  32%

Work/life balance  29%

% indicates how important the attribute is to professionals in this talent pool

Source: 2014 survey of 330K+ total LinkedIn members, in which respondents were asked to

identify the 5 most important attributes when considering a job opportunity. At least 50 members

in this talent pool took the survey.

How can you connect with this talent pool?

1. Leverage Your Employees' NetworksThe #1 activity on LinkedIn is viewing other members' profiles. You can use LinkedIn's Work With Us ads to connect with priority talent

whenever they visit your employees' profile pages.

2. Engage in Conversation through Status UpdatesUpdates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools.

You can reach beyond your follower base using Sponsored Updates.

3. Tell a Relevant Talent Brand StoryShare why your company is unique and use LinkedIn's talent driver data to better understand what this talent pool cares most about.

Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them.

4. Measure and Track Your ProgressTalk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your

competition.

Additional Talent Pool Reports: lnkd.in/TalentDemand          Learn more about LinkedIn Talent Solutions: talent.linkedin.com