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  • 1

    BUSINESS PLAN2016 2018

  • TABLEOFCONTENTS

    FriendsoftheChildrenBusinessPlan2

    A.EXECUTIVESUMMARY. 3

    B.MARKETCONTEXT &NEED .. 4

    C.STRATEGY&THEORYOFCHANGE. 9

    D.SCALINGPLAN............................................................................... 13

    E.EVALUATIONPLAN&KNOWLEDGEDISSEMINATIONPLAN . 24

    F.ORGANIZATION... 25

    G.FINANCIALPLANFORTHESCALINGINITIATIVE 26

    H.RISKASSESSMENT,MITIGATION&CONTINGENCYPLAN.. 29

    APPENDICES 30

  • WHYWEEXISTFriendsoftheChildrenisaprogramunlikeanyother.Wearethesolutiontobreakingthecycleofpovertyandthustheintergenerationalrepetitionofloweducationalattainment,teenparenting,andcriminality.Childrenwhohaveexperiencedtraumaorwholiveinextremepovertyexperiencealackofequityandopportunity,andmostoftheservicesavailablelacktheintensityanddurationneededtochangetheirlifetrajectories.Ourrelationshipbasedservicemodeladdressestheneedsofthesemostvulnerablechildren,empoweringthemtomovebeyondtheircircumstancestobecomehealthy,contributingcitizens.

    OURUNIQUEMODELWeproactivelyselectkindergartnersfacingthemostsignificantbarrierstofuturesuccess. Usingarigorousprocess,validatedbyresearchaseffectiveforidentifyingchildrenmostatrisk,weselectdirectlyfrombothschoolsandthefostercaresystem. FriendsoftheChildrenhasauniqueabilitytoestablishrelationshipswithchildrenwhoarethehardesttoreach.Andwemaintainthoserelationships.Weprovideselectedchildrenwithintensive,individualizedguidancefromfulltime,highlytrained,salariedmentors(Friends)for12years,throughgraduation nomatterwhat.

    SCALINGINITIATIVEFriendsoftheChildrenhasathreeyearnetworkwidescalingplantoimpact7,500ofthemostvulnerablechildrenby2018:

    1.ScaleExistingChapters:DeepenimpactbystrengtheningexistingFriendsChapterstoexpandtheirreach2.ScaleNewChaptersandAffiliates: ReplicateChaptersinnewcommunitiesandembedthemodelinAffiliateorganizations3.ScaleCollaborativePartnerships:ProvidetrainingandtechnicalassistanceonFriendsbestpracticestopartners

    EVIDENCEBASED,LONGTERMOUTCOMESThirdpartyevaluationhasfound:1

    83%ofouryouthgraduatefromhighschool,whileover60%haveaparentwhodidnotcompletehighschool. 93%avoidthejuvenilejusticesystem,while50%haveatleastoneparentwhohasbeenincarcerated. 98%avoidearlyparenting,while85%wereborntoateenparent.

    AcomparisonofFriendsoftheChildrengraduatestoaquasiexperimentalcontrolgroupfoundthatforourgraduates:2 AttainmentofHSdiplomaorGEDwas24%higher;juvenilejusticesysteminvolvement(incarceration)was30%lower;andteenparentingwas59%lower.Attainmentofthesethreekeyoutcomesbyprogramyouthiscomparabletothatofthegeneralpopulation,themajorityofwhomhaventexperiencedthesamedegreeoftraumaorchallengeasourparticipants.

    SUMMARYOFFINANCIALMODEL&CAPITALREQUIREDTOSCALEWehavedevelopedadiversefundingmodelthatutilizesearnedrevenuewithineachscalingstrategyandgrowsbyleveragingastrongnetwork,neworganizations,andstrategicrelationships.Toachieveourplantogrowfromreachingover1,400childrento7,500childrenby2018,wewillrequireaninvestmentof$25millionoverthenext3years.

    ItWorks!3

    EXECUTIVESUMMARY

    1 Mackin,Juliette,KateKissickandMeganRedfield.NPCResearch.2013.FriendsoftheChildren PortlandAnnualEvaluation20122013.2 HarvardBusinessSchoolAssociationofOregon.2011.SocialReturnonInvestment StudyUpdate.

  • FriendsoftheChildrenBusinessPlan 4

    MARKETCONTEXTANDNEED:THEPROBLEM

    TeenPregnancyPrevention

    ChildAbusePrevention

    ViolencePrevention

    ChildHungerPrevention

    SchoolDropout

    Prevention

    SubstanceAbuse

    Prevention

    GenerationalFactors EnvironmentalFactors CommunityFactors FosterCare Abuseor

    Neglect Domestic

    Violence PoorNutrition Substance

    AbuseintheHome

    PoorPerformingSchool

    HighCrimeNeighborhood

    FewHealthcareorCommunityResources

    Poverty SchoolFailure ParentisaTeen Parentis

    Incarcerated

    Between2007and2012,thenumberofchildrenlivinginpovertyincreasedbyover20%to16million.3 BlackandHispanicchildrenaremorethantwiceaslikelytoliveinpovertyasthosewhoareWhite,nonHispanic.Childrengrowingupinareasofconcentratedpovertyfacetheabsenceofcriticalresourcesneededforhealthydevelopment.

    Extremeobstacles,suchasgenerationalschoolfailure;parentalsubstanceuseandincarceration;violenceinthehomeandsurroundingcommunity;andteenpregnancycreateacyclewherechildrenfailwithineducation,behavioralhealthandfostercaresystems,andtoofrequentlylandinthejusticesystem.Theseentrenchedgenerationalchallengescausedaytodaybarriersimpedingchildrenssuccessinschoolandtheirsuccessparticipatingintraditionalyouthprogramsandservices.

    3 ChildrensDefenseFund,ChildPovertyinAmerica2012:NationalAnalysis.2013.http://www.childrensdefense.org/childresearchdatapublications/data/childpovertyinamerica2012.pdf.

    Therearenoshorttermfixesorsingleprogrammaticapproachesthatworkforthemostvulnerablechildrenlivinginhighriskenvironments.Instead,childrenwithmultiplegenerationalandenvironmentalriskfactorsfindthemselvesnavigatingacomplexwebofuncoordinatedprogramsthatlacklongtermsupportandarelationshipwithacaringadult.

  • ItWorks! 5

    MARKETCONTEXTANDNEED:DEMANDPOVERTYANDRISKThereare2.4million4 childrenundertheageof6livinginextremepovertywith3ormoreriskfactors,including5:

    Singleparent(9%) Lowparenteducation(4%) Residentialmobility(4%) Largefamilywith4ormorechildren(3%) Teenmother(2%)

    ChildreninExtremePoverty 20116

    Traditionalyouthservingorganizationshavemodelsthatreachvulnerablechildren,butstruggletoadequatelysupportchildrenfacingthegreatestchallengeslivinginthehighestriskenvironments thoseinextremepovertyandthosewhoveexperiencedthegreatesttrauma.FriendsoftheChildrenfillsthisvoid.

    ABUSE,NEGLECTANDTRAUMA Almost35outofevery1,000fiveyearolds(theFriends

    targetpopulation)aremaltreatedinthiscountryeveryyear7.

    In2013,thereweremorethan670,000confirmedchildvictimsofmaltreatment,withmorethan140,000childrenenteringfostercareasaresult8.

    AcrosstheUS,therewere20,600fiveyearoldsinfostercarein20139.

    4 ChildrensDefenseFund,ChildPovertyinAmerica2012:NationalAnalysis.2013.http://www.childrensdefense.org/childresearchdatapublications/data/childpovertyinamerica2012.pdf5 NationalCenteronChildreninPovertyatColumbiaUniversity,YoungChildRiskCalculator.2012.http://www.nccp.org/tools/risk/6 TheAnnieE.CaseyFoundation,KIDSCOUNTDataCenter.2011.www.kidscount.org/datacenter7 USDept.ofHealthandHumanServices,TheFourthNationalIncidenceStudyofChildAbuseandNeglect,2010.http://demo3.westat.com/graphics/nis4/access_nis4.html8 U.S.Dept.ofHealthandHumanServices,ChildrensBureau,ChildMaltreatment2013. http://www.acf.hhs.gov/sites/default/files/cb/cm2013.pdf9 http://cwoutcomes.acf.hhs.gov/data/overview

  • WHY NOW?Ouroutcomesandstrongsocialreturnoninvestmentresultinahighdemandforourservices.Thoughtleaderswanttoinvestingamechangingapproaches.Systemscreatedtoprotectandeducatechildrenarefailingtomeettheneedsofchildrenandyouthfacingthetoughestchallenges.Ourmodeloffersanopportunitytochangelivesand maximizeresourcesandgetresultsforchildrenthatotherwisemightbeleftbehind.

    WHONEEDSUSThechildwelfaresystem.Friendstrackrecordofsuccessservingprogramyouththatenterthefostercaresystemisofincreasinginterestasaneffectivefostercarepreventionandinterventionstrategy.Historically,30%oftheyouthservedbyFriendsexperiencefostercare andoutofhomeplacement.Thesefosteryouthwhograduatefromourprogramachieveourlongtermoutcomesatthesamerateastheirprogrampeers remarkableresultsconsideringthenationalstatisticsforyouthagingoutoffostercare(only58%graduatehighschool;25%enterthejuvenilejusticesystem,and71%arepregnantbytheageof21.)10

    Theeducationsystem.Friendstrackrecordofclosingtheachievementgap,particularlyforchildrenandyouthofcolor,createsopportunityforeducationofficialstoinvestoutsidetheclassroomandimproveattendance,socialemotionallearning,andoverallschoolsuccess culminatinginhighschoolcompletion.

    Youthdevelopmentprogramsthatwanttoeffectivelyservehighneedschildren,suchasTrelya,ayouthorganizationintheUKthatsecuredpublicfundingtoembedtheFriendsoftheChildrenmodelwithintheirprogram.

    Programsspecificallydesignedtoaddresstheintergenerationaloutcomesweareimpacting;forexample,highschooldropout,teenpregnancy,anddelinquencypreventionprograms.

    Communitiescommittedtokidsfacingthetoughestchallengesandhaveadesiretopartnerandanabilitytosecureanchorphilanthropy.

    10 JimCaseyYouthOpportunitiesInitiative.2014.Web.

    MARKETCONTEXTANDNEED:DEMAND

    FriendsoftheChildrenBusinessPlan 6

  • ItWorks!7

    MARKETCONTEXTANDNEED:ECOSYSTEMANALYSIS

    Whiletherearemanyprogramsforhighriskchildren,thereareveryfewprogramsthatofferalongterm,individualized,andcomprehensiveapproachforthemostvulnerablechildreninthehighestriskenvironments.Ofthese,thereareevenfewerprogramsthatdeliveroutcomesthatbreakthecycleofpoverty.

    Forexample,muchlikeFriendsoftheChildren,BigBrothersBigSistersofAmericaandHeadStartselectchildrenearlyandprovidethemwith1:1relationships,butneitherorganizationcommitstoeachchildfor12years.SimilartoFriends,CourtAppointedSpecialAdvocatesusesaformalselectionprocesstoidentifychildrenmostinneedofitsservices,butdiffersfromFriendsbecauseitdoesnotcomprehensivelyspendtimewitheachchildinschool,athome,andinchildrenscommunities,nordoesithavepaid,professionaladvocates.Withitslongterm,relationshipbasedapproach,Friendsisuniquelypositionedtomeetthedemandsofchildrenwithmultiplebarrierstosuccess.Forourexpansivecompetitiveanalysis,pleaseseeappendixp.17.

    COMMUNITYPARTNERS(COLLEAGUES)FriendsoftheChildrensholisticmodelfillsinthegapsleftbyourcompetitors.Infact,weseethesesameorganizationsascommunitypartners,orcolleagues.Becausewebuildtrustingrelationshipswiththecommunitysmostdisenfranchisedchildrenandfamilies,wehaveasynergisticrelationshipwiththesecolleagues,improvingtheiroutreach,access,enrollment,andsupporttothehighestriskchildren.Asthecommunityhub