business plan
DESCRIPTION
my business plan for future..... just d begining ...still a long way 2 go ahead...TRANSCRIPT
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Business plan Branding of sugarcane juice
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Sugarcane juice in tin packed or pet bottles. Our initial product to start is:- 500 ml in tin pack 1 ltr. in pet bottles
Business idea
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Brand name – Fresh Mania
Tag line – “Live healthy drink better”
Initial launch – Delhi NCR
Brand
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To refresh people of all age groups with our product by providing them a fresh, hygienic and value for money drink.
Mission
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To evolve as one of the best Producer of quality sugarcane Juice, extract juice scientifically and serve a totally natural and hygienic DESI refreshment in our country.
Vision
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1 Lesser shelf life of sugarcane juice Solution- Sodium benzoate and ammonium
hydroxide can be used as preservative2 Our main issue is about the perception of
people about the sugarcane juice Solution- We must invest heavily on
promotion of juice and also marketing plan will change time to time because we are new in the market so we have to create awareness in customer about our product and to attract them.
Problems
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Fruit and vegetable industry Top four sugarcane producer -11 June 2008
are:
Industry
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Every kind of individual We will segment our market on the basis of
priorities and attitudes of our customers towards hygienic products
Target customers include:- Students at every level Employees working in hot conditions Households, passengers
Potential customers
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Market demographics
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Market trends
In target market there is trend of soft drinks and juices. People use juices to have a fit life and also to serve their guests as well. Because juices are hygienic and nutritious and have a good taste then soft drinks. In summer its usage is more so the availability should be increased to meet the demand of customers.
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Juices market expands very fast A new research proves that by 2014 every
person will consume 95.5 liters juice every year
Market growth
Source - Wikipedia
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Our organization will be legally formed as partnership firm
Partners will be Kamran, Priyasha, Subhamay and Amrita
Organization structure
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There will be 4 departments Purchasing and logistics- it will be taken
care by Subhamay Production and financial operation- it will
be taken care by Priyasha Marketing- Kamran will be responsible for
marketing. He will design promotional campaign and will do art work for advertisement.
Warehouse management- Amrita will be responsible for this
Key management personnels
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RS.50,00,000
Total investment in the initial stage
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Capital investment
Fixed asset cost
Security payment for the building
plant and machinery single unit (4units)
labeling machine Lid ceiling machine Working capital TOTAL Misc. costTOTAL (A)
Amount
Rs.1,00,000 (so per machine is Rs.25000)
5,05,000 (4 * 5,05,000)
Rs. 45,000 Rs. 55,000 Rs. 23,00,000Rs.45,20,000• Rs.30,000Rs.45,50,000
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Operating investment before earnings (B)
particular cost
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Adding (A+B) = Rs.45,50,000 + Rs.1,60,000 = Rs.47,10,000Therefore, surplus = Rs. (50,00,000 – 47,10,000) = Rs. 2,90,000This surplus will be used to purchase
operating materials for starting period
Surplus figure
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Initial capacity of the firm is to process approx. 2000 lts a day. And 4000 cans in a day. One can (500ml) cost Rs.20 including all operating costs and will be sold for Rs. 35 with a profit of Rs. 10.
Capital investment will be recovered in one year on sale of 1,34,572 units. First year expected sales revenues will be 1,50,000 units. This means first peak seasons will recover our initial capital investment to some extent
Projected financial
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COGS/can
Items Tin sheet / can Sodium benzoate Ammonium hydroxide H.R cost -6 seasonal
workers hired for 4 months @ Rs.6000 pm
Rent (Rs,250000p.m)
Price Rs.5 Rs 0.09 Rs.0.10 Rs.0.30
Rs.0.52
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Cont.
Items Sugarcane single unit (Rs.3.50 ) 500ml needs
3 sugar cane administration
TOTAL COST
CostRs. 10.50
Rs. 3.49
Rs. 20
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Selling price = Rs.35 Retailers commission = Rs. 5 Cost of good sold = Rs 20
Profit = Rs 10
Company profit
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Profit percentage = net profit /cost price* 100 = 50%
Profit percentage
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We have decided to use integrated marketing communication in which there will be blend of different marketing promotional tools that will convey clear and consistent message of our product to the customers. These Promotional tools will be:
Newspapers Billboards Promotional vans
Promotion strategy
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Direct Competitors :Nestle (guava, grapes nectar) Coca cola (pulpy orange) Indirect competitor :Coca colaPepsi
Competition Overview
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Alfa Engineering Works8, Annees Chambers AnnexCarnae Road, P.B. No. 1284Mumbai – 400 001 B.Sen Berry & Co.65/11, New Rohtak RoadNew Delhi – 110 005 Peenya Engineering Industries492, 1 phase,Peenya Industrial AreaBangalore – 560 059
ADDRESSES OF MACHINERY AND EQUIPMENT SUPPLIERS
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Will try to buy the patent of cane fresh Diversification in other juices Expansion in major cities of India
Future prospects
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Thank you