WECOME TO THE PRESENTATION OF PUPPY PET CARE

EXECUTIVE SUMMARYWith the change of generation demand, pet

care service in Bangladesh will be one of the major

business fields in future.

As we are the first in this service oriented business, we are expecting a booming

future market within short time.

COMPANY SUMMARY Our primary product is premium pet care.

The uniqueness of the product is in the upscale nature of the Pet Care Center.

The consumer who chooses our services is interested in providing their pets distinctive care that is the same they would provide at home.

Premium service and unique products are what we have to offer.

OBJECTIVESMaintain positive, steady sales growth throughout

each yearGrab 90% of market share by 2014Increase customer satisfactory levelEstablish the position of market leader in 5 yearsIncrease profit margin by 2% a year through

operating efficiencies that are then passed throughout the organization

THE BUSINESS DESCRIPTIONPet care is a reputed service. According to the

AmericanPet Product Association Americans spent $47.7

billionon pet services in 2010 and increase of 48% over

2009.But in Bangladesh first time we will launch this

service!!!!

We are confident that Puppy Pet Care Center will do

well and achieve positive image and satisfaction among our

customers mind.

OUR RANGE OF SERVICE INCLUDES A new pet care center with world class standard All pet accessories available for purchaseFresh and nutritional food and water every visit Loving careMedication direction

WHY PEOPLE WILL BE INTERESTED?The fact is that many pet owners do not have

enough time to care of their pets. We have stepped in to fill the void to provide security, comfort, and flexibility to our “Pet parent’s”.

In this economy, many people spend most of their time at work or traveling and leaving their home. That’s why their pets have to stay alone. Pets need to be walked, fed, and loved. We will take care of the pets in our service center.

Many people have very few knowledge about how to take care of their pets health. Concentrating on this fact we will lunch two programs for our pet parents.

BUSINESS ENVIRONMENT & MARKET ANALYSIS

INDUSTRY BACKGROUND:We will establish our office at Bashundhara,

Block A, Road No. 8, Dhaka.We have selected a flat with 2000 square feet;

where we have office rooms, store room, playground and pets houses.

Our office will be well furnished and decorated and we ensure our customers their beloved pet’s safety.

INTERNAL ENVIRONMENT(3M’s) MAN: Man, the first of the three M's & the most important one. The right person for the right position is a sure bet for organizational effectiveness and efficiency.

MONEY: Without money, no venture or enterprise can motivate workers; get quality and sufficient materials,and maintain them or even ensure that time is properly Managed.

MANAGEMENT: People will call us for their pet’s services.

We will service all type of pet care within proper management.

EXTERNAL ENVIRONMENTAs for the suppliers, our business does not

depend on only one supplier. In fact, we managed to have at

least three suppliers to support our business, so that we

won’t run out of supplies and our services won’t be

delayed or cancelled in case of shortage of resources.

Our pet owners are the main beneficiaries of our products and services so we always have to treat

them valuably because the success of our business

relies on our pet owners satisfaction.

MARKET ANALYSIS GEOGRAPHIC: Geographically segmentation is dividing the

market into different geographical units such as nation, region, states, counties, cities, or neighborhood.

Cities or division- Our main office at Bashundhara in Dhaka. After a few years, it will open its branch in the nearer districts and also divisional towns like Chittagong, Sylhet, Khulna etc.

DEMOGRAPHIC:Demographic segmentation divides the market

into groups based on variables like age, gender, family size, family life cycle, income, occupation, education, religion, race, generation and nationality.

Gender- Our target customer includes both male and female pet owners.

Income- We are targeting to the people who is comfortable enough to our payment through their income. For instant, pet parents who earn above 25,000 BDT.

PSYCHOGRAPHIC:Psychographic segmentation divides buyers into

different groups based on social class, lifestyle, or personality characteristics.

Social class- People belong from middle class, upper middle class, higher class, upper higher class.

BEHAVIORALBehavioral segmentation divides buyers into groups

based on their knowledge, attitudes, user rate, user status, occasion, benefit or responses to a product.

Keeping all these ideas in our sense, we have made our marketing strategy.

SALES AND MARKETING PLANOUR TARGET MARKET:We will divide our total market by geographically. We are

targeting middle class, upper middle class, higher class, upper higher class.

With lots of innovative ideas and thoughts, we will provide best customer service with the reasonable cost.

ADVERTISEMENT OF PET CARE BUSINESS:

Pet care will be ready for giving service from January 2014.

We will attract attention by advertisement on newspapers, radio, wall posters, TV, Facebook, and Leaflets in offices.

We will also have a website where our information’s will be available.

A LITTLE REVIEW OF OUR SERVICE

Promotion Period Cost

Newspaper Yearly 50000

Website Once 20000

TV Yearly 85000

Radio Yearly 30000

Leaflets Yearly 20000

Wall Poster Yearly 20000

Banner Yearly 20000

HOW WE WILL PROVIDE OUR SERVICE ?The customer can order for our services and products

(Foods, Medicine) through our online customer service.

They can also E-mail us in e-mail address.

They can also order us through our toll free call center and we are ready to provide emergency service.

They can pick our products by their self from our center office in the located area or they can take our home delivery service but service charge applicable.

Our company will make sure that our employees will be well trained.

OUR PRICING STRATEGY Initial Consultation: Complimentary Pet sitting: per visitOvernight Stays (10pm-6am)Pet Walking: per visitPet taxiPet washing Again, we will also provide various nutritional foods,

medicines & Pet case, pet’s bed, pet’s toys, at reasonable price.

OPERATIONS PLANLOCATION:Most of the rich and royal people live in Dhaka and

we will establish our office at Bashundhara, Block A, Road No.8 in Dhaka.

After a few years, it will open its branch in the nearer districts and also divisional towns like Chittagong, Barisal, Sylhet, Khulna etc.

MACHINERY REQUIRED:To run our business, we need some machineries and instruments for pet houses, pet’s bed, medicine, foods, supplements, grooming, toys, accessories, pet bowls, exercising instrument and so on.

TIME OF OPERATION:Saturday - Wednesday: -9.00am -7.00pmThursday – Friday: - 9.00am -2.00pm. SOURCES:For our customer satisfaction we will collect all

necessaryfoods, medicine and initial supplements &

accessories from foreign countries (USA, UK, and AUS).

MANAGEMENT SUMMARY This business is controlled and managed by us.

Six members of us are simultaneously control the managerial process. We divided our task among

us. Our management chart is given below:Md. FAHIM

KHAN(CEO)

REJAUL KARIM(OPERATION MANAGER)

SHARHMIN SULTANA

KIMTY(HRM)

KAWSAR AHMED

(ACCOUNTANT)

RUBAYDA AFREEN

(MARKETING MANAGER)

SHARMIN SULTANA

KIMTY(CUSTOMER AND PUBLIC

RELATIONSHIP MANAGER)

FINANCIAL PLANFinancial plan depend on operating costs like

employee’s wages, rent, and supplies to care for the pets like

cages, food, and necessary medical care etc. At first, we

are assuming that we need 25,00,000 tk. Here is the

source of funds:Owner’s Investment 15.00,000/- BDTBanks and Lenders 10,00,000/- BDT

TOTAL = 25,00,000/- BDT

OUR QUALIFICATIONS IN THIS MANAGEMENT

Service knowledge

Past working experience

Skills

Special abilities

DESCRIPTION ABOUT OUR FINANCIAL PLANFIXED COSTS:Our capital is 25,00,000/- BDTFixed cost in advance ( contract fee for the floor

) is 1,50,000 BDTThe cost for rent and insurance are respectively

50,000/-BDT and 20,000/- BDTCost of equipments 13,000 BDTVARIABLE COSTS:Costs for workers 5,00,000/- BDTCosts for advertisement 50,000/- BDT

Costs for raw materials 1,00,000/- BDTCosts for utility 13,000/- BDT

TOTAL COSTS:

Fixed costs + variable costs 11,09,000/- BDT

RISK MANAGEMENT PLANPayment of damages due to accidents and injury at

our business or caused by our employees.Payment of medical expenses necessitated by the

incident.Payment of attorney fees and expenses to

investigate, settle or litigate the claim.The cost of court bonds or other judgments during

appeal.CONTROLS:We will measure the revenue and expenses monthly.We will monitor the overall progress accurately .We will be careful of any disturbance.We will spot the factors in the internal and external

factors that restrict to meet the goal.

CONCLUSIONWe are binging pet care business first time in

Bangladesh.

Though we have no strong opposition yet but we will provide the best service in returns we will earn the profit.

We will offer great service, that no one can give in Bangladesh.

We will create customer reliable pet care service plan.

We will earn pet owners confidence and trust by our work.

ANY QUESTION ??

THANK YOU ALL