BUSINESS PLAN

WHAT > WHY > HOW

BY

CHERUKU SRIKANTH

WWW.MYIDOS.COM

WHATBusiness plan is a document that describes:

What are the goals / objectives

How will these goals / objectives be achieved

WITHOUT PLAN WITH PLAN

“Failing to plan is like planning to fail”

WHYIN

TE

RN

AL

US

AG

E • OWNER• EMPLOYEES• CUSTOMERS

EX

TE

RN

AL

US

AG

E • INVESTORS• BANKS • VENDORS

WHYO

WN

ER • Focus

• Priorities• Time

management

EM

PLO

YE

ES • Uniformity

• Rules• Consolidation of

effort to achieve common goals

CU

ST

OM

ER

S • BUSINESS DEVELOPMENT

• PRICING• MARKETING

INTERNAL

WHYIN

VE

ST

OR

S • Envisage interest

• Funding• Valuatio

n BA

NK

ER

S • Loans• Credit

rating

VE

ND

OR

S • Preferred price

• Credit terms

EXTERNAL

PLAN > IMPLEMENT > ACHIEVE

HOW

DEFINE PROBLEM

ESTIMATE SIZE OF PROBLEM

DEFINE YOUR SOLUTION

DIFFERENCIATE YOUR SOLUTION

SALES STRATEGY

RESOURCE STRATEGY

TEAM FINANCIAL PLAN (BUDGET)

IMPLEMENT REVISE REPEAT

AVOID / EVITAR

ComplexityUnderestimation of resources or

costs

Over estimation of Income Rigid plans

QUESTIONS?

csrikanth@myidos.com

AS WE SAY IN INDIANAMASTE