6/26/2014

BUSINESS PLAN E-Commerce Project

GROUP MEMBERS: Amina Liaqat F11BA001 Mehreen Rizwan F11BA004 Hassan Shahbaz F11BA017 Aafia Moin F11BA023 Kashif Rashid F11BA052 Naima Siddiqui F11BA060 Asmavia Khalid Khan F11BA063 SUBMITTED TO: Mr. Shahzad Khan

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ANIMEZBUSINESSPLANTable of Contents Mission........................................................................................................................................................................2

CompanySummary...............................................................................................................................................2

KeystoSuccess:......................................................................................................................................................2

Start-upPlan............................................................................................................................................................2

TargetCustomers..................................................................................................................................................2

ProductsandServices..........................................................................................................................................2

BusinessProcess....................................................................................................................................................3

Resources...................................................................................................................................................................3

RequirementsfortheWebDeveloper.........................................................................................................3

SupplyChain.............................................................................................................................................................4

RevenueModel........................................................................................................................................................4

MarketAnalysis......................................................................................................................................................4

MarketingPlan........................................................................................................................................................4

FinancialPlan...........................................................................................................................................................4

PeoplebehindthePlan........................................................................................................................................6

Conclusion.................................................................................................................................................................6

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BUSINESSPLANMission The mission of “ANIMEZ” is to provide a platform where users can easily watch, review and discuss animated movies from variety of categories.

Company Summary Animated movies are as popular in adults as they are in children because they offer quality entertainment. The “House of seven” consists of seven members that have helped in developing this website. Animez aims to provide access to all animated movies with outstanding picture quality that occupies less space in the memory.

Keys to Success: Accessible website that is entertaining to surf. Like a trip to your favorite store where you

always find something new that you want. Create a store image that our target customers sees as both attractive and trendy. High streaming speed with high picture quality. Updates regarding new upcoming movies. Easy to access discussion forum.

Start-up Plan Our startup cost includes cost for equipment (and tools), workspace rent, power back-up plan, operational expenses. Animez is funded by the owner investment, and we are also investing for affiliation with other websites in order to promote our website and increase our customers.

Target Customers Initially only children were interested in animated movies but with the changing trends more and more age groups are fascinated by these movies, so our website aims to provide entertainment to all the people below 35 age.

Products and Services Animez is offering animated movies in the following categories:

ACTION movies ADVENTURE movies COMEDY movies FAMILY movies FANTASY movies

In addition, it also provides: Discussion Forum IMDB Ratings

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Critic Reviews Trailers Plot Summary

Business Process In order to provide the desired services, Animez is hosted by HosterPK. The hosting plan “Unlimited Plan II” is providing the following services at Rs 7,500 /Month:

Unlimited Disk space Unlimited Bandwidth Free Domain Registration ASP.Net, PHP, Email 99.9% Server Uptime 30 Day Money back Guarantee 24x7 Technical Support

Being a virtual (pure-play) platform, Animez deals solely online providing digital products, services and information.

Resources Resources required for the website:

1. Web developer 2. Web Hosting provider 3. System availability 4. Torrent links provider 5. Office place 6. Power backup system 7. Archived backup

Requirements for the Web Developer The essential functions & responsibilities are as follows:

Responsible for design, layout and coding of website (technical & graphical aspects). Determine the functionality the site must support. Determine the technology to be used and its complexity level. Write the necessary code or adapt to the existing software packages available. Test the website and identify any technical problems.

The candidate for web developer must meet the following criteria: Masters in Computer Sciences (with expertise in web development, graphics designing

and databases). Must be up to date with new technological inventions. Must be aware of the standards, rules & policies applicable for web development. Must be able to work with tight schedules. Good understanding of trouble shooting & problem solving techniques.

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Supply Chain The suppliers for Animez include:

A movie link providing website (www.solarmovies.so) A website that provides trailers (www.dailymotion.com) International Media Data Base (www.imdb.com) A website that provides reviews (www.metacritic.com)

Revenue Model Animez expects to generate revenues through:

Advertisement Affiliation

Animez will also get paid by the Solar Movies, from which movies are available to watch online. It will be a source of publicity for them, which is an incentive. Also, Disney toy store that specializes in movie character toys, will be available for individuals interested in buying these characters. Different companies will be contacted to advertise through Animez. Ads will be of wide variety and companies will be charged per click. In future, Google AdSense will be used to earn revenue. It pays $1 - $10 per thousand clicks.

Market Analysis The simple fact is, all businesses have competition. There are numerous websites that provide facility to watch movies online like solarmovie.com, megamovie.com etc. All of these websites have a wide reach and variety of movies. Still, none of them is solely focused on animated movies. Animez is also offering updates for upcoming animated movies. This puts Animez at an advantage. For viewers looking for animated, light & refreshing entertainment, Animez is a platform that provides more and better options for movies, unlike other websites.

Marketing Plan For marketing and promotion purposes, Animez plans to adopt the following methods:

Advertising: by advertising on other websites, we plan to attract more and more users for our website.

Public Relations: by interacting with people making them our ambassadors, we intend to spread the word about Animez.

Social Media: by advertising on social media like Facebook, Twitter, Animez can increase its fan base.

Affiliation: by affiliating with other websites like movieweb.com, Animez will share the customers of these websites.

Financial Plan Initial Investment: Animez is funded by owner’s investment of 35,000/- Rs each, making a total of 245,000/- Rs. This cash will be used for different expenses and costs for setting up the website.

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Expenditure: The expenses for the development of Animez include:

Expenditureforthefirstmonth Amount(inRupees)

Salary for the Web Developer 38,000

Office Equipment 50,000

Office Rent 12,000/month

Marketing Expense(Advertisement) 18,000/month

Marketing Expense(Affiliation) 26,000/month

Operating Expense(utility bills, generator) 13,000/month

Web Hosting Expense 7,500/month

Total Expenditure 164,500/- Rs

Expenditureforcomingmonths Amount(inRupees)

Office Rent 12,000/month

Marketing Expense(Advertisement) 18,000/month

Marketing Expense(Affiliation) 26,000/month

Operating Expense(utility bills, generator) 13,000/month

Web Hosting Expense 7,500/month

Total Expenditure 76,500/- Rs

Expected clicks/views: 500 visitors are expected in first month and are expected to increase with time.

Expected Revenue for the first month: The revenue will be generated by following resources:

Revenue Amount(inRupees)

Affiliation Revenue(solarmovies.com) 50/movie

Affiliation Revenue(Disney - A Toy Store) 20/click

Advertisement Charges 1500/ad

Total Revenue: 89,000/- Rs

First Month Summary:

Initial Capital 245,000/- Rs

Total Expenditure 164,500/- Rs

Total Revenue 89,000/- Rs

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For Break-Even: revenue/ unit : 178 cost/unit: 329 fixed price: 57,500 We need to have at least 881 visitors to cover our cost or generate 67,781/- Rs more

for revenue.

People behind the Plan The management team for Animez include:

Amina Liaqat: BBIT hons. IT major, Web development Consultant Mehreen Rizwan: BBIT hons. Finance major, Chief Financial Officer (CFO) Hassan Shahbaz: BBIT hons. IT major, Backup Programmer Aafia Moin: BBIT hons. Finance Major, Marketing Executive Kashif Rashid: BBIT hons. Finance Major, Human Resource Manager Naima Siddiqui: BBIT hons. Finance major, Administration Incharge Asmavia Khan: BBIT hons. Finance major, Public Relations Officer

Conclusion Currently Animez is providing online watchable movies with the release dates of the upcoming ones along with a discussion forum It is a small start but the House of Seven intend to go big, by providing the following features in future:

Increase the categories of the movies we provide. Offer more variations in the movie resolutions. Provide safe downloading link. Provide HD wallpapers of popular characters. Provide soundtracks along with movies. Blog containing all the juicy gossip and behind the scene stories.

As John Milius said: “Pain is temporary, film is forever” So, live life, love movies…!!!