business plan advanced business technology. part i – cover page your name business name company...
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Business PlanBusiness PlanAdvanced Business Technology
Part I – Cover PagePart I – Cover PageYour NameBusiness NameCompany LogoAddressTelephone NumberFax NumberE-mail AddressDate
The purpose of a cover page is to tell the reader what he or she is about to read and how to reach the writer.
Your cover page is also a way to get your business plan noticed.
Part II - Table of Part II - Table of ContentsContents
Your table of contents provides readers with a quick and easy way to find particular sections of the plan.
All pages of your business plan should be numbered and the table of contents should include page numbers.
After you assemble your plan and number your pages, go back to the table of contents and insert page numbers.
Be sure to list headings for major sections as well as for important subsections.
Complete this
section at the end.
Part III – Executive Part III – Executive SummarySummary
This section should answer briefly the basic questions a venture capitalist would ask.
Who is on the team? What business is your company in? Why should we invest in your product or
service? How will you achieve the potential in your
business model? How much money is required?
Complete this
section last.
Part IV – Business Part IV – Business DescriptionDescription
Your business description is your corporate vision, and includes:
who you are what you will offer what market needs you will
address why your business idea is
viable –(capable of growing, surviving)
◦ It should describe exactly what you will be selling, and why people or businesses will buy it.
◦ How is your product different from similar items already on the market?
◦ Compare your product to similar products on the market.
Why is yours
better?
Part IV – Business Part IV – Business Description -ContinuedDescription -Continued An overview of
your industry Discussion of your
business Mission statement Select appropriate
site Client profile Costs Barriers and access Expansion potential
Description of product or services you will be offering Unique selling
proposition Determine your
company’s position Identity in the
marketplace Determine your
company’s pricing strategy What will you
charge and how you decided on the price
Part V – Market and Industry Part V – Market and Industry AnalysisAnalysis Customers
Who are they? Where are they? What do they need? Where do they buy?
Research, Explore, Explain Segment
Description Needs and
Requirements
Market Size/Trends Industry Trends Socioeconomic
Trends Government Policy
Competition Who is the price
leader? Who is the quality
leader? Labor
Requirements Estimated Sales
Part VI – Sales and MarketingPart VI – Sales and MarketingStrategy
◦ How will you get the customers to buy your product/service?
Method of Sales◦ How will you get the
products to the consumer?
◦ This is one of the most important elements of your plan!
Advertising and Promotion◦ Use the checklist
saved in the Office I folder. Examples: business
cards, brochures, coupons, newspaper ads.
Part VII - ManagementPart VII - ManagementManagement
team description◦ Good
management can take even a mediocre idea and make it work!
◦ Create a description of each member’s contribution.
Ownership◦ Who owns and
controls your company?
Part VIII - FinancialsPart VIII - Financials Risks
Have an idea if Your competitors
cut their prices A key customer
cancels a large order
The industry’s growth rate drops
Operating costs exceed your projections
Important suppliers fail to make deliveries
Expenses and Capital Requirements Operating
expenses Capital
requirements Costs of goods
Part IX & XPart IX & X
Bibliography PowerPoint presentation
Be sure to cite all sources used in MLA style
Prepare a PowerPoint presentation of your start-up company's Business Plan.
This will be presented in class to your investors (teacher and classmates).
You will be given a rubric for the paper and the presentation.
Please have fun!Please have fun!