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0 Master of Technology and Innovation Management (MTIM) Semester 1, Session 2014/2015 MMJT 1023: BUSINESS PLANNING & ORGANIZING Business Plan Ready Cleaning Service Nusaibah Roslan MMJ141005 Sharifah Radhiah Syed Azman MMJ141003 Lecturer: Mr Hiroyuki Ishizaki Submission Date: 20 January 2015

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  • 0

    Master of Technology and Innovation Management (MTIM)

    Semester 1, Session 2014/2015

    MMJT 1023: BUSINESS PLANNING & ORGANIZING

    Business Plan

    Ready Cleaning Service

    Nusaibah Roslan MMJ141005

    Sharifah Radhiah Syed Azman MMJ141003

    Lecturer: Mr Hiroyuki Ishizaki

    Submission Date: 20 January 2015

  • 1

    Ready Cleaning Services

    Business Plan

    Lot 3/34 Jalan Haruan, Taman Oakland, Seremban.

    06- 4355612 / 013-2482301

    www.readycleaningservices.com

    Nursaibah Roslan

    013-36540408

    [email protected]

  • 2

    Table of Content

    No Contents Page

    Table of Content 2

    Executive Summary 3

    1.0 Mission, Vision & Value Statement 4

    1.1 Tagline 4

    1.2 Company Logo 4

    2.0 Market Overview 5

    2.1 Market Needs 7

    2.2 Market Trends 7

    3.0 Product Service and Business Outline 8

    3.1 Background of the Company 8

    3.2 Service 8

    3.3 Insurance 8

    3.4 SWOT Analysis 9

    4.0 Existing Players 10

    5.0 Differentiation Strategy 11

    6.0 Business Model 13

    6.1 Price 13

    7.0 Production (Process & Procurement) 14

    7.1 Service Request Process 14

    7.2 Residential Services Process 15

    7.3 Laundry Services Process 15

    8.0 Marketing & Sales 16

    9.0 Management Team 17

    9.1 Ready Cleaning Service Organizational Chart 18

    9.2 Personnel Management 19

    9.3 Job Specification 19

    9.4 Schedule of Remuneration 20

    10.0 Financial Projection 21

    10.1 Marketing budget 21

    10.2 Acquisition of Machinery and Equipment 21

    10.3 Operation overhead 22

    10.4 Balanced Sheet 23

    10.5 Sales Forecast 24

    10.6 Income Statement 24

    11.0 Investment and Return 25

    11.1 Table of loan repayment 25

    References 26

  • 3

    Ready Cleaning Service

    Executive Summary

    Ready Cleaning Service is a startup residential cleaning service that aims to provide

    customers with all residential cleaning services professionally, first class quality and with

    convenient scheduling.

    Services provided include cleaning of floors, windows, cabinets, dishes, laundry, furniture,

    bedroom, and toilet. Besides residential cleaning, we also provide cleaning before or after

    event; after they have thrown a party or when they are conducting an event.

    The type of business is Private Ltd. and is owned by Nursaibah Roslan. Limited company is a

    type of company which when set-up allows an entrepreneur to keep their own assets and

    finances separate from the business itself.

    Ready Cleaning Services target market is focusing in Seremban, Negeri Sembilan. Seremban

    has the biggest number of house compared to others big cities in Negeri Sembilan which is

    Port Dickson and Nilai. The market is growing due to increase of income per household. The

    market is likely to maintain better than average growth due to the lifestyle of the people in

    Seremban have developed within the decades, working longer and longer hours.

    The effect of the longer work week is that people have less time to take care of the personal

    maintenance responsibilities such as house cleaning. This service will save the customer time

    and energy of doing the work. The customer has the benefit of enjoying a clean and attractive

    home. The customer also has extra leisure time for entertaining guests, enjoying hobbies, or

    any other activities.

    The company will hire 13 staff with eight cleaners as the plan is to penetrate at least 10% of

    the market in Seremban. The current market is 77 thousands household but the number are

    expected to growth more than 20 thousand households. Each of staff has their own

    responsiblities in order to keep the business running. Employees are vital components of

    providing a professional, quality cleaning service; therefore, Ready Cleaning Services will

    provide adequate pay to all employees.

    For a start, the company may need of total RM 110 00 with debt financing of RM 50 000. The

    loan proceeds will be utilized primarily in purchasing cleaning equipment & supplies, lease

    payments, payroll, and additional working capital needs throughout the first year. Nursaibah

    contributes her own money of RM 60 000. Ready Cleaning Services projects annual revenues

    of RM 1,732,500 in Year 1 with operating expenses of RM 335,360.

  • 4

    1.0 Mission, Vision & Value Statement

    Mission

    To provide customers with all residential cleaning services professionally, first class

    quality and convenient scheduling.

    Vision

    To create a clean and sustainable environment domestically

    To provide a service based company that exceeding customers expectation

    To be the best cleaning service company in Malaysia

    Value Statement

    Commitment

    - Fully committed staff to provide a service that will satisfy the customers need

    Security & Safety

    - Serve to the clients with their safety comes first, in terms of their belongings

    Customer need

    - Provide services that beyond customers need

    1.1 Tagline

    Ready to clean, ready to shine

    1.2 Company Logo

  • 5

    2.0 Market Overview

    The cleaning industry provides a critical service to both individuals and commercial enterprises.

    It requires hard work, professionalism and an awareness of evolving technologies and

    information. It emphasizes the positive results of properly done commercial cleaning, which

    include providing a safe, healthy indoor environment for people to work and helping people

    avoid symptoms and illnesses caused by an unhealthy environment.

    Cleaning service companies are increasingly forced to adapt to clients changing needs in the

    face of economic difficulties. The industry needs to respond to fundamental requirements of

    the society such as cleanliness, hygiene and protection of the environment. It represents, in

    economic and social terms, one of the most dynamic areas of corporate services.

    Ready cleaning services market focus in Seremban, Negeri Sembilan. Seremban has the

    biggest number of house compared to others big cities in Negeri Sembilan which is Port

    Dickson and Nilai. The market is growing due to increase of income per household. The

    market is likely to maintain better than average growth due to the lifestyle of the people in

    Seremban have developed within the decades, working longer and longer hours. The effect

    of the longer work week is that people have less time to take care of the personal maintenance

    responsibilities such as house cleaning. Instead, people will work and longer hours and pay

    someone to take care of other, less important or less desirable

    2002 2004 2007 2009 2012

    Negeri Sembilan Monthly Gross Household Income (RM)

    2739 2886 3336 3540 4576

    2739 28863336

    3540

    4576

    0

    500

    1000

    1500

    2000

    2500

    3000

    3500

    4000

    4500

    5000

    2002 2004 2007 2009 2012

    Negeri Sembilan Monthly Gross Household Income

    Negeri Sembilan MonthlyGross Household Income

  • 6

    Seremban has the biggest number of households. the current market is 77 thousands

    household but the number are expected to growth more than 20 thousand households.

    Port Dickson Seremban Nilai

    Total Household 23,336 77,367 43,715

    Total Living Quarters 36120 96647 62792

    36120

    96,647

    62,792

    Total Living Quarters

    Port Dickson

    Seremban

    Nilai

    23,336

    77,367

    43,715

    Total Household

    Port Dickson

    Seremban

    Nilai

  • 7

    2.1 Market Needs

    Ready Cleaning Service is providing its customers with a professional, residential house

    cleaning service, aimed at the upper echelon of the market. We seek to fulfil the following

    benefits that are important to its customers.

    Professionalism: All employees will be well trained to exude professionalism from all

    of their actions and conversations.

    Convenience: We will provide its services in the manner that is most convenient to

    the customer, including arranging for visits when the owner is not home.

    Trustworthiness: Many people have legitimate concerns regarding cleaning services

    in their home and the possibility of theft and breakage. These concerns have been

    eliminated or significantly reduced through a comprehensive screening and training

    process for employees. Additionally, Ready carries insurance designed to cover any

    loss that the customer may attribute to the company.

    2.2 Market Trends

    The market trend in house cleaning has shifted from individual service providers to companies.

    Years ago, most families had a single housekeeper who was responsible for the cleaning of

    their home(s). This individual was often considered a member of the family. Less and less

    families these days are serviced by an individual housekeeper. The trend is moving toward

    having a cleaning service come into the home weekly.

    The residential cleaning demands are increasing due to dual income per household trend.

    Nowadays, both spouses are working. The duration of working hour is about 45 hours per

    week. They have tight schedule that they do not have enough time to maintain the house

    cleanliness. When they are free from work, the time are used to rest, to spend with family or

    going to holiday. They are less desire to spend the time to take care of personal maintenances

    responsibility. Moreover, due to higher income, they are willing to pay someone to do the

    maintenances for them.

  • 8

    3.0 Product Service and Business Outline

    3.1 Background of the Company

    Name of Business Ready Cleaning Service

    Business Address Lot 3/34 Jalan Haruan, Taman Oakland,

    Seremban

    Contact Number 06- 4355612 / 013-2482301

    Type of Business Pvt. Ltd.

    Main Activities Residential Cleaning Service

    Initial Capital RM 100, 000

    Since it is a startup company, the type of business is Private Ltd. and is owned by Nursaibah

    Roslan. Limited company is a type of company which when set-up allows an entrepreneur to

    keep their own assets and finances separate from the business itself. This means that people

    who have invested in the business (the shareholders) are only responsible for any company

    debts up-to the amount that they have invested and no more. It is therefore a good way for a

    business to get investment without risk to a personal wealth.

    3.2 Service

    Ready Cleaning Service will provide a residential house cleaning service for the upper end of

    the market. Services provided include cleaning of floors, windows, cabinets, dishes, laundry,

    furniture, bedroom, and toilet. Besides residential cleaning, we also provide cleaning before

    or after event; after they have thrown a party or when they are conducting an event.

    This service will save the customer time and energy of doing the work. The customer has the

    benefit of enjoying a clean and attractive home. The customer also has extra leisure time for

    entertaining guests, enjoying hobbies, or any other activities.

    3.3 Insurance

    Since our service is high risk in terms of safety and security of the customers belonging, we

    provide an insurance as assurance to the customers. In example if the employee accidentally

    broke an expensive vase (which in the inevitable case that something is broken, RCS has

    specific guidelines for the employee to follow to resolve the conflict) and pay the compensation.

  • 9

    3.4 SWOT Analysis

    The following SWOT analysis captures the key strengths and weaknesses within the company,

    and describes the opportunities and threats facing by Ready Cleaning Service.

    Strengths Opportunity

    Commitment to quality service

    Dedication to customer satisfaction

    Value seen in its employees

    Convenient service schedule

    Owner experience in the hospitality

    industry

    New market with unlimited opportunities

    Market is showing consistent high

    growth

    Current trends: Working spouse, tight

    schedule

    No dominant cleaning services in

    Seremban

    No laundry services in other cleaning

    services company

    Weakness Threat

    Inherent time lag when building goodwill

    and trust.

    The difficulty of establishing brand equity

    as a start-up company.

    Limited resources

    Low barriers for entry of competitors

    Competitors may add Laundry service

    in their line

    Employee turnover

    Residential Cleaning

    Cleaning windows

    Bedroom

    Sanitation

    Laundry Service

    Washing

    Drying

    Ironing

    Folding

    Before/ After Event

    Preparation before event

    Clean up after party

  • 10

    4.0 Existing Players

    Features Merry Maids H20 Cleaning Ready cleaning

    No of maid 2 1 2

    Maid gender Female Female Female/ male

    Office cleaning No Yes No

    Residential

    cleaning

    Yes Yes Yes

    Package One time

    Weekly

    Monthly

    One time

    Monthly

    One time

    Weekly

    Monthly

    Move in/out Yes Yes No

    Before/ after event Yes Yes Yes

    Vacuuming Yes No Yes

    Staircase cleaning Yes No Yes

    Laundry services No No Yes

    Cleaning Product Yes No No

    Promotion Website, FB,

    Smartphone apps,

    Magazine

    Website, Flyers FB, flyers, brochure,

    website

    Price One time-350

    Moving-350

    Monthly-1400

    One time-100

    Monthly-380

    Moving-150

    One time-225

    Monthly-850

    Location All Malaysia Selangor Seremban

    Currently there are two other main players in the cleaning service industry. However, we have

    our own strength and market segmentation plus with our own differentiation.

    Competitor Strength Weakness

    Merry Maid High coverage Brand acknowledgment Sell cleaning product Huge marketing effort

    Expensive No laundry service

    H2O Cheap Offer office cleaning

    Only in Selangor Take longer time to clean No vacuuming and staircase cleaning No laundry service

  • 11

    5.0 Differentiation Strategy

    Since the Ready Cleaning Service is not the pioneer of the cleaning service industry, we need

    to have competitive edge that will make us different with the competitors.

    1. Offering laundry service

    While all the competitors are focusing on the cleaning, we RCS are happily to include

    laundry service as part of our service. Mostly all household have laundry need to be

    done and consume time. Sometimes there clothes that need separation and special

    care, therefore all our employees are trained on how to do this tedious work.

    Consequently our laundry service will help to ease their pain in washing, drying and

    ironing. With the unpredictable weather forecast in Malaysia, RCS have a portable

    dryer that easily dry the clothes and able to proceed with the folding.

    2. Training of good employees

    Our competitive advantage will be based on our large investment in human capital.

    RCS begins with a rigorous training program for new employees. At the outset,

    employees with be trained on how to clean. Granted everyone has some idea on how

    to clean, but we will show them a methodical way producing a far cleaner home more

    efficiently. We will then be training employees to work effectively on teams. While there

    are some households that prefer individual cleaners instead of a team, a request that

    we are more than happy to oblige, we generally work in teams as they are more

    efficient. Working efficiently on a team takes training, and through this team training,

    we are able to make significant gains in efficiency.

    Figure 1 Portable Dryer Figure 2 Easy Top Folder

  • 12

    3. Professionalism

    We provide our employees the tools necessary to impress our most affluent clients.

    Professionalism is a skill that is used throughout the service call, from the way the

    employee greets and interacts with the client, to the way they clean, to the way they

    act when unexpected thing happened. We finally train our employees to know what

    the expectations of our clients are. We will provide them the tools needed to exceed

    these expectations. There are times when clients request for female employees as

    they think female work is more meticulous but with our well trained program, we can

    ensure professionalism is our priority. We will also be creating the appearance of

    professionalism through the use of uniforms and large magnetic sign affixed to the side

    of the vehicles we use.

    4. Environmentally sound chemicals products

    Alongside with our vision which is to create a clean and sustainable environment

    domestically; for our cleaning tools, we are using the environmentally sound

    chemicals to keep both house and environment clean at the same time. Most of the

    competitors did not mention what kind of cleaning products they use and therefore it is

    an advantage to us.

    5. Bond and Trust

    With good service and extensive training, it enables to build trust relationship between

    our company and the client. It is the bond of trust that will not only earn RCS the loyalty

    of that customer but also the referral of several more of their friends. Happy customers

    will spread the word of service providers that they are satisfied with. It is also part of

    the viral marketing.

  • 13

    6.0 Business Model

    Ready Cleaning Services will provide solution for working people, event organizer and people

    who did not have enough time. Our business model is to sell time to customers so they can

    use the cleaning time for other important thing.

    Ready Cleaning Services will strive to build a reputation as the best of the best. This reputation

    and relationships formed with clients will help the business grow through referrals and maintain

    existing contracts. Direct sales and referrals will be vital to success.

    Customers can directly get information about our services through our official website. They

    can request for services via online ordering and phone call. We also use indirect methods to

    spread our services such as through flyers, social media and word of mouth.

    Ready cleaning service offer referral rewards to our customer. The customer will receive a

    10% discount on their next cleaning when they refer a potential client to us. We also conduct

    Guest Satisfaction Survey to know which part of our service that needs to be improved.

    6.1 Price

    Flat/ Condominium

    Single Storey Double Storey Bungalow

    Per Room 35 50

    Per Living Room 40 60

    Per Kitchen 30 50

    Per bathroom 25 30

    Laundry (Per cycle = 7 Kg)

    25

    Total 225 * 450**

    *Standard house (3 rooms & 2 bathrooms, 1 laundry cycle) ** Standard bungalow (4 rooms, 3 bathrooms, 2 laundry cycle

    Company (Ready Cleaning Service)

    Company website/ Phone call (Ready Cleaning Service)

    Customers

    working spouse

    working individual

    event organizer

    Flyers

    Facebook

    Word of

    mouth

  • 14

    7.0 Production (Process & Procurement)

    PRODUCT DESCRIPTION PRODUCTION

    Residential cleaning Train maid, vacuum, mop, broom,

    soap/detergent

    Laundry services Dryer, iron, washing machine,

    soap/detergent

    Marketing/ promotion Phone call, website, mobile apps

    Software/ website Internet

    After service Insurance/ compensation

    1) Service Request Process

    Customers call to our company or ordering online via official website

    Brief the customers on the services available and discuss with them to

    the price and services

    Get agreement from customers and confirm the services.

    Customer pay deposit

    Deliver the products and gives services to the customers.

    Customers make full the payment

  • 15

    2) Residential Services Process

    Send employees to customers home.

    Start cleaning living room, kitchen, bedroom and bathroom

    Cleaning service complete

    Site supervisor inspect the work from cleaners

    Pick up employees

    3) Laundry Services Process

    Send employees to customers home

    Weigh the laundry

    Wash and dry the laundry

    Folding and Ironing service

    Service complete

  • 16

    8.0 Marketing & Sales

    The sales process will begin through the qualification of leads generated from our marketing

    campaign as follows:

    1. Website

    Besides the FB page, a website is crucial for business these days. With the Goggling of

    information is widespread, RCS must take this opportunity so whenever users Google

    cleaning service, Ready Cleaning Service will on top of the research list. A good website

    must have all the information needed by customers, thus we will ensure that our website

    is user-friendly and have a complete information. The website address must also be put

    on our flyers.

    2. Flyers

    The marketing campaign will primarily generate leads through interest sparked from our

    pamphlet& flyers. Someone will call to receive more information about our service, while

    we will be able to give them an estimate over the phone, we would prefer to be able to get

    into their home and speak with them. On one hand we would be able to offer them a more

    accurate estimate. More importantly however, it provides us an opportunity to impress

    them with our company.

    Figure 3 Sample of Ready Cleaning Service webpage

  • 17

    3. Facebook

    With the extensive usage of social media, Facebook is a good platform to boost income

    and attract users. From the FB page, clients able to see directly what our business is all

    about and they can also contact us via the comments or private message. From FB too,

    the information is easily spread and good testimonial from satisfied customer will help to

    attract new customers as the networking in FB is beyond imagination. We also provide

    our FB page link in our flyers.

    4. Magnetic Vehicle Sign

    We used magnetic vehicle sign to be put on our van. While transporting workers to the

    client home, other drivers on the road able to see our van and at the same time trigger

    their interest of cleaning service. It is called passive marketing but effective.

    5. Business Card

    A business card is essential to make yourself known. In this company, the CEO and the

    Operational Manager use business card to be distributed among clients. A business card

    is a tool for networking as it is convenience and able to increase awareness to people

    about our company and service.

    6. Viral Marketing

    Through the spread word of mouth from happy customers, we will also be able to increase

    more clients because people naturally like to share good things with their friends.

    Figure 4 Ready Cleaning Service Van

  • 18

    9.0 Management Team

    9.1 Ready Cleaning Service Organizational Chart

    General Manager

    Operational Manager Marketing/ IT Manager

    Admin cum Finance

    Clerk

    Cleaners

    Admin Manager

    Site Supervisor/Driver

  • 19

    9.2 Personnel Management

    Since it is a startup company, the owner will oversee all the operational with help of few expert

    especially in finance and IT. We will be paying our employees a competitive wages, quite a bit

    more than minimum wage. This is calculated to attract a much higher caliber employee that is not

    looking for temporary employment, but a stable job environment. This is compounded by the fact

    that in order to make our training cost effective for us, we need this person to be a part of the

    company for an extended period of time, not just a few months until a better job comes along.

    In addition to paying an above market wage, we will be offering extensive training. This personal

    development will be another attraction for the high caliber employee. The need for the higher

    class employee is necessitated because of the upper end clients that we serve. In order to exceed

    the customer's expectations of our services, we need to have the right employee that has been

    properly trained and feels a sense of empowerment on the job.

    As the target location and segmentation are people in Seremban, therefore we would like to hire

    a local so it will be convenient to them and closer to their home. We will advertise our job hiring

    via the local community place like 7 eleven, the Seremban UTC and also through the newspaper.

    9.3 Job Specification

    POSITION

    MAIN TASK & RESPONSIBILITY

    General Manager

    To plan, implement, and control the overall management of the business.

    To plan and monitor the strategic process of the business.

    To be accountable for the overall performance of the business.

    Approve the proposal.

    Admin Manager

    Update and maintain database with accurate client information.

    Determine staffing requirements.

    Hire and train new staff

    To plan and oversee the accounting functions and financial resources.

    To calculate the budget of the company.

    To make forecast and accounts for the company.

    Calculate the loss and profit gained.

    Management of staffs salary payment, bonuses and incentive, EPF and SOCSO

  • 20

    Operation Manager

    To be responsible for service, inventory, and quality control.

    Make sure the operation of the company is run smoothly.

    Supervising and motivating a team of workers.

    Monitor and assist staff with work progress.

    Marketing/IT Manager

    Responsible in marketing strategies and campaign.

    Develop and maintain the company website

    Site Supervisor /Driver

    Responsible in supervising the work done by cleaners

    Responsible with the transportation for the cleaners

    Provide direct and indirect assistance to the Operation Manager for inventories

    Accountant cum Admin Clerk

    Calculate the companys financial budget, payroll and taxes. Assist the Admin Manager

    Responsible in maintaining the office

    Cleaners

    Responsible in cleaning of floors, windows, cabinets, dishes, laundry, furniture, bedroom, and toilet of the clients

    Responsible to please all the clients and provide good image of the company.

    9.4 Schedule of Remuneration

    No

    of

    staff

    RM per

    worker

    Monthly EPF

    (11%)

    SOCSO

    (3%)

    Total

    amount

    (RM)

    Annual

    General Manager 1 2000 2000 220 600 2820 33840

    Admin Manager 1 1500 2000 165 600 2765 33180

    Operational Manager 1 1500 1500 165 450 2115 25380

    Marketing/IT Manager 1 1500 1600 165 480 2245 26940

    Site supervisor/driver 1 1000 1000 110 300 1410 16920

    Admin clerk 1 1000 1000 110 300 1410 16920

    Cleaner 8 1000 8000 660 2400 11060 132720

    Total 14 9500 17100 1595 5130 23825 285900

  • 21

    10.0 Financial Projection

    10.1 Marketing budget

    ITEMS Price (RM)

    Facebook ads 120

    Flyers 4620

    Magnetic vehicle sign 400

    Website/blog 0

    Total 5,140

    10.2 Acquisition of Machinery and Equipment

    a) List of Office Equipment and furniture

    Items Cost/Unit (RM)

    Quantity Total (RM)

    Computer 2,200.00 3 6,600.00

    Chair 100.00 15 1,500.00

    Table 150.00 6 900.00

    Meeting Table 300.00 1 300.00

    Multifunction Laser Printer

    950.00 1 950.00

    Stationery 500.00 1 500.00

    Air Conditioner 700.00 3 2,100.00

    Display Board 100.00 3 300.00

    Steel Locker 370.00 2 740.00

    Wooden rack 200.00 1 200.00

    Telephone line 100.00 1 100.00

    Total 14,190

    b) List of Cleaning supplies

    Items Cost/unit (RM) Quantity Total (RM)

    Toilet Bowl Brush and holder

    7 5 35

    Cleaning cloths 10 10 100

    Window squeegee 4 5 20

    Overhead dusting tools 5 5 25

    Bowl cleaner 4 5 20

    Detergent 70 2 140

    Furniture polish for wood

    35 5 175

    Portable dryer 200 5 1000

    Iron 50 5 250

  • 22

    Vacuum 200 5 1000

    Garbage plastic bag 6 10 60

    Pail 8 5 40

    Mop 6 10 60

    Broom 5 5 25

    Weigh machine 50 5 250

    Glove 5 3 15

    Window cleaner tablets 5 5 25

    Total 3,240

    c) Office supplies

    Items Price (RM)

    Accessories/decoration 950

    Business Card 450

    Uniform 440

    Total 1840

    10.3 Operation overhead

    ITEMS RM

    Water and electricity 1,000.00

    Telephone bills 1100.00

    Repair and maintenance 3,500.00

    Total 5,600.00

  • 23

    10.4 Balanced Sheet

    Year 1 (RM)

    ASSET

    Current Assets:

    Cash 40000

    Inventory 3500

    Prepaid Expenses 0

    Notes Receivable 0

    Total Current Assets 43500

    Fixed Assets:

    Office supplies 1840

    Vehicles 55000

    Furniture and Fixtures 2700

    Equipment 11,490

    Building 5400

    Intangible asset (software) 300

    Total Fixed Assets 74890

    Total Assets 118,390

    LIABILITY AND EQUITY

    Current Liabilities:

    Bank loan 50,000

    Accounts Payable 8390

    Total Current Liabilities 58390

    Long-Term Liabilities: 0

    Total Long-Term Liabilities 0

    Total Liabilities 58390

    Capital:

    Owner's Equity 60,000

    Total Capital 60,000

    Total Liabilities and Capital 118,390

  • 24

    10.5 Sales Forecast

    Total household: 77,000

    Market penetration assumption: 10%

    Revenue = 0.1x 77000 = 7700

    10% bungalow = 770 x 450 = 346500

    90% Semi D = 6930 x 225 = 1559250

    Total revenue: 346500 + 1559250 = RM 1,905,750

    COGS assumption: 10% of total revenue

    10.6 Income Statement

    Year 1

    (RM)

    Year 2

    (RM)

    Year 3

    (RM)

    Year 4

    (RM)

    Year 5

    (RM)

    Revenue 1,905,750 2001038 2201141 2421255 2784444

    (-)Cost of goods sold 173250 181912.5 191008.1 200558.5 210586.5

    Gross profit 1,732,500 1819125 2010133 2220697 2573857

    (-) Sales and general

    administrative

    Rent and utilities 12000 12120 12241.2 12363.61 12487.25

    Business license 270 270 270 270 270

    Business registration 50 50 50 50 50

    Depreciation 15200 15200 15200 15200 15200

    Advertising 5140 5654 6219.4 6281.59 6344.41

    Insurance 4800 4800 4800 4800 4800

    Interest 12000 12000 12000 12000 12000

    Salary 285900 300195 315204.8 330965 347513.2

    Total expense 335360 350289 365985.4 381930.2 398664.9

    (Loss)/Profit before tax 1,397,140 1,468,836 1,644,148 1,838,767 2,175,192

    Tax expense 279286.3 279286.3 279286.3 279286.3 279286.3

    (Loss)/Profit for the financial

    year

    1,117,854 1,189,550 1,364,861 1,559,480 1,895,906

  • 25

    11.0 Investment and Return

    For this company, we plan to take out loan from local bank amounted of RM 50 000 with 6 %

    interest rate.

    11.1 Table of loan repayment

    Total loan: RM 50,000

    Interest rate: 6%

    Loan period: 10 years (fixed rate)

    Year Principal Interest Annual payment

    Principal balance

    0 RM 50,000

    1 RM 5000 RM 3000 RM 8000 RM 45,000

    2 RM 5000 RM 3000 RM 8000 RM 40,000

    3 RM 5000 RM 3000 RM 8000 RM 35, 000

    4 RM 5000 RM 3000 RM 8000 RM 30, 000

    5 RM 5000 RM 3000 RM 8000 RM 25, 000

    6 RM 5000 RM 3000 RM 8000 RM 20, 000

    7 RM 5000 RM 3000 RM 8000 RM 15, 000

    8 RM 5000 RM 3000 RM 8000 RM 10, 000

    9 RM 5000 RM 3000 RM 8000 RM 5,000

    10 RM 5000 RM 3000 RM 8000 0

  • 26

    References

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    http://www.mplans.com/cleaning_service_marketing_plan/marketing_strategy_fc.php

    Immaculate business plan. (20xx). Retrieved January 12, 2014 from

    http://www.powerhomebiz.com/wp-content/uploads/2013/10/Business-Plan-Sample-Cleaning-

    Service.pdf

    Private limited features (2013) Retrieved January 12, 2014 from

    http://blog.thecompanywarehouse.co.uk/2010/02/03/advantages-and-disadvantages-of-a-

    limited-company/#sthash.ChkyC47U.dpuf

    Portal Rasmi Jabatan Perangkaan Malaysia. (2015). Retrieved January 18, 2014 from

    http://www.statistics.gov.my/portal/index.php?option=com_content&view=article&id=2230&lang

    =bm&Itemid=187

    Sample service business plan. (2014) Retrieved January 12, 2014 from

    http://www.entrepreneurfund.org/wp-content/uploads/2012/04/Sample-Service-Business-

    Plan.pdf