business plan easy vape

BUSINESS PLAN

Easy Pull Vapors

Davin Intsiful, Owner

Created on May 8, 2013

9005 Tamarron Drive Plainsboro Ne 08536 Ph: 6092401969 [email protected]

Page 1/14Easy Pull Vapors

1. EXECUTIVE SUMMARY

1.1 Product

Easy Pull Vapors is a proud distributor of "FLUID" e-hookahs. In the company's travels the creators of FLUID smoked hookahs everywhere and decided to bring back from the other side of the world the best tasting shisha electronic disposable hookah sticks available in the United States. As a distributor, Easy Pull Vapors pride our self on being the smoothest, great tasting, flavorful, and diverse Electronic Hookah available in the market today.

1.2 Customers

The main target market for Easy Pull Vapors is anyone that has been exposed to anything that has to do with vapors whether cigarette smokers, cigar smokers, traditional hookah smokers, club heads, restaurant and lounge owners or people that just want to look cool. People exposed to these entities like to have smooth, laid back, fun, social atmosphere with a relaxed feel. FLUID hookahs set the tone for these social settings by creating conversations through curiosity and cool flavored vapors. Traditional tobacco smokers can appeal to the same affects of a cigarette without the harmful affects of nicotine and enjoy their vapors.

1.3 What Drives Us

Time is something we all wish we could buy, or find a way to get more off. Fluid E Hookahs does exactly that. Instead of going through the entire process of a hookah smoking session using pipes, coal, and a bong why not reach into your pocket pull out a disposable hookah and start smoking instantly. The electronic cigarette or hookah industry has become a booming business and we want to be at the top of that market.

NO LIGHTERS, NO COALS, NO NICOTINE, NO TAR, NO WORK.



NO WORK = More Time.



2. COMPANY DESCRIPTION

2.1 Mission Statement

Pride our self on being the smoothest, great tasting, flavorful, and diverse Electronic Hookah available in the market today

2.2 Principal Members

Davin Intsiful - Owner, primary consultant

Sean Ogunakki - Co-Owner

2.3 Legal Structure

Easy Pull Vapors is a Legal Liability Company (LLC) established the state New Jersey



3. MARKET RESEARCH

3.1 Industry

The electronic cigarette (e-cig) industry has been the new underground growing endeavor against the tobacco industry. There really is now such thing as an electronic hookah; it is just an e-cig. Electronic hookah is a marketing strategy that substitutes the focus of using e-cigs as way of stopping people from smoking cigarettes to a way of using is it as a fun, new cultural approach in a social settings with use of many fun flavors and production of vapors. You can also smoke this product in social settings indoor because it is water vapor and not tobacco and will not stain someones clothes or leave a smokey atmosphere.

E-cigs have been established since 2006, but it was not until 2008 that the awareness was recognized. In 2008 electionic cigarettes started as a 20 million dollar industry with tremendous growth and has been projected by 2013 to be a 1 billion dollar industry.

3.2 Customers

Our main target market consists of young adults (age 18-30) and Older adults (age 35-50) with an income of $35,000 to $80,000. Our target market has to be interested in smoking, being in a fun atmosphere, or exposed to any sort of vapors.

To capitalize on this target market even more we will be targeting owners of social settings (restaurants, bars, clubs, etc.) and sell product to them wholesale for customers that want to smoke with family, friends, or significant other. This also includes store owners who sell or distribute cigarettes or any other form of tobacco use.

3.3 Competitors

Other companies that sell flavored e-cigs such as: (just to name a few)

Njoy



Krave

Platinum E-Hookahs

Nirvana420

3.4 Competitive Advantage

Easy Pull Vapors over other competitors are:

FlUID E-hookahs are water based and ensure a premium taste on any of the many flavors available

Approx. 500 puffs per E-hookah

Other E-hookah companies require you to press a button to perform use. This actually burns the vapor more creating the loss of additonal puffs and studies have shown to burn throat upon each puff. There is no button pressing necessary

We also have cigar hookahs that look like traditional cohibas with a cohiba taste. Other companies do not have cigar hookahs

Contains only 1.8% or 18mg of Nicotine

3.5 Regulations

New Jersey law restricts the use of e-cigarettes in workplaces and other indoor public places, and prohibits the sale of e-cigarettes to minors



4. PRODUCT/SERVICE LINE

4.1 Product or Service

Easy Pull Vapors will be providing FLUID hookahs and cigars with 500 puffs and flavors that include:

Berry Sexy

Vanilla Vixen

Double Green Apple

Grape Sensation

Son of a Peach

Mint Condition

Mel-on Wheels

Unorthodox Blue

Turkish Coffe

4.2 Pricing Structure

All prices below are at retail price. Wholesale price would be given upon request from serious inquirers

1 hookah stick = $11.99

1 Cigar = $22.99

Box set prices coming soon in packs of 4

4.3 Product/Service Life Cycle

All orders are ready for service to clients

4.4 Intellectual Property Rights



With Easy Pull Vapors as an LLC we have protected our name and any other entity behind the name such as logo. Also, our domain name has been registered for social media and online distribution.

4.5 Research & Development

Easy Pull Vapors is going to continually work well together with our manufacturer FLUID in creating new flavors and designs for the electronic hookah/e-cig industry.

create new ways to track and send out inventory

Expose new product lines from FLUID and tap into new markets

Expand product to other cities and states that havent been aware of product



5. MARKETING & SALES

5.1 Growth Strategy

To grow Easy Pull Vapors the company will do the following:

Sell hookah products to individual customers through face to face interaction and referrals

Sell hookah products wholesale to venue and store owners so they can carry product and push product for company

As business grows, we will create more advertising awareness online and demonstrations done at our wholesale vendors for customers to see how it works

5.2 Communication

Customers will be able to commuincate with Easy Pull Vapors through:

Provide email news letters with company news and product information Use targeted Google and Facebook advertisement

Utilize social media tools such as Linkedin, Facebook, Twitter, Instagram, and more

Provide contact information on company website

5.3 Prospects

Currently, the only people in charge of sales for Easy Pull Vapors are the owners, Davin Intsiful and Sean Ogunnaki. As profits increase, Easy Pull Vapors will look to add an employee to assist with social media and online marketing. The target demographic for the company will be people age 18-50. The company will increase awareness to our targeted customers through online advertising and attending social venues.6.2 CASH FLOW (05/13/2013 to 12/31/2013)

Pre StartupYear 1Year 2Year 3Total Item

EST

EST

Cash on hand$4,000$2,445$2,445$2,445$11,335

CASH RECEIPTS

Cash Sales$6,300

$6,300

Collections from CR

$0Accounts

Loan/Cash Injection

$0

TOTAL CASH$6,300$0$0$0$6,300RECEIPTS

TOTAL CASH$10,300$2,445$2,445$2,445$17,635AVAILABLE

(before cash out)

CASH PAID OUT

Purchases$3,355

$3,355

Gross Wages

$0

Outside Services

$0

Supplies

$0

Repairs & Maintenance

$0

Advertising$500

$500

Car, delivery & travel

$0

Accounting & legal

$0

Rent

$0

Telephone

$0

Utilities

$0

Insurance

$0

Taxes (real estate, etc.)

$0

Interest

$0

Other expenses

$0

SUBTOTAL$3,855$0$0$0$3,855

Loan principal payment$4,000

$4,000

Capital purchase

$0

Other startup costs

$0

Reserve and/or Escrow

$0

Others withdrawal

$0

TOTAL CASH PAID$7,855$0$0$0$7,855OUT

CASH POSITION$2,445$2,445$2,445$2,445$9,780

6.3 BALANCE SHEET

Assets

Start Date:End Date:

CURRENT ASSETS

Cash in bank

Accounts Receivable

Inventory

Prepaid Expenses

Deposits

Other current Assets

TOTAL CURRENT ASSETS$0$0

FIXED ASSETS

Machinery & Equipment

Furniture & Fixtures

Leaseholder improvements

Land & Buildings

Other fixed assets

TOTAL FIXED ASSETS$0$0(net of depreciation)

OTHER ASSETS

Intangibles

Other

TOTAL OTHER ASSETS$0$0

TOTAL ASSETS$0$0

Liabilities & Equity

CURRENT LIABILITIES

Accounts Payable

Interest Payable

Taxes Payable

Notes, short term (due in 12

months)

Current part, long-term debt

TOTAL CURRENT$0$0LIABILITIES

LONG TERM DEBT

Bank loans payable

Notes payable to stockholders

LESS: short-term portion

Other long-term debt

TOTAL LONG-TERM DEBT$0$0

TOTAL LIABILITIES$0$0

OWNERS EQUITY

Common Stock

Retained Earnings

TOTAL OWNERS EQUITY$0$0

TOTAL LIABILITIES &$0$0EQUITY

6.4 BREAK EVEN ANALYSIS

DIRECT COSTSFixed Costs ($)Variable Costs (%)Cost of Goods Sold

Inventory

Raw Materials

Direct Labor

INDIRECT COSTS

Salaries

Supplies

Repairs & Maintenance

Advertising

Car, delivery & travel

Rent

Telephone

Utilities

Insurance

Taxes

Interest

Depreciation

Other Costs

TOTAL DIRECT

$00%COSTS

TOTAL INDIRECT

$00%COSTS

BREAKEVEN SALES LEVEL: $0



6.5 FINANCIAL ASSUMPTIONS

6.5.2 Assumptions for Cash Flow Analysis

cash flow based on the start up costs for company including first shipment of product and website.


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