business plan electrical bicycle plc business plan i. the marketing plan ii. the operating plan iii....
TRANSCRIPT
Business PlanElectrical Bicycle Plc
Business Plan
I. The Marketing Plan
II. The Operating Plan
III. The Organization Plan
IV. The Financial Plan
I. The Marketing Plan
1. Environment analysis
Technical Environment
Economics and Finance crisis Government Cambodian citizens
2. Products
Solar-powered bicycles
3.Customer demographics
Can’t earn much
Low situation
13 millions people
4. Competition and Competitive advantage
Try our best to do what is important
We will find other way to operate the company
We will get more knowledge
More carefullyMore carefully
5. Price strategy
First ten solar-powered bicycles
After get small income
6. Advertising and promotion strategy
Newspaper Television Internet
Water festival Sellers get 3% Wholesaler get special
7.S.W.O.T analysis
Strength: technical, fashionable price, good quality endure, can use for along time, not effect to atmosphere, deduct payment
Weak: not luxury technical, just a bicycle, Cambodia market is small.
Opportunity: economic and finance crisis, people want newly created products.
Treatment: small capital, face in bankrupt, high price than simple bike.
1. Business structure
Executive director
Vice director
Marketing Research Producing Advertising
II. The Operating Plan
2. Regulatory issues
don’t need complicated law Sign up in Commercial ministry
Lawyer
3. Insurance
Camco Company Transportation insurance
4. Business premise and location
Phnom Penh city Norodom or Monivong Blvd
Why do we choose these location?
5. Production arrangements
According to procedure of producing
Responsibility to each role
6. Distribution arrangement
From port to our company
Distribute to the customers and wholesalers
7. Credit terms
Customers Wholesalers
8. Membership and affiliation
Short-term plan Long-term plan
9. Communications
Telephone E-mail Staff
Company
10. Commencement date
workshop Concert Senior officer
III. The organization plan
1. Skill required
specialization Experience Initiated
Computer English
2. Personnel
Enough employees Marketing employees Administrators
IV. The Financial Plan
1. Financial strategy
Fist priority
Second priority
2. Establishment cost and source of funds
Operating expenses:
- mid industrial products $ 9,000
- solar $ 10,000
- small machine $ 3,000
- Dry battery $ 5,000
- Utilities expense $ 200
- Other expenses $ 100
- Salary expense $ 7,000
- Advertising expense $ 2,000
- Rent expense $ 600
- Transportation $ 430
Total operating expenses $ 37,430
This means that our products’ cost is 374.30 per unit. We will sell the product for $ 450 per unit.
3. Balance sheet project
Assets
Cash $ 204,000
Supplies $ 18,000
Equipment $ 1,000
Mid industrial product $ 9,000Solar $ 10,000
Dry battery $ 5,000
Small machinery $ 3,000
Total assets $ 250,000
Liability
Utility payable $ 200
Other payable $ 100
Salary payable $ 7,000
Rent payable $ 600
Insurance payable $ 100
Transportation payable $ 430
Total liabilities $ 8430
Owner’s equity
Capital $ 241,570
4. Profit, loss and break even cash projectionRevenue:Solar-powered bicycles $ 45,000
Expenses:Mid industrial product $ 9,000
Solar expense $ 10,000
Dry battery expense $ 5,000
Small machine expense $ 3,000
Utilities expense $ 200
Other expense $ 100
Salary expense $ 7,000
Rent expense $ 600
Insurance expense $ 100
Transportation expense $ 430
Depreciation expense $ 310
Advertising expense $ 2,000
Net income $ 7,260