Welcome to the PresentationWelcome to the Presentation

Business Plan

Submitted By

MD. Rajeev Sorker ID- 151011081

Background of the Background of the PlanPlan

The main objective of the business plan is

To find out how will Happy House

work for new trend customers.

Our VisionOur Vision “To be a leading

integrated food court service group in country by delivering consistent quality products & excellent customer-focused service.”

“To sell food in a fast, friendly environment that appeals to pride conscious health minded consumers.”

Our MissionOur Mission Attaining best in

class productivity and efficiency.

Building our brands also.

Reinventing the business continuously through technology and innovation.

Reinforcing “The New Way of Fast Food” by living our values every day.

Our GoalsOur Goals Our main goal is

to be one of the most successful fast food outlets in Sylhet

A growing business, full of opportunity.

More innovative & full of ideas.

Strive to be a premier local fast food brand in the local marketplace.

Our ObjectivesOur Objectives To establish a presence as a successful local fast food outlets and gain a market share in Sylhet's fast food industry.

To make Happy House a destination spot for mall-goers.

To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities such as Dhaka, Chittagong, Comilla.

Keys to Success Create a unique, innovative, entertaining

menu. We want to be on the safe side of the

business. Sell the products that are of the highest

quality. Provide 100% satisfaction to our

customers. Encourage the two most important values Brand & Image Promote good values of culture and

business philosophy.

Company SummeryCompany Summery

What is Happy House?

Youthful and fresh surroundings

Quality food

Open everyday 

Variety, variety, variety

Company OwnershipCompany Ownership

Privately held company

Investment as 60% -(Personal) & 40% -(Bank)

Starting amount of about 40 to 55 lack.

Products and ServicesProducts and Services

Breakfast:• 1. Eggs, made to

order.• 2. Toast: wheat or

white.• 3. Bacon.• 4. Ham.• 5. Yogurt.• 6. Fruit.• 7. Snakes.• 8. Coffee and

Orange Juice etc.

Drinks• 1. Soft drinks.• 3. Coffee.• 4. Tea etc

Lunch:• 1. Ham and Cheese Sub.• 3. Roast Chicken Club.• 4. Veggie Sandwich.• 5. Sandwiches.• 6. Veg Nuggets • 7. Columbia Salmon Rolls.• 8. Special Burgers.• 9. Smoked Salmon Sourdough

Bread.• 10. Steak Sandwiches.• 11. Apple Cake.• 12. Chips.• 14. Organic Vegetable and

Chicken Soup.• 15. Salads.• 16. Homemade potato Salad etc

Competitor Comparison Competitor Comparison

The larger firms have comprehensive

national marketing strategies that draw in

hundreds of customers per week. Happy

House’s answer to this is to promote

its local flavor and cuisine in foreign

style and draw in those individuals

who see fast food as unhealthy and

of low quality.

Site Selection & LocationSite Selection & Location Lamabazaar point in

Sylhet.

Variety under a single roof.

Advantages include-

Ease of parking & The convenience of

consumers.

Area CoverageArea Coverage

Target area is Bagbari, Medical ,Batalia, Mirer Moydan, Shakgat and other close related areas.

Publicity:

Market analysis Market analysis

Three main markets-

People who work in the nearby areas

Grabs the attention of college & school students youngsters.

Families looking for take-out food to take home

Market AnalysisMarket Analysis

i) Market Trends

ii) Market Needs

iii) Market Growth

iv) Strategy and Implementation Summary

v) Marketing Strategy:

vi) Promotion Strategy

vii) Pricing Strategy

Figure of the Pricing StrategyFigure of the Pricing Strategy

Beverage starting price ৳ 30 to ৳ 299

Launch Starting Price ৳180 to ৳999

Breakfast Starting Price ৳ 20 to ৳ 450

Segmentation, Target Group & Segmentation, Target Group & Positioning (STP)Positioning (STP)

Segmentation, Targeting & Positioning (STP)

Segment People willing to have a hygienic and delicious non conventional meal at a restaurant.

Target Group

Children and youth from middle and upper class, mostly 18 to 35 age group.

Positioning

Most delicious fast food for entire friends & family.

SWOT AnalysisSWOT Analysis

Is a valuable step in firm’s situational analysis.

Assessing firm’s strengths, weaknesses, market opportunities, and threats

Is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture.

Happy House’s StrengthsHappy House’s Strengths

Food court location Urban area Store located in easily

accessible area Innovative range of

food under one roof Hygienic food and

quick service Sound financial

situation and turnover Good advertising and

marketing Able to get a large

multi-cultural consumer group

Happy House’s WeaknessHappy House’s Weakness Low marketing budget Negative publicity

arises as a new entrance

Did not offer variety that appealed to the low-middle class

Happy House’s Happy House’s OpportunitiesOpportunities New food taste

with different crust sizes and flavors.

Venture more into home delivery

Improve the product line

Design the store to be more organized and attractive

Happy House’s Happy House’s Threats Threat from other

competitors Health conscious people. The rising prices of special

ingredients like cheese etc, used in foods.

ConclusionConclusion

One may dream of gleaming marble counters, a top notch kitchen, and a prime downtown location, but starting small can often be the best first step into fast food restaurant ownership. That’s the reason we follow the agenda. Not only will it give us a view of the basic fundamentals that apply to the business, but it also requires less capital and therefore we can deal with the less risk.

Thank You Thank You EveryoneEveryone

The EndThe End