business plan final report
TRANSCRIPT
STRATEGIC ACCOUNT BUSINESS PLAN
for SHERATON SAIGON HOTEL
Address: 88 Dong Khoi Street, District 1, Ho Chi Minh, Vietnam
Tel: +84 (8) 3 827 2828
Fax: +84 (8) 3 827 2929
Website: www.sheratonsaigon.com
Email: [email protected]
Submitted by:
VO TUNG THIEN AN 1258001
NGUYEN PHAN DANG 1258009
TRAN HONG DAO 1258010
HUYNH THANH NGUYEN 1258042
NGO THI XUAN UYEN 1258092
GALAXY GROUP - 12BSM2 - HOTEL FURNITURE OUTLET
DATE: 01/05/2015
Hotel Furniture Outlet ConfidentialFile: Galaxy_12BSM2 Strategic Account Business Plan.docDate Published: 01/05/2015
Galaxy - Strategic Account Business Plan
Table of Contents
Document Objective............................................................................................2Account Background..........................................................................................2Customer Needs..................................................................................................2Value Proposition................................................................................................2Sales Opportunities............................................................................................2Sales Strategies...................................................................................................2Financial Forecast...............................................................................................2Communication Plan...........................................................................................2Action Plan...........................................................................................................2Required Resources..............................................................................................2
Hotel Furniture Outlet Confidential Page 2 5/3/2023
Galaxy - Strategic Account Business Plan
Document ObjectiveWe are doing the sales plan for one year sales in order to make the long-term relationship with the partners. In addition, we want to improve the product line for the partner. Our company supports the wide range of the product line, such as, sofas, coffee-tables, beds, wardrobes, chandeliers and lamps. When we chooses the Vietnamese Hotel market to approach, there are many risks for us, however, we hope we could expand sales to customers as well as increase their loyalty and retention. We want to see the future customers’ satisfaction through the feedback.
Account Background
Objective
Vietnam is the potential market for hospitality. After analyze the market, we find that hotels and resorts increase significantly in Vietnam. It means that a lot of customers demand for the best facilities in their relax time, such as furniture in the hotel. By selling the furniture for the hotels in Vietnam, we may get the win-win situation. Firstly, for the Vietnamese hotels, they can get the best furniture with the suitable price. In more detail, our company has the “used product line”. In Holland, those products may not appropriate anymore for the hotels industry or hotel trend. So, we bring the opportunity for Vietnamese hotels to have the best quality products with the good price. In some cases, when the clients use the used products, they may ask the question about the quality of products. Our company guarantees that if the customers choose that product line, they will receive the highest quality. Secondly, there is convenience for the Vietnamese clients. They do not spend too much time to fly to another country to choose the supplier. When doing business with us, we just have two or three meetings in the beginning of period. After that, we will deliver the things which are ordered directly to the client’s hotels. By doing this, clients will not spend too much time. Thirdly, for our company, we also have the opportunity to do business in the new market, especially the Vietnam Market. Besides that, based on approaching the new market, we may have the experience to expand our business to the whole Asia area. Finally, we except our sales plan will increase the profit for client’s hotel by giving them the glorious and modern furniture. That furniture will meet the customer needs and they will bring the money for the hotels. At that time the revenue of the hotel increase, it means that our business will be successful.Hotel Furniture Outlet Confidential Page 3 5/3/2023
Galaxy - Strategic Account Business Plan
Client ProfileSheraton Hotels & Resorts which is one of the branch of Starwood Company own more than 400 hotels and 60 resorts in 70 countries all over the world which provide service and comfort for travelers. Sheraton has a branch in Vietnam which is located on Dong Khoi Street, Ho Chi Minh City. Moreover, Grand Tower which belong to Sheraton Saigon Hotel has different design. It has 112 cozy, elegance and modern rooms. The hotel has a total of 470 rooms, including Grand Tower’s rooms. In addition, Sheraton Saigon Hotel has a swimming pool, 3 restaurants, 3 bars, 2 cafes, fitness center and Aqua Day Spa.
Sheraton is known for luxurious five-star hotel. They develop in many services to meet customer needs. They also spend more than 2,500 for 17 meeting and banquet rooms, and a 1,080 square feet Grand Ballroom, boardroom, and secretariat which is a premier convention, event, and wedding venue in Ho Chi Minh City.
Client Business Objectives and Initiatives
Starwood Hotels & Resorts Worldwide, as well as Sheraton Saigon’s mission is providing best services and products and bringing home experience home atmosphere to their travelers and business. They also warrant to respect and protect their customer’s privacy.
Sheraton Hotels and Resorts develop sustainability programs which help nature environment and reduce the impact on climate. They want to save energy and water as well as control greenhouse gas emission. Especially, Sustainable Meeting Practices provide green environment by using recycle supplies or smart resource like LED signage and white boards. They not only encourage their employees to follow the program but also motivate their guest.
Client Organization Chart
Hotel Furniture Outlet Confidential Page 4 5/3/2023
Galaxy - Strategic Account Business Plan
Client Contact List
Name Title Telephone Number
E-mail Address
Truong Van Thao Purchasing Manager
+84 8 3827 2828
Internal Team Organization Chart
Because Vietnam is the new market segment for us, so, this is the first time we cooperate. We tend to establish the long-term relationship with the clients in the first time we do business together.
Hotel Furniture Outlet Confidential Page 5 5/3/2023
Galaxy - Strategic Account Business Plan
Value Delivered to Client
By cooperating, both Hotel Furniture Outlet and Sheraton Hotel will get benefit. For Hotel Furniture Outlet, we can promote our brand strongly by do business with Vietnam. In Vietnamese market, we are a new brand. In contrast, Sheraton is the famous brand in many countries, and here we focus on Vietnamese market. Sheraton is belonged to the top hotels that receive the good rates form customers. Cooperating with Sheraton, we have a good chance to develop our brand and our reputation in Vietnam. For Sheraton Hotel, they improve the quality of their furniture by choosing our products. We already did the business with many hotels in the entire of the world, so we believe that our products are in the best quality.
Customer Needs[Summarize the benefits that the customer expects from a longer-term relationship.]
Value Proposition[Describe the account team’s value proposition—a statement of intent to deliver a measurable business result that the client views as a critical prerequisite or outcome for the client’s success.]
Sales Opportunities[Identify the opportunities that the account team will pursue with this client.]
Sales Strategies[Describe the account team’s strategy, objective, and tactics for pursuing the indicated sales opportunities.]
Hotel Furniture Outlet Confidential Page 6 5/3/2023
Galaxy - Strategic Account Business Plan
Financial Forecast
Quarter 1 Quarter 2 Quarter 3 Quarter 4 Total/YearSales Forecast 62500 62500 62500 62500 250000Profit 18290 24190 18290 24190 84960
Communication Plan
Action Plan[List the major action items that the account team will take on.]
Action Person Responsible Time Frame
Hotel Furniture Outlet Confidential Page 7 5/3/2023
Galaxy - Strategic Account Business Plan
Required Resources[Create a list of projected resources needed to successfully carry out this client plan.]
BibliographyStarwood Hotels and Resorts. (n.d.). Retrieved from
http://www.starwoodhotels.com/corporate/about/citizenship/sustainability/programs.html
Sheraton Saigon Hotel & Towers. (n.d.). Retrieved from http://www.starwoodhotels.com/sheraton/property/features/environmental_details.html?propertyID=1449
News, V. (2014, June 10). Vietnamnews. Retrieved from Vietnamews.vn: http://vietnamnews.vn/economy/255997/good-times-ahead-for-vn-hotel-industry.html
Tripadvisor. (2015, Jan). Tripadvisor Vietnam. Retrieved from tripadvisor.com.vn: http://www.tripadvisor.com.vn/Hotel_Review-g293925-d304523-Reviews-Sheraton_Saigon_Hotel_Towers-Ho_Chi_Minh_City.html
Hotel Furniture Outlet Confidential Page 8 5/3/2023